Lloyds Online Doctor is rebranding to align with its evolving business. It provides online healthcare services and wants to build trust with patients. The document outlines the company's brand identity, including its values of being welcoming, professional, honest, and pioneering. It describes the logo, colors, typefaces, and guidelines for correctly using these branding elements in communications. The rebranding aims to position Lloyds Online Doctor as the market leader in online healthcare by providing a trusted, accessible, and convenient service.
This document provides PayPal's corporate master brand guidelines for using their logo and other branding elements consistently. It outlines PayPal's brand promise to make payments simpler, their brand personality traits of being helpful, human, innovative, vigilant, and courageous. It also describes their customer-focused tone of voice. The guidelines explain proper uses of their logo, color palette, typeface, photography style, and other visual branding assets. It aims to help PayPal present a unified brand identity that resonates with customers.
This document provides branding guidelines for Lane Gorman Trubitt, PLLC (LGT). It includes sections on the company's story, brand essence focusing on "the power of the right people beside you", core values of accountability, honesty, striving for excellence, commitment and quality service. The visual identity section describes how the swoosh logo represents LGT's energy, direction and beliefs. It also outlines rules for proper usage of the logo, colors, typography and photography to create a consistent brand identity.
details to dewa dubai
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Used for Design Competition
Handle with care
A pDF is attached in case of further details.
Csn also be found on the dewa website.
The document provides brand guidelines for Mouse, a nonprofit organization that empowers youth through technology education. It outlines the organization's brand platform including its vision, mission, positioning, behaviors, voice, and tagline. It also describes the visual identity system including the logo, typography, photography style, and color palette. The guidelines are intended to help bring the Mouse brand to life consistently across all communications.
This document provides PayPal's corporate master brand guidelines. It outlines the core elements of PayPal's identity, including the brand promise, personality, voice, logo assets, visual assets, and guidelines for using branded materials properly and consistently. The guidelines are designed to help PayPal and its partners present the brand in a unified way that will resonate with customers.
This document provides branding guidelines for Marshall White Real Estate. It outlines the proper use of logos, colors, typefaces, stationery, signage, brochures, websites and other branding elements. Adherence to the style guide helps ensure a consistent brand identity and positive brand perception. Any uses of branding elements outside these guidelines requires approval from the Marketing and Advertising Department.
This document provides guidelines for using Adobe's corporate brand and logo. It outlines the mission, brand promise to enable engaging experiences, and brand personality of being exceptional, involved, genuine and innovative.
There are two versions of the Adobe logo - a red "tag" logo and standard logo. The red tag is reserved for internal Adobe use and should occur only once on a piece, while the standard can be used by third parties. Logo specifications are provided for minimum sizes, color, and clear space. Guidelines are given for usage in print, online, and tradeshow graphics, as well as incorrect uses to avoid. Additional sections cover visual identity elements like color, imagery, typography, and templates.
The document provides ShopperTrak's brand identity guidelines. It outlines rules for proper usage of the ShopperTrak logo, brand mark, color palette, typography and trademarks to promote a consistent brand identity. The guidelines are intended to position the brand, convey strengths with clear communications, maximize brand asset value and provide a uniform strategy. While some rules are fixed, creative expression is allowed if consistency and simplicity are maintained.
This document provides PayPal's corporate master brand guidelines for using their logo and other branding elements consistently. It outlines PayPal's brand promise to make payments simpler, their brand personality traits of being helpful, human, innovative, vigilant, and courageous. It also describes their customer-focused tone of voice. The guidelines explain proper uses of their logo, color palette, typeface, photography style, and other visual branding assets. It aims to help PayPal present a unified brand identity that resonates with customers.
This document provides branding guidelines for Lane Gorman Trubitt, PLLC (LGT). It includes sections on the company's story, brand essence focusing on "the power of the right people beside you", core values of accountability, honesty, striving for excellence, commitment and quality service. The visual identity section describes how the swoosh logo represents LGT's energy, direction and beliefs. It also outlines rules for proper usage of the logo, colors, typography and photography to create a consistent brand identity.
details to dewa dubai
All of the details are copyrighted.
Used for Design Competition
Handle with care
A pDF is attached in case of further details.
Csn also be found on the dewa website.
The document provides brand guidelines for Mouse, a nonprofit organization that empowers youth through technology education. It outlines the organization's brand platform including its vision, mission, positioning, behaviors, voice, and tagline. It also describes the visual identity system including the logo, typography, photography style, and color palette. The guidelines are intended to help bring the Mouse brand to life consistently across all communications.
This document provides PayPal's corporate master brand guidelines. It outlines the core elements of PayPal's identity, including the brand promise, personality, voice, logo assets, visual assets, and guidelines for using branded materials properly and consistently. The guidelines are designed to help PayPal and its partners present the brand in a unified way that will resonate with customers.
This document provides branding guidelines for Marshall White Real Estate. It outlines the proper use of logos, colors, typefaces, stationery, signage, brochures, websites and other branding elements. Adherence to the style guide helps ensure a consistent brand identity and positive brand perception. Any uses of branding elements outside these guidelines requires approval from the Marketing and Advertising Department.
This document provides guidelines for using Adobe's corporate brand and logo. It outlines the mission, brand promise to enable engaging experiences, and brand personality of being exceptional, involved, genuine and innovative.
There are two versions of the Adobe logo - a red "tag" logo and standard logo. The red tag is reserved for internal Adobe use and should occur only once on a piece, while the standard can be used by third parties. Logo specifications are provided for minimum sizes, color, and clear space. Guidelines are given for usage in print, online, and tradeshow graphics, as well as incorrect uses to avoid. Additional sections cover visual identity elements like color, imagery, typography, and templates.
