This document outlines a marketing plan for Little Trees car air fresheners. It begins with an analysis of the current situation, including Little Trees' market share leadership position and key competitors. It identifies busy mothers ages 30-45 as the target audience. The goals are to maintain market share leadership and expand sales by appealing to more upscale consumers. Tactics include humor-focused digital, radio, TV, print and outdoor ads targeting mothers' emotions. The budget is $3.5 million, with most allocated to digital and radio. Future strategies propose placing samples by related grocery items and launching an upscale product line.
Little Trees aims to increase sales by 10% by partnering with Toyota to promote their eco-friendly credentials. Their campaign will include Toyota vehicles coming with Little Trees and selling them at dealerships, erecting a large "Big Little Tree" sculpture in Central Park to raise awareness, building a social media presence on Facebook, sponsoring college campus cleanups during "Go Green Week", and sponsoring a green awards event. The $2 million budget covers the Toyota partnership for TV ads and materials, constructing and renting space for the Big Little Tree, donations to environmental nonprofits, and the various marketing initiatives.
This document discusses Air Canada's communications strategies and objectives. It aims to protect and promote the corporate brand by effectively communicating a consistent message of safety, reliability, accountability and luxury to stakeholders. One strategy is using traditional media to communicate Air Canada's upgrades and objectives to customers. Another is expanding the brand by communicating its connection to Canadian national identity, such as through supporting the 2010 Vancouver Olympics. The document also notes opportunities and challenges for Air Canada's communications, such as having a global network and over 23,000 employees.
This document provides an overview of Pepsi's business strategy presentation. It outlines Pepsi's vision to be the world's best beverage company by providing outstanding quality, service, and value. The mission is to produce convenient foods and beverages to generate financial returns for investors while providing growth opportunities. The presentation evaluates Pepsi's internal strengths, like its brands and distribution network, and external opportunities, such as expanding into new markets and product categories. It also examines weaknesses, like declining market share, and threats from changing consumer tastes and competition. The conclusion states that Pepsi has maintained its position by understanding customers, ensuring quality, innovating products, expanding offerings, considering economic factors, and having impactful advertisements.
The document describes a proposed information system for PepsiCo's supply chain management in Hyderabad, Pakistan. It discusses:
- Current issues with the manual system like time wasted, unreliable data, and high costs
- Objectives of the new MIS like reducing waste, increasing sales and customer satisfaction
- The system development life cycle phases including planning, analysis, design, implementation and use
- Key aspects of each phase like defining problems and objectives, organizing teams, designing inputs/processes/outputs
- Evaluating alternatives for hardware, software, and selecting optimal configurations
The proposed system aims to automate PepsiCo's supply chain and inventory management through a web-based information system.
For my Media Planning class, my team created a Media Plan for JetBlue. Our team's agency, Momentum Marketing, wanted to build top-of-the-mind awareness and to differentiate the JetBlue brand. Our big idea was to leverage JetBlue's cheap flights, deluxe legroom and in-flight entertainment to assure consumers that they can spend more money on their vacations and not their flights getting there.
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
The document provides a sales and marketing plan for soft drinks and beverages in India. It summarizes the key competitors in the fruit juice category and their positioning strategies. Major competitors include Dabur Real, Tropicana, Minute Maid, and Parle Saint. Dabur and Tropicana are positioned as healthy fruit juices made from real fruits. Minute Maid focuses on nutrition for a complete breakfast. Parle Saint conveys purity and honesty through its name and packaging. The summary highlights opportunities for Capri-Sun to introduce new variants and differentiate based on higher fruit content and nutrition.
Air canada- Digital Marketing StrategyKeshav Arora
- Air Canada wants to position itself as the premier travel partner for Canadians to explore their own country as travel anxiety decreases using an omnichannel digital marketing strategy.
- The strategic plan includes two campaigns - "Making Your Dreams Travel" and "CleanCare+" focusing on domestic exploration and COVID-19 safety, running from June to August.
- Key goals are to take an omnichannel approach, increase paid advertising, and boost brand affinity over competitors.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Little Trees aims to increase sales by 10% by partnering with Toyota to promote their eco-friendly credentials. Their campaign will include Toyota vehicles coming with Little Trees and selling them at dealerships, erecting a large "Big Little Tree" sculpture in Central Park to raise awareness, building a social media presence on Facebook, sponsoring college campus cleanups during "Go Green Week", and sponsoring a green awards event. The $2 million budget covers the Toyota partnership for TV ads and materials, constructing and renting space for the Big Little Tree, donations to environmental nonprofits, and the various marketing initiatives.
This document discusses Air Canada's communications strategies and objectives. It aims to protect and promote the corporate brand by effectively communicating a consistent message of safety, reliability, accountability and luxury to stakeholders. One strategy is using traditional media to communicate Air Canada's upgrades and objectives to customers. Another is expanding the brand by communicating its connection to Canadian national identity, such as through supporting the 2010 Vancouver Olympics. The document also notes opportunities and challenges for Air Canada's communications, such as having a global network and over 23,000 employees.
This document provides an overview of Pepsi's business strategy presentation. It outlines Pepsi's vision to be the world's best beverage company by providing outstanding quality, service, and value. The mission is to produce convenient foods and beverages to generate financial returns for investors while providing growth opportunities. The presentation evaluates Pepsi's internal strengths, like its brands and distribution network, and external opportunities, such as expanding into new markets and product categories. It also examines weaknesses, like declining market share, and threats from changing consumer tastes and competition. The conclusion states that Pepsi has maintained its position by understanding customers, ensuring quality, innovating products, expanding offerings, considering economic factors, and having impactful advertisements.
