As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
The new GDPR regulation went into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.
This webinar will cover:
- How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
- The GDPR elements marketers must know about
- The elements of PII that will be affected and what marketers need to do about it
- A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
- Tactical marketing updates needed to meet GDPR guidelines
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
I gave a talk at North California Business Marketing Association on Customer Data Platform with examples ranging from Uber Grayballing to Zoom's customer retention email and "dogs or muffins".
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
The new GDPR regulation went into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.
This webinar will cover:
- How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
- The GDPR elements marketers must know about
- The elements of PII that will be affected and what marketers need to do about it
- A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
- Tactical marketing updates needed to meet GDPR guidelines
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
I gave a talk at North California Business Marketing Association on Customer Data Platform with examples ranging from Uber Grayballing to Zoom's customer retention email and "dogs or muffins".
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.
Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?
For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.
In this session (https://youtu.be/MdxOTvbIEzk) you will learn:
How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
First Party Data plays a crucial role in protecting and evolving the publishing business model. Whether it's delivering more value to advertisers or directly monetizing your audience, first party data is the key catalyst. In this presentation, we'll show how email is foundational to first party data, both in terms of strategic context and as the technical glue for establishing audience identity and for data unification.
The Promise of First-Party Data: How the Top Brands Get the Strongest ROI for...Signal
Brands with the strongest ROI on data-driven marketing are approaching customer data in a fundamentally different way. Our special guest, Stefan Tornquist of Econsultancy, will present the findings of the latest special report on how marketers are fighting -- and winning -- the battle for customer engagement through first-party and second-party data.
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
Adrian kingwell, Mezzo Labs - Making Data PersonalMezzo Labs
Adrian Kingwell, Founder and Director at Mezzo Labs, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
Is personal shopping personal enough yet? - Simon BloomMezzo Labs
Simon Bloom, Strategic Alliances Director at Webtrends, gave this insightful presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Customer expectations are evolving and brands are expected to be able to deliver meaningful personalization that can engage them through their customer journey. The effective use of a customer data platform (CDP) enables brands to address the new ‘paradigm of personalization’ for real business outcomes.
Even if you have access to manage multiple customer touchpoints (for ie. sales, accounts and service) to have a ‘single source of truth’ when it comes to customer data, have you been able to deliver a consistent, seamless and unfragmented customer experience based on that single source of truth at scale?
For marketers who are struggling with delivering more personalised, interactive and impactful experiences and campaigns, some help can be in the form of marketing automation.
In this session (https://youtu.be/MdxOTvbIEzk) you will learn:
How data sources are connected; how data needs to freely flow back and forth and how can this be activated by martech solutions for desired conversion results?
How a strong CDP strategy - with necessary processes in place, allows organizations to personalize the customer journey and deliver a seamless Customer Experience (CX
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
Understanding how a CDP can unify your MartechAcquia
In the finale of our webinar series (https://youtu.be/KdBbWNdQX1M), learn to use proven CDP strategies and easily integrate them into your existing martech.
One of the downsides of the traditional data-capture and management approach is that there is no unified source of truth. In a flipped environment, the CDP leads real-time aggregations that integrated platforms share in a graded, electronic forum.
The organised individual customer data profiles then becomes a central focus of the business as different departments share effective technical communication through various methods.
With the shift to better customer digital experiences, the following questions remain:
- "Where do you begin with data?"
- "How can I start with some quick wins that actually deliver?"
- "How do successful businesses actually bring data together, using it to deliver positive results?"
This session is a learning experience in which global businesses can understand the unique characteristics of a CDP that allows unification of digital data and efficient use of messaging to deliver better business results.
Through this lens, we will explore effective and practical strategies that businesses can implement to support their efforts in ever-changing environments.
First Party Data plays a crucial role in protecting and evolving the publishing business model. Whether it's delivering more value to advertisers or directly monetizing your audience, first party data is the key catalyst. In this presentation, we'll show how email is foundational to first party data, both in terms of strategic context and as the technical glue for establishing audience identity and for data unification.
The Promise of First-Party Data: How the Top Brands Get the Strongest ROI for...Signal
Brands with the strongest ROI on data-driven marketing are approaching customer data in a fundamentally different way. Our special guest, Stefan Tornquist of Econsultancy, will present the findings of the latest special report on how marketers are fighting -- and winning -- the battle for customer engagement through first-party and second-party data.