The document provides ShopperTrak's brand identity guidelines. It outlines rules for proper usage of the ShopperTrak logo, brand mark, color palette, typography and trademarks to promote a consistent brand identity. The guidelines are intended to position the brand, convey strengths with clear communications, maximize brand asset value and provide a uniform strategy. While some rules are fixed, creative expression is allowed if consistency and simplicity are maintained.
This document outlines Symantec's brand identity standards, including their values, design philosophy, voice, signature, symbol, logotype, color palette, typography and image style. The key points are:
- Symantec's core values that guide their brand are being customer-driven, trust, innovation and action.
- Their design philosophy aims for simplicity, sophistication and harmony across all communications.
- Their signature combines their logotype and symbol to represent the company and must never be separated or altered.
- Their colors of yellow, white and black serve as the primary corporate colors to ensure brand consistency.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
Pointflip is a cloud-based IT systems management solution that simplifies customizing, distributing, and managing devices and data for businesses. The document provides guidance on expressing the Pointflip brand through its positioning, personality, visual assets, and tone. It defines the brand as intelligent, friendly, dependable, and inspirational. It emphasizes using clean, vibrant, contemporary visuals and an uncomplicated, helpful tone to communicate the brand.
This document provides guidelines for UNICEF's visual brand identity. It outlines the organization's brand style as simple, optimistic, bold and contemporary. It then details proper usage of the UNICEF logo, including approved language versions and positioning with the tagline. Typography and color palette guidelines are also presented, with the primary color being cyan and the typeface being Univers. Examples are given to illustrate correct application of these branding elements.
PHILIPS (Brand Identity Guide. v. 03/2008)Paco Barranco
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
This document provides branding guidelines for Solavei, including:
- The Solavei positioning statement and core values that emphasize relationships, goodwill, and initiative.
- Guidelines for expressing the Solavei brand through its optimistic, smart, friendly and purposed personality.
- Direction on visual style including simple, contemporary, and youthful look and feel, and a social, non-corporate tone.
- Specifications for proper use of the Solavei logo and branding assets like colors, fonts, imagery, and language.
These guidelines provide an overview of Tapjoy's visual identity system and guidance for its correct use across communication channels. Key components of the visual system include the logo, color palette, typography, and iconography. A consistent application of these branding elements will help create a unified experience for the Tapjoy brand.
M.A.D. Communications is a digital advertising agency that works with NGOs and companies on social causes. The document provides their brand identity guidelines, including their mission to create innovative content that inspires people to enact social change. It outlines their logo, colors, typography, photography style, and rules for applications. Sample applications of their brand identity on a website, posters, and merchandise are also displayed.
The document provides branding guidelines for Healthfirst, including:
- The target audience is primarily single women ages 12-26, with opportunities to expand to men, Hmong, Hispanic, and Black communities.
- The logo should be used in four-color or black and white versions only, with consistent spacing and sizing. Typefaces include Optima, Futura, Minion Pro, and Lato.
- Brand colors are purple (PMS 683c) and 75% black, to be used consistently on the logo and all materials. Photography should be in color and reflect an aspirational, inclusive tone.
This document provides branding guidelines and examples for a rebranding project for a fitness company called Power Systems. It includes:
- A case study describing the situation where Power Systems was struggling in the market until it was purchased and given a rebranding. A new logo, tagline, and visual identity were created to reposition it as a leader in fitness equipment.
- Examples of the new logo and variations for use in different contexts. Guidelines are given for logo spacing, colors, and using parts of the logo individually.
- Additional branding elements are outlined such as typefaces, colors, photography styles, and examples of applying the brand identity to various materials like signage, clothing, and websites.
The document provides branding guidelines for Eventive Marketing, outlining proper usage of their logo, colors, fonts, and branding elements. The positioning of Eventive Marketing is to "reach consumers at play" and all communication should align with this. The branding uses red and yellow colors, a circular swirl logo, and rounded fonts. Correct and incorrect uses of the logo are demonstrated.
A quick and extremely awesome guide to logo designFiverr
This document provides guidance on creating an effective logo. It discusses defining the purpose and goals for the logo, getting inspired by existing logos, brainstorming design concepts, considering color psychology, and bringing the logo to life. The key steps are to think about how the logo should make customers feel, look at other successful logos for inspiration, develop multiple concepts, get feedback, and choose a design and colors that represent the brand. An effective logo needs to be memorable, distinctive, and elicit the desired emotional response from viewers.
The document discusses brand guidelines, which are a set of rules that explain how a brand works. They typically include information such as an overview of the brand's history, values, and message; logo usage guidelines; approved color palettes; approved typefaces; image style guidelines; and examples of branded business materials. Brand guidelines are produced for employees and representatives to ensure consistent representation of the brand, and may also be produced for contractors. Examples of elements that may be covered in brand guidelines include logos, typefaces, and color schemes.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract budget-conscious customers while Marks & Spencer's stresses quality even if it means higher prices and appeals to those prioritizing product quality. Apple emphasizes innovation and quality rather than price in its brand marketing to cultivate an image of its products as premium technology.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract cost-conscious customers while Marks & Spencer's stresses quality even if it means higher prices to appeal to image-conscious consumers. Apple emphasizes innovation and quality over price in its marketing to cultivate an exclusive brand image and attract creative customers, unlike HTC which must compete on price due to reputation issues.
The document provides guidelines for Australia Post's "We Love Delivering" campaign focused on consumers, small businesses, and communities. It outlines the key elements of the campaign including the brand promise, typography, grids/modular boxes, photography style, and principles for different tiers of campaign communications. Tier 2 focuses on segments/categories, tier 3 on short-term product promotions, and tier 4 on long-term tactical communications. The guidelines are intended to help demonstrate a consistent message under the We Love Delivering campaign across various marketing initiatives.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
The North Face logo is based on Half Dome in Yosemite and features a slanted quarter-circle with lines and logotype. The brand uses a simple color palette of grays and red to evoke mountainsides. Helvetica font is used across all branding elements. The North Face sells gear for outdoor activities and focuses on innovation and sustainability. Its mission is to embody exploration and adventure. The brand is known for quality but some see it as expensive.
