Project on Branding | Branding of ridege e solution

“BRANDING OF WEB RIDEGE E SOLUTION”
At
Web Ridge E Solution.
Report Submitted to MAKAUT in partial fulfillment
of the requirements of the proposed research work for the Award of the Degree
of
Bachelor of Business Administration
Supervised by: Guided by:
Mrs. Riyashree Lahiri Prof.Prabal Chakraborty
HRD Head, Web Ridge E Solution Assistant Professor
Submitted by:
Mr. Sankha Paul
Univ. Roll No: 14905016027

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“BRANDING OF WEB RIDGE E SOLUTION ”
At
Web Ridge E Solution.
Report Submitted to MAKAUT in partial fulfillment
of the requirements of the proposed research work for the Award of the Degree
of
Bachelor of Business Administration
Supervised by: Guided by:
Mrs. Riyashree Lahiri Prof.Prabal Chakraborty
HRD Head, Web Ridge E Solution Assistant Professor
Submitted by:
Mr.Sankha Paul
Univ. Roll No: 14905016027

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Dedicated to My Parents…

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ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible without the
kind support and help of many individuals and organizations. I would like to extend my
sincere thanks to all of them.
I am highly indebted to Mrs. Riyashree Lahiri, for her guidance and constant supervision as
well as for providing necessary information regarding the project & also for their support in
completing the project. I would like to express my gratitude towards my parents & member
of Web Ridge E Solutions for their kind co-operation and encouragement which help me in
completion of this project. I would like to express my special gratitude and thanks to industry
persons for giving me such attention and time.
My thanks and appreciations also go to my colleague in developing the project and people
who have willingly helped me out with their abilities.
I would like to thank God and my parents for their blessings, my friends for their best wishes
and once again, I would like to express my deepest appreciation to all those who provided me
the possibility to complete this report.
Mr. Sankha paul
Univ. Roll No: 14905016027

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DECLARATION
I do hereby declare that this project work entitled “Branding of webridge e solution” conducted
at “Web Ridge E Solution” from 11th June to 11st July 2018 is an original research work carried
out under the Guidance of my Industry supervisor and Professor In charge from NSHM.
This project work is submitted for the partial fulfillment of the requirements for the award of
the degree of Bachelor of Business Administration from MAKAUT at its affiliated college,
NSHM Business School, NSHM Knowledge Campus, Durgapur. The results embodied in this
report have not been submitted to any other University or Institute for the award of any degree
or diploma.
Mr.Sankha paul
Univ. Roll No: 14905016027

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CERTIFICATE
This is to certify that the project work entitled “Branding of webridge e solution ” conducted
at “Web Ridge E Solution” from 11th June to 11st July 2018, is an original research and is an
authentic work carried out by Sankha paul under our supervision and guidance.
Prof. Prabal chakraborty Dr. Alok Satsangi
Professor In charge Principal

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COMPANY CERTIFICATE

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CONTENTS
(1) Executive Summary 9
(2) Introduction 10
(3) Objective 11
(4) Review of Literature 12-22
(5) Company Profile 22-24
(6) Research Methodology 25
(7) Results & Analysis 26-31
(8) Suggestions 32
(9) Conclusion 33
(10) Bibliography 34
(11) Annexure 35 -38
 Questionnaire
 Tables
 Figures

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EXECUTIVE SUMMARY
In today’s competitive world of marketing and advertising, a key to success is building a strong
brand. Branding involves developing a compelling, positive and lasting image of your business
that creates an emotional connection with your customers. The strength of your company’s
brand could mean the difference between struggling for recognition and sales or thriving as a
dynamic, best-in-class business. Branding is about discovering and communicating the essence
of your business and what it delivers to your customers. Your brand creates your business'
reputation and its 'personality'. A strong brand can make your business stand out from the
crowd, particularly in competitive markets. This guide explains how branding works and how
you can use it to help improve your business. It shows you how to create a brand, how to budget
for it and the different techniques of managing a brand. You will also find out what the key
elements of branding are, how branding applies to different business sectors and the impact
design can have on branding.

