Eric Walschmidt, Marketing Director at SAVI, recently presented “Using Personalized Web Experiences to Accelerate ABM Lead Gen Activities” at the #FlipMyFunnel Austin.
#FlipMyFunnel Austin - Maria Pergolino - Account Based Marketing & Predictive...#FlipMyFunnel
Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.
Vinay Bhagat, Founder & CEO at TrustRadius, Shanel Vandergriff, SVP Marketing at AlienVault, and Russ Somers, VP Marketing at TrendKite, recently presented “How To Rise Above The Competition By Channeling The Voice Of Your Customers” at the #FlipMyFunnel Austin.
#FlipMyFunnel Austin - Maria Pergolino - Account Based Marketing & Predictive...#FlipMyFunnel
Maria Pergolino, VP of Marketing at Apttus, recently presented “Account Based Marketing & Predictive Marketing— Beyond the Bullshit” at the #FlipMyFunnel Austin.
Vinay Bhagat, Founder & CEO at TrustRadius, Shanel Vandergriff, SVP Marketing at AlienVault, and Russ Somers, VP Marketing at TrendKite, recently presented “How To Rise Above The Competition By Channeling The Voice Of Your Customers” at the #FlipMyFunnel Austin.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
Pocket Your Key Targets with Account Based MarketingMarketo
Similar to a game of pool, account-based marketing (ABM), is about technique, strategy, and sinking the targets you're after. Watch this on-demand webinar to discover how ABM can help you target key accounts and get the desired results with the right technique.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Thomson Reuters: Achieving Customer Centricity with AI and the Single Source ...Lattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leader provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition.
At SiriusDecisions Summit 2019, Thomson Reuters talked about how they empowered their marketing teams with a centralized segmentation platform powered by AI to successfully execute personalized customer journeys at scale.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
Why Web Personalization is Essential for ABMMarketo
According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? View these slides for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
The Quest for the Holy Grail: Driving Predictable RevenueMarketo
Do you want to significantly boost predictable revenue, the holy grail of SaaS companies? Of course you do! Watch this session to discover how TrackMaven, a competitive intelligence and analysis company for digital marketers, was able to leverage Marketo and Fliptop, a predictive lead scoring company, to meet their lofty sales goals.
Blackbaud: Boost Efficiency with the Right Marketing StrategyMarketo
How did Blackbaud transform its marketing strategy to drive more success? Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.
Attend to learn how Blackbaud:
- Streamlined marketing efforts to become more efficient
- Leveraged Marketo to extend its reach with customers and prospects
- Continues to achieve quarterly sales targets with marketing being a significant contributor
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
#FlipMyFunnel Austin - Tony Yang - How Predictive Empowers Your ABM Strategy ...#FlipMyFunnel
Tony Yang, VP of Demand at Mintigo, recently presented “How Predictive Empowers Your ABM Strategy Throughout The Flipped Funnel” at the #FlipMyFunnel Austin.
#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...#FlipMyFunnel
Christopher Long & Mike Sanchez, Director of Marketing Operations and Sr. Director of Acquisition Sales at WP Engine , recently presented “Account Based SMarketing” at the #FlipMyFunnel Austin.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
Pocket Your Key Targets with Account Based MarketingMarketo
Similar to a game of pool, account-based marketing (ABM), is about technique, strategy, and sinking the targets you're after. Watch this on-demand webinar to discover how ABM can help you target key accounts and get the desired results with the right technique.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Thomson Reuters: Achieving Customer Centricity with AI and the Single Source ...Lattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A leader provider of news and information-based tools for professionals, Thomson Reuters sought to shift their go to market from being a product-centric to a customer-centric approach in order to further distinguish themselves from the competition.
At SiriusDecisions Summit 2019, Thomson Reuters talked about how they empowered their marketing teams with a centralized segmentation platform powered by AI to successfully execute personalized customer journeys at scale.
Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
Why Web Personalization is Essential for ABMMarketo
According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? View these slides for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
BMC: Fueling Growth in the Enterprise with AI-Powered ABMLattice Engines
Companies that use the power of AI and data to drive more relevant engagement drive outsized business impact including 65% greater engagement in their target accounts, 106% higher pipeline and 3x higher ROI on marketing spend. A pioneer in the IT Operations market, BMC enables companies to simplify their IT environment and drive business agility - counting 92 of the Forbes Global 100 companies as their customers.
