The document provides Toyota's visual identity guidelines for its new car sharing program called YUKO. It details the YUKO logo design including the icon, wordmark, and variations. Guidelines are given for logo spacing, sizing, placement, and acceptable uses. Color palette, typography, and examples of logo application on materials like stationery and advertisements are also outlined. The guidelines are meant to be used alongside Toyota's overall brand guidelines to maintain a consistent look and feel across YUKO visual identity elements.

2. Toyota Visual Identity Guidelines: YUKÕ
YUKÕ is an ambitious car sharing programme
designed to attract new consumers – non-car owners
who live in densely populated areas with good public
transportation, expensive parking and high automotive
insurance rates.
It is a major initiative to communicate Toyota’s Hybrid
offering, demonstrate Toyota as a ‘brand of the future’
and is a new way for consumers to engage and
experience Toyota.
YUKÕ expresses the spirit of mobility – it means ‘lets
go’ in Japanese – and it embodies the ‘peace of mind‘
of Toyota through the use of its colour and language.
The clean shape of the logo symbolises the clean,
premium and forward-looking nature of Toyota.
The guidelines have been designed to be used in
conjunction with the Toyota Master brand guidelines.

3. Core Graphic Elements: YUKÕ logo geometry
with Toyota with Toyota

4. Core Graphic Elements: YUKÕ logo final The YUKÕ logo is made up
of an icon and a word mark,
and it is the main representa-
tion of the YUKÕ brand.
Each element of the YUKÕ
logo has a fixed size and
position and may only be
reproduced from the master
artwork files.
The YUKÕ logo uses PMS
186 to reinforce the link with
the Toyota brand.

5. Core Graphic Elements: Logo Spacing The minimum clear space
around the YUKÕ logo is
defined by using the 2 x ‘T’
system from the edge of the
icon as demonstrated here.
Icon
The YUKÕ icon uses a circle
with 4 smaller circles within it.
The 4 small circles must
never be removed, moved
or become transparent,
and they should always be
100% white filled.
Word Mark
The YUKÕ word mark must
be always capitalised, and
the Õ must always have the
correct accent.
The line ‘with TOYOTA’ is
always situated below the
YUKÕ word mark, and must
use the TOYOTA corporate
font when spelling out
TOYOTA.
Icon Word mark

6. Core Graphic Elements: Logo variations
Primary logo Secondary logo

7. Core graphic elements: Typography The TOYOTA typeface
family consists of two
versions: TOYOTA Display
and TOYOTA Text. They have
been selected to
effectively communicate
the link with TOYOTA
visual identity.
TOYOTA Display
TOYOTA Display has
been designed for use in
headlines and at larger sizes.
It is available in 2 weights,
TOYOTA Display and TOYO-
TA Display Bold
TOYOTA Text
TOYOTA Text is the text
font and has been designed
for use at smaller sizes on
applications such as
stationery, press ads
and brochures.
Toyota Display
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Toyota Display Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Toyota Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Toyota Text Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

8. Core graphic elements: Colour palette Colour plays an important
role in distinguishing the
YUKÕ brand.
The primary colour is
‘TOYOTA Red’ which
appears on the YUKÕ logo.
By using this colour it aligns
the YUKÕ brand with
TOYOTA.
The ‘Hybrid blue’ is a
secondary colour as it only
appears on certain
applications, such as on a
hybrid vehicle.
The other secondary colours
‘Cool Grey and, Black 35%’
are to be used in printed
material and graphics.
Toyota Red
C 0
M 100
Y 90
K 5
R 207
G 20
B 43
PMS 186
HEX #CC0033
Hybrid Blue
C 100
M 0
Y 0
K 0
R 0
G 160
B 240
PMS Cyan
HEX #009DDB
Cool Grey 11
C 50
M 31
Y 26
K 76
R 77
G 79
B 83
PMS CG 11
HEX #4D4F53
Cool Grey 5
C 8
M 4
Y 10
K 28
R 203
G 205
B 201
PMS CG 5
HEX #CBCDC9