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INTRODUCTION
Brands are like human beings. They are born, fed and nurtured, made strong and
responsible so that they can be faithful friends of the people (customers), form mutually
beneficial and satisfying relationships with them and become their companions for life.
Such brands, make their parents (organization or corporate) proud of them. The best
brands are the ones who help in forming and sustaining strong long term “parent brand-
people” relationships. These brands form the potential for present growth and future
expansion. They help the organizations conquer peaks at the time of booms and stay afloat
and swim at times of depression.” We come across a number of brands in our daily lives.
Our morning starts with using a toothpaste (Colgate, Pepsodent or Close-up), using a
bathing soap (Lux, Fairglow or Cinthol) and shampoo (Clinic All Clearer Vatika), wearing
clothes ( Allen Solly, Levi’s or Raymond’s), breakfast bread (Britannia or Modern) and
butter (Amul) or jam (Kissan), lunch and dinner (Nature Fresh or Pillsbury flour and Safal
vegetables),morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a
car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone
(Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or
Philips) or listening to music (Philips or Apple) etc. But how often do we think of what
all a company does to put a positive imprint (fight for a shelf space) in the mind of the
customer? Today nearly all the companies are focusing more and more on building strong
brands. The concept of brand equity and its management has come to the fore like never
before. More and more companies are refocusing on select strong brands.This project is
thus a timely stuffy of the importance of brands, what it takes to build them, what benefits
do they give to different stakeholders (organization, distributors and customers), how can
they be leveraged, what is the impact of modern technology on branding, branding on the
web, branding in mergers and acquisitions etc.

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OBJECTIVE OF STUDY
 To study the market scenario and analyse the performance of the company .
 How to increase brand value of the company .

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REVIEW OF LITERATURE
BRAND
The word “Brand” owes its origin to the Norwegian word “brand” which means to burn.
Farmers used to put some identification mark on the body of the livestock to distinguish
their possession. Products are what companies make, but customers buy brands. Therefore,
marketers resorted to branding in order to distinguish their offerings from similar products
and services provided by their competitors. Additionally, it carries an inherent assurance
to the customers that the quality of a purchase will be similar to earlier purchases of the
same brand. A brand is a name, term, sign, symbol or design or a combination of one seller
or a group of sellers and to differentiate them from those of Competitors.
BRANDING
Branding is a process, a tool, a strategy and an orientation. Branding is the process by which a
marketer tries to build long term relationship with the customers by learning their needs and
wants so that the offering (brand) could satisfy their mutual aspirations.
Branding can be used as a differentiation strategy when the product cannot be easily
distinguished in terms of tangible features (which invariably happens in case of many services,
durables etc.) or in products which are perceived as a commodity (e.g. cement, fertilizers, salt,
potato chips etc.).
Brand building is a conscious customer satisfaction orientation process. The brand owner tries
to retain customers to its fold over their competitors by a mix of hardware software because
when a customer feels satisfied he/she develops a kind of loyalty for the same.

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Kotler (1999) expands on the concept of identity by stating that a brand is capable of conveying
up to six different levels of meaning to a targeted audience. This is known as the “Six
Dimensions of The Brand”
Attributes A brand will communicate specific attributes, such as prestige
Benefits A brand strengthens a product’s attributes by communicating a
set of benefits that makes it more attractive
Values A brand represents a company’s core values and belief system
Culture A brand is representative or target a target audiences socio
cultural characteristics
Personality A Brand can project behavioral personality patterns of
targeted consumers
User The brand, in some cases can emulate the end user

