The document summarizes the story and approach of Virani Real Estate Advisors. They aim to provide an exceptional experience for clients by listening to their needs, providing sound advice, and using strategic and creative marketing. They treat clients and employees like family and aim to exceed expectations. Their international background and understanding of global clients is an advantage in Vancouver's diverse market.

1. Why Choose Us To
Sell Your Home?
Our
Story

3. “Buying or selling a home is a pivotal event in most people’s
lives and, for many, a very emotional one. The sale marks a
transition from one period of time in a family’s life to another.
For the seller, it means letting go of a place that has profoundly
influenced and even defined their life, so no price tag can fully
reflect that home’s value. For the buyer, it is a crucial moment
that marks the beginning of a future that did not exist before
the purchase. Clients have told me that one of the most exhil-
arating nights of their lives was the first night they spent in
their new home. The first time I heard this I quickly realized
that we’re not in the real-estate business – we’re in the experi-
ence business. That, in a very meaningful way, we change the
quality and the direction of people’s lives.” KARIM VIRANI
FOUNDER, VIRANI REAL ESTATE ADVISORS

4. Because buying or selling a home is such a
pivotal event in one’s life, our story is worth
reading. In the context of our story, these
are our extraordinaries – five of them – the
qualities that set Virani Real Estate Advisors
apart from its competitors in Vancouver and
across the world.
Not only by realizing an
extremely equitable and timely return from
the sale of your home but also by being good
listeners, by providing you with sound advice
and by being highly strategic in the approach
we take to both marketing and sales in one
of the most alive yet complex markets not
only in Canada but in the world.
We are leaders in constantly inventing and refining new ways, new
facilities and new technologies to allow us to better serve our clients. From our own distinctive
visual identity to highly interactive and user-friendly websites, we embrace change – but never
change for change’s sake. Instead, each new innovation must be beneficial to our clients – ever
more effective techniques for selling homes and for enhancing the perception of a home’s value.
Welcome to Our Story
IN THIS FAST-
PACED WORLD, REAL
ESTATE SALES SUCCESS
REQUIRES MORE
CREATIVITY AND A
HIGHER LEVEL OF
COMMITMENT FROM
ALL MEMBERS OF A FIRM.
THIS STORY WILL
EXPLAIN WHO WE ARE
AND WHY WE THINK
VIRANI SHOULD BE THE
FIRM TO REPRESENT
YOUR INTERESTS WHEN
YOU HAVE MADE
THE DECISION TO SELL
YOUR HOME.
1WE CREATE VALUE.
2WE PRIZE INNOVATION.

5. In every professional
relationship, we are always straight-forward,
genuine and forthcoming – we treat people
the way we would want to be treated. We work
hard on behalf of our clients. They describe
us as being “expectation exceeders.”
The founders of the
company have an international background,
having lived and worked on four continents.
Today, Virani Real Estate Advisors is located
in one of the world’s most beautiful, culturally
diverse and cosmopolitan cities – a city that
year after year tops every magazine’s list of
the world’s best places to live. Our vision
for our company is an international one.
We see that our success is tied to serving not
only long-time residents of Vancouver but
also to meeting the needs of global citizens
who are seeking homes in this city. We
understand the unique culture, the desires
and the needs of the international buyer
better than any of our competitors.
Virani Real Estate Advisors began
as a family business
but, over the past two decades, ‘family’
has taken on a much larger meaning.
Nobody just works for Virani – they are
both friends and family (and we can say the
same of our clients). Everyone has input into
how decisions critical to the sale of your
home are made and everyone is constantly
encouraged to contribute his or her ideas
on how we can serve you better. As a client,
you also become part of that family. We
look to you for your input and suggestions,
in particular the personal stories of your
home that we can share anecdotally with
prospective buyers. Stories of the “sunny
side” of the house on a winter’s afternoon. Or
your favourite blooms in the garden you have
grown through the years. It’s all part of our
highly personalized, highly individualized
approach to selling homes.
3WE DO THE RIGHT THING.
4WE ARE INTERNATIONAL.
5WE ARE FAMILY.