9. Application: Defining the Framework The size of the logo is always
based upon the proportion
of the width of an application.
When defining the size of
the logo within each format
you need to ensure the clear
space within the logo has
already defined the border.
A4
On A4 portrait applications,
such as our letterhead, the
width of the logo is 1/4 of
the width of the page.
A3
On A3 landscape applica-
tions, the width of the logo is
1/6 of the width of the page.
1/4 1/4 1/4 1/4 1/6
A3 Landscape
A4 Portrait
1/6 1/6 1/6 1/6 1/6

10. Application: Positioning the Logo The logo should be inset with
a clear space of 4 x ‘T’ from
the right-hand edge and 4 x
‘T’ from the top. This maxim-
ises standout and will avoid
any potential trimming issues.
This framework does vary
depending on the application
the logo is being adapted to;
however, this framework is
used throughout the YUKÕ
brand guidelines.

11. Application: Stationary On A4 portrait applications,
such as the letterhead, the
width of the logo is 1/4 of the
width of the page. The logo
should be inset with a clear
space of 4 x ‘T’ from the
right-hand edge and
4 x ‘T’ from the top.
Here you can see the guides
that have been defined for
where best to position the
address and body copy. The
copy box should be inset with
a clear space of 8 x ‘T’ from
the left-hand edge and 4 x
‘T’ from the bottom.
Subject title goes here
Dear name here,
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bea volupta quas molupie nditae precabor aut quatur? Ibeat accate simin rature,
exerspe rempore, quaestiorem ut am des conserovitio ius etur, tet vendaepelit
untur accaersperi secerum sinctatem ium quis cum il iusdaeperio. Dignimus, quam
nonseque ditior maio tempor sum commodi vero et as derrum nullit verumqu atiorro
et rem voluptatio ent liat lab int volorion paruptiorum eatur sequias pellupt atiam,
que endipiendis molum acculluta nobis rempor si quunt elit duntotatur.
aut fuga. Nitas et quistoribus esequi opta il in cullorenis erorum eres et laccuptate
nonetur, sim nissequi dendae voluptas nit re volore dolent eum remporae dolestiunti
bearum a volores audam ra ipsam in et omnis iunt.
optatis remqui dunte consequae num, optiatquam, sitaerspedis eosamus dolum hil
molut optation ni omnia pore nis archil ipsanime dolorum aliquaspit, etuscia net alit
latendio tem fugia sit, nobitias et quasini hiliam seque reped quidelis mi, comnihi
llaccatiam, qui conest porro eri optas mossime alite samust, cuptatque volorpos il in
reptium qui sam quatusam quid.
Ibus sed quae Borpore volorionest volore, iducim a dolo duciditi odis dolumqui.
YUKÕ with Toyota
Street Name goes here, Postcode City, Country
yuko.toyota.xx
Your Reference:
Our Reference:
Date
Name
Street Name
City
Postcode
Country
1/4 1/4 1/4 1/4
Subject title goes here
Dear name here,
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exerum etur sanim venim isciur sinullor suntin es cum dis aperiam volestis alia
dolorecta cus sitam recus voluptatecae si aut que endion prae sus nos dereic tecae
di denempos explab il imolorios reprovit, essum lam doluptasit, si nam qui id expliqui
temporunt in et quuntio et, officilit quae. Uptiur?
Volo idit experum facitem conseque cones duci dignatum, volore porro quodis
aut ea doluptis mint.Ore num faciis quiatium exernat quid quam harita voluptati
bea volupta quas molupie nditae precabor aut quatur? Ibeat accate simin rature,
exerspe rempore, quaestiorem ut am des conserovitio ius etur, tet vendaepelit
untur accaersperi secerum sinctatem ium quis cum il iusdaeperio. Dignimus, quam
nonseque ditior maio tempor sum commodi vero et as derrum nullit verumqu atiorro
et rem voluptatio ent liat lab int volorion paruptiorum eatur sequias pellupt atiam,
que endipiendis molum acculluta nobis rempor si quunt elit duntotatur.
aut fuga. Nitas et quistoribus esequi opta il in cullorenis erorum eres et laccuptate
nonetur, sim nissequi dendae voluptas nit re volore dolent eum remporae dolestiunti
bearum a volores audam ra ipsam in et omnis iunt.
optatis remqui dunte consequae num, optiatquam, sitaerspedis eosamus dolum hil
molut optation ni omnia pore nis archil ipsanime dolorum aliquaspit, etuscia net alit
latendio tem fugia sit, nobitias et quasini hiliam seque reped quidelis mi, comnihi
llaccatiam, qui conest porro eri optas mossime alite samust, cuptatque volorpos il in
reptium qui sam quatusam quid.
Ibus sed quae Borpore volorionest volore, iducim a dolo duciditi odis dolumqui.
YUKÕ with Toyota
Street Name goes here, Postcode City, Country
yuko.toyota.xx
Your Reference:
Our Reference:
Date
Name
Street Name
City
Postcode
Country

