This document contains confidential information and intellectual property belonging to I-D Media AG. Any copying of the information without written permission is strictly prohibited. The document discusses I-D Media AG's web screening services which allow clients to monitor discussions across the internet in order to understand customer opinions, identify trends, benchmark competitors and optimize products and branding. The services provide marketing-focused reports and analytics to help clients improve communication and business strategies.

1. All information here contained is deemed as confidential information. All concepts, marketing proposals, branding strategies, designs, recorded within this document are the sole property, both intellectual and verbal, of I-D Media Limited. Any copying of this information is strictly prohibited unless agreed in writing and signed by a representative of I-D Media Limited. All information here contained is deemed as confidential information. All concepts, marketing proposals, branding strategies, designs, recorded within this document are the sole property, both intellectual and verbal, of I-D Media AG. Any copying of this information is strictly prohibited unless agreed in writing and signed by a representative of I-D Media AG. I-D MEDIA AG 2009 WEB SCREENING /

2. / WEB SCREENING

4. THIS BLOG TALKS BAD ABOUT YOUR PRODUCT (25.700 READERS) Vivid discussion about useful future features of products like yours Complains about malfunction of competitors premium services Your biggest supporter

6. CUSTOMER KNOW-HOW OPINION LEADER TREND ANALYSIS CUSTOMER NEEDS TO YOUR QUESTIONS ABOUT YOUR CUSTOMERS What is your customer talking about online? What does your customer think about your products and services? What is his reasoning? What is he looking for? What customer trends can be observed online? How does he perceive and evaluate products, brands and companies? What are opinion leaders – how can they be described? / WE FIND THE ANSWERS

7. BENCHMARK REACH COMPETITOR INTELLIGENCE How are you perceived in comparison to your competitors? How and about what are your competitors communicating online? What impact does this communication have on your organisation? What impact do your competitor‘s online-actions have? What trends are set by the competitor, which trends is he following? How does your organisation differ from the competitor in regard to online-reach, traffic and search terms of the customers? TO YOUR QUESTIONS ABOUT YOUR COMPETITORS / WE FIND THE ANSWERS

8. What potential for improvement do your products and processes have? OPTIMISATION How do your products and processes measure up to Benchmark? How do you react quicker to customer needs and feedback? What criticism and trends can be derived from online sources and the web 2.0 communication which can in turn be used for product optimisation and calibration of services? TRENDS How are your campaigns being perceived? CAMPAIGN PERCEPTION TO YOUR QUESTIONS ABOUT YOUR PRODUCTS, SERVICES AND CAMPAIGNS / WE FIND THE ANSWERS BENCHMARK & SPEED

9. PERCEPTION TRENDS ASSOCIATION How is the brand of your organization being perceived online? How does the brand perception of your brand differ from that of the competition‘s? What are the associations connected to your brand, company, communication, claims, advertisement messages, products etc ? How do perception and association change over time? TO YOUR QUESTIONS ABOUT YOUR BRAND / WE FIND THE ANSWERS

10. ISSUES INDICATORS What issues and threats (market, customers, products, competition) are headed your way? How can you detect potential conflicts early and prepare in order to act? TO YOUR QUESTIONS ABOUT YOUR ISSUES / WE FIND THE ANSWERS

14. / TECHNOLOGY AND ANALYTICAL KNOWHOW IS OUR BASIS / STRAIGHT MARKETING ORIENTED REPORTS ARE YOUR OUTPUT Crawling Spider Web 2.0 Warehouse General Corpus Company Corpus Industry Corpus Web 2.0 Warehouse Web 2.0 Warehouse Text Mining Statistics Search Network Analyzer Trends (Semantic Maps) Screen Cockpit Screen Analytics

19. / SCREEN THE WEB AND YOU KNOW WHAT TO DO

20. / WHO WE ARE

22. / PORTFOLIO Viral Marketing Online-Marketing Web 2.0-Screening and -Monitoring Product and Brand Marketing Communities Enterprise 2.0 Intranet Web TV Direct Mailing Sales Marketing Event Marketing Corporate Design Print Direct Marketing High Performance-Platforms

23. I-D MEDIA AG Christoph Hammer Director Business Development Phone +49 (0) 30 – 2 59 47 – 231 [email_address] www.idmedia.com / CONTACT