The document describes a proposed information system for PepsiCo's supply chain management in Hyderabad, Pakistan. It discusses:
- Current issues with the manual system like time wasted, unreliable data, and high costs
- Objectives of the new MIS like reducing waste, increasing sales and customer satisfaction
- The system development life cycle phases including planning, analysis, design, implementation and use
- Key aspects of each phase like defining problems and objectives, organizing teams, designing inputs/processes/outputs
- Evaluating alternatives for hardware, software, and selecting optimal configurations
The proposed system aims to automate PepsiCo's supply chain and inventory management through a web-based information system.
For my Media Planning class, my team created a Media Plan for JetBlue. Our team's agency, Momentum Marketing, wanted to build top-of-the-mind awareness and to differentiate the JetBlue brand. Our big idea was to leverage JetBlue's cheap flights, deluxe legroom and in-flight entertainment to assure consumers that they can spend more money on their vacations and not their flights getting there.
Sales and marketing plan for soft drinks and beverages (for Iceberg Food)Sukesh Chandra Gain
The document provides a sales and marketing plan for soft drinks and beverages in India. It summarizes the key competitors in the fruit juice category and their positioning strategies. Major competitors include Dabur Real, Tropicana, Minute Maid, and Parle Saint. Dabur and Tropicana are positioned as healthy fruit juices made from real fruits. Minute Maid focuses on nutrition for a complete breakfast. Parle Saint conveys purity and honesty through its name and packaging. The summary highlights opportunities for Capri-Sun to introduce new variants and differentiate based on higher fruit content and nutrition.
Air canada- Digital Marketing StrategyKeshav Arora
- Air Canada wants to position itself as the premier travel partner for Canadians to explore their own country as travel anxiety decreases using an omnichannel digital marketing strategy.
- The strategic plan includes two campaigns - "Making Your Dreams Travel" and "CleanCare+" focusing on domestic exploration and COVID-19 safety, running from June to August.
- Key goals are to take an omnichannel approach, increase paid advertising, and boost brand affinity over competitors.
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Pepsi and Coca-Cola are the two largest beverage companies in the world. Pepsi, founded in 1898, generates over $60 billion in annual revenue and employs over 285,000 people worldwide. Coca-Cola, founded in 1886, is the largest beverage company with nearly 500 brands and annual sales of 1.6 billion beverages per day in over 200 countries. Both companies have extensive product portfolios beyond their flagship sodas and focus on global expansion, particularly in emerging markets like China and India.
This document outlines an advertising and marketing plan meeting for BluePrint cold-pressed juices. It discusses BluePrint's business background and market trends in the cold-pressed juice category. A SWOT analysis and brand assessment are presented, along with a target customer profile. The marketing objectives aim to grow market share and distribution. A multi-channel media plan is proposed, focusing on print, digital, social media, search, and local out-of-home placements to reach women ages 25-35 and position BluePrint as an everyday wellness solution beyond just cleanses.
Natureview Farm is a yogurt company seeking to increase revenue 50% by end of 2001. It is considering 3 options: 1) Expand 8oz cups to supermarkets, 2) Expand 32oz cups nationally, or 3) Introduce children's multipacks in natural foods stores. Option 1 requires the highest spending but risks are high. Option 2 has lower risks but doubts about new users adopting large size. Option 3 leverages Natureview's brand strengths and relationships in natural foods stores, which are growing faster than supermarkets. Introducing multipacks could increase revenue 46.4% in 12 months, achieving the target through continued growth in the core natural channel without risks of expanding to supermarkets.
Contained in this paper is a Marketing Communications plan for Farm to Table Organic Café (Homemade Ice-cream). The target consumers of children, teenagers and young adults between the ages of 8 and 27 is the focus of the proposed campaign. Every research has been completed to identify and utilize Farm to Table Organic Café strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the shop also based on their financial reports, feedback from customers and comment from employees themselves. Objectives and tactics have been designed to fix mostly perfect with the development of Farm to Table Organic Café.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
This document discusses several strategic pricing concepts including predatory pricing, multipoint pricing, and experience curve pricing. Predatory pricing involves temporarily lowering prices to drive out competitors. Multipoint pricing refers to how pricing decisions in one market can impact competitor responses in other markets. Experience curve pricing involves setting low global prices initially to gain market share and benefit from lower costs as production increases. The document also notes regulatory influences on pricing and considerations for configuring a company's marketing mix.
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
Tylenol Rebound: The Rise, Fall and Rise of TylenolSomak Ghosh
Tylenol Rebound, was presented on 11th march, 2015 in XIMB.
This presentation takes us through the Tylenol crisis that started with the deaths caused due to cyanide laced Tylenol capsules. It talks about the brilliance of Johnson and Johnson in handling the crisis through an approach that was candid, honest to God and heartfelt. They owned up, accepted total responsibility and carefully designed their repositioning - resulting in the ultimate gain of market share lost during the crisis.
This is the perfect example of how a company is to handle crises and use media to its advantage.
The PR team at Johnson and Johnson handled the crisis in a way that no company had ever imagined - a wonderful and empathetic promotional campaign, revolving around the inestimable value of human lives was ultimately successful in driving home the point that no matter what the circumstances are - honesty is always rewarded.
Natureview is a yogurt company founded in 1989 that has grown steadily through the natural foods channel. It is now considering expanding into supermarkets to meet a revenue goal of $20 million by 2001. The document analyzes Natureview's history, strengths, weaknesses and options for growth. It recommends a three-pronged approach: launching 8oz cups in select supermarkets; adding new flavors and product lines; and introducing a children's multi-pack in natural foods if given more time. This strategy could generate $25.9 million in expected revenue and allow Natureview to capitalize on consumer trends and its brand strengths.
The Boeing Company provides an overview of its organization, leadership, core competencies, and situation analysis. It discusses its two main business segments, corporate functions, mission and values. Boeing also summarizes its Connexion in-flight internet service, including its high costs, low usage rates, and marketing mistakes. It finds that Connexion's $500,000+ installation costs per plane and lack of customers led to huge losses despite over $1 billion invested over 6 years. Recommendations include smarter market research, understanding airlines as gatekeepers not customers, and accessibility to gain network effects.