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
Adrian kingwell, Mezzo Labs - Making Data PersonalMezzo Labs
Adrian Kingwell, Founder and Director at Mezzo Labs, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Presentation: Data Defining Audiences for Marketers
First-party data is a marketer's single most important asset. Mining it can identify audience segments that inform product and marketing strategy, and drive revenue.
Presenter
Susan Bidel, Senior Analyst, Forrester
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
Is personal shopping personal enough yet? - Simon BloomMezzo Labs
Simon Bloom, Strategic Alliances Director at Webtrends, gave this insightful presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Consumer demand for personalized experiences makes information the most valuable currency. Data is a hot topic - and for good reason. Gus Murray, our Chief Strategy and Insights Officer will talk through the fundamentals of how to approach data driven marketing, how any organization can use data to improve results, uncover insights, promote customer loyalty, and be used in the creative process.
How to enhance cx through personalised, automated solutionsAcquia
Automation of processes and optimisation of self-service are key when ensuring dialogue and direct support in moments of need. Freed up resources as a result of efficient self-service can be allocated to supporting customers in difficult situations. Equally, personalised and automated advice is proven to be extremely valuable when timely answers are needed and decisions are to be made.
Personalisation - seamless customer experience: is this possible? How do you build consumer confidence to provide data for effective personalisation?
In this webinar, Acquia will share advice and best practices on how to leverage knowledge and intelligent advice to provide instant value both for customers and employees.
- What consumers feel about personalisation (CX Survey results)
- How to understand customer intent across multiple engagement channels
- The importance of permission-based data sharing and moving beyond cookie-based data collection
- Discuss with CX experts on best practices, challenges, solutions and examples that audience can relate to
- Get advice on where to turn for support, how to quickly adopt use cases of intelligent advice, and answers to your questions
- Hear about how personalized advice and automated decisions can make a difference for your service model, your customers and employee
Right Message, Right Time: The Secrets to Scaling Email Success Teradata
This Campaign Manager Leadership Series ebook outlines the 4 keys to an automated email marketing strategy and how marketers can scale to meet these “always-on” customer expectations.
[Webinar] How the Cookie Crumbled: Preparing for a Time without Third-Party C...Tealium
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
You can view the on-demand session on our website in our Resource Hub
Analyst Webinar: Doing a 180 on Customer 360Cloudera, Inc.
451 Research Analyst Sheryl Kingstone, and Cloudera’s Steve Totman recently discussed how a growing number of organizations are replacing legacy Customer 360 systems with Customer Insights Platforms.
Digital & Analytics Dialogue UK event, 26 Apr. 2018
Pestana Chelsea Bridge - London, UK
Website: http://goo.gl/kbDfkW
Sjaun goes through the engineering projects to build a framework and infrastructure to overcome the most frustrating issues his data science teams experience on marketing campaign projects (data preparation and automating activated data across 3rd party sites).
Agenda:
• Define and compare - Marketing Mix, Attribution Modelling &
Customer 360 degree view strategy aka Customer Journey
Analytics.
• Outline the value Customer 360 degree view strategy engineering brings to both models by
improving data quality matching off-site web data.
• The complexity of tracking customer journeys in Customer 360 degree view strategy.
• Explain the engineering solution and a quick example.
Google Analytics Premium for Better Data-Driven Decisions With Swapnil SinhaTatvic Analytics
Google Analytics Premium is basically everything you love about Google Analytics along with More Power, Better Support and Faster Insights. You get access to 200 custom dimensions & metrics, unsampled reports, bigquery export, multi channel attribution modelling, access to data in 4 hours or less & much more.
Join Swapnil Sinha (Head of Conversion, Google India) to learn how enterprises can use Google Analytics Premium to make better data-driven decisions.
You'll Learn:
* What is GA Premium
* Difference between Standard & Premium Version
* Who Should Use Google Analytics Premium?
* Key Features & Applications of Google Analytics Premium
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
In the age of the connected consumer, businesses have a unique opportunity to reach users at every touchpoint during the customer journey. With the growing number of devices that consumers use, it’s more important—and more challenging—than ever to gain a single view of the customer and implement effective, relevant marketing.
Gigya CEO Patrick Salyer, and Chris Schlosser, Vice President of Digital at MLS, discuss how leveraging key demographic, psychographic, and behavioral identity data, paired with an engaging digital experience, can turn anonymous users into loyal, known customers.
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
Corporate360 is a BigData software company offering SaaS based marketing data cloud software to help B2B marketers discover sales leads, ideal buyer profiles & competitive intelligence. Our data-as-a-service cloud helps B2B sales reps close deals faster, eliminate sales research, accelerate pipeline creation, beat competition & maintain CRM data accuracy.
