This document outlines 10 marketing tips for small businesses. It recommends businesses create relevant website content, use social media to promote the business, network through local organizations, send appreciation letters to customers, ensure consistent business information across directories, collect email addresses and respond promptly, utilize various avenues to promote the business name, check reviews on sites like the BBB and Yelp, start a customer referral program, offer discounts to partner organizations for promotions, and comment on popular blogs and websites. The overall message is that small businesses should take advantage of various low-cost and free marketing opportunities to promote their business.

1. G- Nik Marketing Group LLC
10 simple yet effective Marketing tips for small businesses
I.
Always create relevant content on your website. Content related to your customers
specialty field. Publish a regular newsletter for customers and prospects.
II. Get your company name out through Social media post. Twitter, LinkedIn,
Facebook, Pinterest, etc.
III. Network at your local Chamber of Commerce to network with other business
owners in your community. Join an association or organization related to your
profession.
IV. Contact your existing customers with a personal handwritten letter of
appreciation to help with customer retention also write an ad in another language to
reach the non-English-speaking market. Place the ad in a publication that market reads,
such as a Hispanic newspaper or websites that cater to other ethnicities.
V. Post on as many directories that you can find. Be sure to check the address and
name of the business to assure that all of the information is congruent. This is the key
to organic placement. The algorithms/crawlers/spiders that determine which company’s
has authentic, legitimate service to provide to the public makethis determination by
finding your company being the same everywhere. Don’t spell street on one location
and then St. on another. These Algorithms will not recognize your business as one and
the same. This is VERY IMPORTANT!
VI. Always collect emails and respond timely to those people that took the time to
visit your site.
Always utilize all
avenues, venues and
outlets at your disposal
to get your name out to
the public. In today’s
era of information
accessibility. Resources
are more easily
attainable and should
be uti lized on any and
every opportunity to
create exposure to your
bus iness. If you spend
an hour a day
Jeff Shjarback, an
Internet Marketing
Consultant, says every
company should spend
more time using
content aggregators but
mos t don't put in the
effort. He says the best
approach is to write a
blog post.Here are a
few to get you s tarted:
Bi zsugar.com,
inbound.org, scoop.it,
technorati, topsy.com,
triberr.com, and
jus tretweet.com.
or other content, then
re-publish i t on multiple
services--the more you
pos t, the more the
content will propagate
VII. Check the reviews on BBB and other sites like Yelp. This is vitally important because word of
mouth travels faster than all other forms of advertisements.
VIII. Start a referrals program to reward current customers, employees or partners for bringing in
new business, this shows that you appreciate your customers. The saying goes. 80% of your
business comes from 20% of your loyal customers. Show them you value them and their
patronage to your establishment.

2. IX. Offer discounts to members of certain clubs/ groups/organizations/websites in exchange for
promotions in their publications. This could also include asking similar non competing business
to allow them to put a link on their site in exchange for you creating a section on your site for
them to post. This could bring customers at no charge to you. It is called Shared linking.
X. Comment on popular blogs sites including your company logo or website URL. Some site will
disallow this. However; most do not really care. This again is free advertising.
Always utilize all avenues, venues and outlets at your disposal to get your name out to the
p u blic.In today’s era of information accessibility. Resources are more easily attainable and should
be utilized on any and every opportunity to create exposure to your business.
By: Wi llie King C.E.O of G-Nik Marketing Group LLC