At SiriusDecisions Summit 2019, BMC discussed how they created the single source of marketing truth to drive segmentation and targeting for their 1:1 omni channel programs.
The Quest for the Holy Grail: Driving Predictable RevenueMarketo
Do you want to significantly boost predictable revenue, the holy grail of SaaS companies? Of course you do! Watch this session to discover how TrackMaven, a competitive intelligence and analysis company for digital marketers, was able to leverage Marketo and Fliptop, a predictive lead scoring company, to meet their lofty sales goals.
Blackbaud: Boost Efficiency with the Right Marketing StrategyMarketo
How did Blackbaud transform its marketing strategy to drive more success? Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.
Attend to learn how Blackbaud:
- Streamlined marketing efforts to become more efficient
- Leveraged Marketo to extend its reach with customers and prospects
- Continues to achieve quarterly sales targets with marketing being a significant contributor
TIBCO: Elevating Revenue Performance with a B2B Customer Data PlatformLattice Engines
As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra.
At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.
Check out this webinar for best practices on aligning resources and roles across strategic teams to increase pipeline.
You'll hear:
• How to use marketing automation as a tool to create alignment across your organization
• Best practices for implementing Service Level Agreements (SLAs) between cross-functional teams, to ensure proper follow-up
• Ideas you can put into practice now to align team resources and roles
#FlipMyFunnel Austin - Tony Yang - How Predictive Empowers Your ABM Strategy ...#FlipMyFunnel
Tony Yang, VP of Demand at Mintigo, recently presented “How Predictive Empowers Your ABM Strategy Throughout The Flipped Funnel” at the #FlipMyFunnel Austin.
#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...#FlipMyFunnel
Christopher Long & Mike Sanchez, Director of Marketing Operations and Sr. Director of Acquisition Sales at WP Engine , recently presented “Account Based SMarketing” at the #FlipMyFunnel Austin.
#FlipMyFunnel Austin - Hana Abaza & Rachel Lefkowitz - How You Can Use Conten...#FlipMyFunnel
Hana Abaza, VP of Marketing at Uberflip, and Rachel Lefkowitz, Content Marketing Manager at EverString, recently presented “How You Can Use Content To Slay the ABM Game” at the #FlipMyFunnel Austin.
The Human Customer: B2B's Great Migration to Customer Experience in DigitalRightpoint
Customer Experience is the most important aspect in B2B marketing. Yet, B2B companies still struggle with how to incorporate a customer-centric approach to marketing—one where every decision made surrounds the customer and their experience. What we often forget in B2B marketing is that although the target audience is a business, there is still a human within that business making the decisions. Human connections are made through emotions and the struggle to connect in a digital world continues to be a challenge. However, the B2B companies that are able to evolve and incorporate a new way of thinking will win in the digital landscape.
How is channel marketing evolving now that the value of consumer data is more...Grace Russell
The explosion of consumer data brings a lot of opportunity to the table, however with increased understanding of it's value, consumers want a lot more for it: individualised conversations, predictive personalisation, hyper convenience - and they want this across their preferred channels, on days and at times that suit them. They want a ‘customer-first’ value exchange, and if that’s not received they will find it somewhere else.
Building with Drupal: Personalized Digital Experiences for Higher EducationRachel Wandishin
Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education. With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites — or to put it front and center for new Drupal projects.
By leveraging Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys — even before you have identified who they are.
In this webinar, we’ll walk you through
- Effective, sustainable, and unobtrusive personalization campaigns for higher education, implemented using Acquia Lift,
- Best practices for colleges and universities to apply personalization to their marketing strategies
- How to implement personalization
Whether you are looking to capture stealth applicants, increase conversions, or reengage prospects, implementing personalization brings relevance to your audiences and helps you achieve your business goals.
Enabling digital business with governed data lakeKaran Sachdeva
Digital business is enabled by Artificial intelligence, Machine learning, and data science. Artificial intelligence and machine learning are dependent on right Information architecture and data foundation. Governed data lake infused with governance and data science platform gives you the power to take the organization in the digital transformation and AI journey.
Effective Intelligence assists corporations manage their customer information as a strategic asset. At EI, we have experience in nearly every vertical and have worked with 65% of companies on the JSE. Customer Information is the common thread that ties all our data, analytics and technology services together. As managers of the largest customer database in Southern Africa, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication.
