HWR Media provides advertising sales and media representation services across various platforms including newspapers, digital media, and specialty publications. The document profiles the leadership team at HWR Media including their backgrounds, areas of expertise, and roles within the company. It also highlights some of the media platforms and publications HWR represents, such as local and regional newspapers, newspaper websites, Yahoo!7 digital display advertising, and specialty magazines related to sports, gardening/outdoors, libraries, and seniors (COTA).

2. To occupy the attention,
attract and hold fast.
Building relationships with our agency partners and direct clients

3. You want answers, information and intel
(for your clients and their brands), our media
publisher partners provide the conduit to
deliver to consumers a brand’s message.
HWR facilitates the connection to those assets
in the most efficient manner. Local, regional,
national and international.

4. We’ve done it at
HWR for 30 years!

5. Real people engaging
with clients for the best
possible outcomes on
behalf of our publishers.

6. Tom’s experience extends to 23 years
at HWR Media and several more in the
newspaper and publishing industry, both
in Australia and overseas. Since at the
helm of HWR Media, Tom has grown
the business, which has thrived in an
evolving media environment.
Tom Raggatt – CEO

7. Media sales – selling
relevant channels and
segments, not wasting
your time.

8. Tony has over 25 years’ experience in
the advertising industry having held
senior account service and management
positions in full-service agencies in both
Adelaide and Melbourne. Tony has been
with HWR Media for over two years.
Tony Mangan

9. Bree’s experience includes over 14
years in the exhibition industry, radio
promotions and sales, particularly
magazine sales. At HWR, Bree manages
the sales team and is directly responsible
for samotor.
Bree Tassell

10. Kate has been with HWR Media for eight
years and is known as one of the most
efficient and service-orientated media
supervisors in the business.
Kate Petersen

11. Commencing with the company in 1982,
Anne is HWR Media’s longest serving
employee, with extensive experience
across every facet of media. Also
cherishing a total service orientation,
Anne supports Kate on a permanent
part-time basis.
Anne Mitchell

12. Jess has been with HWR for three years
and has worked across media sales for
ninemsn digital display advertising. She’s
now primarily on YAHOO!7 in the digital
space and various titles on the print side
of the business.
Jessica Honeychurch

13. Derek is an experienced advertising sales
professional having sold various media
platforms including B2B publications, local
press and radio in Europe and Canada –
he works with an effective, proactive and
consultative approach, and thrives on
getting results for his clients.
Derek Hunter

14. Custom publishing

15. With a background in communications and
publishing, Kim now leads our publishing
and creative team. Having worked with
various clients in Adelaide and Sydney,
she brings broad publishing, editorial and
content management experience to HWR.
Kim Willmer

16. With over 20 years’ experience in sales
environments, from Yellow Pages to
tourism visitor guides, Sue has seen it all
and sold it all. Sue’s professionalism is
second to none.
Sue Hoffmann

17. Margaret brings to HWR’s sales team over
30 years’ experience within the media
industry, having held senior sales roles
representing a variety of media platforms,
including newspapers (The Advertiser and
Messenger Newspapers), radio and B2B
specialist magazines.
Margaret Cronin

18. HWR Digital

19. With 18 years of digital marketing
experience in running software and digital
marketing companies, Alan provides a
wealth of knowledge in navigating the
digital space.
Alan Timms

