Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents
Only4Agents is a Brampton Top digital marketing company specializes in SEO, PPC, Web Design & Development and Mobile phone application services. Our main purpose is to get client satisfaction and make them happy with our services.
Multimedia Company in India-Edit One InternationalPankaj Jagya
A multimedia company with an excellent mastered team in 3D/2D animation and printing experts. Our motto is to satisfy our each client with any assistance in multimedia & post-production.
Digtecs.com Company Profile | Leading Digital Marketing Company | By Digital ...Syed Waqas Saghir
About Digtecs.com:
Digtecs Is An Evolving Digital Media Agency That Believes In Leading The Media World By Providing World-class Digital Services To Our Clients. We Are A Team Of Passionate & Multi-talented Digitization Experts Who Stay Nimble And Spot-on To Their Duties. We Offer A Wide Range Of Services To Help Our Clients Reel From Thinking Digital To Actually Being Digital.
Only4Agents - One Stop Solution For Web Design NeedsOnly4Agents
Only4Agents is a Brampton Top digital marketing company specializes in SEO, PPC, Web Design & Development and Mobile phone application services. Our main purpose is to get client satisfaction and make them happy with our services.
Multimedia Company in India-Edit One InternationalPankaj Jagya
A multimedia company with an excellent mastered team in 3D/2D animation and printing experts. Our motto is to satisfy our each client with any assistance in multimedia & post-production.
Digtecs.com Company Profile | Leading Digital Marketing Company | By Digital ...Syed Waqas Saghir
About Digtecs.com:
Digtecs Is An Evolving Digital Media Agency That Believes In Leading The Media World By Providing World-class Digital Services To Our Clients. We Are A Team Of Passionate & Multi-talented Digitization Experts Who Stay Nimble And Spot-on To Their Duties. We Offer A Wide Range Of Services To Help Our Clients Reel From Thinking Digital To Actually Being Digital.
Take our marketing agency help and grow your business to an extraordinary level. Our company is customer driven and we put in the best effort to bring the desired results. Our service is sure to give you the best advertising team and help you grow with every passing day. Benefit Advertising Agency Adelaide and add immense growth to your business.
Digital Marketing Agency Profile - Crystal Logic Prashant Dmm
Crystal Logic Pvt. Ltd. (CLPL) is a premium online asset creation and online marketing company based in Mumbai.
We specialize in leveraging cutting edge web technology to generate high returns for companies spanning diverse sectors
SixPL is a leading digital marketing agency with a global clientele. We have helped more than 1100 businesses generate more sales. Our digital marketing services include digital consulting, Pay per advertising, content marketing, search engine optimization, social media marketing, block chain marketing, video marketing, etc
In this interesting presentation you will get to know a brief about 610 Marketing. One of the best digital marketing & branding company in the United States
Beyondweb is fully fledged digital marketing solutions agency that closely understands and focuses on core objectives of business goals, increase online visibility, generate web traffic, increase customer engagement and conversions
SeoMonk™ - is our dedicated team for branding and promotional activities. We do content promotion, SEO, digital marketing, lead generation, targeting and re-targeting, etc.
www.seomonk.in
If yes, well the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Adwords Management. We beat our competitors across multiple searches and we can do the same for you!
SEO will help you get better rankings in search engine result pages and this changes to more targeted visits and significantly to more customers. here, Webomaze Pty ltd is a perfect SEO company in Melbourne provide great SEO services for his valued clients. Call us now
Techno Tasks | Best social media marketing company in hyderabadRanbeer Singh
Techno Tasks is one of the unique digital marketing sources which balance creativity with feasibility. We at Techno Tasks want to create success stories of brands that glow brightest in the digital space. It is a USA based digital marketing organization specializing in helping businesses grow their online company through digital marketing.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
Take our marketing agency help and grow your business to an extraordinary level. Our company is customer driven and we put in the best effort to bring the desired results. Our service is sure to give you the best advertising team and help you grow with every passing day. Benefit Advertising Agency Adelaide and add immense growth to your business.
Digital Marketing Agency Profile - Crystal Logic Prashant Dmm
Crystal Logic Pvt. Ltd. (CLPL) is a premium online asset creation and online marketing company based in Mumbai.