C360 award winning products Tech SalesCloud, ProspectR & EmailR helps B2B marketers to discover prospect insights, target audience, buyers persona, technology installations, business contacts, sales patterns and sales lead recommendations.
C360 products can solve so many sales and marketing issues, including: 1) finding new prospects; 2) finding accounts most likely to buy: for account based marketing; 3) finding customers most likely to buy more: for cross-sell/up-sell campaigns; 4) discover competitive intelligence; 5) maintain CRM data accuracy and 6) finding actionable sales leads.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
ANTS - 360 view of your customer - bigdata innovation summit 2016
Dữ liệu lớn, theo nghĩa đen, không phải là một cái gì đó mới, nó đã hiện hữu trong một thời gian dài. Bất kỳ một công ty đã kinh doanh trong một vài năm đều sở hữu một khối lượng dữ liệu từ thông tin khách hàng thông qua hồ sơ giao dịch và sử dụng sản phẩm. Những doanh nghiệp khác nhau sẽ có những khả năng khai thác và sử dụng dữ liệu lớn khác nhau.
Một số doanh nghiệp đã đạt đến độ chín muồi, trong khi đó một số doanh nghiệp khác chỉ vừa bắt đầu cuộc hành trình. Tại Việt Nam các doanh nghiệp viễn thông, các hãng hàng không, các ngân hàng, các tập đoàn bán lẻ, các cơ quan chính phủ đang sở hữu một khối lượng dữ liệu khổng lồ, tuy nhiên, việc xử lý, phân tích dữ liệu lớn còn đang trong giai đoạn rất sơ khai.
Diễn đàn dữ liệu lớn sẽ tập trung chia sẻ những kiến thức thực tế và mang tính chất ứng dụng để người tham dự có thể tích luỹ và áp dụng.
Webinar: How to Make Data-Driven Marketing Decisions Without a Data Science D...Botify
Enterprise brands are flooded with data - data that has the potential to propel a company to new levels of operational efficiency, performance, and growth. And with customer experience at the heart of a successful business, modern marketers, in particular are under constant pressure to make informed, data-driven decisions with agility.
How can we spend less time pulling and preparing data, and more time actioning against it?
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce StrategyLucidworks
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Big data has been hyped so heavily that CMO’s are expecting it to be ‘the’ miracle solution in today’s complex marketing environment. However, what we’re actually seeing, is that most companies are already struggling with the small amount of data they already have accumulated. The trouble is most obvious on these three levels: companies don’t know how to manage the data, companies don’t know how to analyze the data so as to yield insights, companies don’t know how to act upon the new insights. Of course technology is needed. But even more so, a cultural shift in how CMO’s run their daily marketing operations is definitely required. The good news is that, once CMO’s have accomplished this cultural change, they usually don’t go back. Because they realize they now have a huge competitive advantage. Now, those forward-thinking CMO’s are able to use customer data to their advantage by delivering more targeted and relevant messages to people. During this session, you will discover how to embrace the power of data and turn it into gold for your company.
Similar to Harnessing Data for Better Customer Experience and Company Success (20)
AR and VR by the Numbers: A Data First Approach to the Technology and MarketTreasure Data, Inc.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
An overview of Customer Data Platforms (CDP) with the industry leader who coined the term, David Raab. Find out how to use Live Customer Data to create a better customer experience and how Live Data Management can give you a competitive edge with a 360 degree view of your clients.
Learn:
- The definition and requirements for Customer Data Platforms
- The differences between Customer Data Platforms and comparative technologies such as Data Warehousing and Marketing Automation
- Reference architectures/approaches to building CDP
- How Treasure Data is used to build Customer Data Platforms
And here's the song: https://youtu.be/RalMozVq55A
In this hands-on webinar we will cover how to leverage the Treasure Data Javascript SDK library to ensure user stitching of web data into the Treasure Data Customer Data Platform to provide a holistic view of prospects and customers.
We will demo the native SDK, as well as deploying the SDK inside of Adobe DTM and Google Tag Manager.
Hands-On: Managing Slowly Changing Dimensions Using TD WorkflowTreasure Data, Inc.
In this hands-on webinar we'll explore the data warehousing concept of Slowly Changing Dimensions (SCDs) and common use cases for managing SCDs when dealing with customer data. This webinar will demonstrate different methods for tracking SCDs in a data warehouse, and how Treasure Data Workflow can be used to create robust data pipelines to handle these processes.
