SO_Strive_Guideline_V1.0

SpecialOlympicsStrive™
ProgramIdentityGuidelines
Zero-G|September2014
Program Identity Guidelines
Version 1.0 / EnglishVersion 1.0 / English
Zero-G/September

2 Special Olympics Strive™
Contents
Guidelines introduction 4 1 Visual identity
Visual identity introduction 6
Program lock-up artwork versions 7
Program lock-up application 8
Color palette 9
Color gradients 11
Assessment station icons 12
Food illustrations 13
Sponsor co-branding 14
Sponsor co-branding application 15
2 Identity in action
Program banner overview 17
Station banner overview 18
Station banner design rationale 19
Pitch-side banners 20
Publication covers 21
T-shirts 22
Kit bags & water bottles 23
Nutrition placemat 24
3 Identity management
Naming protocol 26
Contacts & resources 27
Version1.0

Special Olympics Strive™
is a program within
Special Olympics which acts as a measurement
tool. This tool provides athletes and coaches with
a universal standard for athlete fitness. Strive also
offers skills assessment for specific sports and
provides nutritional information and education
about living a healthy lifestyle.
Introduction
Strive has been developed by Special Olympics in partnership with
St. Vincent Sports Performance to ensure it is an effective tool that
supports Athlete Development and unlocks each athlete’s full potential.

An introduction to
SpecialOlympicsStrive
™
A guide to
maxim
ising your athletic
ability and mainting a healthy lifestyle
5-10-5
Agility
Body Mass
Index
These guidelines explain how the Strive
program identity should be implemented.
Examples of the identity in action are
supplied along with guides on how to use
the supplied artwork files.
The guidelines should be used in conjunction
with the Special Olympics Brand Identity
Guidelines to ensure we create consistent
and engaging communications in line with
the Special Olympics Master Brand.
Guidelines introduction

Visual identity elements
This section of the guidelines introduces you
to the basic building blocks of our visual identity
such as the program lock-up, icons, illustrations and
color palette. By using this kit of parts we can create
a consistent house style that is unified while having
the flexibility to create diverse messages.
5
Section 1

Program lock-up
The Special Olympics Strive™
lock-up identifies
Strive as a program within Special Olympics
and is applied as part of the Special Olympics
brand identity.
The Strive program lock-up uses an adapted
version of the Special Olympics symbol. The
symbol has been streamlined to make it more
robust and suitable for use at small sizes.
Communications
Strive communication should follow the
Special Olympics brand identity guidelines
in combination with the Strive visual identity
assets.
Icons and Illustrations
Icons and illustrations are used as part of
the Strive visual identity to clearly identify
activities and nutritional guides. The style of
illustration conveys energy and dynamism and
accurate sports measurement.
Photography
Photography can be used as part of the visual
identity. Images should convey a sense of
community and show athletes engaging in
sporting assessment in a positive and active
way.
Introduction
Program lock-up
Icons and illustrations PhotographyCommunications
An introduction to
VisualIdentity

Full Color
Visualidentity Program lock-up
Artworkversions
Single Color ( Black)
(Also available in white)
Color Single Color (Black)
(Also available in white)
Color Lozenge
Single Color Lozenge (Black)
There are two lock-up versions for Special
Olympics Strive™
:
Standard version for use within horizontal
formats such as pitch-side banners.
The lozenge versions should be used in
situations where the lock-up is being used
over an image or colored background.
The tag-line version is designed primarily for
use within merchandise.
——
When mentioning Special Olympics Strive™
in text use the full name in the first instance.
Thereafter the name can be abbreviated
to Strive™
.
When setting the name please set the ™
symbol in superscript (smaller and raised)
after Strive. This denotes that Strive is a
registered trademark of SpecialOlympics
and is legally protected.
Artworks are available for all versions in
EPS (professional use) and PNG (office use)
versions.
Standard versions
Tag-line versions