We specialize in leveraging cutting edge web technology to generate high returns for companies spanning diverse sectors
SixPL is a leading digital marketing agency with a global clientele. We have helped more than 1100 businesses generate more sales. Our digital marketing services include digital consulting, Pay per advertising, content marketing, search engine optimization, social media marketing, block chain marketing, video marketing, etc
In this interesting presentation you will get to know a brief about 610 Marketing. One of the best digital marketing & branding company in the United States
Beyondweb is fully fledged digital marketing solutions agency that closely understands and focuses on core objectives of business goals, increase online visibility, generate web traffic, increase customer engagement and conversions
SeoMonk™ - is our dedicated team for branding and promotional activities. We do content promotion, SEO, digital marketing, lead generation, targeting and re-targeting, etc.
www.seomonk.in
If yes, well the search is over because you have found Marketing Sweet, Adelaide’s Number 1 Marketing Company specialising in Adwords Management. We beat our competitors across multiple searches and we can do the same for you!
SEO will help you get better rankings in search engine result pages and this changes to more targeted visits and significantly to more customers. here, Webomaze Pty ltd is a perfect SEO company in Melbourne provide great SEO services for his valued clients. Call us now
Techno Tasks | Best social media marketing company in hyderabadRanbeer Singh
Techno Tasks is one of the unique digital marketing sources which balance creativity with feasibility. We at Techno Tasks want to create success stories of brands that glow brightest in the digital space. It is a USA based digital marketing organization specializing in helping businesses grow their online company through digital marketing.
We specialize in providing innovative solutions and execution to enhance brand presence and drive business development. With a dedicated team of experts and a successful track record of over 700 projects for more than 120 leading brands, we are committed to delivering excellent results for our clients. We pledge to boost the success of your business and collaborate with you to build and promote your brand strongly.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Portfolio for strategy director Ged Carroll. I am an accomplished strategy director with a history of driving brand growth and brand success, My approach is: logical, insight-led & pragmatic. My strategy journey and expertise has been across sectors, countries and disciplines. This included successful global product launches, brand strategy, comms planning, omnichannel and digital transformation all of which leaves with a ‘T-shaped’ skillset. I’m driven to do work that has intrinsic quality; that has accomplished something despite the challenge. Whether its consumer marketing, retailing, a public service announcement campaign, B2B or marketing in a regulated sector like health – cracking the business and creative challenge at the centre and the team around me that drives me.
https://bit.ly/gedstrategy
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Communique LLC, a 20 years old experience advertising agency based in Dubai. Specialised in creative art works in the print, radio, television and digital medium. Besides, served many clients in the healthcare and F&B industry on the digital platform. Esteemed clientele spanned from KFC, Hardees, Americana, Krispy Kreme, Pizza Hut to Mashreq and Standard Chartered in the Banking sector. Check at http://communique-advertising.com for more details
PositioningBlue is a detergent that contains Sodium percarbonate.docxharrisonhoward80223
Positioning
Blue is a detergent that contains Sodium percarbonate, natural ingredient unique on the market for the removal of up to tough stains. It has a fresh scent that takes us back to nature. It also prevents the colors are desmerezcan washed after washed, making the experience a unique and durable for your clothes. Its position is based on its slogan "The power of Blue", used in the media especially on digital, in its marketing campaign. " Their packaging as well as its ingredients are composed of eco-friendly materials that help to safeguard our environment. In addition to being lightweight, easy to carry and store packaging and above all economical, perfect for the market that is Blue.
KW made a "Canvas technique" of their model of business in order to add value to their ideas and present your product in an organized way, while promoting it develops:
Strategy and objectives
General strategy
Grow by 7% per year over a period of four (4) years through increase in the sale of the product and image change jobs. On the other hand, is their interest retain existing customers and attract new. After having evaluated the market analysis, SWOT analysis, w poses the following strategy:
· Add new places of sale of the product at strategic points reaching more customers.
· Add a new product design, renewing the image.
· Therefore, it will be distributing product samples at fairs, conventions, moles, festivities and activities nonprofit in newspapers, hotels and guest house, focused on social classes middle and low to maintain and enter new markets.
· Through advertising exchanges, will be the logo in different media, social networks and programs.