Brand Analytics Management: Measuring CLV Across Platforms, Devices and AppsTreasure Data, Inc.
Gaming companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps.
In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms.
We’ll also explore:
How the integral power of data in business has shifted over the past 10 years.
Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV.
How to process and centralize dozens of varying data streams.
Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.
Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!
In this webinar you will learn:
-When, why, and how to leverage 1st, 2nd, and 3rd party data
-Tips & Tricks for marketers to become more data driven when launching their campaigns
-Why all marketers needs a 360 degree customer view
The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.
And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.
Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.
Attendees will:
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools
Speakers:
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
How to make your open source project MATTER
Let’s face it: most open source projects die. “For every Rails, Docker and React, there are thousands of projects that never take off. They die in the lonely corners of GitHub, only to be discovered by bots scanning for SSH private keys.
Over the last 5 years, I worked on and off on marketing a piece of infrastructure middleware called Fluentd. We tried many things to ensure that it did not die: From speaking at events, speaking to strangers, giving away stickers, making people install Fluentd on their laptop. Most everything I tried had a small, incremental effect, but there were several initiatives/hacks that raised Fluentd’s awareness to the next level. As I listed up these “ideas that worked”, I noticed the common thread: they all brought Fluentd into a new ecosystem via packaging.”
* 행사 정보 :2016년 10월 14일 MARU180 에서 진행된 '데이터야 놀자' 1day 컨퍼런스 발표 자료
* 발표자 : Dylan Ko (고영혁) Data Scientist / Data Architect at Treasure Data
* 발표 내용
- 데이터사이언티스트 고영혁 소개
- Treasure Data (트레저데이터) 소개
- 데이터로 돈 버는 글로벌 사례 #1
>> MUJI : 전통적 리테일에서 데이터 기반 O2O
- 데이터로 돈 버는 글로벌 사례 #2
>> WISH : 개인화&자동화를 통한 쇼핑 최적화
- 데이터로 돈 버는 글로벌 사례 #3
>> Oisix : 머신러닝으로 이탈고객 예측&방지
- 데이터로 돈 버는 글로벌 사례 #4
>> 워너브로스 : 프로세스 자동화로 시간과 돈 절약
- 데이터로 돈 버는 글로벌 사례 #5
>> Dentsu 등의 애드테크(Adtech) 회사들
- 데이터로 돈을 벌고자 할 때 반드시 체크해야 하는 것
Keynote on Fluentd Meetup Summer
Related Slide
- Fluentd ServerEngine Integration & Windows Support http://www.slideshare.net/RittaNarita/fluentd-meetup-2016-serverengine-integration-windows-support
- Fluentd v0.14 Plugin API Details http://www.slideshare.net/tagomoris/fluentd-v014-plugin-api-details
John Hammink's Talk at Great Wide Open 2016. We discuss: 1.) the need for data analytics infrastructure that can scale exponentially and 2.) what such an infrastructure must contain and finally 3.) the need for an infrastructure to be able to handle un - and semi-structured data.
Treasure Data: Move your data from MySQL to Redshift with (not much more tha...Treasure Data, Inc.
Migrate your semi-structured data from MySQL to Amazon Redshift in as few steps as possible. From Amazon Web Services Bay Area meetup @ Sumo Logic, December 3, 2015.
This presentation describes the common issues when doing application logging and introduce how to solve most of the problems through the implementation of an unified logging layer with Fluentd.
Building a system for machine and event-oriented data with RocanaTreasure Data, Inc.
In this session, we’ll follow the flow of data through an end-to-end system built to handle tens of terabytes an hour of event-oriented data, providing real-time streaming, in-memory, SQL, and batch access to this data. We’ll go into detail on how open source systems such as Hadoop, Kafka, Solr, and Impala/Hive can be stitched together to form the base platform; describe how and where to perform data transformation and aggregation; provide a simple and pragmatic way of managing event metadata; and talk about how applications built on top of this platform get access to data and extend its functionality. Finally, a brief demo of Rocana Ops, an application for large scale data center operations, will be given, along with an explanation about how it uses the underlying platform.
