Opening Keynote: Data-Driven Marketing Trends in the United States

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Opening Keynote at the iMedia Data Summit, Monday March 10, 2014 in Osaka, Japan. Katharine Panessidi shares the current data-driven marketing trends in the United States, the opportunities and challenges that exist in the changing media landscape, and which of these topics will be addressed at iMedia U.S. Summits in 2014.

To learn more, go to: http://imediasummit.jp/data-summit-2014/#about

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  • Info about iMedia Summits, TBDI’m going to discuss what the challenges and opportunities are for US Marketers that we are discussing this year at iMedia Summits.But before I do that..
  • With the internet of things, 75% of US consumers saw a benefit of trading personal info for relevant discounts / efficiencyDan Hill, Facial Coding. Not big data is it’s big micro data. 98% of brain activity is not fully conscious & everyone feels before they think
  • Opening Keynote: Data-Driven Marketing Trends in the United States

    1. 1. Marketing Trends in the U.S. (Relative to Data) Katharine Panessidi Content Director, iMedia U.S.
    2. 2. iMedia Brand Summit: Marketing to the New Consumer iMedia Content Summit: TV, Video & Social iMedia Agency Summit: The Future of Data-Driven Creativity iMedia Commerce Summit: The Future of Shopping iMedia Breakthrough Summit: The Next Wave of Digital Marketing
    3. 3. Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
    4. 4. Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
    5. 5. Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
    6. 6. Harness The Data Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp
    7. 7. Hottest Trends in U.S. (Relative to Data) • Mobile & Omni-channel • Breaking down the silos • Personalization & targeting • Privacy concerns • DMPs • Automation • New data streams: location & sensors • Data & creativity • The signals in the noise
    8. 8. Key Takeaway Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

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