This document discusses how to turn a website into a course booking machine by adding online booking functionality. It recommends doing so to increase visibility, accessibility, and sales. Integrating booking improves the customer experience by automating the process and avoiding abandoned bookings. The document then presents options for adding booking including WordPress plugins, web links, or an API, and it notes that over 85% of training organizations have not yet integrated their systems.

1. Turn Your Website Into A
Course Booking Machine
Administrate

2. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

3. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

4. Having A Website Is Important
• Visibility
• With 93% of business decisions starting with a search engine search that means if you
don't have a website, you are only selling to 7% of your market. – profitworks.ca
• Accessibility
• Customers can find you at their leisure 24 hours a day
• Low Cost Advertising
• 61% of global internet users research products online – adweek.com
• Sales Anytime
• Customers making payments in your sleep!
“All of us have been classically trained, and now we're in a jazz age,” - Rishad Tobaccowala

5. Quick Online Booking And Payment Is Critical
Top reasons for potential customers abandoning online bookings:
1. The process is too lengthy and complicated
2. Payment options don’t suit
We make it as simple and efficient as possible for your customers to
book onto an upcoming Event.

6. Our Customer Base
We asked 160 Training Organisations:
“Is your Training Management system integrated with your website?”
• Yes : 24
• No : 136
85% Did not have Integrated Online Booking!

7. Our Customer Base
In our customer base, we’ve found that those using online bookings
are outperforming those that don’t.
“We saw our revenues double in the 12 months following the
integration of our website and Administrate. We changed nothing
else in that period!” - Steve Booker, CEO of Kentec Training

8. Why?
If you run a business that’s all about washing clothes...

9. Why?
Are you going to hire more employees to wash the clothes?...

10. Why?
Or build a machine to do it all for you!

11. Recap
In the time we’ve been talking to you, 5 people could have visited
your site and booked on to your next course!
5

12. Weekly Example
If you run 5 courses, with 10 students booking onto each course.
5
● 50 Students
○ 5 Courses 10 Students on each
● 250 Emails
○ ~ 5 Emails per students
● 12.5 hours
○ 2-3 minutes per email
That’s around 2 days saved per week!

13. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

14. All You Need Is A Website

15. Learning Outcomes
By the end of this workshop you will know:
1. Why you should be doing this.
2. What you need to set this up.
3. How you can add course booking functionality to your website.

16. What are your options?
• WordPress Plugin
• WebLink
• REST API

17. What are your options?
• WordPress Plugin
• WebLink
• REST API

18. WordPress Plugin
How many of you have a WordPress Powered website?

19. WordPress Plugin
Let’s upload the WordPress Plugin

20. WordPress Plugin
Don’t Have a Wordpress Powered Website?
Fear Not!

21. What are your options?
• WordPress Plugin
• WebLink
• REST API

22. WebLink
Let’s drop the Weblink right into your website!

23. But...What if?
• Have a Custom Workflow?
• Want more control over the booking
process?
• Already have experience developing web
tools?
• Built your own website from the ground-
up already?

24. What are your options?
• WordPress Plugin
• WebLink
• REST API

25. REST API
• We have a modern, powerful and secure REST API which supports
the standard HTTP calls of GET, POST, PUT and DELETE to execute
different operations.
• REST APIs are built on top of the same concepts and technologies
that power the web.
• As it’s the standard - any programming language that supports
HTTP requests!

26. WordPress / Weblink
Demo

27. WordPress / Weblink
Advantages from user point of view:
• Quick
• Easy
• Intuitive

28. REST API
Brief Overview
Walk through an example of what you can do with Events.

29. What are your options?

30. Summary
Why have a website?
• Visibility
• Accessibility
• Low Cost Advertising
• Sales
• Automatic process

31. Summary
How easy is it?
Very!

32. Summary
We make it as simple and efficient as possible for your customers to
book onto an upcoming Event, avoiding abandoned bookings!
Our customers who have this setup outperform those that don’t!

33. Build A Washing Machine!