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HISTORY OF BRANDING
Brands in the field of marketing, originated in the 19th century with the advent of packaged
goods. Industrialization moved the production of many household items, such as soap, from
local communities to centralized factories. These factories, generating mass-produced goods,
needed to sell their products in a wider market, to a customer base familiar only with local
goods. It quickly became apparent that a generic package of soap had difficulty competing with
familiar, local products. The packaged goods manufacturers needed to convince the market
that the public could place just as much trust in the non-local product. Many brands of that era,
such as Uncle Ben's rice and Kellogg's Breakfast cereal furnish illustrations of the problem.
The manufacturers wanted their products to appear and feel as familiar as the local farmers'
produce. From there, with the help of advertising, manufacturers quickly learned to associate
other kinds of brand values, such as youthfulness, fun or luxury, with their products. This kick
started the practice we now know as "branding". We tend to think of branding as a modern-day
phenomenon. Certainly, during the late 1990s and the early 2000s, branding emerged as a
significant area of emphasis not only for companies and their products, but also for
municipalities, universities, other non-profit organizations and even individuals. Branding
became ubiquitous. Many of us also know that Proctor & Gamble and other consumer product
companies began branding their products in earnest in the mid-to-late 1800s. But more
interesting to me is how far back in time branding goes. For instance, companies that sold
patented medicines and tobacco began branding their products as early as the early 1800s.
Around the same time, some fraternities and sororities branded their pledges (literally) during
initiation rites as a form of identification and bonding, a practice that has long since been
identified as hazing and therefore abandoned. But that is still recent history -- relatively.
Between the 1600s and 1800s, criminals were branded (again literally) as a form of punishment
and identification. For instance, in England, they branded an S on a person's cheek, while in
France; they branded a fleur de lis on the shoulder. As repugnant as it may be to us today,
slaves were also branded roughly during the same time period to connote ownership. In the
1200s, England required bread makers, goldsmiths and silversmiths to put their marks on
goods, primarily to insure honesty in measurement. In the Medieval times, printers also used
marks as did paper makers (watermarks) and various other craft guilds. But branding goes back
even further. As far back as 1300 BC, potter's marks were used on pottery and porcelain in
China, Greece, Rome and India. Branding of cattle and livestock go back as far as 2000 BC.

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And archaeologists have found evidence of advertising among Babylonians dating back to
3000 BC. So, how far back does branding go? At least 5000 years.
IMPORTANCE OF BRANDING
Principle of branding - A set of related products that are manufactured by a company and are
sold as a family of products under the marque or banner of a brand have a certain recognition
and a place of respect within that very market. Branding the product thus, is a means of creation
of identification and recognition in the market. It is not just a process of getting a trademark
and logo, but it is process of evolving as well reputed name on the market and field. A very
well-known brand that has become the identity of the market itself is the office equipment
manufacturer 'Xerox'. Though it is a company's name, the act of photocopying is termed as
'Xeroxing'.
IMPORTANCE OF BRANDING IN BUSINESS
From the point of view of a business, the process of branding involves making of a trademark
and a good name. A registered trademark and a name ensure individuality and uniqueness of a
product or family of products. The lawful registration of the trademark means that any
competitor cannot copy any of the elements and names of the products. Branding can be done
for anything that can be promoted in the consumer's market, may it be a simple label, a family
of products or an umbrella brand. People can also have a personal brand. The primary
advantage of branding is that it is safeguarded from unlawful activities and at the same time, it
is also a way of developing a good reputation in the market. Often you might see some new
product carry the tag that says 'from the makers of …brand', well this is another advantage of
branding. When a business who owns an already famous brand wants to launch a new brand in
the market, they can use the pre-earned goodwill and reputation for the new launch. The
advantage is that, people are bound to purchase the new products out of curiosity.

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IMPORTANCE OF BRANDING IN MARKETING
Marketing primarily involves the study of demand in a market and creating a response in the
form of supply. In the field of marketing, the brand name plays an important role as it helps
the people to promote the brand name and its merits quite easily. Apart from that, it also
becomes possible for the marketing people to generate intelligence information about the
brands popularity and also what people exactly want from the brand owning company. As a
result of a brand loyal group of consumers, it also becomes easier for marketing department to
asses regular and promised demand.
IMPORTANCE OF BRANDING IN ADVERTISING
Advertising is often considered to be a part of marketing however; branding a particular
product helps the advertisers to provide catchy logos and advertisements. As a brand name can
never be copied, advertisers face lesser heat from unauthenticated advertisements,
Effectively, their advertisement creation gets protected. Apart from that advertisers can initiate
fearless and independent advertising as due to the process of branding, the consumers are
already well aware of the product, its identity and nature.
In short, the importance of branding can be summed up in simple words 'successful branding
is a process that generates revenue that cannot be counted, it creates a reputation that is felt not
seen, and it is an asset that one cannot show on a balance sheet.