Program lock-up
UsewithcurveforAccreditedPrograms
Where Special Olympics Strive™
is used in
combination withan Accredited Program
mark, ‘Special Olympics Strive’ can be set in
text as part of the document headline. Setting
the name in text replaces the Strive program
lock-up. This avoids duplication of the Special
Olympics symbol and allows for appropriate
scale and stand out for the program activity
name.
The curve device can be used to create clear
space for the accredited program mark.
When setting Special Olympics Strive™
in text
Special Olympics should be set in Ubuntu Light
and Strive should be set Ubuntu Bold. The ™
symbol should always be used after Strive.
Print application
Program Name
Program Name
Program Name
Program Name
Program Name
Program Name
Strive™
An Introduction to
An introduction to
An introduction to
Special Olympics
Strive
™ An introduction to
Special Olympics
Strive
™
An introduction to
Special Olympics
Strive
™
Special Olympics
VisualIdentity

9
The Special Olympics Strive color palette
consists of Rubine and Purple as the primary
colors. These colors are supported by black,
grey and white.
Please note that white should be considered
an important color within the palette. Use
of white space within design layouts and the
use of the mark against white backgrounds
contribute to the feeling of a bright, open
and contemporary identity.
All values in the Strive primary and secondary
color palette match the values Special
Olympics master brand color palette.
Rubine is the only color with values created
specifically for the Strive visual identity.
Rubine
Light Purple
Black
Grey
Color palette
Primarycolors
Visualidentity
COLOR PANTONE CMYK RGB HEX VALUE
Rubine 1925 C 0/100/55/0 233/80/110 #E9506E
Light Purple 2587 C 60/90/0/0 127/63/152 #7F3F98
White - 0/0/0/0 255/255/255 #FFFFFF
Grey 418 C 0/28/89/0 255/184/28 #FFB81C
Black Black C 0/0/0/100 0/0/0 #000000
White

Visualidentity
Dark Purple
Pantone™
2695C
Process: 80C/100M/0Y/40K
RGB: 61R/16G/99B
HEX: #3D1063
Mid Purple
Pantone™
267C
RGB: 111R/44G/145B
HEX: #6F2C91
Light Purple
Pantone™
2587C
RGB: 146R/39G/143B
HEX: #92278F
Dark Orange
Pantone™
159C
RGB: 152R/80G/6B
HEX: #985006
Mid Orange
Pantone™
1505C
RGB: 230R/106G/31B
HEX: #E66A1F
Light Orange
Pantone™
137C
RGB: 247R/148G/30B
HEX: #F7941E
Dark Turquoise
Pantone™
3302C
RGB: 0R/105G/94B
HEX: #00695E
Mid Turquoise
Pantone™
3282C
RGB: 0R/151G/132B
HEX: #009784
Light Turquoise
Pantone™
3262C
RGB: 57R/187G/157B
HEX: #39BB9D
Dark Red
Pantone™
202C
RGB: 130R/0G/0B
HEX: #820000
Mid Red
Pantone™
1945C
RGB: 196R/22G/28B
HEX: #C4161C
Light Red
Pantone™
186C
RGB: 255R/0G/0B
HEX: #FF0000
Dark Blue
Pantone™
294C
RGB: 1R/59G/130B
HEX: #013B82
Mid Blue
Pantone™
300C
RGB: 0R/99G/165B
HEX: #0063A5
Light Blue
Pantone™
Process Blue
RGB: 0R/149G/218B
HEX: #0095DA
Dark Yellow
Pantone™
1255C
RGB: 177R/137G/6B
HEX: #B18906
Mid Yellow
Pantone™
110C
RGB: 229R/168G/18B
HEX: #E5A812
Light Yellow
Pantone™
109C
RGB: 255R/212G/0B
HEX: #FFD400
Dark Magenta
Pantone™
222C
RGB: 139R/0G/55B
HEX: #8B0037
Mid Magenta
Pantone™
215C
RGB: 196R/0G/99B
HEX: #C40063
Light Magenta
Pantone™
Process Magenta
RGB: 236R/0G/140B
HEX: #EC008C
Dark Green
Pantone™
370C
RGB: 40R/117G/43B
HEX: #28752B
Mid Green
Pantone™
376C
RGB: 136R/172G/46B
HEX: #88AC2E
Light Green
Pantone™
382C
RGB: 178R/210G/53B
HEX: #B2D235
Each program has been assigned a specific
set of colors from the existing Special
Olympics extended color palette.
Please use process color (CMYK) mix
created for artwork. Colors should
be visually matched to an up-to-date
Pantone™
Swatch.
Color palette
Secondarycolors