Sometimes , some things work better than other things. MongoDB is great for quick access to low-latency data; Treasure Data is great for infinitely scalable historical data store. A lambda architecture is also explained.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Harnessing Data for Better Customer Experience and Company Success
1. Copyright (C) 2018 451 Research LLC
Harnessing Data for Better Customer
Experience and Company Success
January 23, 2018
451 Research and Treasure Data
Matt Aslett
451 Research
Rob Glickman
Treasure Data
2. Copyright (C) 2018 451 Research LLC
Our Speakers
Matt Aslett
Research Director - Data Platforms and Analytics
451 Research
Rob Glickman
Chief Marketing Officer
Treasure Data
(Matt’s photo here)
4. Copyright (C) 2018 451 Research LLC
Digital and Physical Worlds Collide
Physical world Digital world
5. Copyright (C) 2018 451 Research LLC
Silos, normalization and barriers to insight
BUSINESS
DEPT 1 DEPT 2
DEPT 3
UNIT 1
GEO 1
GEO 2
• Large scale IT project
• Data management overheads
• Cost and complexity
• Delay to insight
6. Copyright (C) 2018 451 Research LLC
Digital Customers Demand New Forms of Engagement
7. Copyright (C) 2018 451 Research LLC
Customer Journey: Data sources…
Advertising
Web
Social
eCommerce Email
Your
company
8. Copyright (C) 2018 451 Research LLC
Your
company
Advertising
Web
Social
eCommerc
e
Email
Mobile /
App
Other CRMGaming
CRM
Customer
Support
Call Center
Business
Intelligence
Point of
Sale
(PoS)
IOT -
Device /
Sensor
Historical
Customer Journey: Data sources are growing…
9. Copyright (C) 2018 451 Research LLC
Your
company
Advertising
Web
Social
eCommerce Email
Mobile /
App
Other CRMGaming
CRM
Customer
Support
Call Center
Business
Intelligence
Point of
Sale
(PoS)
IOT - Device /
Sensor
Historical
User
Acquisition
Something
new
and cool
Personalization
Recommenda
tions
Product
Improvement
Churn
Reduction
Cross Sell
AI / ML
…and use cases are deepening
10. Copyright (C) 2018 451 Research LLC
Typical Customer Data Sources Growing Data Sources
Advertising
Web
Social
eCommerce
Email
Mobile /
App
Other
CRM
Gaming
CRM
Custom
er
Support
Call
Center
Business
Intelligen
ce
Point of
Sale
(PoS)
IOT -
Device /
Sensor
Historical
The Enterprise Customer Data Platform
11. Copyright (C) 2018 451 Research LLC
It’s what you do with it that counts…
Source: @gapingvoid
13. Copyright (C) 2018 451 Research LLC
Why Self-Service?
Reduces the burden on IT to prepare and integrate data for end users
Reduces the time for users to make data suitable for analysis
Enables users to expand the scope of their analytic projects
Lowers the barriers to adoption for citizen integrators
Expedites the time to value from analytics projects
15. Copyright (C) 2018 451 Research LLC
CAPTURING THE MARKETING “MOMENT”
All customer digital footprint, unified
• eCommerce
• Offline
• Customer Loyalty app
• Sponsored content ad partners
• 30+ analysts of all skill levels analyze and report on
consistent datasets, boosting operational efficiency
Across various channels
• Data ownership = vendor independence = Better
ROI
• Flexible and scalable analytics
“We needed Treasure Data to understand what
our customers wanted so that we can run
programs to improve customer satisfaction”.
Kenji Yoshimoto, Chief Analyst
ANALYZE
UNIFY
1st Party (Accessing
Sites, Clients' Data)
Data Viz
2nd Party
(Media Output Data) CRM Engagement
Marketing Measurement
Ad PerformanceData Science
"watashi+," "Beauty & Co."
Site viewing data
Shop POS data
W+ member data
OS purchase data
Sample ordering data
Media sites accessing data
Ad network
DSP
PC/SC sites separate output
Notification of application
demographic
firmographic
geolocation
Interests
3rd Party Public DMP
ACTIVATEANALYZEUNIFY
ACTIVATE
Treasure Data Customer Use Cases
16. Copyright (C) 2018 451 Research LLC
BEFORE
• Disconnected Customer View: 9 different
customer IDs across 21 databases, all
closely guarded by IT
• Spray and Pray Promotion: Without
customer context, no way to personalize
promotions based on customer journey
AFTER
• Unified Customer View: across customer
lifecycle from unknown to know to loyal
• Support Dynamic Targeting: Householding,
Usage-based Cross-selling
• Self-Service for Campaign Managers: 25
segments created by campaign managers
in the first 7 days
Activate
Engage
Acquire
Treasure Data Customer Use Cases: Top Gaming Co.