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DEVELOPMENTOF BRAND EQUITY
The amount of clout controlled by different brands will vary. Some are deeply embedded in
global culture and are thus, highly recognizable, whilst other are virtually unknown to
consumers. When attempting to place a value on a brand, one refers to “brand equity”. Chay
(1991) defines brand equity as a “set of associations and behaviors on the part of a brand’s
customers, channel members, and Parent Corporation that permits the brand to earn greater
volume or greater margins than it could without the brand name and that gives the brand a
strong, sustainable, and differential advantage over competitors”. This explanation creates a
clear link between a product’s values, be it financial or intangible, and a brand name. Using
the financial perspective, one measures brand equity by determining how much more
consumers are willing to pay in direct relation to the brand name. This gives marketers essential
insight into the financial value of the brand. When viewing brand equity from this perspective,
one must naturally consider overhead, such as costs of advertising. Using the consumer-based
perspective entails considering how the attitude strength of consumers is directly influenced
by the brand name this perspective operates under the assumption that the consumer has had
extensive experience with the product in question. The consideration and development of brand
equity is vital as its benefits are wide reaching. One can consider brand equity as an asset, as it
can increase cash flow via the widening of a company’s market share and the allowance of
higher pricing policies.

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THE COMPETITIVE ADVANTAGE OF BRAND LOYALTY
There is a palpable correlation between the efficient branding of a product or service, and the
display of brand loyalty in consumer purchasing patterns. In this instance, loyalty is defined as
a “deeply held commitment to re-buy or re-patronize a preferred product/service consistently
in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite
situational influences and marketing efforts having the potential to cause switching behavior".
Brand loyalty is a direct consequence of the ability to better satisfy the desires of a customer
that main competitors do. It now becomes clear that a modern-day marketer’s principal
objective is to build sustainable forms of loyalty between a company and its consumers, instead
of focusing solely on the individual sale of products.
Brand Loyalty is the consumer's conscious or unconscious decision, expressed through
intention or behavior, to repurchase a brand continually. It occurs because the consumer
perceives that the brand offers the right product features, image, or level of quality at the right
price. Consumer behavior is habitual because habits are safe and familiar. In order to create
brand loyalty, advertisers must break consumer habits, help them acquire new habits, and
reinforce those habits by reminding consumers of the value of their purchase and encourage
them to continue purchasing those products in the future. The image surrounding a company's
brand is the principal source of its competitive advantage and is therefore a valuable strategic
asset. Unfortunately, many companies are not adept at disseminating a strong, clear message
that not only distinguishes their brand from the competitors', but distinguishes it in a
memorable and positive manner. The challenge for all brands is to avoid the pitfalls of
portraying a muddled or negative image, and instead, create a broad brand vision or identity
that recognizes a brand as something greater than a set of attributes that can be imitated or
surpassed. In fact, a company should view its brand to be not just a product or service, but as
an overall brand image that defines a company’s philosophies. A brand needs more than
identity; it needs a personality. Just like a person without attention-grabbing characteristics, a
brand with no personality can easily be passed right over. A strong symbol or company logo
can also help to generate brand loyalty by making it quickly identifiable.

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UNDERSTANDING CONSUMER BUYING BEHAVIOUR
Consumer behaviour involves study of how people buy, what they buy, when they buy and
why they buy. It blends the elements from psychology, sociology, socio psychology,
anthropology and economics. It also tries to assess the influence on the consumer from groups
such as family, friends, reference groups and society in general
Consumer buying behaviour is influenced by the major three factors:
1. Social Factors
2. Psychological Factors
3. Personal Factors.