· There will be a call center for information in general and service to the client in order to keep customers informed and answer or channel any doubt or question
Specific objectives
After implementing different strategies, identified analyzed competitive intelligence systems, w formulated the following objectives:
1. to be the leading brand in the market of detergent for washing clothes. Create new navies with the community maintaining quality standards.
2. produce an annual yield of 7% on investment.
3 impact new customers with an intense promotion in low-income sectors.
4. create and promote ecological awareness and the proper use of natural resources in our customers.
5. implement new technological tools for the analysis of data-based decision making and improve the quality of the product.
6. increase the Blue detergent sales in different distribution channels.
Strategies of Marketing programs
Product
Blue in white container detergent, which highlights its logo blue, distinctive and refreshing, which lives up to its name. The company's goal is to cover and meet the different needs of people. This is why that Blue detergent has the following characteristics:
Diversity of odors as: Lavender, mountain, tropical fruits and fresh air breeze.
It keeps the colors vibrant and radiant whi.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
8. At SAIGONTECHCOM, we believe in the incredible power of stories.
Not only a story can connect information in a logical way, it helps
audience decode brand message faster and more emotionally. As the
world is filled with stories hidden in every brand, business or person,
it is necessary for us to accompany our clients on the odyssey of
bringing out the best stories and winning consumers’ hearts.
STORY CREATORS
EVERY BRIEF IS AN OPEN WAY TO GOOD STORIES
THAT EVERYONE WOULD LOVE TO TELL THE WORLD.
IS YOUR BUSINESS READY FOR THAT?
9. Vietnam Women's Union is one of the closest
partners with SAIGONTECHCOM.
In recent years, the two sides have coordinated
and implemented health care programs for
children, students, women and older people.
Most notably, the programs focus on women,
helping women share stories about health and
beauty as well as a way of paying more attention
to the lives of the Vietnamese community.
CORPORATE
15. Event & Activation
The unique journey to consumers’ mindsets
For nearly a decade since our first campaign. we know what is the most efficient way
to run an offline campaign in Vietnam. To achieve outstanding marketing outcomes,
SAIGONTECHCOM has to get the support from government institutions. Therefore,
we take the initiative in building our CSR programs being based on Government
projects. 9 years till now, we obtain a good relationship with Vietnam Women Union
that helping us to approach target audiences, especially women.
16. Seminar: Là phụ nữ tôi chọn đẹp hơn mỗi ngày
● Hosted : 48 seminars at 36 provinces in
Vietnam
● Attended by: 26,000 Vietnamese Woman
● Activities:
○ Participants are advised by well known
doctors and nutritionists in Vietnam
○ Skin care, skin care consultant
○ Nutrition scales with expert advice
Big event: 1000 Bước chân kỳ diệu
● Hosted at: Hoa Lu Stadium
● Attended by: over 1000 women from districts
in Ho Chi Minh City
● Main Brand: Nat C 1000 & Enat 400
● Activities:
○ Mobilize your body by walking
○ Skin care, skin care consultant
○ Nutrition scales with expert advice
17. MEGA WECARE
Một Ngàn Bước Chân kỳ Diệu
Link: https://youtu.be/IElRGXDaOeM
Hành Trình Khoẻ Đẹp Cùng Nàng MEGA
Link: https://youtu.be/U3G5XuVfBOM
18. Social Media
As times change, a lot of changes become evident in Marketing field. In
spite of unexpected minor impacts on society, we couldn’t deny the role
of online social media. To adapt to the changes, SAIGONTECHCOM has
to build new tactics using online platform.
19. PR Communication
Distributing brand’s messages is never enough without PR communication. To
make the messages take root in consumers’ minds, we have to use PR tools such
as: News, Conference, Article and Media Communication. SAIGONTECHCOM
collaborates with group newspaper offices to formulate integrated PR planning
that is a combination of magazine, newspaper, artwork newspaper, online artwork
newspaper, …
23. GALAXY S7 LAUNCH
• Samsung Galaxy S7 is the next generation
of S Series and the flagship product of
Samsung Hand phone.
• Product Launching Phase (2 months in
advance) has been creating a big buzz in
local market, this Thematic phase has
another mission: to create more consumer
engagement with the product message
"Defy limits"
BACKGROUND CHALLENGE
• How to create inspiring & relevant stories
around S7 campaign message "Defy limits".