This document discusses segmentation in sneakers, mentioning that it is curious about sneakers and their features such as price and quality, comfort, brand and origin, look, and purpose. It thanks the reader at the end.
The document is a collection of phrases, sentences, and short passages on various topics written by Jake Matthews. It touches on themes of freedom, individuality, and doing things one's own way. The passages provide unconventional instructions, such as using a paper bag as a plate for nachos or strangling oneself with a tie to remove it. The overall tone is playful and encourages the reader to break rules and norms.
This document outlines Symantec's brand identity standards, including their values, design philosophy, voice, signature, symbol, logotype, color palette, typography and image style. The key points are:
- Symantec's core values that guide their brand are being customer-driven, trust, innovation and action.
- Their design philosophy aims for simplicity, sophistication and harmony across all communications.
- Their signature combines their logotype and symbol to represent the company and must never be separated or altered.
- Their colors of yellow, white and black serve as the primary corporate colors to ensure brand consistency.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
Pointflip is a cloud-based IT systems management solution that simplifies customizing, distributing, and managing devices and data for businesses. The document provides guidance on expressing the Pointflip brand through its positioning, personality, visual assets, and tone. It defines the brand as intelligent, friendly, dependable, and inspirational. It emphasizes using clean, vibrant, contemporary visuals and an uncomplicated, helpful tone to communicate the brand.
This document provides guidelines for UNICEF's visual brand identity. It outlines the organization's brand style as simple, optimistic, bold and contemporary. It then details proper usage of the UNICEF logo, including approved language versions and positioning with the tagline. Typography and color palette guidelines are also presented, with the primary color being cyan and the typeface being Univers. Examples are given to illustrate correct application of these branding elements.
PHILIPS (Brand Identity Guide. v. 03/2008)Paco Barranco
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
This document provides branding guidelines for Solavei, including:
- The Solavei positioning statement and core values that emphasize relationships, goodwill, and initiative.
- Guidelines for expressing the Solavei brand through its optimistic, smart, friendly and purposed personality.
- Direction on visual style including simple, contemporary, and youthful look and feel, and a social, non-corporate tone.
- Specifications for proper use of the Solavei logo and branding assets like colors, fonts, imagery, and language.
These guidelines provide an overview of Tapjoy's visual identity system and guidance for its correct use across communication channels. Key components of the visual system include the logo, color palette, typography, and iconography. A consistent application of these branding elements will help create a unified experience for the Tapjoy brand.
M.A.D. Communications is a digital advertising agency that works with NGOs and companies on social causes. The document provides their brand identity guidelines, including their mission to create innovative content that inspires people to enact social change. It outlines their logo, colors, typography, photography style, and rules for applications. Sample applications of their brand identity on a website, posters, and merchandise are also displayed.
The document provides branding guidelines for Healthfirst, including:
- The target audience is primarily single women ages 12-26, with opportunities to expand to men, Hmong, Hispanic, and Black communities.
- The logo should be used in four-color or black and white versions only, with consistent spacing and sizing. Typefaces include Optima, Futura, Minion Pro, and Lato.
- Brand colors are purple (PMS 683c) and 75% black, to be used consistently on the logo and all materials. Photography should be in color and reflect an aspirational, inclusive tone.
This document provides branding guidelines and examples for a rebranding project for a fitness company called Power Systems. It includes:
- A case study describing the situation where Power Systems was struggling in the market until it was purchased and given a rebranding. A new logo, tagline, and visual identity were created to reposition it as a leader in fitness equipment.
- Examples of the new logo and variations for use in different contexts. Guidelines are given for logo spacing, colors, and using parts of the logo individually.
- Additional branding elements are outlined such as typefaces, colors, photography styles, and examples of applying the brand identity to various materials like signage, clothing, and websites.
The document provides branding guidelines for Eventive Marketing, outlining proper usage of their logo, colors, fonts, and branding elements. The positioning of Eventive Marketing is to "reach consumers at play" and all communication should align with this. The branding uses red and yellow colors, a circular swirl logo, and rounded fonts. Correct and incorrect uses of the logo are demonstrated.
A quick and extremely awesome guide to logo designFiverr
This document provides guidance on creating an effective logo. It discusses defining the purpose and goals for the logo, getting inspired by existing logos, brainstorming design concepts, considering color psychology, and bringing the logo to life. The key steps are to think about how the logo should make customers feel, look at other successful logos for inspiration, develop multiple concepts, get feedback, and choose a design and colors that represent the brand. An effective logo needs to be memorable, distinctive, and elicit the desired emotional response from viewers.
The document discusses brand guidelines, which are a set of rules that explain how a brand works. They typically include information such as an overview of the brand's history, values, and message; logo usage guidelines; approved color palettes; approved typefaces; image style guidelines; and examples of branded business materials. Brand guidelines are produced for employees and representatives to ensure consistent representation of the brand, and may also be produced for contractors. Examples of elements that may be covered in brand guidelines include logos, typefaces, and color schemes.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract budget-conscious customers while Marks & Spencer's stresses quality even if it means higher prices and appeals to those prioritizing product quality. Apple emphasizes innovation and quality rather than price in its brand marketing to cultivate an image of its products as premium technology.
Audi focuses its marketing on quality, performance, and luxury targeting middle to higher income individuals. Its advertisements emphasize the vehicle's technology and design without mentioning price. Ford historically focused on price but is shifting to also emphasize quality to appeal to more customers. Both supermarkets ASDA and Marks & Spencer's target different demographics - ASDA focuses solely on low prices to attract cost-conscious customers while Marks & Spencer's stresses quality even if it means higher prices to appeal to image-conscious consumers. Apple emphasizes innovation and quality over price in its marketing to cultivate an exclusive brand image and attract creative customers, unlike HTC which must compete on price due to reputation issues.