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1. SocialFactors
Social factors refer to forces that other people exert and which affect consumers’
purchase behaviour. These social factors can include culture and subculture, roles and
family, social class and reference groups.
Example:
By taking into consideration Reference group, these can influence affect the consumer
buying behaviour. Reference group refers to a group with whom an individual identifies
herself/ himself and the extent to which that person assumes many values, attitudes or
behaviour of group members. Reference groups can be family, school or college, work
group, club membership, citizenship etc. Reference groups serve as one of the primary
agents of consumer socialization and learning and can be influential enough to induce
not only socially acceptable consumer behaviour but also socially unacceptable and
even personal destructive behaviour. For example, if fresher student joins a college /
university, he/she will meet different people and form a group, in that group there can
be behaviour patterns of values, for example style of clothing, handsets which most of
group member prefer or even destructive behaviour such as excessive consumption of
alcohol, use of harmful and addictive drugs etc. So, according to how some individual
references him / her to that particular reference group, this will influence and change
his/her buying behaviour.
2. PsychologicalFactors
These are internal to an individual and generate forces within that influence her/his
purchase behaviour. The major forces include motives, perception, learning, attitude
and personality.Example:Attitude is an enduring organization of motivational,
emotional, perceptual and cognitive processes with respect to some aspect of our
environment. Consumers form attitude towards a brand on the basis of their beliefs
about the brand.

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3. PersonalFactors
These include those aspects that are unique to a person and influence purchase
behaviour. These factors include demographic factors, lifestyle, and situational factors.
Example:
Lifestyle is an indicator of how people live and express themselves on the basis of their
activities, interests, and opinions. Lifestyle dimension provide a broader view of people
about how they spend their time the importance of things in their surroundings and their
beliefs on broad issues associated with life and living and themselves. This is influenced
by demographic factors and personality. E.g. - A CEO or Manager is likely to buy more
formal clothes, ties and shoes or PDAs and less informal clothes like jeans as compared
to a Consumer buying decision process is the processes undertaken by consumer in
regard to a potential market transaction before, during and after the purchase of a
product or service.

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COMPANYPROFILE
Web Ridge E-Solution is a professional web and mobile application development company
based in Kolkata, India. They provide offshore outsourcing services with their expert team of
professionals. They cater to clients spread across seven countries all across the globe. WRS
incubates emerging technologies; offer architecture alternatives and technology value-adds;
provide collaborative online tools that enable continuous visibility and predictable
performance and deliver customized solutions according to the needs of the customer.
WRS consists of a highly result oriented and quality conscious professionals developing state-
of-the-art computer software. A trendsetter in Business application development with famed
solutions in the field of Financial Accounting, Inventory Management, E-commerce
Management, Travel Management, Payroll Management, Invoicing etc., to name a few. These
applications are developed with the latest development tools and works on all the major
platforms. The company focuses upon:
WEB DEVELOPMENT
Web development broadly refers to the tasks associated with developing websites for hosting
via the internet. Web development is a broad term for the work involved in developing a
website for the Internet.
SEARCH ENGINE OPTIMIZATION
SEO optimizes the online content so that a search engine shows it as a top result for searches
of a certain keyword. It increases the quality and the quantity of traffic of a website through
organic search engine results.

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APP DEVELOPMENT
Mobile app development is a term used to denote the act or process by which a mobile app is
developed for mobile devices, such as personal digital assistants, enterprise digital assistants
or mobile phones.
DIGITAL MARKETING
Digital Internet Marketing services are designed with one goal in mind: to get customers talking
about the company. At a high level, digital marketing refers to the advertising delivered
through digital channels such as search engines, websites, social media, email, and mobile
apps.
PAID SEARCH
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on
the top or side of a search engine results page (SERP). You only pay when your ad is clicked.
You can tailor your PPCads to appear when specific search terms are entered, creating ads that
are targeted to a particular audience.
PPC ads are flexible, visible, and most importantly, effective for many different types of
organizations. They are also contextual advertisements—ads that appear when a person is
searching for a particular keyword or term.