6. ur visual identity – a simple letter v
against a blue background – communicates
the essential character of the company. As
part of our overall marketing strategy, we
decided that the firm should “take ownership”
of the letter V which, coincidentally, is also
the first letter in the name
of the company’s birthplace,
Vancouver. The visual identity
reflects the ever-increasing
cosmopolitan composition and
design sophistication of the
Vancouver Market. In a real estate milieu
that has largely been tradition bound, our
visual identity also speaks to the imagination
and the initiative that we invest in the sale of
each and every home.
Our visual identity is only one aspect of
our strategic approach to selling your
home. Our approach also encompasses the
following marketing and sales tools we will
employ to give your home real presence in
the Vancouver marketplace:
- USER-FRIENDLY WEBSITE featuring
both still and full-motion imagery of your
home – not just “snapshots”
but, instead, striking
photography and virtual video
walkthroughs of your home
that capture its best qualities
- THE V LIST MAGAZINE
will be published four times a year, and
being the publisher of the magazine
is another way that Virani adds
cachet to the home you have asked us to market
and sell. The V List Magazine will also drive
international traffic to the Virani website
A More Distinctive
And Effective Approach To
Selling Your Home
O

9. - THE V LIST MAGAZINE that is distributed
to a database of qualified, prospective buyers
of your home in West Vancouver, Vancouver
Central and, where appropriate, internation-
ally
- OUR GALLERIES. The first of our galleries
is located atthe top of the beautiful British
Properties in West Vancouver, and our
second gallery is located in the very busy
Central Vancouver.
- HIGHLY VISIBLE AND DISTINCTIVE SIG-
NAGE: our white-on-blue “For Sale” and our
distinctive “Gone” Sold signs
- A COM PLE TE B U N DLE OF S E RVIC E S :
appraisals, financial, accounting and legal
- EVENT MARKETING & SALES. Our
corporate offices high in West Vancouver’s
British Properties have been designed and
built to serve a single purpose – through
receptions, community gatherings and real-
estate workshops to tell the story of your
home to selected guests in the most infor-
mative and entertaining way possible. We
also have an office in London, UK, that
reaches out to international buyers of homes
in Vancouver and the Pacific Northwest
- AN INTEGRATED APPROACH TO SALES.
From exhaustive, ongoing market research
to the writing and design of specialized, very
targeted, direct mailing pieces, no possibil-
ity is overlooked. Whether marketing and
selling an individual residence or a high-rise
collection of homes, we take an extremely
well thought out and highly imaginative
approach to real estate marketing sales – one
home and one client at a time. As a result,
our business continues to grow through the
referrals we receive from pleased clients
– both sellers and buyers.

10. “Our vision is: To Be The Most Admired Real-Estate Company
In One Of The World’s Most Admired Cities. Admired for
the high regard we show for everyone we come in contact with.
Admired for our ideals and for our inventiveness. Admired
for our always-enthusiastic but transparent attention to detail
and the completeness of the range of services we provide. And
admired too for support of the community we serve. All of this
makes us successful.” HANEEF VIRANI
PARTNER, VIRANI REAL ESTATE ADVISORS

12. our story reflects the vision of a relatively
young company. Virani is a high-commitment, high-
performing organization dedicated to providing a memorable
and positive experience for each client – whether that client
is buying or selling a home.
One of the great advantages of being a young company
is that we have a curiosity and an almost inexhaustible supply
of exuberance and energy that companies often lose as they
grow older. Although we are young, we are also durable. We
are in for the long haul!
Central to Virani’s continuing success is our employees.
Each of them is passionate about creating a great experience
for everyone who comes in contact with the company. They
achieve this by listening and responding carefully to their
clients, and by keeping attuned to changes in the marketplace.
Vancouver is Virani is Vancouver.
The Last Words
On Selling Your Home

14. when making a major decision – and the decision to sell one’s home certainly falls
into that category – people increasingly want to know the guiding principles of the company
they are entrusting to act on their behalf. These are the five fundamentals we follow each day
in shaping the future of Virani Real Estate Advisors. We’re proud to share them with you.
Five Fundamentals for Success
1the client’s values and ideals must be in alignment with our own
2the task must be personally / creatively / spiritually fulfilling
in some meaningful way
3the reward should be commensurate with the
responsibility we have been given
4each new relationship should be nurtured so there is the
possibility of it lasting a lifetime
5simplify

15. UNITED KINGDOM OFFICES
KNIGHTSBRIDGE, LONDON, ENGLAND

16. CANADA
VANCOUVER CENTRAL, 1280 W PENDER STREET, VANCOUVER, BRITISH COLUMBIA, CANADA, V6E 2S8
BRITISH PROPERTIES, 2240 CHIPPENDALE ROAD, THIRD FLOOR, WEST VANCOUVER, BRITISH COLUMBIA, CANADA, V7S 3J4
TEL.604.913.1000 FAX.604.921.2650 WWW.VIRANIHOMES.COM
UNITED KINGDOM
KNIGHTSBRIDGE, 64 KNIGHTSBRIDGE, LONDON, ENGLAND, SW1X 7JF