This presentation was done for Wordcamp Orange County 2012 at Vanguard University.
An introduction to developing an eCommerce website, and the steps that are required to properly plan and execute the project.
Learn more at http://www.apptivo.com
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
Last time we have discussed on SEO Checklists or On Page SEO Checklists. keywords are the key phrases or search term queries for your online marketing by which a no. of internet/ web visitors can reach your business website or landing page. So, your website/ blog/ landing page must be optimized with those key phrases some one is going to search with in major search engines like Google, Yahoo and Bing.
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
Last time we have discussed on SEO Checklists or On Page SEO Checklists. keywords are the key phrases or search term queries for your online marketing by which a no. of internet/ web visitors can reach your business website or landing page. So, your website/ blog/ landing page must be optimized with those key phrases some one is going to search with in major search engines like Google, Yahoo and Bing.
It's nice to have lots of interesting, well-written, and insightful pages on your website, but nobody can ever see them without the correct SEO techniques.
One thing is to ensure that each page has the remember a lot tags, is well-structured, and features specific keywords, but linking each page or post to other pages on your site will make a huge difference in how your overall website is viewed by Google.
Internal links help your audience navigate through your website and help search engines know what your pages are about and how they connect to each other. Look throughout each page for possibilities to connect to your other pages and blogs, but be careful not to overdo it.
The Ultimate Guide to Optimizing Your WooCommerce WebsiteWP Engine
Getting your products online is the first step, but not the last. Once you're ready to sell, it takes patience and tuning to keep your store operating at its best. This session will look at tools and techniques to tune your store so that your users can find what they're looking for—and checkout—before the competition can pull them away. A good store is more than raw speed; an efficient user experience is the real goal. Learn how to get there and win the race for your customers from WP Engine's Senior Software Engineer, Chris Weigman.
WORDCAMP US 2016 - If you’ve scoffed at using a page builder plugin in the past, it may be time to reconsider. Over the last year or two, we’ve seen the emergence of some players that prove drag-and-drop page builders *can* be well coded and fast. See some of the pros and cons of creating layouts using a page builder plugin, and learn how these plugins can be a real boon for small teams or solo web designers.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
How to build a six-figure website maintenance programWP Engine
Andrew Erickson from Alaniz Marketing will guide you through how Alaniz developed its Super System tech stack and processes and how you can use it to build a $100,000 stream of recurring revenue, bringing stability to your company and value to your clients.
To register for this highly engaging on-demand webinar, go to: https://hs.wpengine.com/webinar-six-figure-website-maintenance
Tips and tricks for a better optimization of the website for search engines. This lesson will also enable you to understand the different aspects of SEO and also how you can improve your website's rank in search engines
Would you like a quick checklist of SEO factors?
Here you are.
I made a list of elements and factors that influence SEO and categorize them in 3 slides: On-Page SEO, Off-Page SEO and technical SEO.
If you like to learn more about SEO, keywords research and helpful tools, please visit my blog.
SEO Guide For Web Designers & FRONT-END DEVELOPERS. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. As a web designer or frontend developer, most on-site SEO is your responsibility.
Design and Development is defined as: Designing systems, processes, methodologies as well as component and vehicle designs to enhance the overall vehicle performance for the customer and environment. Transforming concepts into prototypes for testing, validating and improvement for ultimately mass volume production
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
This seminar was offered to small businesses and non-profits across northeast and north central Arkansas. The seminar was made free to the public in partnership with with Connect Arkansas.
Rapid changes in the web ecosystem, a proliferation of mobile and web-enabled devices, and rising user expectations have accelerated the multi-faceted challenges brands and agencies must navigate to stay a step ahead of the competition. Learn how WP Engine’s platform, including our latest solution for Headless WordPress, Atlas, paves the way for digital innovation. Presented by WP Engine’s Founder & CTO, Jason Cohen
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
It's nice to have lots of interesting, well-written, and insightful pages on your website, but nobody can ever see them without the correct SEO techniques.
One thing is to ensure that each page has the remember a lot tags, is well-structured, and features specific keywords, but linking each page or post to other pages on your site will make a huge difference in how your overall website is viewed by Google.
Internal links help your audience navigate through your website and help search engines know what your pages are about and how they connect to each other. Look throughout each page for possibilities to connect to your other pages and blogs, but be careful not to overdo it.
The Ultimate Guide to Optimizing Your WooCommerce WebsiteWP Engine
Getting your products online is the first step, but not the last. Once you're ready to sell, it takes patience and tuning to keep your store operating at its best. This session will look at tools and techniques to tune your store so that your users can find what they're looking for—and checkout—before the competition can pull them away. A good store is more than raw speed; an efficient user experience is the real goal. Learn how to get there and win the race for your customers from WP Engine's Senior Software Engineer, Chris Weigman.
