Originally presented on 9/29/17 at Denver Startup Week (#DENStartupWeek) by Steve Pockross (CEO of BlogMutt), BJ Enoch (VP of Enterprise Accounts at SocialSEO), and Rob Keosheyan (Founder & President of Denver Brandworks).
For more information:
BlogMutt: https://www.blogmutt.com/
SocialSEO: https://www.socialseo.com/
Denver Brandworks: http://denverbrandworks.com/
InGather Research (host venue): http://ingatherresearch.com/
Storemates is the 'airbnb of storage', an exciting entrant to the sharing economy and a start up that is ser to disrupt the booming self storage industry with its peer to peer model.
This deck is aimed at potential investors, interested owning a slice of the exciting Sharing Economy
An introduction to the service portfolio of Blue Ocean Solutions (BlueOS) marketing consultancy that focuses on Inbound marketing and technology go-to-market strategy development & implementation.
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
MyDivisoria PH is a social commerce company committed to transforming business-minded Filipinos into micro-entrepreneurs by providing valuable high-quality products, training, and support. We jumpstart micro-enterprises with zero or very small capital through the use of social media.
Hiring across Technology Space in Bangalore? This might be the perfect opportunity for you. Grab on to this opportunity and hire the best talent in the country.
Startup Mashup powered by MyRefers is an event where in a single day, we rank profiles and are able to get a large no. of high quality hires (experienced folks from IIT/NIT/NSIT/BITS/DTU etc ).
We have done 6 events till date , all in Delhi and it has proven to be a super successful format. The specs and stats of the previous events can be found in the presentation.
Storemates is the 'airbnb of storage', an exciting entrant to the sharing economy and a start up that is ser to disrupt the booming self storage industry with its peer to peer model.
This deck is aimed at potential investors, interested owning a slice of the exciting Sharing Economy
An introduction to the service portfolio of Blue Ocean Solutions (BlueOS) marketing consultancy that focuses on Inbound marketing and technology go-to-market strategy development & implementation.
e-SWOT and e-TOWS analysis of Etsy.
Project for the course: "Digital Business Models and E-Commerce"
Instructor: Graham Merriman
Students:
• Roshani Thomas
• Eyba Orce
• Lara Zaccaria
• Sandeep Ravindran
• Chen Xu
UCD Michael Smurfit Graduate Business School, Dublin, IE.
MyDivisoria PH is a social commerce company committed to transforming business-minded Filipinos into micro-entrepreneurs by providing valuable high-quality products, training, and support. We jumpstart micro-enterprises with zero or very small capital through the use of social media.
Hiring across Technology Space in Bangalore? This might be the perfect opportunity for you. Grab on to this opportunity and hire the best talent in the country.
Startup Mashup powered by MyRefers is an event where in a single day, we rank profiles and are able to get a large no. of high quality hires (experienced folks from IIT/NIT/NSIT/BITS/DTU etc ).
We have done 6 events till date , all in Delhi and it has proven to be a super successful format. The specs and stats of the previous events can be found in the presentation.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Nomisful is a full-service agency focusing on Creative engagement in digital solutions based in
Johannesburg, South Africa, and Bangkok, Thailand.
In today's digital business world, you need a partner who can provide you cost-effective and reliable services
while helping you take advantage of marketing opportunities across a variety of channels in real-time.
Nomisful combines a data-driven approach with knowledge gained from years in digital marketing to deliver
outstanding results to our clients.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4VYtx
Create a campaign ecosystem that builds brand, drives demand, and expands customer relationships.
Not sure where to start with your campaign and content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 5-step blueprint for creating high-performance campaigns that will wow your executives, guide your content creation, and set you up to show measurable results at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.
In this webinar we’ll cover:
Aligning your campaign mindset to the buyer's journey;
Building a content plan to fuel your campaigns;
Mind your gaps: uncover your best opportunities for driving buyer's through the funnel; and
Effective metrics for evaluating ROI, and developing reports that “Wow”.