Coca-Cola is a famous brand known for its caffeine content which acts as a stimulant to increase alertness and performance for tired individuals. While Coke once contained cocaine, modern formulations have only trace amounts that do not cause addiction. The company innovates new product varieties focused on consumer health.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
L'Oreal Of Paris: Bringing "Class To Mass" With Plénitude Apoorv Malu
This document summarizes L'Oreal's Plénitude skin care brand strategy in the United States. Some key points:
1. L'Oreal launched Plénitude in the US nationwide with 14 SKUs across basic moisturizers, treatment moisturizers, and cleansers.
2. Plénitude initially saw strong sales but then hit a 4-year sales plateau, losing the #2 spot to Pond's by the 9th year.
3. L'Oreal identified needs to improve sales, profits, and Plénitude's contribution globally by rethinking their US strategy, product lineup, and pricing. This included market research to ensure their products fit US customer needs.
Crescent Pure is launching an organic energy drink called Crescent Pure. It is positioned as a healthier alternative to sugary energy drinks, containing less sugar and chemicals. The target market is younger, active, health-conscious consumers on the West Coast who embrace organic and local foods. Crescent Pure will be priced lower than most energy drinks at $2.75 for an 8oz can. It will be distributed in health/organic stores, big box retailers, and cafes in California, Oregon and Washington. Marketing will include sponsoring events, billboards, music festivals and social media to build brand awareness among the target market.
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
2022 Beverage Forum Non-Alcoholic Workshop[87].pdfNeil Kimberley
The document summarizes key trends in the non-alcoholic beverage market presented at a market trends workshop. It finds that while the overall beverage market rebounded in 2021 after declines in 2020, inflation increased costs and may dampen future growth. Liquid refreshment beverages outperformed while traditional categories declined. Bottled water significantly gained volume share over the last decade while carbonated soft drinks lost share. Health and wellness attributes are driving category growth.
This document provides service instructions for various dispensers, including:
1. Hand soap, automatic hand soap, air freshener, advanced air freshener, toilet seat cleaner, auto drip, paper towel, and trash can dispensers.
2. It describes how to service each dispenser by replenishing supplies, ensuring proper functioning, and replacing parts like batteries.
3. Troubleshooting tips are provided for air freshener dispensers, such as checking if the wick is activated, adjusting settings if fragrance is not detected, and solutions for air flow or temperature issues.
Social Responsibility of Mossack Fonsecamersaberden27
Social responsibility represents an important commitment for Mossack Fonseca and our affiliates. It is also a daily reminder about our responsibility towards society.
Pepsi and Coca-Cola are the two largest beverage companies in the world. Pepsi, founded in 1898, generates over $60 billion in annual revenue and employs over 285,000 people worldwide. Coca-Cola, founded in 1886, is the largest beverage company with nearly 500 brands and annual sales of 1.6 billion beverages per day in over 200 countries. Both companies have extensive product portfolios beyond their flagship sodas and focus on global expansion, particularly in emerging markets like China and India.
This document outlines an advertising and marketing plan meeting for BluePrint cold-pressed juices. It discusses BluePrint's business background and market trends in the cold-pressed juice category. A SWOT analysis and brand assessment are presented, along with a target customer profile. The marketing objectives aim to grow market share and distribution. A multi-channel media plan is proposed, focusing on print, digital, social media, search, and local out-of-home placements to reach women ages 25-35 and position BluePrint as an everyday wellness solution beyond just cleanses.
Natureview Farm is a yogurt company seeking to increase revenue 50% by end of 2001. It is considering 3 options: 1) Expand 8oz cups to supermarkets, 2) Expand 32oz cups nationally, or 3) Introduce children's multipacks in natural foods stores. Option 1 requires the highest spending but risks are high. Option 2 has lower risks but doubts about new users adopting large size. Option 3 leverages Natureview's brand strengths and relationships in natural foods stores, which are growing faster than supermarkets. Introducing multipacks could increase revenue 46.4% in 12 months, achieving the target through continued growth in the core natural channel without risks of expanding to supermarkets.
Contained in this paper is a Marketing Communications plan for Farm to Table Organic Café (Homemade Ice-cream). The target consumers of children, teenagers and young adults between the ages of 8 and 27 is the focus of the proposed campaign. Every research has been completed to identify and utilize Farm to Table Organic Café strengths, weaknesses, opportunities and threats to prepare a plan most beneficial to the shop also based on their financial reports, feedback from customers and comment from employees themselves. Objectives and tactics have been designed to fix mostly perfect with the development of Farm to Table Organic Café.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
This document discusses several strategic pricing concepts including predatory pricing, multipoint pricing, and experience curve pricing. Predatory pricing involves temporarily lowering prices to drive out competitors. Multipoint pricing refers to how pricing decisions in one market can impact competitor responses in other markets. Experience curve pricing involves setting low global prices initially to gain market share and benefit from lower costs as production increases. The document also notes regulatory influences on pricing and considerations for configuring a company's marketing mix.
Since the birth of flight in 1903, air travel has emerged as a crucial means of transportation for people and products. The hundred-plus years following the invention of the first aircraft have brought about a revolution in the way people travel. The airline business is a major industry, relied upon by millions not only for transportation but also as a way of making a living.
Tylenol Rebound: The Rise, Fall and Rise of TylenolSomak Ghosh
Tylenol Rebound, was presented on 11th march, 2015 in XIMB.
This presentation takes us through the Tylenol crisis that started with the deaths caused due to cyanide laced Tylenol capsules. It talks about the brilliance of Johnson and Johnson in handling the crisis through an approach that was candid, honest to God and heartfelt. They owned up, accepted total responsibility and carefully designed their repositioning - resulting in the ultimate gain of market share lost during the crisis.
This is the perfect example of how a company is to handle crises and use media to its advantage.
