This slide talks about some of the basic aspects that should be covered while non-profit organizations (NGOs/ NPOs) pitch to potential grant makers and corporate/individual donors

1. Presented to Non-Profits in Tamil Nadu
June 17, 2017
PAYPAL, CHENNAI
FUNDAMENTALS OF PITCHING
NON-PROFIT PROJECTS

2. What we will cover today
• How to introduce your organization
• Importance of having a Mission
Statement
• How to introduce your project - BMI
• Budget (B)
• Milestones (M)
• Impact (I)
• Knowing who you are pitching to
• Pitching Situations and Environments
• Recap

3. Pitching Your Organization
Who you are ?
What you believe in ?
What’s your mission ?
Who do you serve ?
What are your achievements
?
Credibility (3 relevant USP’s
– Unique Service Propositions
 )

4. The Mission Statement
Follow 3 principles :
 Keep it Short
 Keep it Simple
 Keep it Clear
Covers 3 aspects :
• What does your org
do?
• Who does it serve?
• How it serves them?

5. Example 1
“Stop Cancer Foundation is dedicated to saving kids’
lives by empowering athletes and communities to
fund lifesaving childhood cancer efforts.”
-> very clear about how they intend to move the
needle for the cause
WHAT? Lifesaving childhood cancer efforts
FOR WHOM? Kids
HOW? By empowering athletes and communities

6. Example 2
“The XYZ Nature Foundation seeks to
preserve plants, animals and natural
communities to enhance the diversity of
life, by protecting the lands and waters
they need to survive.”
-> simple, crystal clear and compelling
WHAT? Preserve; To enhance the
diversity of life
FOR WHOM? Plants and animals
HOW? Protecting lands and waters

7. Specifics of your
Project
Need
Describe the problem
statement
Goal
This fundraising campaign’s
vision
Relevance
How and Why this project will
reinforce your mission

8. Key Ingredients
B… M… I…

9. Budget (B)
What kind of and how much
funding?
Detailed break-up of the
costs
• Staff
• Advertising/promotion
• Operating expenses
How will you track and report
all key expenditure?

10. Milestones (M)
Commit to key milestones
and timelines
Organize the milestones in a
logical manner
Specify which milestone
needs what cost and
resources

11. Impact (I)
Emphasize impact and
stories
Quantitative
•Number of
Beneficiaries
Qualitative
•Societal /Emotional

12. Tailor your Pitch!
• Research about the
organization or forum you
are pitching to.
• Types
• Individual Philanthropist
• Corporate
• Large Trust/Foundation
• General
• Dedicated
• Group of Individuals

13. Pitching
Environments
• Elevator pitch (1 min)
• Quick, Clear and Concise
• Stress on Organization & Impact
• Ask for follow up
• Board-room (15-20 min)
• Cover all elements – crisp and concise
• Be Impactful – Show material, pictures
• Be Ready for Q&A
• Coffee shop (20-30 min)
• More informal
• Connect to the Cause

14. Quick Tips
• Use large photos as much as possible
because they are interesting to the
audience.
• Use VERY LITTLE text on your slides
because you want them listening to
you, not reading the slides.
• Remember you are telling a story -
humor and personal anecdotes make
better stories.

15. Recap
• Communicate your identity
• Keep mission statement simple
and clear
• Delve into project specifics - BMI
• Convey impact effectively
• Tailor pitch to donors and pitching
environments

16. Thanks For
Your Time and
Efforts