WORDCAMP US 2016 - If you’ve scoffed at using a page builder plugin in the past, it may be time to reconsider. Over the last year or two, we’ve seen the emergence of some players that prove drag-and-drop page builders *can* be well coded and fast. See some of the pros and cons of creating layouts using a page builder plugin, and learn how these plugins can be a real boon for small teams or solo web designers.
In this presentation, Faye will take through the necessary steps you need to take to ensure a successful website platform migration and how to avoid the loss of organic traffic and keyword rankings.
How to build a six-figure website maintenance programWP Engine
Andrew Erickson from Alaniz Marketing will guide you through how Alaniz developed its Super System tech stack and processes and how you can use it to build a $100,000 stream of recurring revenue, bringing stability to your company and value to your clients.
To register for this highly engaging on-demand webinar, go to: https://hs.wpengine.com/webinar-six-figure-website-maintenance
Tips and tricks for a better optimization of the website for search engines. This lesson will also enable you to understand the different aspects of SEO and also how you can improve your website's rank in search engines
Would you like a quick checklist of SEO factors?
Here you are.
I made a list of elements and factors that influence SEO and categorize them in 3 slides: On-Page SEO, Off-Page SEO and technical SEO.
If you like to learn more about SEO, keywords research and helpful tools, please visit my blog.
SEO Guide For Web Designers & FRONT-END DEVELOPERS. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. As a web designer or frontend developer, most on-site SEO is your responsibility.
Design and Development is defined as: Designing systems, processes, methodologies as well as component and vehicle designs to enhance the overall vehicle performance for the customer and environment. Transforming concepts into prototypes for testing, validating and improvement for ultimately mass volume production
Presented at WordCamp Las Vegas 2014
Crafting the perfect home page is more than images, text, and widgets. It's about creating a home page that connects with visitors. This requires a deeper understanding of who visits your website, why they come, and what information they seek.
In this presentation we will dig into defining user personas, creating visitors paths, and utilizing focused call to actions to help website visitors convert their visit into leads, sales, and real revenue.
This seminar was offered to small businesses and non-profits across northeast and north central Arkansas. The seminar was made free to the public in partnership with with Connect Arkansas.
Rapid changes in the web ecosystem, a proliferation of mobile and web-enabled devices, and rising user expectations have accelerated the multi-faceted challenges brands and agencies must navigate to stay a step ahead of the competition. Learn how WP Engine’s platform, including our latest solution for Headless WordPress, Atlas, paves the way for digital innovation. Presented by WP Engine’s Founder & CTO, Jason Cohen
Shopify SEO implies the SEO improvements that are unique to Shopify. Shopify SEO guide gives SEO tips and tricks. Consisting of several SEO-friendly features, Shopify has many more covert features that could get you ranked high on the SERPs.
As the social and digital media landscape gets increasingly competitive, it’s important to brand yourself by clearly conveying your businesses focus, credibility and unique contributions. You must constantly be creative with how are you going to set your self a part from the rest. This topic will identify ways to identify your brand personality as well as develop a plan of action to build and master your brand.
A Fantástica Fábrica de Websites - WordPressDaniel Glik
Palestra ministrada no WordCampBH 2014.
- O WordPress visto do ponto de vista de um criativo.
- Como o WordPress é uma mão na roda para agências.
- Processo criativo para websites.
- Estudo de casos.
Rapid application development for WordPress using AWFTim Plummer
AWF is a new framework for developing plugins for WordPress, that can also run as standalone PHP applications and Joomla! components. Presented by Tim Plummer at WordCamp Sydney, 27th September 2014.
Acessibilidade Web agora é obrigatória. Estamos preparados?Hans Mösl
Apresentação realizada no Wordcamp Rio 2016 analisa de maneira breve a Lei Brasileira de Inclusão (LBI) e apresenta documentação relevante do seguimento de acessibilidade Web como as Recomendações de Acessibilidade para Conteúdo da Web (WCAG), o Modelo de Acessibilidade do Governo Eletrônico (eMAG) e a Aplicação Rica para Acessibilidade na Internet (WAI-ARIA). Ao fim são apontadas medidas adotadas pela comunidade Wordpress para adequação em acessibilidade Web de um dos softwares mais usados na internet assim como são apresentadas soluções já disponibilizadas pela comunidade.
A intenção não foi aprofundar o assunto mas sim apresentar e relacionar os materiais já existentes sobre o assunto.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
-What every small business website must include
-How to use use past holiday website data & capture new data to spot trends
-Tips on holiday digital marketing: SEO, PPC, social media & content
-How to optimize your website for increased holiday traffic
-Must-dos to prepare your business website for the mobile revolution
-Website design tips – home page design, shopping carts
Panasofts is a dedicated web design India company pioneer in website development and web design. We offer custom-made web design and web development solutions at an affordable cost.
