The document outlines a plan for outreach marketing aimed at engaging local businesses to influence future residents searching for amenities. It emphasizes establishing relationships with these businesses to enhance community connection, featuring different businesses each month tailored to various themes. The plan includes detailed resources for effective communication and collaboration with local partners to attract new residents.

1. Outreach Marketing
Dos & Don’ts
&
hate
commercials!
• Create
an
outreach
plan
with
2-­‐way
engagement
• Service
them
• Present
your
property
and
ask
for
leads.
• Sell
them
People
love
to
be
served

2. Outreach Marketing
Is give & take!
Great
outreach
marke-ng
establishes
rela-onship
equity
and
brand
influence.
I’ll
share
your
business
&
you
share
mine!

3. Make a Connection!
Outreach Marketing
Iden-fy
and
engage
local
businesses
who
can
influence
future
residents
Identify
Engage
Influence

4. Local
apartment
residents
are
searching
for
where
to
eat,
shop
and
play
locally!
Spotlight
your
business
with
local
apartment
residents
as
a
Local
Area
MarkeFng
Partner

5. Make a Connection!
Outreach Marketing
Iden-fy
and
engage
local
businesses
who
can
influence
future
residents
Identify
Engage
Influence
The
LAMP
project
outline
includes:
• Program
details
• LAMP
excel
sheet
• List
of
online
resources
for
finding
your
25
LAMPs
• Sample
telephone
script
• Details
on
“How
your
business
will
be
featured”.
• How
to
match
each
business
to
an
appropriate
holiday
• Sample
business
email
• Link
to
the
Slideshare.net
presentaFon

6. Build A Calendar
Identify
Find
an
Elite
Business
to
feature
each
month.
Elite
Business
January
–
____________________________________
New
Beginnings:
health
and
fitness
club,
bookstore,
paper
store
with
journals
Elite
Business
February
-­‐
____________________________________
Love:
flower
shop,
candy
store,
romance
items
Elite
Business
March
-­‐
____________________________________
Luck:
green
plants,
cup
cakes,
“green”
environmental
services
Elite
Business
April
-­‐
____________________________________
Spring:
shopping,
cleaning,
flowers,
umbrellas,
wedding
photographer
Elite
Business
May
–
____________________________________
Gradua-on:
office
supply
store,
desk
products,
Cinco
d-­‐Mayo:
Feature
La-n
Flavors
and
tradi-ons!
Elite
Business
June
-­‐
____________________________________
Summer:
garden
centers,
swimming
toys,
golf,
tennis,
bike
shop
and
parks
Elite
Business
July
–
____________________________________
Independence
Day:
patrio-c
events,
flags,
picnic
food,
summer
sports
Elite
Business
August
–
____________________________________
End
of
summer
things
to
do:
picnic
spots
and
products,
vaca-on
packages
from
a
travel
agency
Elite
Business
September
–
____________________________________
Back
to
School:
school
supplies,
school
closes,
electronics,
books,
clothing
Elite
Business
October
–
____________________________________
Fall
Harvest,
Breast
Cancer
Awareness:
pumpkin
patch,
Halloween
costume
shops,
party
stores,
hospitals
Elite
Business
November
-­‐
____________________________________
Thanksgiving:
bakery,
grocery
stores,
ski
liU,
snow
-res
Elite
Business
December
–
____________________________________
Holiday:
shopping
deals,
hobby
stores
with
decora-ons,
craU
centers
with
home-­‐made
giU
ideas,
photographer

7. Did you build your list?
What
to
consider
when
selecFng
your
annual
Elite
Businesses
• Coupon
Sites:
Quickly
find
businesses
that
already
to
offer
coupons
–
add
your
zip
code
and
radius
to
find
local
business
already
offering
coupons
nearby
• Map
Site:
Type
in
your
address
and
use
the
mapping
programs
for
ready
lists
of
the
businesses
nearby
with
complete
contact
informa-on
organized
by
product
and
service!
Engage