The document provides guidelines for Australia Post's "We Love Delivering" campaign focused on consumers, small businesses, and communities. It outlines the key elements of the campaign including the brand promise, typography, grids/modular boxes, photography style, and principles for different tiers of campaign communications. Tier 2 focuses on segments/categories, tier 3 on short-term product promotions, and tier 4 on long-term tactical communications. The guidelines are intended to help demonstrate a consistent message under the We Love Delivering campaign across various marketing initiatives.
The document provides an overview of branding basics for small businesses. It discusses what branding is, the history of branding, and key branding elements like logos, tone of voice, imagery, and consistency. It emphasizes that consistency across touchpoints like business cards, websites, and collateral is critical for building brand identity and recognition. Creating brand guidelines that specify style, colors, fonts, and more helps ensure consistency and keeps the brand message clear.
The North Face logo is based on Half Dome in Yosemite and features a slanted quarter-circle with lines and logotype. The brand uses a simple color palette of grays and red to evoke mountainsides. Helvetica font is used across all branding elements. The North Face sells gear for outdoor activities and focuses on innovation and sustainability. Its mission is to embody exploration and adventure. The brand is known for quality but some see it as expensive.
This document discusses segmentation in sneakers, mentioning that it is curious about sneakers and their features such as price and quality, comfort, brand and origin, look, and purpose. It thanks the reader at the end.
The document is a collection of phrases, sentences, and short passages on various topics written by Jake Matthews. It touches on themes of freedom, individuality, and doing things one's own way. The passages provide unconventional instructions, such as using a paper bag as a plate for nachos or strangling oneself with a tie to remove it. The overall tone is playful and encourages the reader to break rules and norms.
The document discusses various branding and marketing strategies for a magazine called "Leicester Lookbook" targeted towards 20-35 year olds in Leicester, UK. It proposes using social media platforms like Facebook, Instagram, and Twitter to engage the target audience and promote the magazine. It also suggests creating an online application for digital access, advertising on a local radio station, in cinemas, and local newspapers. Participating in charity events is mentioned as another way to promote the brand and earn positive publicity.
Product management involves conceiving ideas for new products, planning their development through testing and launch, and eventually withdrawing products from the market. It is the process of bringing products to market, from concept to launch to end of life. Product management encompasses all stages of product development and marketing.
My Chemical Romance maintains a consistent brand identity across their albums by using similar black and white military-inspired costumes that match the themes of their albums and music videos.
Three Days Grace changes the visual style of each album but keeps their iconic logo and sound, transitioning from black clothing on one album to white and purple on their latest to match the tone of the new music.
Linkin Park has updated their logo to a simpler design while still incorporating the letters "L" and "P", and while their style has evolved from brightly colored punk looks, they maintain a consistent dark aesthetic across their career.
The document provides brand guidelines for Brand Hong Kong, including specifications for proper usage of the signature elements. The signature is composed of three elements - the Dragon symbol, logotype, and brandline. The primary signature should be used horizontally in English, Chinese, or bilingual versions. Minimum clear space and size requirements are outlined to preserve integrity. Color versions including spot and process are specified. Approval is required before using the brand.
The Maryland WIC Brand Guidelines document provides direction on properly using the Maryland WIC brand identity. It outlines the approved logos, colors, fonts and placement standards. Specific guidance is given for the primary logo, contact logo, abbreviated logo, local agency logos, partner logos, required state and administration information, and nondiscrimination statements. The document aims to maintain a consistent public identity for the Maryland WIC Program across all materials.
Why are guidelines a good idea? By creating and reinforcing a consistent ‘look’, ‘feel’ and ‘tone of voice’ everything that is produced online or in print will be instantly identified. In this case it is a visitor destination brand for Lancashire that is being implemented. These guidelines have been designed to help Lancashire and Blackpool Tourist Board (LBTB) and its partners put
the messages together by working within a clear set of rules. A consistent approach will strengthen the brand and help it become recognised and trusted by the people we want to reach - our visitors.
This document provides guidelines for implementing the visual identity of the Special Olympics Strive program. It introduces the key visual elements such as the Strive logo, color palette, icons, and illustrations. It provides examples of applying the identity in communications materials like banners, publications, and merchandise. The guidelines are intended to create a consistent look for Strive communications while following Special Olympics' overall brand identity.
The document outlines the branding and marketing services provided by Vina Capital. These include logo and slogan development, brand identity creation, visual guidelines, print ads, annual reports, profiles, calendars, decorations, sales kits, exhibitions, websites, public relations, press tours, advertorials, conferences, groundbreakings, and grand openings. Vina Capital provides art direction, graphic design, project management, website development, and 3D visualizations to deliver these services.
The document provides Toyota's visual identity guidelines for its new car sharing program called YUKO. It details the YUKO logo design including the icon, wordmark, and variations. Guidelines are given for logo spacing, sizing, placement, and acceptable uses. Color palette, typography, and examples of logo application on materials like stationery and advertisements are also outlined. The guidelines are meant to be used alongside Toyota's overall brand guidelines to maintain a consistent look and feel across YUKO visual identity elements.
The document discusses developing a premium body care collection centered around skincare-inspired floral ingredients. It proposes two product ranges, Luminist, to awaken and hydrate skin for a radiant glow, and Luminist II, to immerse skin in pure luxury. Packaging suggestions in cobalt blue or pearlized white are provided to convey elegance and luxury. A campaign called "Petal Power" is outlined, focusing on the Himalayan Rain Lily for its ultra-hydrating properties. Finally, nine floral fragrance concepts are presented for the collection.
This document provides guidelines for using Adobe's corporate brand and logo. It outlines the mission, brand promise to enable engaging experiences, and brand personality of being exceptional, involved, genuine and innovative.