17. ACTIVATEANALYZEUNIFY
Data Viz
Personalization
Ad Network / SocialData Science
Ad network
DSP
Cross-Title, Cross-Channel
Centralized Customer Intelligence
Micro-Segmentation
Cohort Analysis
CLTV Estimation
KPI Automation
Attribution Analysis
Churn Prediction
Whale Identification
Trend-based Alerting
CRM/Email Engagement
2nd, 3rd Party
DMP, Sizmek, Tickets,
e-Commerce PoS, etc.
1st Party
Websites
(+Tag Managers)
Mobile
Apps
Gaming Club
(on AWS) + other internal
sources
Personalized Commerce Experience
PC/SC sites separate output
Treasure Data Customer Use Cases: Top Gaming Co.
18. Copyright (C) 2018 451 Research LLC
BEATING AMAZON.COM AT ITS OWN GAME
• 80,000+ events ingested & unified across
millions of active users every second.
• 100+ ongoing A/B experiments to iterate on
product features in real-time
• Up to 5-6% lift in conversion for top-
performing experiments
• 9 out of 10 never need search
• Highly relevant recommendations based on
unified data
“The more invest in data to personalize the
recommendation experience, the more we see
improvement in conversion rates.”
Peter S, CEO & Co-Founder
Personalized Deals
Data Science & Relevance Engineering Personalized App
Personalized Ads
ACTIVATEANALYZEUNIFY
Anonymous
Users
Known
Customers
ANALYZE
UNIFY
ACTIVATE
Treasure Data Customer Use Cases: eCommerce
19. Copyright (C) 2018 451 Research LLC
Untargeted
Ads
Personalized
Journeys
BEFORE: Disconnected Data, Wasted Budget AFTER: Right Message at Right Time
NEW SUBARU!
NEW SUBARU!
NEW SUBARU!
NEW SUBARU!
NEW SUBARU!
DMP alone failed to capture the customer journey of each customer because
they didn’t know where each customer was in their buying journey.
350% increase in CTR by using 1st party data (loyalty app, dealership
visit) to further segment audiences.
80% faster time to value than IT-led DIY alternative.
NEW SUBARU!
Dealership visit
Read more
bout XYZ
FREE advice!
Offer expiring!
Subaru’s unified customer data = growth
20. Copyright (C) 2018 451 Research LLC
Mass media, Auto shows
Ad placement
Research & CompareAwareness Visit Dealership Decision Post-purchase
Car media Organic visits Dealerships
CDP
Use Case
Journey
Stage
Purchase!
CDP Data
Flow
Ad Placement Logs
Offline Data
Social Media
Customer Data Platform
(Journey Analytics & Personalization)
Public
DMP
Dealership CRMWifi Access Log
Subaru ID
Marketing campaign
data
Panel Data
Car magazine websites
Comprehensive Customer Journey Management
Ad ROI Optimizations Website Personalization / Optimization Journey based Personalized Campaign & Relationship Management
Access Logs
Dealership
Search
Subaru’s campaign data management
21. Copyright (C) 2018 451 Research LLC
Key Takeaways
Really Know Your
Customer -
bring all your enterprise data
together and make it accessible
to the right people at the right
time so that you can know your
customer, understand how your
customer wants to engage, and
measure those interactions.
Make Your Data
Actionable -
an Enterprise Customer Data
Platform allows you to ask any
questions, no longer limited by
scale, methodology or data
access.
Get a Flexible CDP that
can evolve and adapt -
your data and systems should
adapt and change with the
business and the customer
journey.
Laura: Welcome - vamp and explain BrightTALK interface, Q&A, assets to download.
Laura: Introduction of Matt and Rob
MATT: Recap abstract: As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
Rob:
Data explosion
Customer journey and increasing demands
Business depends on being a data have vs have not
MarTec Explosion
No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Roughly 85-90 percent of retail still takes place in brick-and-mortar locations
Retail is not dead - but BAD brick-and-mortar is.
These mall-type department stores are faced with many challenges because they aren’t connecting with shoppers in the way they want to be connected with. Consumers already know what to expect when walking into one of these stores.”
E-commerce brands are making sure that’s not the case with their new stores by interlacing digital touch points and apps with their physical presence. “We are seeing a blurring of the lines between what is really digital and what is brick-and-mortar retail
The brands that can embrace the convergence of offline behavior and online media and use that effectively, those are the brands that are really striving,
For instance, on its first day of officially owning Whole Foods last week, Amazon began selling its Echo devices to grocery shoppers
If a brand can afford it, there’s a lot of benefits to occupying a retail location. Not only do physical stores cater to digital generations attracted to experiences, but conversion rates in stores are also higher than online, according to Dvorak. Brick-and-mortars also benefit when it comes to web search: Google prioritizes brands that have physical locations. Type in a topic or product into Google, and the search engine will surface a brand that has a retail store higher than one with only an online presence.
