Running header: BUSINESS PLAN 1 BUSINESS PLAN 14 Garden City Real Estate Consultants Name University Contents i.Abstract3 1.0 Business Description3 1.1 Business name3 1.2 Business Location3 1.3 Ownership4 1.4 Products and services10 1.5.1Table of productst10 2.0 Marketing6 2..1.1 Customer segmentation……… 7 2.1.2 Individual Customers ……… 7 2.1.3 Institutional Customers ……… 7 2.1.4 Other Customer ……… 7 2.2 Marketing strategies ……… 7 2.2.1 Products ……… 7 2.2.2 Advertisementr ……… 8 2.2.3 Promotion ……… 8 2.2. SWOT Analysis ……… 9 3.0 Financial management ……… 10 3.1 Pre-Operational Cost ……… 10 3.1.1 Cash flow projection for the year 2013 ……… 11 References………………………………………………………………………………………15 ABSTRACT Real estate business has been one of the growing businesses in the world’s economy. This can be attributed to the ever growing population which has perhaps led to the need for housing and other related facilities. The business requires patience and a high level of skills, because it entails valuing of property market value, based on a number of parameters. The fact of high demand for more housing facilities does not mean that there is a ready market. Therefore not everyone can enter the real estate market and product tangible profits. Real estate business is a risky affair and one needs to have skills and an elegant understanding in risk management. 1.0 Business Description *Add Business Description* 1.1 Business Name The name of the business will be Garden City Consultants. The name is derived from the fact that the Company will be offering a range of real estate services from house construction, facilitating renting of properties and landscaping as well as interior designs (Darian 2003). The name is meant to resonate well with potential clients in the sense that when they visual a garden city, they see a beautiful dream home with well-manicured lawns and flower beds. The mission statement of this business will be “HIGHER GROUNDS FOR HIGHER GOALS”. The business will would seek to satisfy customers by setting trends that would not be able to be attained by rivals.1.2 Business location It will be located at Newton town in Kansas State. Newton is not a big town as such but it is located in a centralized place where most people living inside the rural schemes have to pass by before them head on to the other bigger cities like Wichita, and it is the town that is a central point for people connecting on their way to their work places and businesses. The business will be located near the next to Hutchinson community College terminus which is also close to the county Hospital, Several other businesses are already operating within the same point, though they are not well because the area just opened up recently, they seem to be doing relatively well. There are various factors that motivated the choi.