The PR team at Johnson and Johnson handled the crisis in a way that no company had ever imagined - a wonderful and empathetic promotional campaign, revolving around the inestimable value of human lives was ultimately successful in driving home the point that no matter what the circumstances are - honesty is always rewarded.
Natureview is a yogurt company founded in 1989 that has grown steadily through the natural foods channel. It is now considering expanding into supermarkets to meet a revenue goal of $20 million by 2001. The document analyzes Natureview's history, strengths, weaknesses and options for growth. It recommends a three-pronged approach: launching 8oz cups in select supermarkets; adding new flavors and product lines; and introducing a children's multi-pack in natural foods if given more time. This strategy could generate $25.9 million in expected revenue and allow Natureview to capitalize on consumer trends and its brand strengths.
The Boeing Company provides an overview of its organization, leadership, core competencies, and situation analysis. It discusses its two main business segments, corporate functions, mission and values. Boeing also summarizes its Connexion in-flight internet service, including its high costs, low usage rates, and marketing mistakes. It finds that Connexion's $500,000+ installation costs per plane and lack of customers led to huge losses despite over $1 billion invested over 6 years. Recommendations include smarter market research, understanding airlines as gatekeepers not customers, and accessibility to gain network effects.
Coca-Cola is a famous brand known for its caffeine content which acts as a stimulant to increase alertness and performance for tired individuals. While Coke once contained cocaine, modern formulations have only trace amounts that do not cause addiction. The company innovates new product varieties focused on consumer health.
This document provides a marketing plan for a new tea product called "Bubble Fresh Tea" to be introduced by Coca-Cola. It includes an executive summary, product description, value proposition, target market analysis, competitive analysis, SWOT analysis, and marketing strategy sections. The plan aims to capture market share in the functional drinks industry with a ready-to-drink tea product targeting busy consumers. Key points of the analysis include identifying competitors PepsiCo and Dr Pepper Snapple, outlining Coca-Cola's strengths in brand recognition and weaknesses in North American performance.
L'Oreal Of Paris: Bringing "Class To Mass" With Plénitude Apoorv Malu
This document summarizes L'Oreal's Plénitude skin care brand strategy in the United States. Some key points:
1. L'Oreal launched Plénitude in the US nationwide with 14 SKUs across basic moisturizers, treatment moisturizers, and cleansers.
2. Plénitude initially saw strong sales but then hit a 4-year sales plateau, losing the #2 spot to Pond's by the 9th year.
3. L'Oreal identified needs to improve sales, profits, and Plénitude's contribution globally by rethinking their US strategy, product lineup, and pricing. This included market research to ensure their products fit US customer needs.
Crescent Pure is launching an organic energy drink called Crescent Pure. It is positioned as a healthier alternative to sugary energy drinks, containing less sugar and chemicals. The target market is younger, active, health-conscious consumers on the West Coast who embrace organic and local foods. Crescent Pure will be priced lower than most energy drinks at $2.75 for an 8oz can. It will be distributed in health/organic stores, big box retailers, and cafes in California, Oregon and Washington. Marketing will include sponsoring events, billboards, music festivals and social media to build brand awareness among the target market.
Analysis of Best Buy mini case from Kotler's Marketing Management textbook.
This presentation was created by Sarthak Anand, IET Lucknow during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow.
2022 Beverage Forum Non-Alcoholic Workshop[87].pdfNeil Kimberley
The document summarizes key trends in the non-alcoholic beverage market presented at a market trends workshop. It finds that while the overall beverage market rebounded in 2021 after declines in 2020, inflation increased costs and may dampen future growth. Liquid refreshment beverages outperformed while traditional categories declined. Bottled water significantly gained volume share over the last decade while carbonated soft drinks lost share. Health and wellness attributes are driving category growth.
This document provides service instructions for various dispensers, including:
1. Hand soap, automatic hand soap, air freshener, advanced air freshener, toilet seat cleaner, auto drip, paper towel, and trash can dispensers.
2. It describes how to service each dispenser by replenishing supplies, ensuring proper functioning, and replacing parts like batteries.
3. Troubleshooting tips are provided for air freshener dispensers, such as checking if the wick is activated, adjusting settings if fragrance is not detected, and solutions for air flow or temperature issues.
Social Responsibility of Mossack Fonsecamersaberden27
Social responsibility represents an important commitment for Mossack Fonseca and our affiliates. It is also a daily reminder about our responsibility towards society.
La Escuela Nacional Industrial Otto Krause es una institución educativa pública ubicada en Buenos Aires que data de 1899. Ofrece educación secundaria técnica y terciaria no universitaria a ambos sexos. Cuenta con un ciclo básico de 3 años y un ciclo superior de 6 especialidades de 3 años cada una como computación, construcciones, electricidad, electrónica, mecánica y química. La escuela tiene talleres, laboratorios y aulas distribuidas en varios pisos que brindan educación técnica a más de 100 años.
This document provides information about James and Dolley Madison and artifacts from their time in the White House through multiple images and captions. It discusses Dolley Madison's role in saving artifacts from the White House during the War of 1812 when the building was burned. It also features images of paintings, drawings and artifacts from the White House and Montpelier estate during the Madison presidency between 1809-1817.
Réservez les dates du 10 au 13 octobre 2016 pour participer au 20ème congres Lambda Mu de l'Institut de la Maitrise des Risques (IMdR) qui traitera de la Maîtrise des risques dans un monde en mouvement. À titre personnel j'interviendrais sur "l'Éclairage par des méthodes systémiques de trois thématiques du secteur de la santé" avec S. GARANDEL (ATRISc), P. LEVEAU (CH NORD DEUX SÈVRES) et G. PLANCHETTE (IMdR).