20. The Connect
Newspapers
Newspapers are still read, newspapers still get results and
our stable of newspapers enjoy strong, active consumption –
providing heightened connection.
Resist heading down the sole ‘got to go digital’ route,
particularly regionally. Regional papers remain very strong.
Trust me
I'm a
newspaper
Local Newspapers Research Study conducted by Brand Navigator March 2012. Community newspaper readers = 965.
Q: ”Is a trusted source of information” 54% for community newspapers, 26% for advice from family and friends.
2x
People are twice as likely to
trust newspapers as a
source of information
than they are advice
from family and friends.
To make your brand a local hero,contact your newspaper sales executive.
Download a copy of the full research report at www.thenewspaperworks.com.au
No.1
LocalNewspapersResearchconductedbyBrandNavigatorMarch2012. Communitynewspaperreaders=965. Q:“Ihaveenquired
aboutaproductorservicebecauseofadvertisinginthissourceofinformation.”61%forcommunitynewspapers,12%forlocalradio.
To make your brand a local hero,contact your newspaper sales executive.
Download a copy of the full research report at www.thenewspaperworks.com.au
A better
reception
than radio
5x
People are five times more likely
to have enquired about
a product or service as
a result of a newspaper
ad than an ad on local radio.
No.6
LocalNewspapersResearchconductedbyBrandNavigatorMarch2012. Communitynewspaperreaders=965. Q:“Ihaveenquired
aboutaproductorservicebecauseofadvertisinginthissourceofinformation.”61%forcommunitynewspapers,17%forlocalTV.
To make your brand a local hero,contact your newspaper sales executive.
Download a copy of the full research report at www.thenewspaperworks.com.au
As not
seenonTV
3x
People are more than three times as
likely to have enquired
about a product or
service as a result of a
newspaperad thananadonlocalTV.
No.5
LocalNewspapersResearchStudyconductedbyBrandNavigatorMarch2012. Community newspaperreaders=965. Q:“Ihave
visitedastoreorbusinessbecauseofadvertisinginthissourceofinformation.”62%forcommunitynewspaper,17%forlocalTV.
To make your brand a local hero,contact your newspaper sales executive.
Download a copy of the full research report at www.thenewspaperworks.com.au
Open for
(more)
business
4x
People are nearly four times
as likely to have visited
a store or business
because of a newspaper
ad than an ad on local TV.
No.3
LocalNewspapersResearchStudyconductedbyBrandNavigatorMarch2012.Regionalnewspaperreaders=610.
Q:”Ihavespokentosomeoneaboutaproductorserviceadvertisedinthissourceofinformation.”45%forregional
newspapers,22%forletterboxcataloguesandflyers.
To make your brand a local hero,contact your newspaper sales executive.
Download a copy of the full research report at www.thenewspaperworks.com.au
In the door,
not lost in
the letterbox
2x
People are twice as likely to share
something with family
and friends if they read
it in a newspaper than
from a letterbox flyer.
No.7
To make your brand a local hero,contact your newspaper sales executive.
Download a copy of the full research report at www.thenewspaperworks.com.au
Seen,
not heard
2x
People are more than twice as likely
to have enquired about
a product or service
because of a newspaper
ad than one played on local radio.
LocalNewspapersResearchStudyconductedbyBrandNavigatorMarch2012.Regionalnewspaperreaders=610.Q:”Ihave
visitedastoreorbusinessbecauseofadvertisinginthissourceofinformation.”58%forregionalnewspapers,22%forlocalradio.
No.5

22. No other media provides local news.
The regional newspaper is still the
place locals get their news.
Combined, in most cases, with a
responsive digital website, local
news has never reached more people
in regional areas.

23. The Connect – digital
Premium digital display site
YAHOO!7 – catch up TV, over 7.6m unique users/mth,
over 840m page impressions/mth
• Premium display
• Behavioural Targeting – Market leading products
using hundreds of target segments
• Direct Response products – achieving extensive
click throughs and lead generation

24. The Connect – digital
National newspaper websites
WA digitally covered – west.com
West Regionals
NT digitally covered – NTNews.com.au and alicenow.com.au

25. WONCA
GlobalFamilyDoctor.com –
the world’s largest portal for
practioners of family medicine.
www.globalfamilydoctor.com

26. southaustralia.com
The South Australian Tourism
Commission’s travel portal.

27. South Australian Country Newspapers’
masthead websites

28. The Connect
Specialist publications
Our business today is about targeting. These publications have
distinct targets – they are highly sort after and highly read.

29. sportsbeat
A unique local sports
‘institution’ – succinct
target delivery of
predominantely
20–45 year-old male
sports enthusiasts.

30. SA Garden & Outdoor Living
The official publication of the
Nursery & Garden Industry of SA and
the Landscapers Association of SA.

