This document provides tips for staging a customer-centered presentation when showing an apartment for rent. It advises putting the customer's needs and story first by talking about their stuff before your own. It recommends using a floor plan as the central marketing piece, writing notes on it to build memory association. When showing the apartment, it suggests stopping at each door to get the customer's attention and go through the floor plan room by room to ensure it fits their needs.

1. 10@10+ Episode 6 Staging A Customer Centered Presentation
Who’s story will be told . . .
The main reason for a great interview is to get their story!

2. Put them in the picture . . .
Then talk about the picture!
Their stuff first . . .
Your stuff second!

3. Does it fit? This is the dressing room moment

4. The power of the floor plan!
It is YOUR most clicked, opened, printed, seen and
valued marketing piece!
Handwrite reference points & build memory association

5. At the door . . . STOP get their attention
I’d really like to make sure this apartment works
for you. Let’s take this room by room and make
sure everything fits? I’ve got a tape measure, a list
of furniture sizes and we can make notes on the
floor plan

6. That will work, won’t it? Say YES to every room!
Set them up room by room –
And check it off
ADD YOUR PERSONAL BRAND TO THE FLOOR PLAN

7. Use Discount code: totallytoni
For a 10% discount