This document provides insights into the LinkedIn network and connections in the Roanoke-Blacksburg region of Virginia. It summarizes that the region has 91,000 LinkedIn members, with many connections to those outside the area. It also outlines the top industries, employers, titles, and functions represented among local LinkedIn members. Additionally, it analyzes the connections and engagement of local members with local and non-local companies and groups. Finally, it depicts the relationships between educational institutions and companies in the area through a "solar system" model to illustrate their roles in the regional professional network.

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Insights on the local
LinkedIn network

2. ©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn is global… and local
2
225M+ LinkedIn members,
over 200 countries
70% of Roanoke-Blacksburg
LinkedIn connections are
with people outside the area
91,000 LinkedIn members
75% of hires are local
Over 50% of companies
are majority-local

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LinkedIn vitals for Roanoke-Blacksburg
3
Members
Alumni
91,000
150,000+
30% of Roanoke / New
River Valley talent pool
Graduates from local
colleges, globally
Companies
33,000
Employing LinkedIn
members (incl. sole
operators)
Groups
210 With majority local
membership

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Top 5 lists: Local LinkedIn members
4
Titles
1. Owner
2. President
3. Teacher
4. Manager
5. Student
Industries
1. Higher Education
2. Health Care
3. Education Mgmt
4. Retail
5. Construction
Employers
1. Virginia Tech
2. Carilion Clinic
3. Radford University
4. Advance Auto Parts
5. Wash. and Lee U.
Functions
1. Leadership
2. Education
3. Entrepreneur
4. Medical
5. Sales

5. More to come on
talent pools later tonight…

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Roanoke-Blacksburg: How connected?
6
Roanoke-Blacksburg
Danville, VA
Charlottesville, VA
Chicago, IL
SF Bay Area, CA
Average connections per member
0

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Roanoke-Blacksburg: Who are your peers? (beta)
7
The peer
group is…
Higher
Lower
El Paso, TX
Kalamazoo, MI
Roanoke, VA
Lakeland, FL
Augusta, GA
Chattanooga, TN
Wilmington, NC
Roanoke, VA
Fort Myers, FL
San Luis Obispo, CA
Members
Total
Based on
this metric
Profile views
Per member
Connections
Per member
US leader on
this metric is New York, NY SF Bay Area, CASF Bay Area, CA
Pittsfield, MA
Tulsa, OK
Roanoke, VA
Green Bay, WI
Syracuse, NY

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Roanoke-Blacksburg: LinkedIn ‘peer match’
8
Members
Combining these
metrics linearly… Profile viewsConnections
Closest peer: Kalamazoo, MI
 Population (county): 252,000
 Nearby cities: Chicago, Detroit
 Home to:
– Western Michigan University,
student population 25,000
– Stryker Corporation
– Large Pfizer division, formerly
‘Upjohn’, founded locally

9. Peer grouping: entertaining,
potentially enlightening… who
could you learn from?

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Company page and ‘follow’ behavior
10

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Companies most followed by area members
11
Carilion Clinic
Wachovia
Advance Auto Parts
Google
Hewlett-Packard
Modea
GE
IBM
Deloitte
Microsoft
 Strong outward focus
 Some local brands
represented in top 10
 Technology bias

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#1
Hometown heroes:
Most followed area companies (1)
12
#3
#2

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Hometown heroes:
Most followed area companies (2)
13
#4
#5

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Hometown heroes:
High quality company page
14

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Top groups for area members: three types
15
Local
What’s going on?
Global
What are best
practices?
Alumni
Strengthening
the network

16. Company pages and groups:
primary properties for branding
and member engagement

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Majority
non-local
members
‘Solar system’ of economic entities
Not exhaustive, selected for illustrative purposes
17
Majority
local
members
Size proportional to members in the
region associated with that entity
(employees, or students + alumni)
X-axis location represents
proportion of members of
that company / college in
the area
Why a ‘solar system’ analogy?
Because companies and
institutions influence each
other proportional to their scale

18. ©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Majority
non-local
members
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
18
Majority
local
members
Colleges + alumni

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Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
19
Majority
local
members
Employer
s
Colleges + alumni
Note different
scales used

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Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
Advance
Auto Parts
MeadWestvaco
Norfolk
Southern
Allstate
Volvo
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
20
Majority
local
members
Employer
s
Colleges + alumni
Note different
scales used

21. ©2013 LinkedIn Corporation. All Rights Reserved.
Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
Advance
Auto Parts
MeadWestvaco
Norfolk
SouthernModea
Allstate
Volvo
Kollmorgen
Luna
Innovations
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
21
Majority
local
members
Employer
s
Colleges + alumni
City of
Roanoke
Other
municipal
Note different
scales used

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Roanoke
College
Virginia Tech
Radford
College
U. Va
Jefferson College of
Health Sciences
Carilion Clinic
Majority
non-local
members
Advance
Auto Parts
MeadWestvaco
Norfolk
SouthernModea
Allstate
Volvo
Kollmorgen
Luna
Innovations
‘Solar system’ of economic entities
Count of employees or students/alumni
Entities not exhaustive, selected for illustrative purposes
22
Majority
local
members
Employer
s
Colleges + alumni
City of
Roanoke
Other
municipal
Note different
scales used
Local SMBs

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Small business at a glance
(more to come in Talent keynote)
23
Myself only
1-10
11-200
201-1000
1001-10000
10001+
Employment by company size
Based on LinkedIn membership
10%Of members have a
‘leadership’ or
‘entrepreneurial’ title
(eg CEO, founder, etc)

24. More insights await…
Learn about Roanoke-Blacksburg
local talent dynamics here.