This document outlines the steps for effective lobbying and advocacy. It begins with introducing the topic and goals of influencing decision makers. It then details 10 main steps: 1) Clarifying your organization's objectives and mission; 2) Defining your target groups; 3) Choosing advocacy goals and objectives; 4) Defining the relevant decision makers; 5) Preparing your organization; 6) Identifying other stakeholders; 7) Assessing if lobbying is the right approach; 8) Developing an action plan; 9) Implementing the action plan; and 10) Monitoring and evaluating activities. The overall process is designed to strategically influence decision makers through open communication and creating win-win situations.

1. Lobby & advocacy
Saeed esmailian

2. Time table
1. welcome & introuduce your self 10 min
2. what is lobbying & advocacy 20 min
3. Advocacy 20 min
4. Strategizing 5 min
5. Short break 10 min
6. Steps 45 min
7. Conclusion 5 min
8. Selfi time

3. Introduction

4. What is lobby and advocacy?

9. goal
•to inflence decision makers

10. difference

11. Decision-makers

13. Advocacy

16. lobbying

17. Lobbying is a specialized form of advocacy.
• It is a strategic,planned and informal way of inflencing decision-
makers.
Characteristics are:
• open (two-way) communication,
• inflencing by linking the interests of different stakeholders,
•creating win-win situations
•

19. limits

22. 10min

23. Clarify the objectives of your
organization, network or
coalition
•vision, mission and Objectives
•regular discussions with staff about the role
and the added value of the organization

24. DEFINE YOUR TARGET GROUP
• farmers’ organizations
• women’s groups
• teachers’ unions
• confederations of transporters
• organizations of people living
with HIV/Aids, etc

25. CHOOSE YOUR LOBBY AND
ADVOCACY
GOAL AND SET OBJECTIVE(S(
Essence of a problem, its causes
and its consequences
Identifying possible solutions
Translated into lobby and
advocacy goals and objectives

26. LOBBY OBJECTIVE
• What you want to change
• For whom
• Who will make the change
• By how much and
• By when
Specific, Measurable, Achievable, Realistic
and Time-bound

29. DEFINE THE DECISION-
MAKERS
•Who is responsible
•who are the decision-makers
•who may solve the problem
•Who do you want to influence
•Who needs to change something and when
is the most opportune moment to
accomplish that?

30. KEEP IN MIND
•Decision-maker is a person and not
an institution or structure
•find out the positions, interests and
needs /
motivations of the decision-makers
you are
trying to influence.

31. Be aware of bribery!

32. PREPARE YOUR ORGANIZATION
FOR
LOBBY AND ADVOCACY
•What are the methods and techniques
•What are the internal procedures for
issuing statements, writing position
papers and the like?
•What is the added value of the
organization in relation to the
identified

34. IDENTIFY OTHER
STAKEHOLDERS
•Advocacy arena
Friends : Support / strengthen your
lobby
Neutrals : Potential to become allies
Enemies: Start a counter lobby

36. IS LOBBY AND
INSTRUMENT RIGHT THE AD
• Do we have the right partners and do we have a
consensus at the level of the target group and
within our organization?
Does our organization have sufficient legitimacy
to carry out lobby and advocacy on this topic?
Is there enough lobby and advocacy capacity to
go
on? Do we have enough information? Can we put
forward proposals specific enough for
decisionmakers?
Does our organization have an open channel to
the relevant decision-makers?

37. Is there a risk of negative effects on our target
group or the decision-maker? If so, how can we
reduce this risk?
Can we exert a sufficiently timely and pro-active
influence?
Do we have sufficient financial resources for our
lobby and advocacy?

38. DEVELOP AN ACTION PLAN
•Criteria to assess and select the most
effective activities
- Level of influence the activity will have on
decision-makers, their opinion, attitude, etc.
- Level of risk (human, financial, loss of
credibility) to your program, organization or
coalition in pursuing the activity.
- Resources that are needed (to assure
continuity)
- Access to effective messengers

39. • Suitable methods:
meetings with decision-makers, public events,
petitions, round tables, newspaper articles, etc
Suitable messengers:
media, celebrities, patients, experts, peers,
donors
(national /international).
Right messages for the right type of
decisionmakers

41. IMPLEMENT THE ACTION
PLAN

42. ENSURE MONITORING,
EVALUATION
AND FOLLOW-UP OF YOUR
ACTIVITIES

43. steps

44. http://www.icco.nl/Portals/1/Documenten/Lobby%20and
%20advocacy%20guidelines.pdf