There are two versions of the Adobe logo - a red "tag" logo and standard logo. The red tag is reserved for internal Adobe use and should occur only once on a piece, while the standard can be used by third parties. Logo specifications are provided for minimum sizes, color, and clear space. Guidelines are given for usage in print, online, and tradeshow graphics, as well as incorrect uses to avoid. Additional sections cover visual identity elements like color, imagery, typography, and templates.
This document provides branding guidelines for BRAC. It outlines the brand voice, vision, values, personality, essence and organizational descriptor. It describes the logo including symbol, logotype, recommended sizes, exclusion zone and incorrect usages. It provides guidelines on using the logo including color, placement, and on different backgrounds. It outlines the typefaces, colors, imagery, identity application and promotional items. It describes co-branding banners and provides instructions for printing materials with the letterhead. The aim is to define a powerful and compelling way to communicate what BRAC stands for to target audiences and ensure the brand identity is consistently represented.
Rebranding one of the leading mental health charities in the West Midlands.CWContentWorks
The Kaleidoscope Plus Group is a registered charity established in 1973 and is one of the leading mental health charities in the West Midlands. In 2013 CW Content Works helped them rebrand following a disaffiliation from the national Mind charity. Read more here: http://www.cwcontentworks.com/kaleidoscope-rebrand/
VisionsLive Style Guide November 2014_v1Barry McLeod
This document provides guidelines for communicating the VisionsLive brand consistently, including:
- The primary and secondary logos in various color versions, with minimum size and exclusion zone requirements.
- Guidelines on using the logo properly and not distorting, stretching, or altering it.
- Information on the brand's tone of voice being simple, engaging, respectful, and plain talking.
- Contact details for the brand guardians responsible for upholding the style guide.
The document provides brand guidelines for Sunbit, including sections on their brand, identity, colors, typography, photography and more. It establishes their mission as eliminating financial waste and passing value to merchants and customers. Their personality is described as caring, genuine, thoughtful and transparent. The guidelines cover their logo, colors, fonts, tone of voice and how to properly apply these brand elements in marketing materials.
This company offers services such as Amazon Consulting and Services, SEO, PPC, Photography, A+ content, and Trademark registration.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jaime Escobar
This document outlines the branding guidelines for Kenexa, a company that provides HR solutions. It begins by stating Kenexa's mission to improve lives through meaningful work. It then provides details on the company's logo, colors, fonts and voice to ensure consistent branding across all communications. Specific guidelines cover topics like logo usage, variations, sizing and improper uses. The document aims to clearly define every aspect of Kenexa's visual identity.
This document defines the branding guidelines for Grand Strand Health, including guidelines for proper usage of the logo, color palette, typography and other graphic elements. The logo consists of the "Caring Star" icon and wordmark and is available in various options for different contexts. Colors include dark blue, orange, ocean blue and grey. Typography uses the Aller font family primarily with Verdana as an alternate. Detailed guidance is provided for applying these brand standards correctly to various applications like signage, communications and more.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the services each department provides and includes branding guidelines for clients with sections on logo formats, color palette, typography, and more. It aims to build strategic partnerships by presenting innovative creative ideas.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
WD is a creative agency that provides various design and marketing services through 4 departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines each department's services and provides branding guidelines for clients, including the company's vision, values, logo usage, typography, and color palette.
This document provides branding guidelines for the global creative agency "iris". It summarizes the agency as a full-service creative agency with offices around the world. It establishes the iris brand identity, including the logo, fonts, colors, tone and style. It provides guidance on using the brand consistently across all communications and outlines how to represent iris on various social media platforms.
Senior Market Advisors Brand & Communication Guidelines 2019-2020Ashley McNurlan
Senior Market Advisors has created brand guidelines to ensure consistent marketing and communication that accurately represents the company. The guidelines cover messaging, including using a casual yet professional tone and addressing agents directly. They also cover the logo, colors, typography, and photography style to present a modern perspective of an insurance brokerage. The contact information is provided for questions about the brand guidelines.
Creating a new, fresh face for our clients is one of the things we do best. LinksIB was looking to rebrand and they came to us to create their image and tone. We built a full brandbook that includes guidelines for future partners of LinksIB.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
Creatx Marketing style guide for Titeline Properties. Starting with the strategy we evaluated the core values of the company and developed a strong buyer persona. From there we combined graphic elements that encompassed the name of the company along with iconic images to complete a strong company identity.
Contact Creatx Marketing at hello@CreatxMarketing.com for more information and consultation at no cost.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
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2. Brand Identity Design Guidelines 2
Lloyds Online Doctor
is entering a new
phase and we’ve
made a few changes
to bring the way
we present ourselves
inline with the
way our business
is developing.
Lloyds Online Doctor
3. Brand Identity Design Guidelines 3Lloyds Online Doctor
. . . and convenience. Our
service is new to many people
and it is vital that we build
a brand that people trust.
We want our patients to
understand who we are and
how we can help them. To
do that we’ve improved the
way that we communicate.
It’s all
about
trust . . .
4. Brand Identity Design Guidelines 4Lloyds Online Doctor
Our brand – Context
We live in a culture of consumer
technology. Using the internet,
we can manage our lives in an
easier and more convenient way
than ever before.
We shop, we socialise, we bank,
we manage utilities and we
access entertainment through
online interfaces.
More and more people are
comfortable connecting with
brands and services online.
As technologies and devices
develop, this culture will grow.
Traditional face-to-face
communication continues
to merge with the world of
online interaction. Healthcare
will be a key part of this
evolution.
Powered by leading healthcare
professionals and bespoke
technology, we can offer
patients an experience that
is more convenient than
the traditional face-to-face
alternative.
Our patients can decide
when and where they get
expert advice and order
their treatments.
5. Brand Identity Design Guidelines 5
Our brand – Vision
It is our vision to be the market
leader in online healthcare.