B2C and B2B eCommerce and Shops for SMEs and Agencies in 24hLukas Hertig
eCommerce is a key part of digital transformation. Together and with the University of Applied Sciences Northwestern Switzerland, I'm presenting how SMEs and Agencies can jointly use technology like cloud computing, WordPress or WooCommerce to get started quickly. In addition, I show a case study of a Wine Shop that got up and running in less than 24h - by using Plesk, WordPress and WooCommerce - for both B2C and B2B customers.
To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer
engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations.
Welcome to learn more about our Advisory Services.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Nomisful is a full-service agency focusing on Creative engagement in digital solutions based in
Johannesburg, South Africa, and Bangkok, Thailand.
In today's digital business world, you need a partner who can provide you cost-effective and reliable services
while helping you take advantage of marketing opportunities across a variety of channels in real-time.
Nomisful combines a data-driven approach with knowledge gained from years in digital marketing to deliver
outstanding results to our clients.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business.
In this session you will learn:
- Nurture the entire stakeholder team at accounts that matter the most
- Execute nurture campaigns across display ads, social media, email marketing, etc.
- Optimize your strategies with data insights
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services. Reach and convert leads into customers and retain them.
Watch this #COSeries webinar on-demand here: http://dg-r.co/2o4VYtx
Create a campaign ecosystem that builds brand, drives demand, and expands customer relationships.
Not sure where to start with your campaign and content plan? As marketers, our leaders expect us to show measurable growth in building brand, driving demand, and improving customer experience. Join us to get a 5-step blueprint for creating high-performance campaigns that will wow your executives, guide your content creation, and set you up to show measurable results at year’s end. We often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. Build a high-performance marketing plan that will give you the freedom to grow, push boundaries, and track success.
In this webinar we’ll cover:
Aligning your campaign mindset to the buyer's journey;
Building a content plan to fuel your campaigns;
Mind your gaps: uncover your best opportunities for driving buyer's through the funnel; and
Effective metrics for evaluating ROI, and developing reports that “Wow”.
B2C and B2B eCommerce and Shops for SMEs and Agencies in 24hLukas Hertig
eCommerce is a key part of digital transformation. Together and with the University of Applied Sciences Northwestern Switzerland, I'm presenting how SMEs and Agencies can jointly use technology like cloud computing, WordPress or WooCommerce to get started quickly. In addition, I show a case study of a Wine Shop that got up and running in less than 24h - by using Plesk, WordPress and WooCommerce - for both B2C and B2B customers.
To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer
engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations.
Welcome to learn more about our Advisory Services.
#1NWebinar: Forget the Funnel. Enter the Loop.One North
Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna.
To listen to the presentation, visit http://bit.ly/1zB22eD.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing PlansAggregage
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
LEVERAGING ACCOUNT-BASED MARKETING AND ACCOUNT-BASInsideSales.com
Featuring Jon Miller, Founder and CEO of Engagio, and Ken Krogue, Founder and Chief Evangelist of InsideSales.com, with Special Guest Rich Neal, Founder and CEO of mPathDiscovery and author of 'Expanding Sentience'
Similar to Denver Startup Week - Amplifying Agency Growth In The Current Content Marketing Landscape (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. HEADLINE EVENT SPONSORS
PARTNER SPONSORS MEMBER SPONSORS
BakerHostetler
Bradford LTD
Capital One Cafe
Coastal Cloud
Colorado Impact Fund
Connect for Health Colorado
Cooley
Corus360 / Intersect Alliance
City and County of Denver Office of Economic Development
EKS&H
Event Integrity
FullContact
Gary Community Investments
General Assembly
GroundFloor Media
Guiceworks
Imageseller
Inkmonstr
Accenture
Bridgepoint Education
Butler Snow
Delta Tables
Denver Foundation
Hogan Lovells
Meyer Law
Name.com
Slifer, Smith & Frampton
SoGnar
Swiftpage
Zipcar
4. Blue Chip Clients:
2001INGATHER
Research & Sensory
opens it’s doors
3
facilities in
Denver CO
25
EMPLOYEES
1st to introduce
Research-in-Context®
Amazing Innovations!