How Effective Intelligence can assist you manage your customer data as a strategic asset. At EI, we’re able to build single customer views and actionable audience segmentations that inspire smarter, better targeted, highly effective customer communication.Call us today on 0861 000 452 for an obligation free quote or visit www.e-intelligence.com
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
9 essential competencies of platform marketing 11 22 2015Andrew Leone
Summary of the book, "The Rise of the Platform Marketer," which contains 9 essential competencies of platform marketing. To buy this book: http://amzn.to/1N7qcCl
Voice of the client - 1000 HNW and affluent investorsIRESS
IRESS, research partner to Compeer, responds to research findings of a 1000 high net worth and affluent investors. Presented at the Clients' View conference, 1st December 2016.
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
Especially for the overwhelmed marketer - a summary of the key slides from our joint webinars with Tenable, AudioCodes, an the Cyber Marketing communities.
Similar to #FlipMyFunnel Austin - Eric Walschmidt - Using Personalized Web Experiences to Accelerate ABM Lead Gen Activities (20)
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at #Fl...#FlipMyFunnel
"We Don't Sell to Robots" presented by Daniel Gaugler and Cat Martinez at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"ABM: Winning With A Human Touch" presented by Malachi Threadgill at #FlipMyF...#FlipMyFunnel
"ABM: Winning With A Human Touch" presented by Malachi Threadgill at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"2018 B2B Marketing Trends" presented by Peter Weinberg at #FlipMyFunnel 2018#FlipMyFunnel
"2018 B2B Marketing Trends" presented by Peter Weinberg at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoe...#FlipMyFunnel
"From Skunkworks to Platinum Stack" presented by Matt Amundson, Charles Crnoevich, and Jeff Marcoux at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Scientific Results to Deliver Your Customer a Better Experience" presented b...#FlipMyFunnel
"Scientific Results to Deliver Your Customer a Better Experience" presented by Kyle Porter at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spen...#FlipMyFunnel
"How to Use Buyer Persona Research to Close More Deals" presented by Jen Spencer at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"What is Campaign Based Prospecting?" by Ryan O'Hara at #FlipMyFunnel 2018#FlipMyFunnel
"What is Campaign Based Prospecting?" at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"How to Humanize Your Prospecting in an Automated World" by Morgan Ingram at ...#FlipMyFunnel
"How to Humanize Your Prospecting in an Automated World" by Morgan Ingram at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at #...#FlipMyFunnel
"Humanizing Live Sales Chat in a World of Bots" presented by Chris Handy at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Turning Your Pitch Into Your REASON" by Dale Dupree at #FlipMyFunnel 2018#FlipMyFunnel
"Turning Your Pitch Into Your REASON" by Dale Dupree at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Transitioning Your Sales Organization to Account-Based Marketing" presented ...#FlipMyFunnel
"Transitioning Your Sales Organization to Account-Based Marketing" presented by Todd McCormick and Lucas Ulloque at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"The State of Revenue Operations" presented by Karen Steele at #FlipMyFunnel ...#FlipMyFunnel
"The State of Revenue Operations" presented by Karen Steele at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Rock Your ABM and Sales Partnership" presented by Kristen Novak at #FlipMyFu...#FlipMyFunnel
"Rock Your ABM and Sales Partnership" presented by Kristen Novak at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bul...#FlipMyFunnel
"Let's Get Honest About ABM: Three Truths and No Lies" presented by Katie Bullard at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"BFFs are the New MQL" presented by Justin Keller at #FlipMyFunnel 2018#FlipMyFunnel
"BFFs are the New MQL" presented by Justin Keller at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"Going All In on ABM: Implementing a People First, Agile, Account-Based Strat...#FlipMyFunnel
"Going All In on ABM: Implementing a People First, Agile, Account-Based Strategy" presented by Elle Woulfe at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
"#CustomerCenteredCentricObsessed" presented by Jill Rowley at #FlipMyFunnel ...#FlipMyFunnel
Jill Rowley presented "#CustomerCenteredCentricObsessed" keynote at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
3. B2B Purchase Journey Involves
Multiple Stakeholders
Starts with 1:1CSCO
CFO IT
Legal
4. Most Influential Vehicles Across
Buying Journey — Forrester
What you’re doing on
the Web is REALLY,
REALLY important
Source: Forrester’s Tech Marketing Navigator: “Most Influencial Vehicles”: all technologies / all roles
5. About Savi Technology
Pioneering sensor analytics solutions provider
Started in 1989 – Developed innovative RFID tags for US DoD
High-value asset tracking
and supply chain solutions
at epicenter of IoT, Big Data,
and Analytics markets
6. Two core segments with different
needs and long sales cycles
Reliability
CommercialGovernment
Data-driven ROI
Can I execute my mission with
consistency and precision?