We provide our patients
with a trusted and accessible
service that forms a part
of their busy lifestyle.
We believe that more and more
patients will be comfortable
using our service.
And we believe that we offer
our patients an alternative
form of healthcare that is
simpler and more affordable
than the traditional care
they’re used to.
Our brand – Positioning
Our fully-qualified doctors have
a wealth of experience in both
traditional and online healthcare.
They provide a professional,
efficient service.
We are a pioneering healthcare
service with a human touch and
accessible interface.
We can integrate smoothly into
a patient’s busy life–meaning
they will keep returning to the
site for repeat prescriptions and
expert advice.
Lloyds Online Doctor
6. Brand Identity Design Guidelines 6
Our values
Welcoming
Our service is discreet and simple
and we speak with a conversational
tone of voice. We always offer an
empathetic ear.
Professional
Our organisation is run by doctors
and leaders in healthcare. We are an
authority on medical care, we have
a holistic and evidence-based outlook.
Honest
We are a transparent organisation.
We aim to create an honest and open
relationship with our patients and
use jargon-free language to explain
medical conditions.
Pioneering
We believe technology has the power
to deliver healthcare in a way that
is simple for patients. We will lead
the way towards a widespread use
of online healthcare technologies.
Welcoming
Professional
Honest
Pioneering
Lloyds Online Doctor
7. Identity elements
The following pages introduce
the core elements that help
to create our visual identity.
And explain how to use them
to create a confident and
coherent brand.
Brand Identity Design Guidelines 7Lloyds Online Doctor
8. Brand Identity Design Guidelines 8
Primary logotype
Our primary logotype is an
essential part of our brand
identity. It represents who
we are and what we do and
should be ever present whenever
we create communications.
Primary logotype – Artwork types
It is supplied in different
colour variations for use
in different applications.
Our primary logotype
is constructed from
three elements.
1
LloydsOnlineDoctor
which states who
we are
2
Our strapline which
reinforces our offer
3
Our underline which
represents the human
nature of our business
1
Full colour
Monotone dark blue
Monotone black
Monotone white
2
3
Please see the
colour palette
section on pages
xx–xx for colour
references.
Lloyds Online Doctor
9. Primary logotype – Full colour usage
Whenever possible we
should apply our primary
logotype in full colour
on a white background.
Primary logotype – Monotone usage
The monotone versions
of our primary logotype have
been created for instances
where the full colour version
is not appropriate or possible.
This is the ideal
usage of the
LloydsOnlineDoctor
full colour logotype
Full colour
on white
Monotone dark
blue on light blue
Monotone dark
blue on gradient
Monotone white
on light blue
Monotone white
on gradient
Monotone white
on grey
Monotone black
on white
This combination
should only be used
when only black
printing is possible.
Monotone white
on black
This combination
should only be used
when only black
printing is possible.
Monotone dark
blue on lilac
Monotone white
on lilac
In certain instances
it may be required
to place the logo on
a colour background.
In such cases, only
a tint of 10% light
blue or 10% grey
should be used.
Please see the colour
palette section on
pages xx–xx for
colour references.
Full colour
on 10% light blue
Full colour
on 10% grey
Please see the
colour palette
section on pages
xx–xx for colour
references.
Please see the
colour palette
section on pages
xx–xx for colour
references.
Brand Identity Design Guidelines 9Lloyds Online Doctor
10. Primary logotype – Sizes
To retain visual integrity and
ensure legibility our primary logo
should never be applied below
a certain size. Recommended
sizes for certain formats have
also been determined.
Primary logotype – Exclusion zone
There is also an exclusion for
the logo that acts as an area
to protect it. No other graphic
elements or typography should
enter this area.
45mm wide
Recommended for
A5 formats, quarter
page and half page
press adverts.
60mm wide
Recommended for
A4 formats and full
page press adverts.
70mm wide
Recommended
for A3 and
related formats
80mm wide
Recommended
for A2 and
related formats
90mm wide
Recommended
for A2 and
related formats
This is the minimum
recommended size.
Brand Identity Design Guidelines 10Lloyds Online Doctor
11. Primary logotype – Placement
Placement of our logotype is
very important.
It should always have a
prominant position and have
authority on the page. And
it should always be positive
and forward moving.
Preferred placement
Whenever possible our logotype
should be placed along the
right hand margin. And
at the top or bottom of the
required format.
Alternate placement
In some instances it may not
be possible to place it along
the right hand edge. When this
is the case it is permissible
to align it with the left hand
margin of the required format.
Brand Identity Design Guidelines 11Lloyds Online Doctor
12. Secondary logotype
In some cases it may just be
necessary to use our secondary
logotype. Which simply consists
of our name.
Secondary logotype – Usage
It is permissible to use our
secondary logotype in the
following colour combinations.
This version of our
logotype is for use
on internal
communications
and our information
films only.
Full colour
on white
Full colour
on 10% light blue
Full colour
on 10%grey
Full colour
Monotone white
Monotone black
Our secondary
logotype is available
in full colour,
monotone white and
monotone black only.
Monotone white
on light blue
Monotone white
on imagery
This is only
permissible
when legibility
is retained.
Monotone white
on imagery
It should never
be used when
legibility is
compromised
in any way.
Monotone black
on white
This combination
should only be used
when only black
printing is possible.
Monotone white
on black
This combination
should only be used
when only black
printing is possible.
Please see the
colour palette
section on pages
xx–xx for colour
references.
Brand Identity Design Guidelines 12Lloyds Online Doctor
13. Brand Identity Design Guidelines 13
Secondary
Colour palette
Our colour palette consists
of three primary colours. They
promote calmness and confidence.
They are a point of difference
for our brand. We also have
a set of secondary colours and
a colour gradient.