IdeaStream®
Reality Restaurant & Bar®
• Seats 50+ respondents
• 20 foot Front Bar
• 17 foot Back Bar
THE STATS: Reality House®
• 6,000 sq. ft. home
• 1,600 sq. ft. client area
• 4 Bernese Mtn. dogs
• 3 levels
• 1 sweet swimming pool
Unsalted
Crackers Lab®
• 1,260 sq. ft. of
testing space
• Seating for 50
respondents
• Over 3,000
clients serviced
500+ Beer CLTs
(and counting)
Where Reality Meets Research®
#1best place for Business & Careers
#2 fastest growing state in the U.S.
33% of all jobs are held by
Millennials
2nd most highly educated state
5. Logistics
● Questions - We’ll take them at the end. Please send questions to
Paul@blogmutt.com who will share them to us at the end
● Free stuff! - Stay to the end and sign up for a mailing list for
awesome fidget spinners and other good tchotchkes
● Drawing - Two $50 gift cards from Ingather and BlogMutt for the
business card raffle
● Mobile phones - You know this one
● Drinks - Yes, have some
● Get the presentation - Email us if you’d like a copy
6. Amplifying Agency Growth in the Current
Content Marketing Landscape
Steve Pockross (BlogMutt) / BJ Enoch (SocialSEO)
Robert Keosheyan (Denver Brandworks)
7. Who We Are
Steve Pockross, CEO
steve@blogmutt.com
BJ Enoch, VP Enterprise Accounts
bj@socialseo.com
Robert Keosheyan, Founder & President
rob@denverbrandworks.com
8. BlogMutt - Quick Origin Story
BlogMutt Background =
● Crowdsourced content creation
platform
● 2x Merc100 growth winner
● 2,000+ Freelance writers
● Clients: Marketing agencies / SMBs
● Big number: 80,000 (posts written per year)
● Founders: Journalist + Engineer
Our Formula =
● Tech + innovative services model = Better content creation solution
9. A circuitous path to Content Marketing
US Tour
Guide
History
Major
Chilean
Journalist
Microlending
in Brazil
Nonprofits
Global
Payments
Crowdsourcing &
SaaS Platforms
Solar Digital
Marketing
MBA
10. Themes and Goal
Themes
● Strategic framework for growing in
competitive, mature market
● Share perspective from industries
outside of digital marketing
Goal
● Spark some ideas for how to amplify
your agency’s growth
11. Disruptive new product
+
Amazing team
+
Beaucoup financing
+
ABSOLUTELY NO CLIENTS
=
What industry would you take on first?
It’s 2003. You’ve launched the first company to
combine a Cloud Platform with Marketplace Services
14. Top 5 Infomercial Techniques for Content Marketers*
● Testimonials and case studies
○ Envision using product in story-focused way
● Agitate the problem
○ Copywriting principle of “Problem – Agitate – Solve”
● Repetition
○ Imagine our audiences aren’t glued to our every word
*https://www.copyblogger.com/infomercial-techniques/ - Sonia Simone
15. Funny, yes, but serious business
● Multi-Billion $$$ Business
● 40 years on - Still creating new
Billion $$$ companies
● Regularly launches #1 products in a
new category w/in 12-18 mths
16. How a new media channel was created
Early 80’s
1. Cable! - Huge need for new
programming
2. Regulation - Change in ad guidelines,
removes limits
Huge new way to connect to consumers -
and marketers have to figure it out
17. Why infomercial story compelling for digital agencies
● Explosive new industry created
from a brand new media channel
● Marketing agencies led the charge
to Innovate new approaches
● Classic industry life cycle -
roadmap to opportunities and
challenges
18.
