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Rebranding one of the leading mental health charities in the West Midlands.
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- 2. Our brand This documentis a guide to the brand style for The Kaleidoscope Plus Group. It explains how creative elements fit together in our communications. The guide should be followed when commissioning, designing or delivering any kind of communications. 2
- 3. 3 Mission Aims CoreValues Quality we are committed to achieving and maintaining appropriate standards for the organisation and its services and to building, supporting and maintaining a skilled high quality workforce to ensure excellent service delivery and governance. Access & equality our commitment to equality is reflected in our policies, practices and services. This commitment goes beyond our ethos to promote equality and challenge discrimination. It involves an active commitment to identifying areas where inequality of access to mental health services and support exists for diverse communities and to develop structures to address them wherever possible. Continuous improvement & development we will carry out structured and regular review of the organisation and its services, their quality and their impact in order to inform and influence development. We will build skills and seek resources to implement new services and/or facilities in response to identified need. Partnership we are accountable to all our stakeholders and are committed to making sure the views and needs of our service users, funders and other partners are listened to. We will work with service providers and policy makers to have influence into the development of services and strategies which impact the communities we exist to serve. Sustainability We have a responsibility to our service users and the communities in which they live to ensure that the services we develop and deliver are sustainable, and to ensure that resources and responsibly managed and allocated. To promote and support better mental health and wellbeing across our area of operation. Recovery To deliver high quality and appropriate services for people who experience mental ill health, promoting recovery, independence and integration at all times. Inclusion To facilitate and support community integration and participation for people with mental health problems. Awareness To raise awareness of mental health across the communities we serve; to challenge stigma associated with mental illness; to promote and support positive mental across communities.
- 4. 4 Master logo Variations 2. 1.3. 4. 1. Wherever possible, use the logo in four colour, with the strapline. 2. Logo in white - use on coloured backgrounds . Always ensure good legibility of the logo when using it on photographic backgrounds. 3. Single colour - purple 4. Single colour - black
- 5. 5 Master logo exclusionzone Master logo minimum size The logo should have breathing space. This is determined by the height of the ‘little person’. The minimum recommended size for the logo is 30mm wide (150 pixels). In exceptional circumstances, where the logo needs to be smaller, remove the strapline ‘Creating brighter futures together’. 30mm (150 pixels) 20mm
- 6. 6 Master logo recommendedsizes Position on the page A3 Logo width: 100mm wide Margin width: 20mm A4 Logo width: 70mm wide Margin width: 15mm A5 Logo width: 50mm wide Margin width: 10mm The logo can appear top left, top right or bottom right of a printed page.
- 7. 7 Celebrating 40 yearslogo In 2013, The Kaleidoscope Plus Group celebrates 40 years. This logo may be used for the duration of 2013. The Celebrating 40 years logo can sit alongside the master logo, but should be considerably smaller. Aim for half the size.
- 8. 8 Circle of people Thecircle of people can be used as a graphic element. If used, they should bleed off the page. They can bleed off any edge. Use the four-colour version wherever possible. Make sure that all of the little people are visible. There are also white and black versions.
- 9. 9 Colour palette Primary Secondary C65M88 Y0 K0 R117 G67 B154 Pantone 2593C Hexidecimal #75439a C0 M0 Y0 K100 C70 M15 Y0 K0 R39 G170 B225 Pantone 298C Hexidecimal #27aae1 C38 M90 Y0 K0 R165 G63 B151 Pantone PurpleC Hexidecimal #a53f97 C100 M95 Y5 K0 R43 G57 B144 Pantone 2735C Hexidecimal #2b3990 C85 M16 Y59 K0 R0 G156 B134 Pantone 334C Hexidecimal #009c86 C0 M100 Y0 K0 R236 G0 B140 Pantone Process Magenta Hexidecimal #ec008c C93 M68 Y0 K0 R20 G94 B172 Pantone 2728C Hexidecimal #145eac C0 M0 Y0 K0 C20 M0 Y100 K0 R215 G223 B35 Pantone 397C Hexidecimal #d7df23 C35 M0 Y86 K0 R177 G211 B83 Pantone 375 Hexidecimal #b1d353 C0 M90 Y85 K0 R239 G65 B54 Pantone Red 032C Hexidecimal #ef4136 C0 M35 Y85 K0 R251 G176 B64 Pantone 143C Hexidecimal #fbb040 C0 M69 Y83 K0 R243 G114 B62 Pantone 172C Hexidecimal # f3723e You can use all of these colours. Tints can be used in graphs, charts diagrams etc.