Nous présenterons les réflexions et l’état d’avancement du GTR « Management des risques, cindyniques et nouvelles approches systémiques dans le secteur de la santé » dont les travaux portent sur l’exploration de nouvelles approches prenant en compte la globalité et la complexité de l’activité de ce secteur et l’instauration d’échanges fructueux avec le secteur industriel.
j'espère vous y retrouver.
El documento presenta información sobre conceptos relacionados a Internet como su funcionamiento, cómo conectarse, proveedores de servicios, navegadores, correo electrónico y redes sociales. Explica que Internet es una red global de computadoras que ofrece servicios como correo y sitios web, y requiere de proveedores para el acceso. Además, define términos clave como URL, DNS, navegadores, aplicaciones web y métodos para publicar videos en blogs.
Este documento presenta un proyecto de aula diseñado por tres docentes del Centro Educativo Granada en Manizales, Colombia. El proyecto busca mejorar las habilidades de lectoescritura de los estudiantes de segundo grado a través del uso de las TIC. Se presentan los objetivos, competencias, cronograma y actividades del proyecto, las cuales incluyen el uso de cuentos, fábulas, videos educativos y herramientas digitales como Power Point y JClic. El proyecto evaluará los aprendizajes de los estudiant
EVO Design Ltd. was founded in 2006 through the merger of two furniture companies and is a rapidly growing interior design company specializing in high-quality furniture production. It employs over 50 skilled professionals and has offices in Estonia and the US. In 2007, it acquired another company, expanding its production facility, machinery, customer base, and product selection. It holds ISO 9001 certification for order management, project management, and manufacturing systems.
Schifer land… la tierra del cielo, justo bajo tus piesChristian Orantes
Este documento narra la historia de amor entre la Princesa Dairin y el pintor Josué. Josué se enamora de Dairin después de escucharla tocar el violín por primera vez, pero cree que su amor es imposible debido a sus diferencias sociales. Un día, Dairin visita a Josué para saber por qué ya no escucha su música. Josué le explica sus sentimientos y la lleva a un mágico viaje a través del bosque y un río, donde conocen criaturas fantásticas como tortug
- The study assessed online wine retailers through "mystery shopping" to evaluate website design, navigation, responsiveness, and customer service.
- Findings showed that while most websites had adequate design and full e-commerce functionality, many lacked excellent navigation and failed to promptly and fully respond to customer inquiries.
- Retailers that impressed shoppers provided prompt, knowledgeable, and personalized responses that addressed customers' questions and offered recommendations.
META-NET: Towards a Strategic Research Agenda for Multilingual EuropeGeorg Rehm
Georg Rehm. META-NET: Towards a Strategic Research Agenda for Multilingual Europe. Multilingual Web Workshop, Limerick, Ireland, September 2011. September 21, 2011. Talk.
Este estudio exploró las diferencias de género y las relaciones entre la empatía y variables sociales, emocionales e intelectuales en niños de 10 a 12 años. Los resultados mostraron puntuaciones significativamente más altas de empatía en las niñas. La empatía se asoció positivamente con conductas sociales prosociales y de autocontrol, y negativamente con conductas antisociales y agresivas. Variables predictivas de alta empatía incluyeron altos niveles de comportamiento prosocial y bajo nivel de comportamiento agresivo.
Estudio completo con todos los informes: https://goo.gl/2BjtLj
En el marco del Proyecto de Transporte Sustentable y Calidad del Aire (GEF-STAQ) Donación No. TF095695, “Estudio de integración modal Bici-Transporte Público”, convocado por el Municipio de León, Guanajuato a través de la Dirección General de Movilidad, y patrocinado por el Banco Mundial, a través del Banco Nacional de Obras y Servicios Públicos y La Secretaría de Hacienda y Crédito Público, la empresa Ayesa México ha sido destinada como adjudicataria del contrato para la realización de dicho estudio que tiene como fecha de inicio el 8 de enero de 2014.
El objetivo general de este estudio es el de “Formular actuaciones que permitan lograr la integración entre Bici-Transporte Público en la ciudad, a partir de un proyecto de desarrollo de un Sistema de Bicicletas Públicas, el cual además pueda ser inserto en el Plan Maestro de Ciclovías que se ha desarrollado”.
This document provides information about Hot English magazine. It includes details about the magazine's content such as English lessons, stories, jokes and more. It also lists the directors and various departments within the organization such as editorial, classes, administration and their contact information. At the end, it provides a brief description of what Hot English is and what readers can expect from the monthly publication.
Edición Enero Magazine Pothook Foro de dibujantes y escritores, ¿Quieres ser mangaka? ¿Escritor? ¿ilustrador? Únete y has grandes amistades. http://pothook.forosweb.net/forum
CONTENIDO
NOTICIAS
Bienvenido 2016
Noticias acerca de animes y videojuegos
ANIME DESEMPOLVADITO
Dennou Coil
¿QUÉ ES POTHOOK?
Inicia un nuevo sueño
RUMORES
)Notas acerca de la actividad en el foro virtual Pothook
ONE SHOT´S
Tres historias frescas, originales y entretenidas
ENTREVISTAS
Conoce a la mascota de Pothook en palabras de su autora
ILUSTRACIÓN DEL MES
Korowizard y sus llamativas figuras
HISTORIA DEL MES
Moira, cuando el amor debe morir
CONSEJOS PARA…
Materiales para hacer un Manga
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El documento describe las propiedades fundamentales del papel Aurelio Mendiguchía, incluyendo su espesor, gramaje, brillo, estabilidad dimensional, humedad absoluta, pH, planeidad, blancura, opacidad, microporosidad, lisura, compresibilidad, resistencia a la tensión y tiempo de secado. Explica cómo se miden y controlan estas propiedades y por qué son importantes para la impresión.
Este documento resume un manuscrito alquímico del siglo XVI llamado Splendor Solis. Explica que la alquimia involucra un proceso de transformación a través de varias fases y operaciones que representan un camino hacia la individuación. También discute ideas actuales sobre la alquimia que la ven como un lenguaje cifrado y conocimiento obsoleto, aunque otros creen que aún tiene valor simbólico para la psicología analítica.
