This document summarizes Simon Mainwaring's presentation on conscious capitalism and purposeful storytelling. It discusses how the world, marketing, and consumers have changed and now expect companies to have purpose beyond profit. It also discusses how purpose can drive growth by defining a company's values and relationships. The presentation provides guidance on owning a fundamental human property, declaring mission and values, being specific, seeing story as a way of being internally and externally, and celebrating consumer benefits. It emphasizes community architecture through co-authorship, co-creation and collaboration. And it discusses how brands can shape culture through ongoing cultural conversations.