Visualidentity Color gradients
When creating gradients make sure to
graduate between process colors (CMYK).
If blending between spot colors special
artwork should be created.
When using gradients, move from the dark
to the light tone.
Color gradients are used within the station banners and various
other aspects within the designs to convey a sense of energy.
Gradients are created by using different depths of the same color.
Light Red
Light Purple
Light Red
Light Magenta
Light Magenta
Light Purple
Light Purple
Light Blue
Light Blue
Light Turquoise
Light Turquoise
Light Green
Light Green
Light Yellow
Light Yellow
Light Orange
Light Orange
Mid Red
Rubine
Dark Red
Mid Magenta
Dark Magenta
Mid Purple
Dark Purple
Mid Blue
Dark Blue
Mid Turquoise
Dark Turquoise
Mid Green
Dark Green
Mid Yellow
Dark Yellow
Mid Orange
Dark Orange
Strive primary gradient

Visualidentity Icons
Assessmentstationidentifiers
File formats
PNG artworks have been
generated for Office use in
software applications such as
Microsoft Word and Microsoft
Powerpoint.
EPS artworks have been
generated for use by
Professional Designers and
can be scaled to any size
without losing quality.
A suite of icons has been developed to help
identify specific stations and measurement
areas as part of athlete appraisal. They should
be used to embellish and create greater
dynamism within your design.
These icons are not logos and should
not be used without the corresponding
program lock-up. They are used to embellish
designs within the program or to identify
specific stations at events and as part of
athlete appraisals.
Body Mass Index Sit and Reach One Leg Stand Broad Jump
Seated Medicine
Ball Throw
20m Shuttle Run 5-10-5 Agility
Push-ups 60 Second Plank Hold 30 Second
Sit and Stand
Snap Station CheckoutNutrition / HydrationRegistration
Reach higher
Coaches Corner

Visualidentity Illustration
Food&nutrition
A suite of food illustrations has been
developed to help convey specific
information about nutrition and healthy
eating. The illustrations were created
primarily for use as part of the Strive
Healthy Eating Guide, however, they can
also be used within publications as a way
to embellish information about nutrition,
food groups, and healthy food choices.
These illustrations are not designed for use
on banners or other event promotions and
should not be used in place of assessment
station icons.
Grapes
Eggs Chicken 1 Chicken 2 Red Meat Kidney
Beans
Chickpeas Black
beans
Fish
Yoghurt Rice Bread Bread Roll Corn TortillaCheese Milk Butter Oil
OnionTomato Beetroot Carrot Turnip Eggplant Cauliﬂower Brocolli Peas Lettuce
Apple Pear Watermelon Melon Strawberry Banana Pineapple Orange

Program lock-up
Sponsorship/Co-Branding
NATIONAL SPONSOR OF SPECIAL OLYMPICS STRIVE™
NATIONAL SPONSOR
Illustrated here are the various versions
of the lock-up with Finish Line, our Special
Olympics Strive™
national sponsor. Note that
the partnership is specifically with the Strive
program. As such the partnership lock-up will
generally appear in the context of a Strive
event or piece of communications.
The description line, positioned below the
co-branding lock-up, clearly describes the
relationship between the Finish Line and
Special Olympics Strive.
...
When creating co-branding lock-ups
for alternative sponsors the structure
illustrated here should be followed.
The descriptor line should be adapted to
reflect the nature of the relationship
with each sponsor.
Co-Branding lock-up artwork versions
Co-Branding lock-up with descriptor line
VisualIdentity

