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THE ART
IN DOING.




  DOER: JAKE MATTHEWS
THEY LOOK LIKE
BECAUSE THEY
SNEAKERS
ARE SNEAKERS.


           moving on...
whenever i dO...
I GET AWAY WITH IT.
      I RUN THE PLACE.
     I’M OFF THE CLOCK.
I PUT IT ALL ON THE LINE.
    I’M BEING NAUGHTY.
   I’M CENTER STAGING.
    I BREAK THE RULES.
      I DO JUST CAUSE.
  I DO CAUSE I HAVE TO.
been there done that.      creative.        double time.       everywhere.




      join me.               kudos.        left over lunch.   no you didn’t.
                        (hate that word)




      trouble.            u and me.            vocal.          whenever.
fu*k it.         going. going. gone.   holy god.                   i do.




   off the rocker.          potential.        ridiculous.              sky high.




                                                A always goes first. kinda tired of it.
                                                      don’t know why M is missing.
                                                                            Q sucks.
y? cause i’ve got to.        zealous.                         nothing starts with X.
NEVER SAY
NEVER.

   unless you’re sayin “never say never.”
                then you can say it twice.
HOW TO                             step 1
                                 Plates dirty?
                                 Standard. Grab a

MAKE                             paper bag from your
                                 last grocery store
                                 trip that you kept


NACHOS.
                                 for whatever
                                 reason.




                                step 3
  step 2                    Pry open a bag of
                            chips and claw out
     Tear out a good
                            some of those bad
     sized chunk. The
                            boys. Place on
     chunk is your plate.
                            plate.
     Genius, I know.
step 4          step 5
Throw some cheese on            Stick it in
top. If cheese is               the microwave.
not shredded, shred.            Avoid spillage.
No cheese no nachos.




       step 6                 step 7
 Nuc it for                  Stuff your face.
 however long.
 Figure it out.
                       ???
cruise.
DO WHAT YOU WILL,
 I’LL DO THE SAME.
GET IT?


GOT IT?


GOOD.
LIFE’S A PREPOSITION. GO
           under
          behind
         through
          around
         beneath
             on
          toward
            over
         outside
           above
         between
             off
           within
          across
           inside
           below
             in
         beyond
HOW TO                      prep
                         Look in the mirror.
                         Look again. Like

TAKE OFF                 what you see?




A TIE.
                         step 1
   reality
                         Walk away from the
      Didn’t think so.   mirror and give
      Scrap the tie.     yourself some room.
                         (you’re gonna need
                         it.)
step 2                                     step 3
Go insane. You can’t
                                            Apply both hands on
be tied* down.
                                            and around neck until
                                            desired result.

                                            WARNING: Over
                                            application can cause
*”tied” get it?
                                            death.




          step 4                                 to do
    Look in the mirror.
                                                 -Dispose of tie.
    Like what you see?       step 5              -Do.

                          Yup, you’re the
                          man. Shred.
step there.
nailed it.

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Vans Brand Book

  • 1. THE ART IN DOING. DOER: JAKE MATTHEWS
  • 3. SNEAKERS ARE SNEAKERS. moving on...
  • 5. I GET AWAY WITH IT. I RUN THE PLACE. I’M OFF THE CLOCK. I PUT IT ALL ON THE LINE. I’M BEING NAUGHTY. I’M CENTER STAGING. I BREAK THE RULES. I DO JUST CAUSE. I DO CAUSE I HAVE TO.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. been there done that. creative. double time. everywhere. join me. kudos. left over lunch. no you didn’t. (hate that word) trouble. u and me. vocal. whenever.
  • 11. fu*k it. going. going. gone. holy god. i do. off the rocker. potential. ridiculous. sky high. A always goes first. kinda tired of it. don’t know why M is missing. Q sucks. y? cause i’ve got to. zealous. nothing starts with X.
  • 13. NEVER. unless you’re sayin “never say never.” then you can say it twice.
  • 14. HOW TO step 1 Plates dirty? Standard. Grab a MAKE paper bag from your last grocery store trip that you kept NACHOS. for whatever reason. step 3 step 2 Pry open a bag of chips and claw out Tear out a good some of those bad sized chunk. The boys. Place on chunk is your plate. plate. Genius, I know.
  • 15. step 4 step 5 Throw some cheese on Stick it in top. If cheese is the microwave. not shredded, shred. Avoid spillage. No cheese no nachos. step 6 step 7 Nuc it for Stuff your face. however long. Figure it out. ???
  • 16.
  • 18. DO WHAT YOU WILL, I’LL DO THE SAME.
  • 20.
  • 21. LIFE’S A PREPOSITION. GO under behind through around beneath on toward over outside above between off within across inside below in beyond
  • 22.
  • 23.
  • 24. HOW TO prep Look in the mirror. Look again. Like TAKE OFF what you see? A TIE. step 1 reality Walk away from the Didn’t think so. mirror and give Scrap the tie. yourself some room. (you’re gonna need it.)
  • 25. step 2 step 3 Go insane. You can’t Apply both hands on be tied* down. and around neck until desired result. WARNING: Over application can cause *”tied” get it? death. step 4 to do Look in the mirror. -Dispose of tie. Like what you see? step 5 -Do. Yup, you’re the man. Shred.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.