When it comes to Gen Z, why an always-on strategy is the new digital damage c...Gen Z Insights
Online opinion can make or break the fate of even the most distinguished company or brand — and nobody is more opinionated online than Gen Z. We’re living in an age where it basically doesn’t matter how fast you spin the story of your brand: Tens of millions of social media users are already online to spin it for you. Brands willing to turn their PR engagement models into two-way, real-time dialogues between company and Gen Z consumer are set to win credibility with a generation who values responsive transparency over flash and sizzle.
DoRight Dental is launching a new toothpaste called "SmileRight Toothpaste". The marketing plan targets Generation X Hispanic females ages 25-40. A six-week email, Facebook, YouTube, and mobile campaign will promote SmileRight's benefits and encourage sharing on social media. The creative elements will feature the colors Tangerine Tango and neon shades to match the summer theme. Messaging will focus on natural, cruelty-free products and special offers to engage the target audience.
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Young Marketers Elite-3-Assignment-11.1-Đức Hiệp-Thanh An-Khánh ThyKhanh Nguyên
The document discusses key concepts for brand communication and advertising, including brand insight, communication insight, and advertising insight. It provides examples of each type of insight and how they relate to and build upon each other to form the brand big idea, communication big idea, and advertising big idea. The document also discusses the process of developing a campaign or advertising big idea, including understanding the market, brand situation, consumer insights, and objectives to arrive at the propositioning, communication big idea, and evaluation.
The document discusses marketing and advertising strategies and tools for competing in today's global economy. It notes that U.S. consumers have high buying power and access to many media sources and choices. The document then provides examples of projects the consulting firm Drew/Walker Group has worked on, including building a visitor center for a automotive manufacturer, developing promotional materials for a technology company's university recruiting, and launching a campaign to promote animal adoption and reduce euthanasia in a city.
Introduction to Advertising powerpoint pptpptxWajeehaWasim1
The document outlines different types and purposes of advertising, including informative, persuasive, comparative, and reminder advertising used at various stages of a product's life cycle. It also discusses the key elements of effective advertising such as attracting and retaining attention, communicating benefits, and achieving advertising objectives while avoiding legal errors. Classification of advertising is discussed by medium including print, electronic, outdoor, direct mail, and point of purchase advertising.
The mock pitch was for course STCM 459, prepared for The Home Depot. Encompassing a plan to broaden the reach to a specific target market and allow brand significance to flourish.
Mobile marketing for offline businessesLisa Enckell
This document discusses how mobile marketing can help offline retailers. It notes that while consumers spend more time on mobile, mobile advertising is often ineffective. It proposes that friend-to-friend marketing through an app like Wrapp could help retailers acquire customers in a more effective way. The document provides an example of how cosmetics brand Clarins partnered with Wrapp and a magazine to encourage existing customers to send gift cards to friends, stimulating product trial among younger consumers.
We First Presentation @ Conscious Capitalism 2016Simon Mainwaring
This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how the world, marketing, and consumers have changed and now expect companies to have purpose beyond profit. It also discusses how purpose can drive growth by defining a company's values and relationships. The presentation provides guidance on owning a fundamental human property, declaring mission and values, being specific, seeing story as a way of being internally and externally, and celebrating consumer benefits. It emphasizes community architecture through co-authorship, co-creation and collaboration. And it discusses how brands can shape culture through ongoing cultural conversations.
We First Presentation @ Conscious Capitalism 2016Simon Mainwaring
This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how culture, marketing, and consumers have changed and now expect companies to have purpose beyond profits. Research shows consumers prefer purpose-driven brands and are more loyal to brands aligned with social and environmental issues. To attract these consumers, companies must define their purpose and values, tell transparent and authentic stories about how they create shared value for stakeholders. When companies involve consumers in co-creating stories and solutions, it drives engagement, amplification and collaboration. The most effective companies shape cultural conversations through their missions to positively influence society.
This document discusses how brands can shift from a "Me First" approach to marketing to a "We First" approach by focusing on purpose, community, and cultural leadership. It argues that consumers now expect companies to have a positive social or environmental purpose beyond just profits. To inspire participation, brands need to make the consumer the hero of their story and encourage co-creation. Leading cultural conversations over time through different tactics can shape culture and drive growth. Purpose defines values and relationships that determine a brand's productivity, profit, and impact.
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
- AFG& is a full-service global marketing communications agency founded in 1972 that is part of the IPG Network
- It has 90 employees worldwide and 60 in the US, with billings between $50-100 million and capitalized fees between $25-50 million
- AFG& provides various marketing and branding services including branding strategy, creative design, digital and social media, data analytics, direct marketing, media planning and buying, and promotional marketing
This document summarizes a student's topic on the impact of TV advertisements in society. It discusses how TV advertisements are more effective than radio as they use both sight and sound. TV ads have a great impact on viewers, especially young people, as they convey their message in just a few seconds and influence viewers to purchase products. The effects of TV advertising are impressive, affecting people of all ages and potentially diminishing self-worth by focusing on a person's lack of something rather than a product's features. The document also provides examples of different forms of TV advertisements like animation, mini fictions, documentaries, and talking heads. It analyzes Cadbury Dairy Milk chocolate advertisements in India from the late 1990s to present
The document describes a man's morning routine that highlights the global nature of modern consumer goods. He uses products from many different countries for basic tasks like making coffee, watching news, grooming, and communicating. Even relatively simple daily activities rely on an intricate global supply chain. The summary emphasizes how the man's routine illustrates our deep integration into the global economy through the widespread international sources of common consumer items.