• How to reflect product role in all PR tactics
& angles (both functional & emotional).
• How to maintain consumer interest in
campaign message
24. • Total 177 outcomes during 2 months
• Impressive product and model shooting
• PR Value: 875,374 USD
• ROI: 405%
• STORY: Samsung Galaxy S7 presents three
pioneers of fashion and entertainment
fields. More than just a fashion designer, a
model or an actress, their capabilities
stretch beyond whatever label imposed on
them. They defy the limits to release their
full potential.
• KEY HOOK: Each BA will create some
interesting activities to show how they uplift
their chosen pathway to a whole new level
with Samsung Galaxy S7 & its ecosystem.
ACHIEVEMENTSOLUTION
GALAXY S7 LAUNCH
25. How can we make the unfriendly more friendly?
Easy, make them be a part of everyday life!
Smart TV Home
Entertainment
Evolution
26. Smart TV has been in the market for years,
Samsung Smart Hub with biggest apps Store
and Vietnamese apps is expected to be
Samsung’s USP in competition.
The growth is not as fast as expected
because the 2 biggest problems with TV
apps have not been solved: Awareness
(What) & Relevancy (Why)
Create fictional family stories to
bring out real scenarios that TV apps
play a big role in solving daily
problems. Make audience feel like a
part of the stories.
Settings Challenges Resolution
Happy Ending: 31 coverage in 1 month, ROI: 393 %
Samsung Smart Content
Infographics Smart Family Series KizCiti Family Day
27.
28. LIFEBUOY TET 2016
• Lifebuoy is a 120-year-old brand. A number
one hygiene soap with the promise of germ
protection and a mission of life saving as a
core in its DNA
• The story of family and traditions during
Tet period is no longer a new topic in the
market. It was really a challenge for us on
how to refresh the content and make it
uniquely relevant with Lifebouy consumers
BACKGROUND CHALLENGE
29. • The campaign created full impact from
online to offline activation and social
with big buzz about the new Lifebuoy
red soap packet. ACHIEVEMENT is quite
amazing with 43 articles, 40 Facebook
posts in one month and most of all,
thousands of people had come to the
book road to make a wish with Lifebuoy
red soap packet tree.
• ‘Don’t just wish, give a gift of health’ is a
meaningful & well-thought concept, first
time ever brought to you by Lifebuoy with
a breakthrough initiative: a unique red
soap packet that can wash away germs as
a gift of health to your beloved. This Tet,
consumers had a chance to celebrate
tradition in a different way.
LIFEBUOY TET 2016
ACHIEVEMENTSOLUTION
31. BACKGROUND CHALLENGE
• Nivea Men has just been well perceived for
their product quality but having not strong
emotional bonding with target consumers
• Nivea Men planned to leverage their global
partnership with Real Madrid FC, one of the
most favorite football clubs among
Vietnamese consumers to build reassurance
for target consumers when choosing their
products
• How to maximize the global partnership
with Real Madrid FC to inspire local
consumers talk about Nivea Men across
channels (PR, Social & Events).
• How to highlight brand role & maximize
brand exposure in all communication: Nivea
Men products appear in Real Madrid stars'
locker room to help them get ready before
every match.
NIVEA MEN
32. ACHIEVEMENTSOLUTION
• TOTAL DIGITAL REACH: 23.8 MILLION
(committed)
• Total Online PR Reach (including 3 big
media partnerships): 10.8 mil
• Campaign microsite attracts 12,158 users
• 19.5% fan growth on Nivea Fan Page
• 3 video clips with total 7.7 mil views
• STORY: ALWAYS READY AS REAL
MADRID STARS - With Nivea Men, men
can always get ready & confident as a
Real Madrid star to unlock any
possibilities in daily life.
• KEY HOOK: Road to Real Madrid
campaign (Partnership announcement -
Football Tournament - Trip to Real
Madrid).
NIVEA MEN
35. BACKGROUND CHALLENGE
• Ranee is an AFO's first fish cooking oil
brand in Vietnam which was launched to
the market in 2014. Being endorsed by
Nutrition Institute, the product has been
nicely creating a healthy trend of home
cooking among Vietnamese families
• Ranee is a totally innovative product in
cooking oil market where consumers are
well-informed to use vegetable oils in
cooking for good health. Since the brand
stands along in the market, the challenge
is how to eliminate consumer barriers to
change into fish oil on their daily habit of
cooking.