When applying the sponsor lock-up the
context of the application will determine the
use of the descriptor line and which elements
of the lock-up are required.
Program lock-up
Sponsorco-brandingapplication
Finish Line Context Joint Context SO Context
Finish Line acknowledges its support of
Special Olympics Srive™
. Appears on Finish
Line’s promotional materials
Both brands acknowledge their partnership on
shared platforms. Appears on joint merchandise.
Special Olympics acknowledges the
support of Finish Line. Appears on Special
Olympics Strive™
promotional materials.
NATIONAL SPONSOR NATIONAL SPONSOR OF
SPECIAL OLYMPICS STRIVE™
NATIONAL SPONSOR
VisualIdentity

This section shows you all the elements of the
identity brought together. When looking at the
various examples please consider the context in
which each one might be applied. These visuals
offer a visual prompt to the generation of new
communications and should not be viewed as a
definitive presentation of what is possible.
16
Section 2
Identity in Action

Program Name
5-10-5
Agility
Body Mass
Index
Identityinaction Banners
Programbanneroverview
Flag & banners
Branded banner and event flag designs can
be created for promotional requirements.
Appropriate color versions have been created
for station banners.
Please note that when using the icons to
embellish designs to promote the Strive
program the icons should be used in the
Magenta color range.

Stationbanneroverview
The station banners use a spectrum of
colors to allow each station to be individually
recognized as well as to give a sense of
progression as an athlete moves through the
complete set of assessment stations. The
banners appear clean, contemporary and
dynamic.
Registration
N AT I O N A L S P O N S O R
30 Second
Sit and Stand
Sit and
Reach
60 Second
Plank Hold
One Leg
Stand
20m
Shuttle Run
Broad Jump
Nutrition /
Hydration
Checkout
Seated Medicine
Ball Throw
Coaches
Corner
5-10-5 Agility
Snapper
Body Mass
Index
Push-ups

Stationbannerdesignrationale
The various elements of the station banners
have been considered so they work in a
manner that creates a coherent elegant overall
design.
1 The relevant icon used at each station in a
strong and dynamic manner
2 The use of graduated color is key to
create a sense of energy and to show
progression through the stages of athlete
assessment
3 The curve device is used in a manner that
compliments the overall design
4 The program lock-up is used to endorse
the banner and not the accredited
program mark
5 The sponsor logo is used in combination
with the descriptor line.
20m
Shuttle Run
1
2
3
4 5

Standard Banner
Banner with single sponsor endorsement
Banner with multiple sponsor endorsement
Banner with Accredited Program mark
Banners may use either the standard mark
or the co-branding lock-up depending on the
context or the event. Note how the dynamic
curve device is used to create a clear space to
distinguish between the program mark and
the event or local accredited mark.
1 The Special Olympics Strive™ program
lock-up is highlighted using the white
area. This is embellished using a station
icon.
2 Banner positioning for the local
Accredited Program mark.
3 Banner positioning for single sponsor
logos. Note the inclusion of the descriptor
line below the sponsor logo.
4 Banners can accommodate the inclusion
of multiple program sponsors.
In action
Pitch-sidebanners
VisualIdentity
1
2
3
4

Using the tag-line
as lead messaging
An introduction to
A guide to maximising your athletic
ability and mainting a healthy lifestyle
An introduction to
Icons or photography can be used for
the publication covers depending on the
requirements. The various elements have
been considered so they work in a manner
that creates a coherent elegant overall design.
1 Assessment station icons are used in a
dynamic design to create movement
and energy. For single or two color
applications the icons can be used in
magenta
2 The curve is used in a manner that
compliments the overall design
3 The program name is used within the
publication title
4 The Special Olympic brand mark is used
to endorse the program. It does not need
to be locked-up with the Strive Program
mark
5 Sponsor endorsement is incorporated
with the descriptor line. The sponsor mark
is not required to be locked up with the
program mark when used in this way.
6 Photography can be used instead of icons
when appropriate
7 The tagline can be used as the headline or
lead message for publications.
1
4
2
5
3
6
7
In action
Publicationcovers
VisualIdentity
Photography useIcon / Graphic use

T-shirts can be designed in full color, 2 color
or single color depending on what the
budget permits.
Graphic application
program apparel
and merchandise can use either the program
lock-up (with tag-line), tag-line or a assessment
station icon as the primary graphic. Sponsors
acknowledgement should be positioned on
the back.
Please note that clothing featuring sponsor
logos is not permitted for use by athletes
during competitions or during opening and
closing ceremonies.
In action
T-Shirts
Volunteer
Program merchandise
Front
Front
Front
Back
VisualIdentity