19. Start Up Phase
Industry Trends
● Media costs: Minimal
● Marketing Ops: Loose
● Margins: High
● Regulation: 0
Industry Conferences
● Attendees: Execs
● Speakers: Execs
● Party:
Open bar
21. Growth Phase
Industry Trends
● Media costs: Kind of
Pricey
● Mktg Ops: Partial focus
● Margins: Good, not
great
● Regulation: FCC says
hello
Industry Conferences
● Attendees: Dept
managers
● Speakers: Dept
22. Maturity Phase
Industry Trends
● Media Costs: Expensive
● Mktg Ops: Critical to
Exist
● Margins: Tight
● Regulation: Daily
presence
Industry Conferences
● Attendees: Vendors
● Speakers: Vendors
● Party:
10pm curfew
23.
24. Revenue Opportunities
Maturity Industry Cycle
Where’s the next layer of growth?
● Customer Acquisition
○ Next new product lifecycle
○ New markets
○ New segments
● Monetize existing clients
○ Offer more services
■ Either internal or external
3rd Key
Product
2nd Key
Product
25. Operational Opportunities
Maturity Industry Cycle
● Focus only on core
competencies
● Relentless drive to quality for
higher retention
● Optimize cost structure -
variable and/or lower costs
○ Outsourcing skills from content
creation to design to engineering
26. Operations Innovations during Maturity Cycle
● Needed new ops model to capture rapidly growing space
● Answer 1,000 calls in 30 min for $50,000 media spend
28. The Evolution of Content
What My
Page Is About
Here’s the answer to
your question. Here’s
some more information
about your question
and here’s the woman
who invented it, here’s
where you can buy it,
and here’s directions to
nearest provider.
Know
Go
Do
Buy
Startup Growth Maturity
29. Challenges & Adaptations
My perceived competitor, the number 1 ranking person, my real
competitor doesn’t have good content (or any content), why do I
need it?
But They Don’t Have It!
30. Challenges & Adaptations
My business and service are highly specialized or have to follow
strict regulatory guidelines. How can you possibly write something
quality about this?
You Don’t Know My Life!
31. Challenges & Adaptations
This site cost us $40,000, you’re not wrecking the “lines” with
content. We’re telling stories with images, not words.
I’m Far Too Pretty For This
AKA The Meat Loaf Dilemma
32. Challenges & Adaptations
Is there really any trackable ROI and benefit to this? Content
doesn’t sound sexy enough to make us money.
Is This Really Low Hanging Fruit?
33. Getting The Client On Board
Content
Crawl
Frequency
&
Indexation Bounce
Rate
Dwell Time
Keyword
Support
Internal
Linking
Quick
Answers
Conversion
Referring
Domains
34. Lifecyle Extension Through Content
The Power of Content
• Organic Traffic increase of 72.44%
-110,556 vs 69,924
• Checkout completions up 18.22%
-8,032 vs 6,794
• Organic revenue increase of 117%
-$251,049 vs $115,598
39. Affordably Scaling Content
• Fixed Cost: Once paid for the month, it’s done
• Variable Cost: Happens on every dollar
What Does It Cost You To Produce 1 Page of Content?
What is Your Demand for Content?
What Can You Charge For It?
40. Critical Factors of Success
Understand your costs. Once you think you’ve got them, dig deeper.
If you can’t/don’t want to learn the subject contract someone who can.
Don’t underprice yourself.
Leverage low cost resources. College/Grad students, recently graduated lawyers, etc.
Define clear expectations and guidelines for content and pricing. Number of rewrites,
length, research hours, etc.
Take your time with hiring a full time writer. Have a system & KPI’s
41. Robert Keosheyan, Founder & President
rob@denverbrandworks.com
Content-Fueled | Digital Marketing
B2B Division Focus:
● Mid-sized technology companies
● Emphasis on commercial IoT and IIoT
B2C Division Focus:
● Large entertainment events
● Emphasis on Esports and Pop Culture
June 15-17, 2018 October 20-23
42. Who is this guy?
Mac or PC?