31. INCITE
The official magazine of the Australian
Library and Information Association

32. ONECOTA magazine
The official national
magazine of COTA – for
older Australians.
MEDIA INFORMATION KIT
Who is COTA?
COTA informs and advocates to Government
(State, Federal and Local), the business sector
and the community in general. Older people
are represented by COTA via a wide range of
forums, committees, consumer advisory groups
and research bodies, both Government and
non-Government.
We provide opportunities for members to
directly contribute to the identication of
issues and the development of policy and
it undertakes research to seek the views of
older people to bring about social change as
well as helping to increase participation in
the community and raise awareness of the
contributions that seniors make to society.
We also provide a variety of free programs,
information sessions, workshops, events and
support to help people lead active and healthy
About ONECOTA
Every two months, our members receive ONECOTA, a 56 page
full colour lifestyle magazine, at no cost. With a circulation
of 30,000, ONECOTA is delivered direct to the homes of
our members as well as over 600 other seniors' clubs and
organisations, all over Australia. It is mailed at and wrapped
in recyclable plastic with a Flysheet that includes our member's
postal address.
Regarded as a trusted source of information, ONECOTA is
dedicated to providing information to our members about:
 previous and upcoming events, programs, workshops
and information sessions
 the results of member surveys and research
 seeking their views and opinions
 competitions and giveaways
 how to improve their health and well being
 lifestyle information and stories
September/October 2010
Noeline Brown
Launches Your New
National Magazine!
Experience +
mature aged
work force
Celebrate the
International
Day of Older
Persons
beyond
maturity
blues
ONECOTA
SEPTEMBER-NOVEMBER 2010
Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1
$4.95
Federal Election
Taking older
people seriously
Great
New Member
Benefits
Now available for all
COTA Members
Vol. 2 No. 2
ANZAC Day
Remembering
Well
Travel
Adjusting to
Retirement
Travel Club
Fair Go for
Pensioners
Coalition
PostureThe key to good health
The COTA
Mobile Phone
Do you have
yours yet?
Tech Talk
Grandparents
Vol. 2 No. 3
Time to talk
tackle with
Merv Hughes
Harnessing
the potential
of Seniors
Online
Scam Alert
JUNE - JULY 2011
Be medicinewise
It's your choice!
Champions
of Change
Anxiety:
it's more common
than you thought
Latest Federal
Budget News
Energy
Developments
New
Product
Launch!
Vol. 2 No. 4
AUGUST-SEPTEMBER 2011 $4.95
Our biggest
competition
EVER!
See pages 38 & 39
Australia's leading magazine for older Australians - exclusive to COTA members
a new look
for COTA
Vol. 2 No. 5
OCTOBER-NOVEMBER 2011 $4.95
The COTA
Mobile Phone
gets an
upgrade!
Australia's leading magazine for older Australians - exclusive to COTA members
The mature age
student
Look after your
Mind & Body
Reflexology
Best by & Use by
Productivity
Commission's
Final Reports
Conversations
on Ageing
MEDIA INFORMATION KIT
Who is COTA?
COTA informs and advocates to Government
(State, Federal and Local), the business sector
and the community in general. Older people
are represented by COTA via a wide range of
forums, committees, consumer advisory groups
and research bodies, both Government and
non-Government.
We provide opportunities for members to
directly contribute to the identication of
issues and the development of policy and
it undertakes research to seek the views of
older people to bring about social change as
well as helping to increase participation in
About ONECOTA
Every two months, our members receive ONECOTA, a 56 page
full colour lifestyle magazine, at no cost. With a circulation
of 30,000, ONECOTA is delivered direct to the homes of
our members as well as over 600 other seniors' clubs and
organisations, all over Australia. It is mailed at and wrapped
in recyclable plastic with a Flysheet that includes our member's
postal address.
Regarded as a trusted source of information, ONECOTA is
dedicated to providing information to our members about:
 previous and upcoming events, programs, workshops
and information sessions
 the results of member surveys and research
Australia's leading magazine for older Australians - exclusive to COTA members
September/October 2010
Noeline Brown
Launches Your New
National Magazine!
Experience +
mature aged
work force
Celebrate the
International
Day of Older
Persons
beyond
maturity
blues
ONECOTA
SEPTEMBER-NOVEMBER 2010
Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1
$4.95
Federal Election
Taking older
people seriously
Great
New Member
Benefits
Now available for all
COTA Members
Vol. 2 No. 2
ANZAC Day
Remembering
Well
Travel
Adjusting to
Retirement
Travel Club
Fair Go for
Pensioners
Coalition
PostureThe key to good health
The COTA
Mobile Phone
Do you have
yours yet?
Tech Talk
Grandparents
Vol. 2 No. 3
Time to talk
tackle with
Merv Hughes
Harnessing
the potential
of Seniors
Online
Scam Alert
JUNE - JULY 2011
Be medicinewise
It's your choice!
Champions
of Change
Anxiety:
it's more common
than you thought
Latest Federal
Budget News
Energy
Developments
New
Product
Launch!
Vol. 2 No. 4
AUGUST-SEPTEMBER 2011 $4.95
Our biggest
competition
EVER!
See pages 38 & 39
Australia's leading magazine for older Australians - exclusive to COTA members
a new look
for COTA
Vol. 2 No. 5
OCTOBER-NOVEMBER 2011 $4.95
The COTA
Mobile Phone
gets an
upgrade!
Australia's leading magazine for older Australians - exclusive to COTA members
The mature age
student
Look after your
Mind & Body
Reflexology
Best by & Use by
Productivity
Commission's
Final Reports
Conversations
on Ageing
MEDIA INFORMATION KIT
Who is COTA?
COTA informs and advocates to Government
(State, Federal and Local), the business sector
and the community in general. Older people
are represented by COTA via a wide range of
forums, committees, consumer advisory groups
and research bodies, both Government and
non-Government.
We provide opportunities for members to
directly contribute to the identication of
issues and the development of policy and
it undertakes research to seek the views of