Can I execute an adaptable
plan efficiently?
8. Recent ABM Campaign
Estimated Time of Arrival as a
Service (ETAaaS)
aka “When (precisely) will my shipments get there?”
9. Savi ABM Activities and Environment
Tech stack:
Value proposition
and positioning
Account
selection
Messaging
and content
Lead gen
and nurturing
Sales
support and
feedback
4. 3.
5. 2.
1.
10. 1. ETAaaS Value Prop / Positioning
Customer pain points…
14%
increase in
freight costs
since 2013
Freight costs
are rising
22%
increase in
inventory levels
since 2013
Inventories
continue
to grow
On-time
deliveries have
decreased
5%
decrease in on
time arrivals over
past 2 years
Billions in lost sales
because product not
delivered on time
$238 B
out-of-stocks cost
for retailers in 2015
Lack of real-time visibility into shipment location, condition
and ETA limits planning and execution
Complex, global,
multimodal logistics with
many suppliers and carriers
Disparate tracking systems
11. 1. ETAaaS Positioning / Value Prop
…led to ETAaaS solution
Sends real-time alerts to notify
distribution centers, production
sites, and customers
Identifies disruptions
as they happen
Increases planning
effectiveness and productivity
Predicts situations in real-time and
enables proactive responses
Tracks real time shipment location
and adjusts ETA by considering
historical patterns of disruption
continually improving ETA accuracy over time
12. 2. Account Selection Method
Pain points create an ideal account profile
Organization
• Multinational
• Manufactures raw
materials or 50%
of products
Shipment
characteristics
Logistics
operations
• Time and risk
sensitive
• High value
shipments
• Multimodal –
• land-sea-land
• Volume – 750,000+
shipments annually
13. 2. Account Selection: $100K+ deals
P&G, L’Oreal
Ericsson, Ingram Micro
Carlsburg, MolsonCoors
Carrefour, Kroger
GE, Smith & Nephew
Prada, Hermes
BASF, DuPont
Philip Morris, Swedish Match
Account profile generates target accounts
14. 3. Messaging and Content for ETAaaS
Web Sales PresentationsInfographics
eBooks
Datasheets,
Case Studies
Analyst reports,
Whitepapers
16. 3. Dynamic Web Messaging
= 250% Increase in Engagement
General prospect ETAaaS
17. 3. Dynamic Web Messaging
= 250% Increase in Engagement
General prospect Government
18. 4. Outbound Lead Campaigns
List Campaigns
Pipeline Discovery Specialist
and Sales Follow-up
19. ABM Tactic #2:
Dynamically customize CTA overlay
cards and CTAs by firmagraphics for
unknown and known visitors
Typical Website CTAs:
Spray & Pray
20. 4. Web Lead Campaigns
Dynamic CTAs: 50% more leads, 3x in target
21. 5. Support Sales: Campaign Reports
Filter by rep, prospect, activity
22. • Opens, clicks on email
• Downloads any content
• Visits buying intent webpage
• Unsubscribes
5. Support Sales: Account Intelligence-
Known Contacts
Real-time alerts, daily reports on prospect activity
23. 5. Support Sales:
Unknown Contacts
• Total traffic / account
• # Unique visitors /
account
• Pages visited / visitor
• Timing of accounts
page views
24. 5. Account-based Content Hubs
Curated by marketing and customized by sales
• Organize around any
dimension
• Visit behavior tracks
account interests
25. Demo Discovery
Executive Briefing Follow Up
Pre-Discovery Work Group Sessions
ETAaaS: Campaign Results
“These results
are awesome!”