The document describes a man's morning routine that highlights the global nature of modern consumer goods. He uses products from many different countries for basic tasks like making coffee, watching news, grooming, and communicating. Even mundane daily activities rely on an intricate global supply chain that seamlessly integrates economies worldwide. The passage emphasizes how international trade has interconnected global markets and made nationality largely irrelevant for many consumer brands.
HWR Media & Communications. New corporate ID, new directions - same great ser...Alan Timms
HWR Media provides advertising sales and media representation services across various platforms including newspapers, digital media, and specialty publications. The document profiles the leadership team at HWR Media including their backgrounds, areas of expertise, and roles within the company. It also highlights some of the media platforms and publications HWR represents, such as local and regional newspapers, newspaper websites, Yahoo!7 digital display advertising, and specialty magazines related to sports, gardening/outdoors, libraries, and seniors (COTA).
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Similar to Little Tree Expanding into New Market (20)
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
3. Agenda
v What’s the Current Situation?
v Challenges and Opportunities
v Business and Communication Goals
v Target Audience
v Insight
v Creative Brief
v Communication Strategy and Tactics
v Media Plan and Strategies
v Budget
v Conclusion
v Questions?
4. CAR-FRESHNER
Little Trees
Company Overview
v Current President: Jody R.A. LaLone
v Little Trees comes in 70+ scents
v Best sellers include Black Ice & Vanillaroma
v Manufactured in the US
v Subsidiaries in several European countries
v Magic Tree (UK, Ireland)
v Wunder-Baum (Sweden, Germany,
Netherlands, Norway, Finland, Denmark)
v Arbre Magique (France, Italy, Spain,
Portugal)
5. Situation Analysis
v Car air fresheners, normally distributed as automotive products,
demonstrate similar importance as home air fresheners.
v The general air care market is composed of sub-segments as follows*:
v Home air fresheners: 91% of air freshener market share
v Car fresheners: 6% of air freshener market share
v Potpurri/Sachets: 1% of air freshener market share
*http://www.starcandle.com/report/MarketingReport.pdf
6. Situation Analysis:
Competitive Sales
v Little Trees is currently the top selling
Car Air Freshener brand with a market
share of 26.21%.
v The main competitors for Little Trees:
v Medo Auto Expressions
v Glade Car
v Refresh
v Handstands
v Bahana Bag
7. Situation Analysis:
Competitive Media
v In general, there are no advertisements for car air fresheners.
v However, some companies, such as Glade, run TV commercials and print
advertising for home air fresheners
v Febreze advertisers its aerosol air freshener on TV (sometimes in cars)
8. Situation Analysis
v Current Users
v Low Household Income (less than $60,000)
v People who spent long periods of time in their
automobile
v Ex: Taxi drivers, Truck drivers, etc.
v Desire to have a good smelling vehicle
v Geographic Emphasis
v Spread throughout the nation and the world
v Emphasis is in highly urban areas and highly
rural areas
v Seasonality
v Year Round
v Mild increase during holidays
9. Situation Analysis
v Purchase Cycle
v Typically sold in packs of three - scent lasts
2-3 weeks (price approx. $3)
v Available in singles or packs of the 3+ packs
v Distribution
v Sold at supermarkets, carwashes, gas
stations, online retailers, and automotive
shops.
v Creative Requirements
v Will require high scent appeal
v Elegant, not trashy
10. Challenges & Opportunities
Strengths Weaknesses
v Broad product awareness and v Brand name not well known
recognition v Popular perception is that the
v American icon product is only used by cab drivers
and persons of lower social status
v Story behind the brand
v Inexpensive
Opportunities Threats
v Tie the iconic product image to the v New technology and innovations
brand name (better looking and working car air
v Association with holiday season fresheners)
v Appeal to increasing demand for v The air freshener category
American made goods experienced a 9.3% decline in sales
11. Business Goal
v Maintain position as market share leader.
v Expand/increase sales of the company’s principal air freshener products.
v Convert non-users of car air fresheners into users.
Communication Goal
v Expand consumer base while maintain brand integrity.
v Reposition brand to appeal to more upscale audience.
v Present Little Trees products as an essential accessory for drivers.
12. Target Audience
v Women ages 30-45
v Generation X (1965-1980)
v Have one or more children living at home
v Middle to high household income
v Owns and uses a car often
v Lives in suburban areas outside of cities
13. Audience Insight
"Soccer Moms"
v Frequently in car whether it be driving to child's school,
commuting to work, to after-school sports, or running to
complete errands
v Accumulate excess clutter and mess caused by children
“While my home—for the most part—is kept clean and tidy, my
car is, well, my car is the opposite. I simply don’t have time to
tackle my car.”
14. Audience Insight
Busy Lifestyle
v On-the-go moms rely on technology to keep up
v Constantly multi-tasking on several different
media platforms
Generation X Outlook
v Place greater importance on things like personal life
and family rather than finances than previous
generations
v Home life tends to cause more stress than work life;
"the stakes are higher, so the stress is greater."
15. Creative Brief
Product:
CAR FRESHNER Little Trees
What does the client expect this advertising to achieve?
Expand/increase sales of Little Trees car air freshener products.
What is the objective of this piece of communication?
Persuade mothers to make the purchase of Little Trees products.
Who are we trying to influence?
Conceptual target: Women with children age 30-45 with mid-to-high income
What we know about them:
§ They are parents of one or more kids.
§ They are very much involved in their children’s lives and their kids are physically active.
§ Spend a lot of time in their cars, constantly picking up and dropping their kids.
§ They have hectic everyday life, managing the needs of their kids, work and family.
§ They are jovial, modern and tech-savvy.
Key Insight:
Moms’ cars are filled with awful smells like junk food, sweaty jerseys and stinky dog.
Moms are very busy individuals and often overlook and put off cleaning the car.
Strategy Statement:
To convince mothers to buy Little Trees because they make stinky cars one less thing for busy moms to stress about.
Motivating support points:
Little Trees is a no-hassle product.
