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2. Objectives of this lesson
• At the end of this lesson students should be able to:
• Identify situations where advocacy is needed
• Represent the views and interest of youth people to others
• Decipher when youth can advocate on their own behalf
• Support youth in advocacy efforts
3. Performance Criteria
• Gather the available information on the circumstances of the
situation where advocacy will be needed.
• Identify accurately the key groups, individuals and decision-making
processes in the situation.
• Work with young people to identify clearly areas of the situation
where they can represent themselves.
• Ensure that young people represent themselves wherever possible.
• Provide young people with the support they require to represent
themselves
4. Performance Criteria
• Identify and inform young people of situations where you believe
they lack the confidence and skills to represent themselves.
• Identify areas of the situation where it is more appropriate for you to
advocate on behalf of young people.
• Clearly and accurately identify information you will need from the
young people in order to act on their behalf.
• Agree clear and consistent advocacy review processes.
5. Advocacy means taking action to create
change. Advocates organize themselves to take
steps to tackle an issue. They help to give
people ways to speak out about things that
negatively affect them. Advocacy has been
described as "speaking truth to power".
Advocacy includes many different types of
activities. It can mean researching new
solutions, creating coalitions of like-minded
people, public campaigning to raise awareness
and much more. The aim of advocacy is to
create change.
What is Advocacy?
7. An agent of change is someone who has
the guts to think outside of the box and
create a difference bigger than themselves.
Youth can be change agents. Youth play a
vital role in the constructive process of
social cohesion, economic prosperity and
political stability in a nation.
Youth as an Agent of Change
8. • The involvement of youths in the
nation building process is a must.
The youth population is an integral
part of what is considered the
building blocks of the nation. The
stronger the youth population, the
more developed the nation.
Youth as an Agent of Change
9. • The role of an advocate is to offer independent support to those who
feel they are not being heard and to ensure they are taken seriously
and that their rights are respected.
• It is also to assist people to access and understand appropriate
information and services.
• An advocate will ensure a person has the tools to make an informed
decision; it is not about making the decision for the person. It is also
about supporting the person to say what they want even if other
people consider that they are making an unwise decision.
The Role of an Advocate
10. • An advocate does not represent their own views but amplifies that of
the person they are supporting.
• An advocate should also empower the person to advocate for
themselves wherever possible.
• An advocate is not an advice worker but will support the person to
gather, understand and process the information and advice they are
given by others
The Role of an Advocate
Retrieved from: https://www.ageuk.org.uk/bp-assets/globalassets/leeds/original-blocks/get-involved/volunteer/the-role-of-an-
advocate-1.pdf
11. Youth Worker’s Roles And Responsibilities Within Advocacy
Retrieved from: file:///C:/Users/awilliams8/Downloads/TheSupportWorkersRoleInAdvocacy.pdf
12. How can
your
organization
get more
involved in
advocacy?
Educate. Inform your organization about the
current policies and problems affecting your
community.
Evaluate. Evaluate your organization’s mission
and goals, and examine whether current
programs involve advocacy as a means to
address problems or grievances in the
community.
If not, how could advocacy play a larger role in
your organization’s programs?
13. Collaborate. Work in coalitions with groups
whose philosophy and goals resonate with
yours. Together, pooling staff and resources,
all parties involved in the coalition should be
better equipped to take on campaigns and
work for change.
Assess. Use AFJ’s free online Advocacy
Capacity Tool to assess your advocacy skills,
identify specific gaps and strategic
opportunities, focus resources to strengthen
your organization and achieve the best
advocacy results possible.
How can your organization get
more involved in advocacy?
14. Advocacy strategies and approaches: Overview |
Association for Progressive Communications (apc.org)
15. Let us reflect on the previous reading
• Excerpt:
• “Where ICT policies could
have the effect of reinforcing
poverty and discrimination.
For example, “e-government”
projects that use the internet
to improve access to public
services may, for those
without internet access, have
the reverse effect, unless they
are complemented by other
measures to enable universal
access to the internet”.
• Have you observed any advocacy
initiative which has had the
reverse effect to a group?
• What measures would you put
in place to reduce the likelihood
of this occurrence?
21. Advocacy Challenge
Think about an issue which you are
passionate about
Reflect on the impact of this issue on
Youth
Role-play or demonstrate how you
would advocate for this issue to be
resolved
In your role-play or demonstration
highlight the steps of the advocacy
process
Limit your selection to one or two types
of advocacy
Groups of 3 persons
Group Activity- To be completed in live Class
22. Area of focus Question (to what extent) Rating
Teamwork and collaboration
20%
Did all the group members equally contribute to the
presentation?
Did the presentation clearly build on the ideas from the group
members?
Was the presentation cohesive and were individual
presentations made better as a result of the team?
Content Focus
20%
Did the content describe a compelling & significant problem?
Did the content cover an appropriate amount of material?
Did the content present a clear plan to solve this problem?
Content Effectiveness
15%
Did the presenter make a convincing case regarding the
problem or issue, using credible arguments and evidence?
Did the presenter make a compelling case for a specific plan of
action, using credible arguments and evidence?
Delivery intentionality/ Effectiveness
20 %
Did the group use delivery techniques that were appropriate
to advocacy?
Did the group use delivery techniques that enhanced the
power of their message?
Was there a clear intent to persuade the audience?
Advocacy for others
25%
Did the group demonstrate evidence that someone cares
about this issue (was a problem statement developed and
presented)?
Did the group use the appropriate format to speak for others?
Advocacy
Challenge
Rubric-
Support Youth
people to
address their
circumstances