Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how it’s been completely resurrected with social, and how it’s still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence we’ve always dreamed about, and aspired to attain.
This past week, I had a prominent CEO from an up and coming startup reach out to me via LinkedIn message. After a few conversations back and forth I was really able to understand what his business was trying to solve and I genuinely felt personally connected to him. I was thinking to myself, “there is no other social network that connects me to like-minded CEO’s, Entrepreneurs, Social Marketers, and potential clients like LinkedIn.” Unlike other platforms for business that struggle to connect, messages can be blocked by privacy settings, tweets go unanswered because they look like spam, and emails are full of non-personal marketing that doesn’t relate.
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
This session arms you with the tools and vernacular to help you monetize your blog. The session focuses on identifying your strengths and marketable offerings and walks you through positioning yourself (with an overview of media kits), the right way to pitch yourself (and how to find those elusive contacts), and if successful, tips for maximizing monetization and contract negotiation.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Want to learn all about online marketing but not sure where to start? In today's presentation we give you the 101 free online marketing resources that we personally used to learn the craft.
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
This session arms you with the tools and vernacular to help you monetize your blog. The session focuses on identifying your strengths and marketable offerings and walks you through positioning yourself (with an overview of media kits), the right way to pitch yourself (and how to find those elusive contacts), and if successful, tips for maximizing monetization and contract negotiation.
Develop your own small business social media strategy tailored to your brand, your customers, and your staff. Follow the 6 steps to define your plan, assign responsibility, get started, and follow through.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
59 Responses to “What’s the Best Business Advice You’ve Ever Received?”Constant Contact
In preparation of National Small Business Week (May 4-8, 2015) we recently reached out to a collection of people whose advice we really admire.
We spoke to founders, CEOs, authors, entrepreneurs, and small business experts to ask one simple question:
“What’s the best business advice you’ve ever received?”
Here’s what they had to say.
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Presentation given at the Grinspoon Institute for Jewish Philanthropy's Annual Conference in Springfield, MA, November 2010. Focus on how nonprofits can plan their digital outreach efforts strategically to maximize impact. What online channels should a nonprofit use? How can they be used most effectively? This presentation helps nonprofits think through their outreach goals and formulate a plan to reach those goals.
This presentation is designed to help local apartment management teams communicate with local businesses to establish a cooperative marketing partnership. Please review the slides and communicate with the apartment team who sent you this link. Thank you for helping to attract new local residents to our neighborhood.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
8 Proven Ways To Recycle Your Content To Boost ExposureHatch
This webinar will give you strategies to leverage press, testimonials, existing work, social reviews, pop-ups on your website, podcasts, blog posts and tv interviews to push your audience through the exact path you want them to head down.
Free Webinar: http://startwithhatch.com/recycle-webinar/
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
So, you’ve implemented your social media strategy and you’ve been networking and tweeting and blogging every which way. But are you doing all that you need todo to reach your audience? How do you know?
•Discover why traditional Web metrics won’t work with social media
•Learn the two crucial dimensions of social media measurement
•Discover how to set and measure meaningful metrics
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
How to Identify Influential Bloggers and Manage Blogger Outreach Programs
1. How to Identify and Manage Outreach to Influential Bloggers Presented by: Justin Levy General Manager New Marketing LabsTwitter: @justinlevy 1
2. Housekeeping To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A feature The webinar is being recorded and will be available for download. The slide deck will be uploaded to Slideshare 2 New Marketing Labs, LLC | www.newmarketinglabs.com
3. Housekeeping To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A feature The webinar is being recorded and will be available for download. The slide deck will be uploaded to Slideshare 3 New Marketing Labs, LLC | www.newmarketinglabs.com
4. Housekeeping To ask questions during the webinar: On Twitter: #NML On GoToWebinar: Q&A feature The webinar is being recorded and will be available for download. The slide deck will be uploaded to Slideshare 4 New Marketing Labs, LLC | www.newmarketinglabs.com
5. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 5 New Marketing Labs, LLC | www.newmarketinglabs.com
6. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 6 New Marketing Labs, LLC | www.newmarketinglabs.com
7. What does New Marketing Labs do? Research Online Audit of Corporate & Competitive on-line Social Presence & Reputations Ongoing Measurement Tracking Leads, Sales, Awareness, Community Growth, Press, Visits, Downloads, etc. Education / Guidance Establish Social Guidelines for Company / Employees. Provide Boot Camp Training to Execs & Managers Content Development, Community Management & Campaign Execution Responding / Engaging Listening With Strategic Guidelines in Place – Conduct Responsive Outreach – Relationship /Community Building Indentify Trends, Conversations about Brand – Validate Assumptions; assess tone of conversations – ID Service, Sales, Support Opportunities Content Publishing/Sharing Breed Authority SEO. Video, Facebook / iPhone Apps Advocacy & Influencer Programs Proactive Engagement Programs to Enrich, Support & Outreach ID & Engage Online Influencers
8. New Marketing Labs Clients 8 New Marketing Labs, LLC | www.newmarketinglabs.com
9. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 9 New Marketing Labs, LLC | www.newmarketinglabs.com
11. Obtain a 360 Degree View 11 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999
12. Open Up the Tool Box 12 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
13. Find Relevant Industry Blogs 13 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
14. Find Relevant Industry Blogs 14 New Marketing Labs, LLC | www.newmarketinglabs.com Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
15. Find Relevant Industry Blogs Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
16. Find Relevant Industry Blogs Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
17. Find Relevant Industry Blogs Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
31. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request FTC Regulations – How do they affect blogger outreach? Questions 31 New Marketing Labs, LLC | www.newmarketinglabs.com
32. What Not to Do! For Immediate Release [full press release for first author follows]It's really rare I get to announce a new book and offer an special opportunity of such importance, quality and pure enjoyment. [Author's] new book [Title], published this coming month by [Big Publisher #1], is so good that I believe that he can change the attitude that many Americans have towards the challenging lives we presently lead and our whole future - for the better.Please let me know if you'd like to see a copy of [Author #1's] new book.It doesn't matter where you live or who you are, if you haven't yet reviewed [Title of book #2], published by [Publisher #2], which is still number X on the New York Times Best Sellers List (X weeks in a row now), let me know and we'll send you both.Please provide me with your best street address and phone number. If you'd like to arrange an interview with [Author #1], please do let me know as well.[Name of Publicist & Tel #] Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
33. What Not to Do! I'm really sorry you feel that way. With all due respect I will try to explain my own personal professional opinion why your position is something that's less than desirable for a someone who is practicing in the world of public relations. I've been pitching media for over 35 years. It's true I use a news release format and yes, it's a one size fits all approach. But I have to tell you it works. By saying that you need to have the pitch a certain way to me is a fairly close minded way to be. Sure you might like to be edified and maintain that there's a proper way to pitch a blogger so that your ideas make the communications fit your ideals, but actually, it's simply unrealistic to those of us who make a living getting people publicity. I think that you might want to try getting publicity for others before you criticize the way in which we who do this for a living practice it. I only wish you could understand that we can't operate the way you are asking. I use news releases to offer our opportunities and actually, it's very, very effective. Bloggers are only one of over 25 prime media and online technologies. There are 1700 dailies, 6900 weeklies, 12000 magazines, 8500 radio talk shows, 6500 tv stations and talk shows, 450 news services and syndicates, and 800 plus freelance writers, and that's just the prime media. Then there are the online counterparts to all the above and media bloggers are just a part of them. Then there's the Internet. Web pages, blogs, ezines, newsletters, forums, audio, video, and now there's the so-called social media. While it's true that the formats for production are different the way to ask media if they are interested still come down to a meaningful communication that allows you to communicate.I have to tell you that most media respond favorably to content and quality, and not to the format of the email. The response to this pitch in particular is as it turns out as high as I've ever seen a media response in all my years of doing this. Even your blogger counterparts are responding favorably. Dozens and dozens of them are responding simply by saying, sure,. Send us the books.BTW, this is how you are listed in the Cision database. You are just one of over three-quarters of a million journalists listed.If you don't want to receive any more news releases from me, please click on the link at the bottom of one of the news releases. We're CAN SPAM Act compliant....I've written a few career books in my time and even have a new book out on how to write effective news releases. If you want to see the new book let me know.You might learn something from an ol' timer yet. Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
34. What happened? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
35. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
36. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
37. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
38. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
39. How Can You Avoid? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 1. Do your homework 2. Do have a catchy subject line 3. Do be brief 4. Do be personal 5. Do be personable
40. Do They Tell You How to Pitch Them? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
41. Do They Tell You How to Pitch Them? Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
42. Blogger Relations Credo Before pitching, I will read several previous blog posts/articles to see if story would be a good fit. If there is NOT a good fit, I won’t pitch – and will push back on unreasonable demands to do so. Before contacting / pitching, I will double‐check my method of outreach. I will review any guidelines made publicly available. 4. I promise to never send a pitch, press release or material if I can’t readily demonstrate its relevance and value to their readers. 5. As much as possible, I will participate transparently within the community. 6. I promise that any correspondence should contain a message customized to the bloggers needs – referencing posts of interest. 7. I know that being ignored by a blogger is their prerogative and they have no obligation to cover a story, verify facts or actbeyond their own interests, opinions & needs of their Community.
43. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request Managing bloggers for a blogger outreach program FTC Regulations – How do they affect blogger outreach? Questions 43 New Marketing Labs, LLC | www.newmarketinglabs.com
44. FTC Guidelines – In Plain English Source: http://www.whitneyhoffman.com/2009/10/06/the-new-ftc-guidelines-on-endorsements-by-bloggers/ Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233 If you receive money or any sort of exchange, including a free product, even if unsolicited, you must disclose this in the endorsement somewhere. If you are endorsing something, you must be a bona fide user of the product at the time the endorsement is given. You must disclose this “quid pro quo”. You can’t disclose it after the fact – it must live with the endorsement. The advertiser is liable for any false claims you make.
47. FTC Guidelines – What Does It Mean for Blogger Outreach Programs? If you will be working with bloggers who will receive products as part of an ongoing program, require that they disclose the relationship Source: http://www.flickr.com/photos/stollerdos/305323999 Source: http://www.flickr.com/photos/stitch/6162233
48. Agenda Who we are How to properly target influential bloggers Designing an effective blogger outreach request Managing bloggers for a blogger outreach program FTC Regulations – How do they affect blogger outreach? Questions 48 New Marketing Labs, LLC | www.newmarketinglabs.com
49. Any questions… 49 New Marketing Labs, LLC | www.newmarketinglabs.com
50. Thank you… 50 New Marketing Labs, LLC | www.newmarketinglabs.com Justin Levy General Manager New Marketing LabsBlog: http://justinrlevy.com Twitter: @justinlevy Facebook: facebook.com/justinlevy On behalf of the entire team at New Marketing Labs, thank you for spending time with us today. For more information on New Marketing Labs, please visit us at: http://newmarketinglabs.com