It’s extremely simple to use, just hang it and your car is immediately filled with a wonderful fragrance.
Tone:
Emotional, humorous and playful
16. Communication Strategy
To convince mothers to buy Little Trees because their quality
products make stinky cars one last thing for busy moms to
stress about.
17. Communication Tatics
Play to Mothers’ Emotions
v Key emotional driver: Commiseration
v Little Trees will be a sympathetic friend who understands that families sometimes torment
mom. Postioning our product as just meeting mom’s functional needs but building their
egos
v Show her she has a friend who understands her pain
v Put mom at ease
v Through our communications we will emotionally connect with mothers by letting them
know it’s okay to be stressed out by the chaos of motherhood
v Use Humor
v Capture those truly funny moments of motherhood
v Example: Ms. Zarghami (President of Nickelodeon Networks) once put Cheerios in the
toilet to help potty train hers sons.
20. Guerrilla Marketing
What?
v Hang oversized versions of our classic Little Trees throughout major cities
v Playfully use the concept and dangle them over "smelly" objects or settings
v Also standard versions of our Little Trees with QR codes scattered around cities
Where?
v New York, Boston, Chicago, San Francisco, Los Angeles, and other major US cities.
Why?
v Uses the iconically recognized image of the Little Tree
v Combines traditional billboard-style media with interactive approach
v Invites buzz via a participatory experience
v Viral potential
21. Digital
What?
v Official CAR-FRESHNER Little Trees Facebook, Twitter, Instagram, and Pinterest pages
v Update Little Trees Homepage with links to social media pages
v Search Engine Marketing/Optimization
v Mobile/Tablet Advertising: mobile display ads on associated applications
Where?
v Popular social media network
v Official pages should target customers on a global level
Why?
v Moms are heavy users of social media.
v Moms favor social media sites including blogs, message boards and product fan pages to research products
and get firsthand product reviews and recommendations.
v Updating the Little Trees homepage to have a more modern look will reflect our reimagining and
repositioning of the brand for a more upscale audience.
v There are over 110 million smartphone users in the United States alone. Moms make up 61% of those users.
23. Radio
What?
v 30- and 60-second spots
v Every week day
v Early morning 6am-10am (2 advertisements)
v Afternoon Rush 3pm-7pm (2 advertisements)
v Every other week
Where?
v Radio stations that appeal to mothers
v Ex: Top 40, Oldies, etc.
v Morning Talk Shows
Why?
v Location
v An inviting style of advertising that will resonate with mothers
v listeners can place themselves inside the story being told
v 86% of moms listen to the radio each week
24. Television
What?
v 30-second time slots from September through December
Where?
v Nationally broadcast cable programs, focusing on the programs that are statistically most viewed
by mothers and children.
Why?
v Mass audience reach.
v Women made up 70% of the audiences of for cable channels Bravo, E!, Lifetime, the Hallmark
Channel, and TLC.
v In broadcast primetime, ad recall levels are 8% lower amond moms 25-54 than non-moms of the
same age and general population. This is why we place more of an emphasis on daytime TV.
25. Print
What?
v 1-Four Color, Full Page magazine advertisment in each publication
v September, October, November, or December issue.
Where?
v Parenting Publications
v Parents & Family Fun
v Women Lifestyle Publications
v O, The Oprah Magazine & Self
v Entertainment Publications
v People
Why?
v Widespread circulation
v Reaches audience at their own convenience
v A survey of moms revealed that 41% still rely on magazines for info on parenting
v On average even the busiest moms say they read 4 magazines a month, with at least 2 of these
titles delivered to their houses.
26. Outdoor
What?
v Billboards placed around busy highways and roads in suburban areas
v Playfully spark a conversation with drivers
v "Does your car stink?“
v "Fast food... again?“
v "Not just for cabs anymore“
v "Your kid stinks“
Where?
v In major suburbs and highways outside of metropolitan areas like New York, Boston, Chicago, and
Los Angeles.
Why?
v Targets consumers while driving (a time when Little Trees can actually be used)
v Sparks a conversation and provides them with a solution to their potentially smelly car
27. Public Relations
What?
v A holiday event sponsored by "Little Trees" centered on appreciating and helping Moms.
v Free cleaning of attendees' car and will included a free Little Trees fragrance of choice
v The event will host a number of everyday products and luxury brands important to mothers
v Ex. Toys R’ Us, Gilt.com, Elizabeth Arden, Clorox, etc.
v Proceeds go to charity (air pollution or cleaning of a local neighborhood park)
Where?
v Two Locations on East and West Coast
v Near heavily populated Suburban Areas easily accessible by car
Rationale?
v Moms are constantly stressing about and sacrificing for their family, so we want to show our
appreciation
v Association of our brand with more well-known, trustworthy brand
v Positive positioning by giving back to the community
v Generate buzz and word-of-mouth advertising through the uploading of pictures, blogging, and
texting
30. Moving Forward
Retail Environment
v Packets of Little Trees will be place by the fruit, baked good, or item that it smells like
v Little Trees Grape placed next to the fresh-smelling grape produce
v Vanillaroma will hang in the spice aisle
v Sun Washed Cotton next to the dry sheets and laundry soap
v Organic aisle stands “certified fresh fragrance”
v Rationale
v Mothers are the typically the primary shoppers for the household. To intrigue their
interest and capture their attention, we want to place “Little Tree” scents in
supermarkets, Whole Foods, and Trader Joes.
v Placing the product in unexpected places will draw attention
v Association between the real product and the scent of the product helps reinforce Little
Tree freshness and quality fragrances
v New Product Look and Packaging
v To expand to middle- and upper-class market, CAR-FRESHNER could come out with
luxury line of Little Trees
31. Conlcusion
“So bring it on,
MESSY kids,
STINKY feet
SMELLY dog,
I've found the solution to your stench.
My car may NOT look pretty, but it's
certainly going to smell it.
Need a ride?”