older people to bring about social change as
well as helping to increase participation in
the community and raise awareness of the
contributions that seniors make to society.
We also provide a variety of free programs,
About ONECOTA
Every two months, our members receive ONECOTA, a 56 page
full colour lifestyle magazine, at no cost. With a circulation
of 30,000, ONECOTA is delivered direct to the homes of
our members as well as over 600 other seniors' clubs and
organisations, all over Australia. It is mailed at and wrapped
in recyclable plastic with a Flysheet that includes our member's
postal address.
Regarded as a trusted source of information, ONECOTA is
dedicated to providing information to our members about:
 previous and upcoming events, programs, workshops
and information sessions
 the results of member surveys and research
 seeking their views and opinions
 competitions and giveaways
Australia's leading magazine for older Australians - exclusive to COTA members
September/October 2010
Noeline Brown
Launches Your New
National Magazine!
Experience +
mature aged
work force
Celebrate the
International
Day of Older
Persons
beyond
maturity
blues
ONECOTA
SEPTEMBER-NOVEMBER 2010
Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1
$4.95
Federal Election
Taking older
people seriously
Great
New Member
Benefits
Now available for all
COTA Members
Vol. 2 No. 2
ANZAC Day
Remembering
Well
Travel
Adjusting to
Retirement
Travel Club
Fair Go for
Pensioners
Coalition
PostureThe key to good health
The COTA
Mobile Phone
Do you have
yours yet?
Tech Talk
Grandparents
Vol. 2 No. 3
Time to talk
tackle with
Merv Hughes
Harnessing
the potential
of Seniors
Online
Scam Alert
JUNE - JULY 2011
Be medicinewise
It's your choice!
Champions
of Change
Anxiety:
it's more common
than you thought
Latest Federal
Budget News
Energy
Developments
New
Product
Launch!
Vol. 2 No. 4
AUGUST-SEPTEMBER 2011 $4.95
Our biggest
competition
EVER!
See pages 38 & 39
Australia's leading magazine for older Australians - exclusive to COTA members
a new look
for COTA
Vol. 2 No. 5
OCTOBER-NOVEMBER 2011 $4.95
The COTA
Mobile Phone
gets an
upgrade!
Australia's leading magazine for older Australians - exclusive to COTA members
The mature age
student
Look after your
Mind & Body
Reflexology
Best by & Use by
Productivity
Commission's
Final Reports
Conversations
on Ageing
rnment
About ONECOTA
Every two months, our members receive ONECOTA, a 56 pag
Vol. 2 No. 2
ANZAC Day
Remembering
Well
Travel
Adjusting to
Retirement
Travel Club
Fair Go for
Pensioners
Coalition
PostureThe key to good health
Tech Talk
Grandparents
Vol. 2 No. 3
Time to talk
tackle with
Merv Hughes
Harnessing
the potential
of Seniors
Online
Scam Alert
JUNE - JULY 2011
Be medicinewise
It's your choice!
Champions
of Change
Anxiety:
it's more common
than you thought
Latest Federal
Budget News
Energy
Developments
New
Product
Launch!
Vol. 2 No. 4
AUGUST-SEPTEMBER 2011 $4.95
Our biggest
competition
EVER!
See pages 38 & 39
Australia's leading magazine for older Australians - exclusive to COTA members
a new look
for COTA
OCTOBER-NOVEMBER 2011
The COTA
Mobile Phone
gets an
upgrade!
Australia's leading magazine for older Australians - exclusive to COTA members
The mature age
student
Look after your
Mind & Body
Reflexology
Best by & Use by
Productivity
Commission's
Final Reports
Conversations
on Ageing
MEDIA INFORMATION KIT
Who is COTA?
COTA informs and advocates to Government
(State, Federal and Local), the business sector
and the community in general. Older people
are represented by COTA via a wide range of
forums, committees, consumer advisory groups
and research bodies, both Government and
non-Government.
We provide opportunities for members to
directly contribute to the identication of
issues and the development of policy and
it undertakes research to seek the views of
older people to bring about social change as
well as helping to increase participation in
the community and raise awareness of the
contributions that seniors make to society.
We also provide a variety of free programs,
About ONECOTA
Every two months, our members receive ONECOTA, a 56 page
full colour lifestyle magazine, at no cost. With a circulation
of 30,000, ONECOTA is delivered direct to the homes of
our members as well as over 600 other seniors' clubs and
organisations, all over Australia. It is mailed at and wrapped
in recyclable plastic with a Flysheet that includes our member's
postal address.
Regarded as a trusted source of information, ONECOTA is
dedicated to providing information to our members about:
 previous and upcoming events, programs, workshops
and information sessions
 the results of member surveys and research
 seeking their views and opinions
 competitions and giveaways
Australia's leading magazine for older Australians - exclusive to COTA members
September/October 2010
Noeline Brown
Launches Your New
National Magazine!
Experience +
mature aged
work force
Celebrate the
International
Day of Older
Persons
beyond
maturity
blues
ONECOTA
SEPTEMBER-NOVEMBER 2010
Australia’s leading magazine for seniors - exclusive to COTA members Vol. 1 No. 1
$4.95
Federal Election
Taking older
people seriously
Great
New Member
Benefits
Now available for all
COTA Members
Vol. 2 No. 2
ANZAC Day
Remembering
Well
Travel
Adjusting to
Retirement
Travel Club
Fair Go for
Pensioners
Coalition
PostureThe key to good health
The COTA
Mobile Phone
Do you have
yours yet?
Tech Talk
Grandparents
Vol. 2 No. 3
Time to talk
tackle with
Merv Hughes
Harnessing
the potential
of Seniors
Online
Scam Alert
JUNE - JULY 2011
Be medicinewise
It's your choice!
Champions
of Change
Anxiety:
it's more common
than you thought
Latest Federal
Budget News
Energy
Developments
New
Product
Launch!
Vol. 2 No. 4
AUGUST-SEPTEMBER 2011 $4.95
Our biggest
competition
EVER!
See pages 38 & 39
Australia's leading magazine for older Australians - exclusive to COTA members
a new look
for COTA
Vol. 2 No. 5
OCTOBER-NOVEMBER 2011 $4.95
The COTA
Mobile Phone
gets an
upgrade!
Australia's leading magazine for older Australians - exclusive to COTA members
The mature age
student
Look after your
Mind & Body
Reflexology
Best by & Use by
Productivity
Commission's
Final Reports
Conversations
on Ageing

