The document discusses ways to improve the rental furniture shopping experience using ideas like pre-fitting furniture options to floor plans, creating quick fit lists by floor plan, and conducting virtual tours of furnished floor plans. It also suggests using floor plans more extensively in the leasing process by having prospects physically check that furniture will fit room-by-room and noting it directly on the floor plan. Developing custom Cort furniture leasing tools with floor plans is also mentioned. Overall, the key idea presented is enhancing the furniture leasing experience through more robust use of floor plans.

1. What is your Leasing IQ
Toni Blake – Call Notes!
Thanks for letting me be a part of your success!
Thanks for all you do!!!

3. What is your Leasing IQ
Books are the BEST resource!
READ – be well read.
Be helpful & FULL of great advice!

6. Auto-Commerce is disrupting the shopping experience!

7. Auto-Commerce is disrupting the shopping experience!

8. How can Cort add more “A-Commerce”
to their rental furniture experience.
I have seen “Wish Lists” on plenty of
websites with a pre-fit shopping cart
that allows others to come and
purchase Just the right gift.
WHAT IF . . .
Auto-Commerce is disrupting the shopping experience!

9. Cort Personal Property Quick Fit Plan
Have the teams come and pick furniture for each floor plan
that is a perfect fit
For their future residents in advance!
This would allow a Quick List of furniture options by Floor
plan. In a perfect world we could do a virtual tour with their
selection! No reason why we can set up a “Custom Floor Plan
– Quick Fit”
This gets the teams in your showroom
And makes shopping easy for future residents.
Design by Floor plan

19. Have you done your research
beyond comps & market rates?
Let me introduce you to NEW Visionary Brand Experts

20. Have you done your market research?

21. No one should know more than you!
MASTER
your community online!
The all-knowing Yoda!

22. of customers say they’d give
referrals,
But only 11% of salespeople ASK.
According to research from the Dale Carnegie Institute
EVERYONE EVERY
TIME
Goodwill Ambassador Referral Cards
are a great way to end on a positive note!

23. I’m so sorry
(Name) (reason not leasing)
I know you would love living
here. I appreciate you taking
time to see our community
and meet our staff. Please take
a couple of our Goodwill
Ambassador cards. Moving is
so difficult and choosing the
right place can be very
stressful. I hope you would
pass along our information
with your best wishes to
anyone you talk to who is
looking for a great place to
live. If you’re situation
changes, I hope you will come
back by and let us talk to you
again.
EVERYONE EVERY TIME
Goodwill Ambassador Referral Cards
are a great way to end on a positive note!

24. Does it fit? This is the dressing room moment

25. The power of the floor plan!
It is YOUR most clicked, opened, printed, seen and
valued marketing piece!
Handwrite reference points & build memory association

26. At the door . . . STOP get their attention
I’d really like to make sure this apartment works
for you. Let’s take this room by room and make
sure everything fits? I’ve got a tape measure, a list
of furniture sizes and we can make notes on the
floor plan

27. That will work, won’t it? Say YES to every room!
Set them up room by room –
And check it off
ADD YOUR PERSONAL BRAND TO THE FLOOR PLAN

28. DEMONSTRATE BY NUMBERS
Custom Cort Furniture Leasing Tools

29. Discount code: totallytoni