Branded kit bag and water bottle designs can
be created for merchandise requirements.
As with t-shirts, these items can be created
using assessment station icons, the tag-line or
program lock-up.
In action
Kitbagwaterbottle
VisualIdentity

Our Healthy Meal Guide provides athletes with
information making healthy food choices each
day along with information about food types,
food groups, portion sizes and fluid intake.
The reverse of the guide provides an area for
athletes to record and track daily progress.
Illustration use
The Healthy Meal Guide uses the food
illustrations in a clean, clear and contemporary
manner. Illustrations and information are
used in a way which aims to maximize
understanding and make following the guide
fun and easy to use every day.
In action
Nutritionplacemat
VisualIdentity
Healthy
Steps
Everyday
to become a
stronger athlete
Be more active
Try to exercise for at least 30
minutes each day. Play a game
outside instead of watching TV.
Eat more fruit vegetables
Eat at least 5 pieces of fruit or
vegetables each day as part of your
meals or snacks.
Drink more water
Carry a water bottle throughout
the day. Drink water instead of
soda or fruit juices.
321
3
For more ideas on how to become a healthier athlete look at the
Special Olympics Strive®
at home nutrition and exercise booklet.
What did you do today?
• Use the chart to mark ways that you chose to be healthy each day
• Use the blank spaces to track other ways you chose to be healthy
Today I choose to... Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Be more active
Eat more fruit
vegetables
Drink more water
Special
Olympics
Strive
at home
Special Olympics Strive®
Track your success
Healthy
Meal Guide
Water is essential to
many of the processes
within your body. Water
helps to keep your body
hydrated, transports
nutrients and provides
energy.
Grains give your body
energy. Try to get half
your grains each day
from whole grains like
brown rice or pasta.
Oils and other fats
are only needed in
very small amounts
and often added
during cooking.
Fruit and vegetables
are packed with
nutrients that keep
you healthy. Try to eat
a variety of colors
each day.
Plate sizes
Plate sizes should diﬀer for adults and
children. Adult portions should be based on a
9 inch plate while children’s should be based
on using a 7 inch plate.
Portion sizes
Each section of the placemat gives a guide to
the size of portions for your meal. Fruit and
vegetables form the largest part while oils
should form the smallest part.
Meat, Fish, Eggs and
Beans make your
muscels and body
strong. Try to eat a
variety of foods from
this group.
Dairy products keep
your bones and teeth
strong. Dariy products
can be added to the
other food groups as
part of your meal.
DAIRY
OILS
WATER
FRUIT V EG ETABLESGRA
I
N
S
MEAT, FISH
E
G
GS

BEANS
Front
Reverse

Now that you understand our brand and our
visual identity, ensuring we manage it effectively
is important. Managing a brand is like tending a
garden. It is a constant process to ensure that we
retain coherency and consistent, clear messages
while allowing for new ideas to flourish.
25
Section 3
Identity Management

Artwork naming protocolManagement
Master artworks within the visual identity
should use the following naming convention.
SO_Strive_Mark_Hor_2col.eps
Special
Olympics
Identiﬁer
ASSET
Mark_
BizCrd_
Letter_
etc.
COLOR
Col
ColRev
Blk
Wht
etc.
ORIENTATION
Core_
Event_
Cntrd_
Hor_
Web_
etc.
FORMAT
.eps
.png
.doc
etc.
PROGRAM

27 Strive Program Identity Guidelines
Every single participant in the Special Olympics movement can play a role in aligning
and strengthening our brand around the world. These guidelines as well as a
comprehensive suite of tools, messaging materials and templates are available for all
to download from resources.specialolympics.org/strive.aspx
We encourage you to contact brand@specialolympics.org with any questions,
queries or comments you may have at any stage.
Also please feel free to share any case studies and images of any successful brand
campaigns or execution in your program or region.
Contacts resourcesManagement

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