33. Kids Domain
For mums buying for their kids.

34. Royal Adelaide Show Guide
500,000 copies go out to the
majority of homes in the state.

35. samotor, ntmotor, Road Ahead,
Royal Auto, Open Road, Journeys.
Large circulation, huge readership and massive credibility.

36. Desert
Simpson
Fleurieu Peninsula
Eyre Peninsula
Yorke Peninsula
Limestone Coast
Murray River
Barossa
Clare Valley
Adelaide Hills
Kangaroo Island
Flinders Ranges & Outback
Adelaide
South Australian Tourism Regions
Yorke
Peninsula
Eyre
Peninsula
Limestone
Coast
Ranges
Flinders
Outback
Murray
Fleurieu
Peninsula
Adelaide
Hills
Adelaide
Barossa
Clare
Valley
Island
Kangaroo
SOUTH AUSTRALIA
River
Sydney
Hobart
Perth
Adelaide
AUSTRALIA
SOUTH
AUSTRALIA
Melbourne
Canberra
Brisbane
Darwin
10000
km
The Connect
– custom
publishing
Taking our state to
the world – SA Tourism
commission regional
visitor guides and Shorts.

37. City of Onkaparinga Visitor Guide
Including McLaren Vale and the surrounding
hills, valleys and beaches area.

38. SA Dining Guide, Accommodation Guide,
Backpacker’s Guide and Mining Guide.

39. HWR – breadth of delivery
Print, digital, specialist publications
and our newspapers.
Publications and digital representations
reach a potential audience of millions
each week. Our printed publications
total over a million copies a year.

40. HWR Digital
• Digital and mobile marketing
• Maximise digital assets
• 50% of internet connections will be on mobiles this year
• Local search, social media and mobile strategy implementation
• Location Intelligence service
• Alan has close to 20 years experience in the digital space
• Using Alan’s expertise, HWR can now respond to all social media
and web-based enquiries for our clients

41. Professionalism, experience, service
and breadth of delivery.
That’s HWR, that’s our people, we are here to
engage and connect.
Please contact us with your next brief and we’ll
prove how much we care.
publishing
digital
specialist magazines
newspaperS