PC
iOS or Android?
Android
First song added to my
main Spotify playlist?
Back in Black
Last movie I saw in
a movie theater?
IT
Game I’m playing the
most now?
Destiny 2
Last show I binge watched
from start to finish in one
sitting on Netflix?
The Defenders
(Yes, Rob is a Big Nerd/Geek Hybrid)
43. Here’s some other stuff about me.
20+ years in high-tech
marketing with Fortune 100s
down to seed-funded startups
Lived in Boston, Silicon
Valley, Austin, Germany,
Denver Metro
Started my own agency
(Denver Brandworks - or
DBW) about two years ago
Married, two kids (19 and
15) with a Great Pyrenees
named Fiona
47. 294 billion e-mails are
sent
2 million blog posts
are written
4.7 billion minutes are
spent on Facebook
864,000 hours of
video is uploaded to
YouTube
More iPhones are
sold than babies born!
Every Day*...
Fundamental
to Business Success
• Universal
• Growth/Sales Driven
• Data-Driven ROI
• Quality defined by
performance
Maturity
2011 - Today
Growth
• Departmental
• Informational
• Questionable ROI
Relevant
to Business Success
2001 - 2011
“Content 3.0”
• Personal
• Fun
• Sharing
c. 1994 - 2001
Irrelevant
to Business Success
Start Up
Content Marketing Grows UP
Internet Growth and Proliferation
*Source: DigitalBuzz Blog … can you guess the year? 2012(!)
49. Content 3.0: The Evolution of Quality
Rapid evolution of how we and the market
define “Content Quality”3.0
“Is it well written?”
(Arbitrary editorial opinion)
From:
“Did it move the KPIs?”
(Ugh, concrete data analytics)
To:
50. Sources: 1 MarketingProfs; 2 HubSpot; 3 WordStream; 4 SiriusDecisions
Concentrating Share of CTR
● Overall engagement down 17% in
20162
Content 3.0: Finding Unicorns... is Really Hard
● 10% of content generates 60% of
traffic3
● 60-70% of B2B content goes unused4
Exploding Volume
● 2M+ blogs per day1
● Total content increased by 34%
in 20161
● 16+ blogs/month = ~3.5x more
traffic than 0-4/month2
Rise of Unicorn Theory
The Unicorn Power Law: Most of your value comes from a tiny
fraction of your content.3
51. Why High Volume is So Important
Out of 300 posts only 8 Unicorns
(by one of the most accomplished people in content marketing).
**Transparency: The whole Content Unicorns idea is not mine, it was created by the
brilliant Larry Kim of WordStream fame.
52. ● A new blog post every day!? (365/yr)
So, Uh, Something’s Not Right...
● Higher vol. = rising costs/lower margins
● Risk of client dissatisfaction and churn
Realizing the Volume/Quality Dilemma
● Lower vol. craters KPIs (MUV, CTR, CVR, SEO, CAC)
What’s the best solution for us
and our clients?
53. What We’re Testing: Crowdsourced Content
MY
AWESOME
AGENCY
OUR OWN AWESOME
CONTENT MARKETING
EFFORTS
MY AWESOME
CLIENT #1
MY AWESOME
CLIENT #2
MY AWESOME
CLIENT #3
MY AWESOME
CLIENT #4
55. Takeaways: Some Advice for Small Agencies (and Writers)
● At least 4 blogs/week until you start finding Unicorns
● Plagiarize yourself: Repurpose Unicorns like crazy
● Identify Donkeys and put them “out to pasture”
● Test/filter-in crowdsourced content to help you get there
● Begin judging content quality by analytics performance
(this is not pleasant at first)
● Notice your clients smiling more at meetings :)