12. Application: Advertisments The measurement of the
logo is derived from the size
of the document, which in
this instance is 1/3 of the
page size. This measure
applies to all advertisements
featuring the YUKÕ logo.
This example shows how
using the logo and the ‘T’
system you can hold more
content, yet keep the
layout simple, clean and
consistent as demonstrated
in this A4 advert.
Note: An exceptional
framework for the logo is
in use here, as we have it
centred to give it prominence
on the page.
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ipsum quatque nus explantem consequis ditibus quia nonsed es aut ent abores.
yuko.toyota.co.uk
Find your city,
with Toyota car sharing
1/3 1/3 1/3

13. Application: Vehicle Identification – Car graphic decal An example of the logo
decal for use on Hybrid
car vehicles. When the logo
is being used on vehicles
it must appear with the
graphic circles as
demonstrated here.

14. Application: Vehicle Identification – Decal Variants This is how the decal should
be adapted to varying vehi-
cle types, depending on the
country they
are being applied to and the
side of the car they are going
onto.
There are two options de-
pending on what car the
graphic is being placed upon.
Hybrid
Combination of red and
blue, with the ‘Hybrid mark’
included.
Non Hybrid
All red graphic, with the
‘Hybrid mark’ removed.
Hybrid
Driver side – RHD vehicle
Hybrid
Driver side – LHD vehicle
Non Hybrid
Driver side – RHD vehicle
Non Hybrid
Driver side – LHD vehicle

15. Application: Vehicle Identification – Decal on Vehicle The YUKÕ word mark
should always appear to the
front door of the vehicle, with
the remaining graphic being
placed on the rear door.
Hybrid
Right hand side
Hybrid
Left hand side

16. Application: App Icon IOS App Icon Framework
Here is how the YUKÕ icon
should be used across dig-
ital applications. Using the
Apple framework as a refer-
ence, you can see that you
leave some outer padding
to the edge of the app icon
as defined in the Apple icon
framework.
App Loading Screen
On the loading screen from
within the application the
logo is 1/2 the width of the
screen, with even spacing
either side.
IOS app icon framework Icon in situ App loading screen
1/2
MusicSafariMailPhone
YUKÕSettingsHealth
NewsiBooksApp StoreiTunes Store
StocksRemindersNotesWallet
VideosMapsClock
12
6
111
57
210
48
9 3
Weather
CameraPhotosCalendar
Sunday
7
Messages
1/2

17. Application: Social media icons When using the YUKÕ brand
logo on digital applications
we recommend using the
following measurements to
ensure consistency across all
markets.
Using the YUKÕ icon, please
allow 1 x ‘T’ padding around
it as seen here, and re-sizing
to the suggested size.
For applications in Instagram,
ensure that the logo fills the
profile picture window as
shown here.
160px 400px 400px
Instagram
Twitter
Facebook

18. Toyota car share visual identity: YUKÕ

20. Toyota car share visual identity: YUKÕ