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CLIENTS OF THE COMPANY
The company consists of a large variety of web based services. The company has a large client
base. As WRS is a IT based company it has maintain the websites for its clients and also
provide the after sales services.
Clients of the company :
 Tally Academy.
 Home Fashion India.
 Abhishek Shankar Agarwal & Associates.
 Hikeitbaby.
 Ranar Travels.
 The Jewish Travel.
 Narendra Trading Company.
 Ornate Jewels.
 Casino Catchers.
 Security System Store.

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RESEARCH METHODOLOGY
Quantitative Research
Primary data
We have used quantitative technique to find out the sample data, the sample size was 50.
Quantitative Research is used to quantify the problem by way of generating numerical data or
data that can be transformed into usable statistics. Through the out the process we have reached
different small and big business unit. Out of all customer, we have taken only 50 customers.We
have made convenience sampling to find out brand value and awareness in the market.
Sample size
Sample size taken was 50 .
RESULTS AND ANALYSIS

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The process of evaluating data using analytical and logical reasoning to examine each
component of the data provided. This form of analysis is just one of the many steps that must
be completed when conducting a research experiment. Data from various sources is gathered,
reviewed, and then analysed to form some sort of finding or conclusion. There are a variety of
specific data analysis method, some of which include data mining, text analytics, business
intelligence.
By questionnaire method and pie chart diagram we found, how branding had an impact on the
growth of the company (web ridge e solution) and we also analysis the data.
The process consists of a questionnaire season in which the clients need to answer a few
questions according to their needs:

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1. Do you have any website ?
Options Yes No Total
Responses 38 12 50
Percentage 76% 24% 100
76 % people said that they have website .
2. What is the type of company ?
48 % said they are product based company while 32% are service based company and 10% are
related to other types .
3 Which company maintains your website?
Name of the company__________________________________________
4 Are satisfied with your website ?
Type of
company
Product
base
company
Service
based
company
Other Total
Responses 24 16 10 50
Percentage 48% 32% 20% 100

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Options NO YES Total
Responses 30 20 50
30% of the people said they are not satisfied with the website while 20% said they are
satisfied .
5 What are you actually looking for ?
 45% of the people said they need website development .
 30% of the people said they need digital marketing .
 15% of the people were looking for app development .
 10% of the people said they need unique features in website .
Analysis of Customers needs
website development Digital marketing
Apps requirement Demand unique feature in website

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6 What will be your main objective for making this website?
Options Promoting this
company
Maximizing
the sales
Total
Responses 22 28 50
44% of the people said they need website for promotion ,56% of people said they need website
to maximize the sales .
7 While selecting a company which factors you will consider ?
Options No of people Percentage
Cost 30 60%
Service 10 20%
Quality 8 16%
Any thing else - 2 people i.e 4 % people considers other factors while purchasing
8 Will you buy from a new group if they provide all these at a time
Yes / No
9 For how many years do
you want us to maintain your website?
Options No of people Percentage
Yes 30 60%
No 9 18%
Will tell Later 11 22%
Total 50 100

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Options 1 year 5years < 5 years Total
Responses 27 5 18 50
Percentage 54% 10% 36% 100
Majority of 54% people said they would like the company to develop their website for 1 year,
10% people said they would a web development for 5 years while the rest 36% of people
wanted the development for more than 5 years.
10 Have you heard about our company name ?
Responses 35 15 50
70% people said they know about our company (web ridge e solution).
11 If yes; how did you get to know about Web Ridge E Solutions?
54% people said they found about the company through internet, 26% from Word of mouth,
and 6% from print and rest from other sources.
11 Do you have any plan to further change the vendor ?
Options Internet Word of
mouth
Print Others Total
Responses 27 13 3 7 50
Percentage 54% 26% 6% 14% 100