— Scott Shaul
— SVP of sales
ETAaaS Sales
meetings generated: 57
Phone outreach with
ETAaaS best buyer leads: 302
Engagement: 250% page views increase
ETAaaS opportunities
identified: 8
27. Summary- Implement ABM Web
Campaigns in Days, No IT
• Personalized messaging and CTAs increase engagement
and contacts
• Alert sales to (un)known visitor metrics grouped by account
• Content hubs track account interest
28. Thank you
FMF offer:
View web campaigns
in your environment
Stop by Triblio booth
allboutmoney@triblio.com
allboutmoney@savi.com
Editor's Notes
Excited for the opportunity
Happy to share Triblio experience
Lead gen and ABM working better together
More demand
B2B buying journey is long and complex involving multiple important and unique stakeholder perspectives
Since we’ve flipped the funnel we have to start with personalized messages
Read some statistic that 80-85% of decision research is done before buyer even talks with anyone from company
And the web is the most important medium so you damn well better be spot on with messages that are tailored to those multiple stakeholders
Savi: startup mentality with 26+ years
1989 Gulf war
Today largest asset tracking network
Value is in data
Started move to commercial in 2009/2010
Middle of 3 hottest tech markets
Capitalize on our IoT experience
Simplified: answer 3 questions
2 primary segments now
Long complex sales cycles = ABM
Government: cost concerns only at contract bid
Meet specs at lowest $
After contract win: reliability
Mission consistency and precision
Commercial: profit motive
Eliminate pain that's ^$ or v revenues
Supply chain execs
Hard to be adaptable much less efficient
Highly relationship dependent
12+ months typically
Commercial sales
We built it. They hadn’t come.
Was this a solution in search of a problem?
Tell you the story of how an ABM approach and web personalization helped save the day
Tell our ABM Story using 5 steps of recent campaign
Support ETAaaS product
A little background:
Primary responsibilities in marketing
Standard ABM process
Tech stack a combination of software including
Marketo – list and nurturing campaigns and reporting
Triblio – *NEW* personalized web campaigns and reporting – lead gen scales ABM
NetSuite - SFA, CRM
[pause]
Backdrop on what Savi does, who we're selling to, and the process and technologies we're using.
Describe ETAaaS campaign story with first ABM steps
Positioning and value: Start with pain.
Large prospects discussions
Common thread: no real time visibility
Universally bad at ETA prediction
Constant surprises
Spend more to account for uncertainties
Still challenge to meet changing demands
Root cause: complex logistics, thousands of relationships.
Countless separate tracking systems
Can't bring data together.
Results in significant top and bottom line costs...
Built a pain relieving solution
Tracking + analytics + data science services.
Pulls in all data
Combines with open data feeds
Tracks everything in real time
predictive analytics and learning models
ETA always accurate
Real-time visibility they were craving
Alerts = no surprises.
No waiting for shipment to arrive a day late to realize disruption.
Much more responsive supply chains
Predictive analytics: anticipate, even avoid disruptions.
Kicker: Keeps getting more accurate with more data captured.
Know the value prop and positioning.
Who are we going to sell it to?
Experience pain? Share these traits
Basis for second step: account selection.
130 ideal target companies.
Often results in vertical concentrations.
In our case CPG, mfg, and food services.
Know value and position and who to sell to
Develop typical content, address the pain
Where our lead gen starts scaling our ABM activities
Lead visitors matching ETA profile to ETA content quickly
ETA related messaging campaigns in Triblio
Specifically for visitors known to Marketo or anyone from ETA target companies.
View very different from general
Aside
Don't alienate gov prospects
Marketo launched list and nurture campaigns
Drip emails further develop prospects
Follow-up emails for Sales
Additional complementary web campaigns in Triblio consisting of overlay cards and customized CTAs
Pages most likely to get ETA traffic.
Goal: drive further engagement
Conceived in Q4
Launched in mid-January
Communication to Sales
Several different reports
Pull Marketo campaign data into excel
Which prospect does what, by rep
Daily aggregate reports to reps
Opens clicks etc
Real time Marketo alerts on significant activity
Triblio reporting – Noise before
Visits from target companies that are Marketo “unknown”
Triblio provides sales with some great information about the volume of
traffic volume from each company associated
Drill down to page journeys and timing
Sales loves this!
Independently gauge interest of active opportunity
PLUS – now doing email reports with activity from significant accounts
Campaign specific content hubs
Work with sales to curate and customize content hubs around any dimension pr interest
ETAaaS hub
Content is ungated
Sales is ecstatic
250% increase in engagement
57 in person meetings
302 phone discussions
8 new opps
No success without Triblio
Sales happy = previous contentions are gone.
Triblio ABM + lead gen = demand on steroids
ABM at Savi works so much harder now
Start with P&G USA Land shipments
Then P&G Ocean and P&G IMEA (India, Middle East, Africa)
Then retailers that P&G ships to
And suppliers P&G uses
And shipping/logistics partners they use