RANEE LAUNCH
36. ACHIEVEMENTSOLUTION
• TOTAL DIGITAL REACH: 20 MILLION
(committed)
• Total Online PR Reach 8 mil
• Campaign microsite attracts 9,123 users
• Creating a cooking frenzy starting from a
league of KOLs (celebs, top chefs, and hot
food bloggers…) then spreading to social
moms. The key hook "Bep Thom Vang Rum"
webisodes amplify product USP as well as
trigger target audience interest.
RANEE LAUNCH
38. BACKGROUND CHALLENGE
OREO
• Cookies is not part of Vietnamese culture
• Although the attribute “Twist-Lick-Dunk” is
well acknowledged among Vietnamese
people that might cause curiosity and result
in instant product trials, there haven’t yet a
strong emotional connection with
consumers for a long-term product
consumption effect
• One Big Challenge: How to emotionally
reinforce brand love toward OREO.
39. ACHIEVEMENTSOLUTION
• The campaign was totally a huge success for Oreo, the
viral clip "My Kids Are Growing Up" achieved more
than 02 million views on YouTube and Facebook, with
over 67% view-through-rate and 25,000 shares. The clip
was also featured in YouTube Trend Dashboards as the
most shared and most viewed video.
• Most successfully, 40% of total outcomes was earned
media, the campaign has made Oreo become the brand
for family bonding moments with the insightful content
that related to many of Vietnamese family situations.
• Thanks to Oreo, family bonding moments finally have
something fun to enjoy together!!
• STORY: LET OREO EXCITE YOUR
BONDING PLAY TIME
• KEY HOOK: INTERACTIVE CLIP: an
inspiring and meaningful viral clip about
family in which Oreo is the hero that helps
parents to reconnect and effectively bond
with their children. Viewers can interact
with the story to explore “Secrets of
Bonding” empowered by OREO
OREO
40. BACKGROUND CHALLENGE
• Swing – a potato snack brand from Orion
has launch a new taste Chicken Teriyaki
into the market .
• Differ from other Orion’s brands, Swing
awareness among TA (highschool students)
is significant low
• How to create strong attention from target
audience about Swing Chicken Teriyaki
as a fun & dynamic snack in such an 1
month project.
SWING
41. ACHIEVEMENTSOLUTION
• More than 3.400.000 views over the “An
gi day” clip within 1 month with more
than 150 contestants participated in the
dance contest
• 230% interaction KPIs achieved with
136.000 turns to prove for the real
attention from teens.
• Associate the brand with fun & comic
communities, catchy magazine format to
get first impression of teens,
• A music video with fun & catchy rythm
“Ăn gì đây – Swing version” from famous
singer as a key hook to call for teens’
actions – to join in the mini dance contest
with snack prize
• Indepth understanding about target
audience habit to crack the code of what
to say & where to say across channels
SWING
44. BACKGROUND CHALLENGE
• Sanofi is a historical sponsor partner of
the ASEAN Dengue day which is in
charged by Ministries of Health from
ASEAN countries.
• Vietnam is among the top 30 most dengue
infected countries in the world, yet the
public consciousness is still quite limited.
This contributes to the spread of the disease
in Vietnam. Thus, the challenge is how to
strongly awake the danger of dengue fever.
DENGUE DAY
45. ACHIEVEMENTSOLUTION
• The campaign created big impacts across
provinces and shape market’s opinion and
perception on dengue management and
prevention
• Facebook Fan page reach: 3.900.000 users,
8.000 likes, 11.000 fans and 390.000 shares
& comments
• Short film contest reach 8000 audience,
46.000 engage& 60 submissions
• 90 appearances on media include 40
popular titles
• Viral clip: 53.000 views & 300 shares
• Dengue is not a new: often everyone has
heard about it, read about it. People know it
can lead to fatal, and it can happen to
everyone. But still, they’re incautious,
because what they hear what they know
seems like someone’s story. This year, Sanofi
is going to change this perception by 3
simple actions: clear away stagnant water,
raise up water holders, mosquito larva
termination.
DENGUE DAY