8. “Hello,
my
name
is
_______________
I
am
the
______________
(3tle)
at
_______________________________
Apartments
around
the
corner
from
your
business.
(Company
name)_____________
provides
apartment
homes
for
(number)_________
of
residents
in
(city)_____________
• Local
area
marke3ng
partners
• Business
featured
in
our
apartment
tour
• Connect
our
new
residents
with
great
places
to
shop,
eat
and
play
• No
cost
to
par3cipate
• Want
to
share
your
specials,
coupons,
menu
• Help
our
residents
shop
local
• Contact
informa3on
today
• Who
should
we
address
this
email
to?
• How
do
you
spell
their
name?
• Let
me
jot
down
their
email
address
and
we
will
send
you
details
on
the
program
today.
Engage
Practice Partners

9. Outreach Marketing
Communication Tools
Influence
• One
Sheet
MarkeFng
Flyer

10. Influence
3
Key
Selling
Points
of
the
LAMP
program
Add
your
business
card
here
Link
to
the
Slideshare.net
presenta-on
List
of
PR
to
bring
to
your
property

11. • Tips
for
using
Slideshare.net

12. Everyday,
area
visitors
looking
for
a
new
place
to
live
tour
our
apartment
communiFes.
.
When
we
lease
–
we
BOTH
gain
a
new
local
resident!
When
they
choose
another
area
–
we
BOTH
lose!

13. Our
markeFng
dollars
target
NEW
local
area
residents.
Your
target
market
IS
the
local
area
resident.

14. By
adding
OUR
ameniFes
with
YOUR
great
place
to
shop,
eat
or
play
we
mulFply
our
joint
opportuniFes
to
aract
new
local
residents!

15. Join
our
apartment
tour
as
a
Featured
Business!
We
will
stage
your
markeFng
for
FREE
in
each
tour
apartment!
We’re
excited
to
connect
our
new
residents
with
great
places
to
shop,
eat
&
play
locally!

16. Do
you
have
printed
markeFng
materials?
Get
it
out
of
the
box
and
featured
for
FREE
in
our
tour
apartment!
We’d
like
to
display
your
logo
shopping
bags, current
coupons, marketing specials, business cards,
to-go menus, take-home brochures or postcards
in
each
of
our
“tour”
apartments.
Become
a
Local
Area
MarkeFng
Partner

17. Bring
us
your
current
coupons
or
marke-ng
specials
for
pick
up
by
future
residents
along
their
tour.
Bring
us
business
cards,
to-­‐go
menus,
take-­‐home
brochures
or
marke-ng
postcards.
Become
a
Local
Area
MarkeFng
Partner

18. Bring
us
a
special
ONE
TIME
Welcome
GiU
for
your
new
customer!
Print
a
“Welcome
Leber”
introducing
your
services
and
team.
Connect
with
NEW
Residents!
Leave your name and number
with new residents with branded
marketing tools like pens,
magnets, pads, coffee cups or
other logo merchandise!

19. Monthly
Elite
Business
List:
January
-­‐
New
Beginnings
/
Health
and
Fitness
February
-­‐
Love
March
-­‐
Luck
April
-­‐
Spring
May
-­‐
Gradua-on
/
Cinco
d-­‐Mayo
June
–
Summer
July
-­‐
Independence
Day
August
-­‐
Summer
Fun/
Picnics
September
-­‐
Back
to
School
October
-­‐
Fall/
Harvest
November
-­‐
Thanksgiving
December
-­‐
Holidays
Reserve
your
spot
as
a
“Monthly”
Feature
Business!!
Reserve
the
perfect
match
for
your
business
on
our
annual
calendar.
Here
are
three
more
ways
you
can
connect
with
residents.
1. Provide
a
giU
card
for
our
Early
Bird
Rent
drawing
(minimum
$20
value)
2. Thank
you
giUs
leU
behind
with
service
requests
invite
residents
to
enjoy
a
discount,
“Thank
you
for
lekng
us
service
you
–
enjoy
a
special
discount
from
.
.
.”
3. Provide
a
flyer
in
our
mailroom
and
common
areas
to
promote
your
featured
business
coupon.

20. Thank
you
for
joining
our
Local
Area
Marke-ng
Partners
Bring
your
markeFng
materials
to
your
closest
community
to
connect
with
area
visitors
and
future
residents.
Together
we
will
aract
great
new
residents
to
this
area!