Primary
Pantone 0821
C 54.05
M 0
Y 8.13
K 0
R 114
G 208
B 235
Pantone Rubine Red
C 8.28
M 100
Y 34.8
K 2.9
R 214
G 0
B 87
Pantone Cool Grey 10
C 0
M 2
Y 0
K 60
R 135
G 134
B 134
Pantone 2735
C 100
M 99.7
Y 15.22
K 5.8
R 41
G 0
B 136
Pantone Process Blue
C 100
M 27.65
Y 5.78
K 0.84
R 0
G 130
B 202
Pantone 2705
C 54.05
M 0
Y 8.13
K 0
R 114
G 208
B 235
Gradient
Pantone 0821
+
Pantone 2705
Pantone Rhodamine Red
C 11.03
M 91.61
Y 0
K 0
R 231
G 0
B 149
Pantone Neutral Black
C 54.05
M 0
Y 8.13
K 0
R 114
G 208
B 235
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
The secondary colour palette
provides a colour for product
pricing and hierarchy and
colours to use when colour
printing or reproduction
isn’t possible.
They should never be used
as a tint.
The gradient is for use
as a backdrop within
our communications.
It is created using two
of our primary colours.
The gradient is a 50/50
split between those
two colours and should
never be used as a tint.
Lloyds Online Doctor
14. Brand Identity Design Guidelines 14
Typeface
Our typeface is called FSAlbert.
It is a functional typeface with
a friendly personality and helps
to give our communications
a distinctive and accessible tone.
We speak with confidence
and clarity so we use two weights
from the FSAlbert family.
This ensures that we always
have a strong contrast and
clear hierarchy within content.
AaBbCc
Doctor
dEeFfGg
HhIiJjKk
Lloyds
MmNn
Onlineo
PpQqRr
SsTtUu
VvWw
XxYyZz
AaBbCc
Doctor
dEeFfGg
HhIiJjKk
Lloyds
MmNn
Onlineo
PpQqRr
SsTtUu
VvWw
XxYyZz
AaBbCc
Doctor
dEeFfGg
HhIiJjKk
Lloyds
MmNn
Onlineo
PpQqRr
SsTtUu
VvWw
XxYyZz
FS Albert Regular
Usage:
— Text
— Tables
— Product details
FS Albert Italic
Usage:
— Text
— Product details
FS Albert Exrabold
Usage:
— Headlines
— Text headings
— Prices
— Website buttons
Lloyds Online Doctor
15. Brand Identity Design Guidelines 15
Typography
Good typography is vital
to the way we connect with
our patients.
It is important to adhere
to some basic rules that
will help to maintain a
consistent use of our identity.
Throughout, we should
always speak with FSAlbert.
Ranged right
Our typography should always
be ranged left. This ensures a
constant starting point to each
line and makes reading more
efficient.
Too tight
We should always use a comfortable
amount of line spacing (leading).
If line spacing is too open or too
tight, legibility is affected. As a rule
leading should 3 points greater than
the text size. So 20 point text would
be set with 23 point leading.
Centred
Our typography should always
be ranged left. This ensures
a constant starting point to
each line and makes reading
more efficient.
Too open
We should always use a comfortable
amount of line spacing (leading).
If line spacing is too open or too
tight, legibility is affected. As a rule
leading should 3 points greater than
the text size. So 20 point text would
be set with 23 point leading.
Justified
Our typography should always
be ranged left. This ensures a
constant starting point to each
line and makes reading more
efficient.
Ranged left
Our typography should always
be ranged left. This ensures a
constant starting point to each
line and makes reading more
efficient.
Correct line spacing (leading)
We should always use a comfortable
amount of line spacing (leading). If line
spacing is too open or too tight, legibility
is affected. As a rule leading should
three points greater than the text size.
So 20 point text would be set with
23 point leading.
Correct character spacing
Our content should always
be consistently spaced
and not be too tight or too
loose. This creates a more
considered typographic style.
Spacing too tight
Our content should always
be consistently spaced
and not be too tight or too
loose. This creates a more
considered typographic style.
Spacing too loose
Our content should always
be consistently spaced
and not be too tight or too
loose. This creates a more
considered typographic style.
ALL UPPERCASE
OUR CONTENT SHOULD
ALWAYS BE SET USING
STANDARD CAPITALISATION
RULES – UPPERCASE AND
LOWERCASE LETTERS SHOULD
BE USED THROUGHOUT ALL
OF OUR COMMUNICATIONS.
all lowercase
our content should always
be set using standard
capitalisation rules – uppercase
and lowercase letters should
be used throughout all of our
communications.
Upper and lowercase
Our content should always
be set using standard
capitalisation rules – uppercase
and lowercase letters should
be used throughout all of our
communications.
Unaffected
FSAlbert should always be
used in it’s original form.
It is not permissible to
change or alter the letterforms.
Stretched Condensed Distorted
Lloyds Online Doctor
16. Brand Identity Design Guidelines 16
Pictograms
One very important aspect
of our brand is our consultation
and treatment process. It is a
simple and discreet process that
is central to our offer.
We have made it a key aspect
of our visual identity by creating
a distinctive set of pictograms
to communicate the process.
The pictograms that represent
our ordering process have been
developed as an extension of
the visual language in our logo.
They should be used in our
communications to support
messaging and information.
1
Complete our confidential
medical questionnaire and
pay for your consultation.
2
Our registered doctors will
post your prescription to
you if medically appropriate.
3
Take the prescription
to your local pharmacy.
That’s it!
Pictogram colours
Pictograms can be
applied in the three
colour combinations
shown on this page.
Lloyds Online Doctor
17. Brand Identity Design Guidelines 17
Connecting line
Our logotype forms the cornerstone
of our visual language and is
accompanied by a connecting line
that helps to define and control
our communications.
The line connects with the
underline of our logotype
and our pictograms to create
a coherent visual device.
It can be flexible and configured
in different ways to accommodate
content and messaging. And
it is permissible to create designs
without the connecting line.