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Responses 32 18 50
Percentage 64% 36 % 100
64% of the people want to change the vendor while rest don’t want to change the vendor .
12 will you provide us order
Responses 21 29 50
42% of the people want to place order and rest don’t want to place order .
SUGGESTIONS

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1. Considerationof overallbusiness strategy.
A strong, well differentiated brand will make the growth of the company much easier. The
overall business strategy is the context for brand development strategy, so that’s the place to
start.
2. Identifying targetclients.
Research clearly shows that high growth, high profit is focused on having clearly defined target
clients. The narrower the focus, the faster the growth. The more diverse the target audience,
the more diluted the marketing efforts will be. It is very important for selecting the right target
client group.
3. Researching oftargetclient group.
Research helps the company to understand its target client’s perspective and priorities,
anticipate their needs and put a message in language that resonates with them. It also tells the
company how they view company’s strengths and current brand. As such, it dramatically
lowers the marketing risk associated with brand development.
4. Developing brand positioning.
The goal is to create a unique impression in the customer's mind so that the customer associates
something specific and desirable with your brand that is distinct from rest of the marketplace.
It must be grounded in reality, as it has to deliver on what promises. It must also be a bit
aspirational, so that the company has something to strive for.
5. Developing a tagline.
A new logo and tagline may make sense to better support your brand positioning. It is to be
remembered that the company’s name, logo and tagline are not a brand. They are ways to
communicate or symbolize the brand. It is meant for marketplace and should be judged on how
well they communicate; not how much the partners like them.

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CONCLUSION
In conclusion, branding plays a major role on the general marketing strategy concept. Web ridge
e solution seems to have made a good contribution on this sector of its company and this can be
seen clearly by looking at its annual reports and the growth of the company. However, as many
marketers suggest it is not only the marketing strategy but the overall organisation culture that
contributes to the brand of the company and how the brand image is perceived by consumers.
Nowadays, when competition is too high firms should not disregard this and there should be a
continuous investment on how to improve and how to retain their brand image and competitive
position in the market.

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BIBLIOGRAPHY
The books and websites which were used by me to finish this project are:
Books:
 A Framework for Marketing Management by Philip Kotler.
 Marketing management by Rajen Saxena
Websites:
 www.wikipedia.com
 www.businessdictionary.com
 www.marketingblog.in
 www.webridgeesolution.com
I am grateful to all those people for providing me with my required information which helped
me to give this project a perfect look.

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Annexure
Questionnaire
Name
Address
City
Phno
1) How much do you care about using brand ?
a) Slightly
b) Strongly
c) Not to much
d) Never
2) What is the image of our company ( web ridge e solution ) in your mind ?
a) Good
b) Very good
c) Bad
3) Can you identify our logo
a) Yes
b) No
4) To what extend our service has been successful to meet your need ?
a) To the fullest extent
b) More than 80%
c) 50%-80%

36 | P a g e
d) Less than 50%
e) Can’t say
5) Which service of our company (webridge e solution) are you aware of ?
6) Which of the following is true to the service ?
a) It is a niche product targeting only a particular segment
b) It has a different strategy for different segment
c) None
7) Do you trust our service ?
a) Yes
b) No
c) Not sure
8) Do you think our service are competitively price ?
a) Yes
b) No
9) What made you try our service ?
a) Good distribution
b) Awareness through ads
c) Image of the company
d) Low price

37 | P a g e
10) What are the source of our service of brand information ?
a) Family member
b) Peers
c) Tv ads
d) Point sales
e) Website
f) Others

38 | P a g e
THE ABOVE PIE CHART SHOWS THE EFFECT OF BRANDING IN WEB RIDGE
SOLUTION
60%
30%
10%
PIE CHART SHOWING THE EFFECT OF
BRANDING IN WEB RIDGE E SOLUTION
NOT AWARE OF THE BRAND
AWARE ABOUT THE BRAND
STRONGLY INVOLVED WITH THE
COMPANY

Project on Branding | Branding of ridege e solution

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