- 10. 10 Department logos The departmentlogos are used to identify different areas of The Kaleidoscope Plus Group. Each department has its own specific colour, which is strongly used within its identity. C70 M15 Y0 K0 R39 G170 B225 Pantone 298C Hexidecimal #27aae1 C85 M16 Y59 K0 R0 G156 B134 Pantone 334C Hexidecimal #009c86 Support Wellbeing CareTraining Governance Engagement C0 M100 Y0 K0 R236 G0 B140 Pantone Process Magenta Hexidecimal #ec008c C35 M0 Y86 K0 R177 G211 B83 Pantone 375 Hexidecimal #b1d353 C0 M90 Y85 K0 R239 G65 B54 Pantone Red 032C Hexidecimal #ef4136 C0 M35 Y85 K0 R251 G176 B64 Pantone 143C Hexidecimal #fbb040 Support Wellbeing Care Training Governance Engagement Training Governance Engagement Support Wellbeing Care Training Governance Engagement Support Wellbeing Care Training Governance Engagement Support Wellbeing Care Training Governance Engagement Support Wellbeing Care G
- 11. 11 Typefaces Our brand typefaceis Avenir. Avenir should be used for all applications except typing letters, PowerPoint, internal documents or online HTML text. In these cases, use Arial as the default font. Avenir 45 Book abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Avenir 65 Medium abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Avenir 95 Black abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Avenir 45 Book Oblique abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Avenir 65 Medium Oblique abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 Avenir 95 Black Oblique abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
- 12. 12 Typefaces • For headings,use Avenir Black • Upper and lowercase letters • -50 tracking • Point size changeable - to suit design • For body copy, use Avenir Book • Upper and lowercase letters • -50 tracking • On an A4 printed document, use 9pt text on 12pt leading • Indent paragraphs by 4pt • First paragraph should be in Avenir Medium Headings Body copy This is an example of a pull quote. Que conet res alibusam rendandam aut hariti volupta nime ventunt eaquo te et fuga This is an example how the body copy should appear in an A4 printed document. Que conet res alibusam rendandam aut hariti volupta nime ventunt eaquo te et fuga. Et, nem aut ut hicil excerum re sit ea voluptat fugiaspidus, as ut que ni corestiumqui doluptam accum quiasi occum nonsecto eaque des alia conest, ium etur? Quis eum atiatectem facium ipiscillam, quidit doluptatin re eatiorum ratur? Ferferi beribust, nobist fugiam, eturenitatem autem est aut eniment vendis dolorendusa consedia cuptatium venditis dolla santis solupta tatur? Quisquis ende conem inulpa corepelectio et et aut rate ipsam quo tem quis sum fuga. Nam sequi abore vendicil erchici nihicius doluptat. Te nist audam, am vit et volum vellamet voluptate pligendae ne sam, corepel iquibusto uis ende conem inulpa corepelectio et et aut rate. • For pull quotes, use Avenir Black Oblique • Upper and lowercase letters • -50 tracking • On an A4 printed document, use 12pt text on 15pt leading Pull quote This is an example of a pull quote. Que conet res alibusam rendandam aut hariti volupta nime ventunt
- 13. 13 Imagery People orientated. Use bright,vibrant, simple, high-quality images.
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- 15. 15 Examples shown for differentdepartments It is possible to use the circle of people on top of photography, as long as it is clearly visible and not compromising the photograph in any way. We can also use a deep solid line at the bottom of photographs. For the Kaleidoscope Group communications, the solid line shoule be the primary blue or purple. For department communications, the colour of the solid line should be consistent with the relevant department’s specific colour. Graphic elements - four colour Support Wellbeing Care Training Governance Engagement Support Wellbeing Care Training Governance Engagement
- 16. 16 Using black andwhite imagery... Graphic elements Examples shown for different departments
- 17. 17 Banners and posters Colourimage poster Department image banner Text bannerColour image banner Our Mission To promote and support better mental health and wellbeing across our area of operation.
- 18. 18 Banners and posters Blackand white image poster Department image bannerBlack and white image Banner
- 19. 19 Examples of printedmaterials The Kaleidoscope Plus Group 1st Floor, Hawthorns House, Halfords Lane, West Bromwich, West Midlands, B66 1BB T: 0121 565 5605 F: 0121 565 8340 www.kaleidoscopeplus.org.uk Kaleidoscope Plus Group Company Registered in England and Wales No: 4660523 Registered Charity No: 1096473 We rely on donations to continue our work. Please help if you can. Phone 0121 565 5605 or email info@kaleidoscopeplus.org.uk to make a donation. Thank you. The Kaleidoscope Plus Group 1st Floor, Hawthorns House, Halfords Lane, West Bromwich, West Midlands, B66 1BB T: 0121 565 5605 F: 0121 565 8340 www.kaleidoscopeplus.org.uk Kaleidoscope Plus Group Company Registered in England and Wales No: 4660523 Registered Charity No: 1096473 With compliments www.kaleidoscopeplus.org.uk The Kaleidoscope Plus Group 1st Floor, Hawthorns House, Halfords Lane, West Bromwich, West Midlands, B66 1BB T: 0121 565 5605 F: 0121 565 8340 www.kaleidoscopeplus.org.uk Next appointment... Time Date Venue Agreed Letterhead Business card - front and back Appointment card - front, back and inside With compliments slip Contact: Tel: Email: TheKaleidoscopePlusGroup 1stFloor HawthornsHouse HalfordsLane WestBromwich B661BB T:01215655605 www.kaleidoscopeplus.org.uk KaleidoscopePlusGroup CompanyRegisteredinEngland andWalesNo:4660523 RegisteredCharityNo:1096473 Contact: Tel: Email: Company Registered in England and Wales No: 4660523 Registered Charity No: 1096473
- 20. 20 Examples of printedmaterials Pop-up banner
- 21. 21 PowerPoint presentations Our Aims •Recovery To deliver high quality and appropriate services for people who experience mental ill health, promoting recovery, independence and integration at all times. • Inclusion To facilitate and support community integration and participation for people with mental health problems. •Awareness To raise awareness of mental health across the communities we serve; to challenge stigma associated with mental illness; to promote and support positive mental across communities. A PowerPoint template is available upon request