The connecting line should have
radius corners that are
visually consistent with the
logo type underline.
Lloyds Online Doctor
18. Connecting line
Below are examples of how
the connecting line can be applied,
with or without pictograms.
The connecting line can be used
to create areas for content.
The line can change direction
horizontally but must always
align to the margins vertically.
Brand Identity Design Guidelines 18Lloyds Online Doctor
19. Brand Identity Design Guidelines 19
Text style guide
It is important that these
conventions are used at all times.
Medicines not Medication
Prescriptions not Scripts
Lloydspharmacy not Lloyds Pharmacy
DrThom not Dr Thom
STI not STD
chlamydia, hepatitis etc not Chlamydia, Hepatitis
Side effects not side-effects (no hyphen)
Use the full word for numbers up to and including
ten. After that, use figures. (eight, nine, ten, 11, 12)
Italics should NOT be used for organisations,
so use World Health Organisation, not World Health Organisation
Publications, however, SHOULD be italicised.
Use The Sunday Times, not The Sunday Times
Face to face can function as an adjective or an adverb.
Its hyphenation differs in each case: Hyphen for an adjective.
No hyphen for an adverb.
We do not offer face-to-face services (adjective)
We do not see patients face to face (adverb)
Log in (separate words, no hyphen) for a verb/action button;
Login details (one word) for an adjective.
Everyday for a noun or adjective (an everyday scenario)
Every day to indicate a period of time (every day I’m hustling)
Click & Collect
(no inverted commas; capitals for both words), not ‘Click and collect’
Same day Click & Collect not same day click and collect
In-pharmacy collection not in-store collection
Mail-order for an adjective (mail-order delivery)
Mail order (no hyphen) for a noun (you can buy medicines by mail order)
Hair loss (no hyphen) not hair-loss or baldness (hair loss is more
professional and is free of the negative connotations of baldness)
Collection not pickup
Use ‘single quotation’ marks, not “double”
but if emphasising a word, use italics or underline
Alpha-blockers, not alpha blockers
Prescription-only medicine not prescription only medicine
No one not no-one
Next day delivery not next-day delivery
Complete an assessment form not fill in
Your Patient Record (caps) not our patient record
Check-up not check up
Long term: if this acts as a noun then don’t use a hyphen (planning
for the long term). If it acts to describe something else (as an adverb
or adjective) then it should have a hyphen (taking HRT long-term)
For future use (or similar phrases) not in advance of need
Lloydspharmacy stores not Lloydspharmacies
Brand names are capitalised
(Viagra), but generics are not (sildenafil)
Reduced sex drive not reduced libido
Irish-registered not Irish-qualified
Write sexually transmitted infections (STIs)
(no capitals for the full words, not apostrophe for acronym),
not Sexually Transmitted Infections (STI’s)
If you are unsure whether to use ‘we’ or ‘us’ (as in ‘we/us doctors
want to help you’), drop the noun and the correct pronoun choice will
become obvious. (‘We want to help you’ not ‘us want to help you’)
Lloyds Online Doctor
20. Brand application
The identity elements we
have introduced combine
to give our communications
a unique look and feel which
gives us a clear advantage
when speaking to existing
and potential patients.
The following pages show
design examples of how they
work in application. These
examples have been created
for your reference and
in conjunction with the
guidelines they should act
as inspiration for your own
applications
Brand Identity Design Guidelines 20Lloyds Online Doctor
21. Design examples – Advertising A strong point of difference in our
communications is our use of messaging.
It helps to engage audiences and
whenever possible should utilised instead
of imagery.
Brand Identity Design Guidelines 21Lloyds Online Doctor
22. Design examples – Advertising
When our advertising requires imagery,
we should always aim to use imagery
of our doctors at work. The images
should be real and honest and never
stock imagery of models.
To reinforce this honesty and trust
each image should be accompanied
by the doctors name, qualifications
and registration number.
Health
Time
Money
Convenient Women’s and
Men’s health assessments and
prescriptions, without the cost.
www.lloydsonlinedoctor.com
Remember
the waiting
room?
Take three easy steps to your
prescription and avoid the hassle!
www.lloydsonlinedoctor.com
1
Complete our
confidential medical
questionnaire
and pay for your
consultation.
2
Our registered doctors
will post your
prescription to you
if medically appropriate.
3
Take the prescription
to your local pharmacy.
That’s it!
All assessments and prescriptions
are administered by our expert team
of fully qualified doctors.
Men’s health
assessments and
prescriptions
without the cost.
www.lloydsonlinedoctor.com
Dr Tom Brett
MBBS FRACGP
Medical Council
registration number: 401301
Women’s health
assessments and
prescriptions
without the cost.
www.lloydsonlinedoctor.com
Dr Christina Hennessey
MBBS FRACGP
Medical Council
registration number: 401301
Brand Identity Design Guidelines 22Lloyds Online Doctor
23. Mezzanine Floor
50–54 Wigmore Street
London W1U 2AU
info@lloydsonlinedoctor.com
T 020 7224 2835
www.lloydsonlinedoctor.com
Design examples – Stationery
Brand Identity Design Guidelines 23
Rachel Carrell
Managing Director
rachel@lloydsonlinedoctor.com
Mezzanine Floor
50–54 Wigmore Street
London W1U 2AU
T 020 7224 2835
M 07777 777777
www.lloydsonlinedoctor.com
Mezzanine Floor
50–54 Wigmore Street
London W1U 2AU
Rick Sellars
Commercial Art
60 Great Suffolk Street
London SE1 0BL
Dear Rick,
There are many variations of passages of Lorem Ipsum available, but the majority
have suffered alteration in some form, by injected humour, or randomised words
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words etc.
With kind regards,
Stephen
19/06/13
Ref: Design guidelines
info@lloydsonlinedoctor.com
T 020 7224 2835
www.lloydsonlinedoctor.com
Lloyds Online Doctor