In the last couple of years, retailers’ attention has shifted from e-commerce to omni-channel retail, blurring the lines between the physical and the digital. The rising ubiquity of mobile connectivity has further spurred retailers’ interest in adopting Internet of Things (IoT) solutions to improve the shopping experience for their customers as well as smoothen operational processes.
The trends in omni-channel retail is to go “phygital” – for physical stores to become digital. Today, despite the flourishing e-commerce business model, brick-and-mortar stores continue to pull in 91% of all retail sales generated across all platforms, an indicator that the physical retail is a turf to safeguard.
To make the in-store shopping experience more intuitive and seamless, retailers are supplementing technology in their physical stores, turning the entire space into a smart store that automatically senses and records the location and movement of virtually everything — merchandise, associates, shoppers and assets — and translates that data into easy-to-read actionable intelligence that delivers real competitive advantage.
The phygital retail space combines the best of two worlds – the tactile satisfaction of physical retail and the intuitiveness of ecommerce.
It is predicted that in four years, 75% of the retailers will make use of location-based services to deliver personalized shopping experiences. By then, they will be able to know when a customer steps into a store and where they spend most of their shopping time.
Data is Knowledge
Data analytics is at the heart of digital retail,
Although digital data analytics is still nascent, especially in the retail space, its promise is boundless.
Whether its a permanent store, pop-up or short-term space, experts agree–having a brick-and-mortar presence often strengthens the trust between brand and consumer. “Pretty much anybody can sell something online these days, but to have a physical location, there is definitely a brand legitimacy in that,” said Dvorak. “It gives the sense to the consumer that the business is going to be in it for the long haul.”
Brands with a brick-and-mortar presence tend to offer a more personal customer experience versus their online-only competition, but they often fall short on convenience and rapid inventory availability. However, through an integrated approach, these same retailers can deliver the accessibility of online shopping and the advantage of personalization, tailored advice and support in product fulfillment when products are out of stock or unavailable.
Both Best Buy and Home Depot are among the retailers that have adopted a blended omnichannel strategy and increased or sustained revenues while not opening a single additional retail store this past year.
https://digiday.com/marketing/e-commerce-brands-opening-brick-mortar-stores/
https://marketingland.com/no-longer-brick-mortar-vs-online-retail-customers-view-single-lens-218307
Target:
• Over half of Target's digital sales growth is enabled by its stores, CEO Brian Cornell told CNBC.
Over half of Target's digital sales growth is enabled by stores, Cornell explained. That includes shoppers ringing up purchases online before picking them up in person, or shoppers browsing Target's aisles before buying something from Target.com.
Target's stores are also increasingly serving as fulfillment centers — 1,400 of them can act in that capacity today. And heading into the holidays, the retailer's stores could support north of 80 percent of online orders
Target's digital sales climbed 24 percent in the latest period but still account for only 4.3 percent of total company sales. According to Cornell, the shift of spending done online versus offline will evolve over time, but Target's stores will continue to support digital sales by fulfilling internet orders.
Target has reported its Q3 results, which reveal a 1.4% year-over-year (YoY) increase in sales, bringing its quarterly revenue up to nearly $16.7 billion. The retailer’s comparable sales saw an uptick of .9%, and while that’s only a small jump, it gives Target two consecutive quarters of growing comparable sales, after the metric declined in each of the three previous periods.
Digital comparable sales accounted for .8% of this growth, making digital the catalyst of Target’s comparable sales turnaround. Target’s comparable digital sales grew 24% YoY on their own, marking five consecutive quarters of 20%-plus growth.
Some of the retailer’s investments may be paying off as traffic increased 1.4% YoY.
• The retailer’s exclusive private-label push may be attracting more consumers.The retailer’s private labels have done well recently, and that performance is likely to continue. Target also plans to launch several more private labels in the near future. These products are exclusive to Target, and because consumers appear to like them, it is possible they are drawing in more shoppers.
• Target continues to remodel and open stores that offer a more appealing shopping experience. Digital sales may be driving Target, but its in-store performance is no longer dragging it down, which is likely due to its investment in its stores. The retailer has opened several small-format stores and plans to open another 75 by 2019. These stores offer a faster and more curated shopping experience that may appeal more to some consumers. It has also committed to remodeling 600 stores in order to better display merchandise and make shopping more enjoyable for consumers.
