This document outlines ways for local businesses to partner with an apartment community to market to potential new residents touring the apartments. The apartment community offers to feature partner businesses in their tour apartments and promotional materials in order to introduce new residents to local shopping, dining and activity options and strengthen both businesses by attracting more local residents to the area.

1. Everyday,
area
visitors
looking
for
a
new
place
to
live
tour
our
apartment
communi8es.
.
When
we
lease
–
we
BOTH
gain
a
new
local
resident!
When
they
choose
another
area
–
we
BOTH
lose!

2. Our
marke8ng
dollars
target
NEW
local
area
residents.
Your
target
market
IS
the
local
area
resident.

3. By
adding
OUR
ameni8es
with
YOUR
great
place
to
shop,
eat
or
play
we
mul8ply
our
joint
opportuni8es
to
aIract
new
local
residents!

4. Join
our
apartment
tour
as
a
Featured
Business!
We
will
stage
your
marke8ng
for
FREE
in
each
tour
apartment!
We’re
excited
to
connect
our
new
residents
with
great
places
to
shop,
eat
&
play
locally!

5. Do
you
have
printed
marke8ng
materials?
Get
it
out
of
the
box
and
featured
for
FREE
in
our
tour
apartment!
We’d
like
to
display
your
logo
shopping
bags, current
coupons, marketing specials, business cards,
to-go menus, take-home brochures or postcards
in
each
of
our
“tour”
apartments.
Become
a
Gateway
Place
Local
Area
Marke8ng
Partner

6. Bring
us
your
current
coupons
or
marke@ng
specials
for
pick
up
by
future
residents
along
their
tour.
Bring
us
business
cards,
to-­‐go
menus,
take-­‐home
brochures
or
marke@ng
postcards.
Become
a
Gateway
Place
Local
Area
Marke8ng
Partner

7. Bring
us
a
special
ONE
TIME
Welcome
GiI
for
your
new
customer!
Print
a
“Welcome
LeLer”
introducing
your
services
and
team.
Connect
with
NEW
Residents!
Leave your name and number
with new residents with branded
marketing tools like pens,
magnets, pads, coffee cups or
other logo merchandise!

8. Monthly
Elite
Business
List:
January
-­‐
New
Beginnings
/
Health
and
Fitness
February
-­‐
Love
March
-­‐
Luck
April
-­‐
Spring
May
-­‐
Gradua@on
/
Cinco
d-­‐Mayo
June
–
Summer
July
-­‐
Independence
Day
August
-­‐
Summer
Fun/
Picnics
September
-­‐
Back
to
School
October
-­‐
Fall/
Harvest
November
-­‐
Thanksgiving
December
-­‐
Holidays
Reserve
your
spot
as
a
“Monthly”
Feature
Business!!
Reserve
the
perfect
match
for
your
business
on
our
annual
calendar.
Here
are
three
more
ways
you
can
connect
with
residents.
1. Provide
a
giI
card
for
our
Early
Bird
Rent
drawing
(minimum
$20
value)
2. Thank
you
giIs
leI
behind
with
service
requests
invite
residents
to
enjoy
a
discount,
“Thank
you
for
le`ng
us
service
you
–
enjoy
a
special
discount
from
.
.
.”
3. Provide
a
flyer
in
our
mailroom
and
common
areas
to
promote
your
featured
business
coupon.

9. Thank
you
for
joining
our
Local
Area
Marke@ng
Partners
Bring
your
marke8ng
materials
to
the
Gateway
Place
welcome
center
to
connect
with
area
visitors
and
future
residents.
Together
we
will
aIract
great
new
residents
to
this
area!