Q4 and the holiday season offer an opportunity for Target to further its e-commerce success going forward. For Target, e-commerce tends to spike in Q4 as a percentage of its total business, setting the tone for the next three quarters. For instance, after a successful Q4 2016, e-commerce in Q1-Q3 2017 represented a higher percentage of the company’s total business than the comparable periods in 2016. Q4 2017 is likely to see a similar jump in e-commerce, as customers appear to shop online more for the holidays with Target.
Therefore, the retailer should make sure it offers the best online experience possible. This will help it keep customers coming back to its digital options, raising the amount e-commerce makes up of its business for the foreseeable future, and allowing digital sales to continue to drive its comparable sales growth.
Matt: It’s perfectly normal that in any organization you have multiple departments, business units and geographic entities, and each of those has its own associated data, although that has potential issues in terms of duplication of data for example, and data in different formats
The real challenge comes when you try to integrate that data to create a single view. With traditional data warehousing projects that meant not just integrating the data into a central location, but normalizing it into a standard format
That leads to large scale projects, led by IT, with a focus on data management, rather than the original business problem, significant cost and complexity, and barriers to insight
In response to which there is every chance that someone within the business will take matters into their own hands, spinning up yet another database, and exacerbating the original problem
Matt: Technology is becoming increasingly central to how individuals experience the world around them.
It is shifting the center of gravity from businesses to individuals in an unprecedented way.
Catering to users’ preferred ways of consuming information, engaging with brands is becoming an increasingly critical part of businesses strategic value proposition and competitive differentiation.
A complete view of your data is imperative to understanding your customer.
What does a 360 view really mean in 2018?
New data sources are increasing - you need to know all the data - get a full picture of the customer.
A complete view of your data is imperative to understanding your customer.
What does a 360 view really mean in 2018?
New data sources are increasing - you need to know all the data - get a full picture of the customer.
A complete view of your data is imperative to understanding your customer.
What does a 360 view really mean in 2018?
New data sources are increasing - you need to know all the data - get a full picture of the customer.
A complete view of your data is imperative to understanding your customer.
What does a 360 view really mean in 2018?
New data sources are increasing - you need to know all the data - get a full picture of the customer.
Matt: once your data is together it’s what you do with it that counts!
Matt: You need access to that data when/as your business demands
Matt - Self-service...greater agility -
Persistent data - event level data
Making Data lake a reality
Matt...customer..physical store and ecommerce direction. Ask Rob..about what he’s seen
Customer service has traditionally driven by systems of engagement. Traditionally that engagement was physical, and person-to-person. Help, advice, suggestions and recommendations were provided and questions were answered (or not) by the employee. Even the transaction was performed physically, before being entered into the system of record (financial/ERP, CRM applications). That data was then made available for analysis
Using our self-service CDP, campaign managers of a world top 10 gaming company created 25 segments in the first 7 days.
How do you then use that data be and remain competitive?Rob- look at real world examples of companies succeedingMatt to chime in with perspective that success predicated on core platform...scalability, flexibility for business agility
Rob: Really knowing the customer
Customer profile/descriptions important | customer representation complex and requires flexibility Common first request from customers: I want to know who my best customers are and serve them betterCustomer example 1: game console used by children, but illegal to market to them = profile as a family
Customer example: gaming customers use data to impact product, make more engaging for upsell and retention. Must know behavior of customer, gaming preferences and right time to make an offer
Rob: Customer example 2: selling through professional organizations and wish to know your customer’s customer
BEFORE:
Disconnected Data, Wasted Budget
Made investment in various technology, including DMP.
Customer behavior data across channels (loyalty apps, 2nd party content, dealership visits) not effectively used for personalization.
Low ROI, digital initiatives struggled to gain traction among C-levels.
Rob: Making data actionable
Real-time personalization and engagement Customer example: gaming customers use data to impact product, make more engaging for upsell and retention. Must know behavior of customer, gaming preferences and right time to make an offer
Flexibility to evolve and adapt
Must keep moving to sustain competitive advantage
Be able to easily make changes to profiles, segmentation…(links back to self-service)
Have access to professionals to customize the really challenging unique components of your business
Rob: Making data actionable
Real-time personalization and engagement Customer example: gaming customers use data to impact product, make more engaging for upsell and retention. Must know behavior of customer, gaming preferences and right time to make an offer
Flexibility to evolve and adapt
Must keep moving to sustain competitive advantage
Be able to easily make changes to profiles, segmentation…(links back to self-service)
Have access to professionals to customize the really challenging unique components of your business