At Panasofts, we are aimed to deliver our customers with high-quality designing solutions professionally customized as per their needs. We have a considerable experience of years in designing and development of websites for customers within given stipulated time period.
To make sure that you don't forget any important aspect while creating a website and regret later, we have created the ultimate pre-launch checklist for an eCommerce Website launch. Go through the checklist and we are sure it will be helpful for you. Visit our website for the best eCommerce store development services: https://www.ncodetechnologies.com/ecommerce-web-development.html
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Web development is the work involved in developing a web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web-based internet applications, electronic businesses, and social network services.
All small business owners everywhere wanting to get up to date on how to design WordPress websites from scratch to a professional level should be interested in this online training programme. This is the definitive answer to harnessing the unrivalled power for WordPress for your business,, from the ground up teaching you everything you need to know for rising the ranks of Google and other search engines with beautifully designed web pages.
Operion is the Malaysia based most experienced web agency provides you wide range of web based solution which include website design, development, ecommerce solution and online marketing service to boost your online store.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
Steppy Frog is your one-stop resource for affordable, no-nonsense, practical web and graphic design for your business. Situated at Chennai, India we believe in quality design, web standards, accessibility and our straightforward; no jargon approach is sure to quench your thirst. If you need a branding service, build new website, give your existing website a facelift, or need some SEO job for your site/portal, we are ready to push our creative boundaries and exceed your marketing vision. We target combining original strategic thinking with design craftsmanship along with high level technology. So get ready to play a little Froggy and leap above your competitors!
We are a committed group of individuals designed to work for the welfare of pour clients. Our precise works and on-time-delivery of required outputs have made us the most captivating company to choose for.
Search Engine Optimisation (SEO) for VideoRebecca Caroe
Explanation of 5 areas where you can use video and SEO to achieve your marketing goals. practical tips and implementable tools for the small medium (SME) sized business.
Similar to Getting an eCommerce Site Running in 30 Minutes (20)
A general presentation that provides an overview of the entire Apptivo solution. This presentation is best viewed along with a video that explains the different areas of our platform: crm, marketing, sales, quoting, project management, order management, field service, help desk, billing, supply chain, and more.
https://www.youtube.com/watch?v=86wFXvS5Tc8
Getting Started With Project Management - ApptivoApptivo
Apptivo's project management fits your business to track and achieve all your project goals and objectives. Being flexible, it tracks everything, say, tasks, emails, files, etc in one integrated system. Learn more @ https://goo.gl/Uvy1rX
This presentation gives you a short visual knowledge of Apptivo Sales Management. This app allows you to view details of all potential prospects in a beautiful chart layout – allowing you to track progress and close deals fast.
For more information, visit us @ https://goo.gl/Rj7KrB
This presentation tells you why Apptivo Campaign Management is much preferred... The answer is because of its secure and spam-protected email platform. Generally, people prefer doing multiple things at a stretch with minimum effort, expecting quality results. This is made possible with Apptivo, as it has the capability of delivering emails to thousands of contacts at once. Automatic tracking of all customer email responses is the added advantage, so that you can re-target the contacts who did not open / click the email you sent. For more information, visit us @ https://goo.gl/Uapbvr
Getting Started With Apptivo Customer Support System Apptivo
This presentation covers the basics of Apptivo's customer support apps, and how to get started with your help desk system. Apptivo understands the importance of customer's satisfaction and keeps track of all open and closed tickets for customers to provide the best customer service possible with Apptivo Help Desk. For best support service, click on https://goo.gl/UC8tUE
This presentation helps you in selecting the right CRM apps for your business needs. As Customer Relationship Management (CRM) is more and more favoured by most of the larger enterprises, it is essential to know the structure of CRM. Apptivo CRM offers an amazing opportunity for both small businesses and large enterprises to thrive. The organizations can oversee their prospects, opportunities and existing customers with utmost care. For more information, have a look at this link --> https://goo.gl/wS1g88
The overall vision of Apptivo cloud based CRM for V6 is to create a modern interface to function across all devices (big and small) while introducing more customization options, reducing the effort to perform basic tasks, and increasing the business intelligence provided by reports & dashboards.
For more information, visit us @ https://goo.gl/5LX1sS
This is the slide deck from a live webinar on configuring Apptivo CRM for your business. If you'd like to view the complete webinar, see here:
https://youtu.be/5q2k__vzyKM
The video moves pretty quickly, and does not go through the complete configuration. The focus is to help provide a plan, and demonstrate some basics of each step.
After watching this, you could benefit from a few other videos that discuss configuration more in-depth:
Configuring CRM in 15 Minutes - https://youtu.be/eLD94CFRSeA
All About Field Configuration - https://youtu.be/jZslcUN1Yhc
Using Sales Stage Activities - https://youtu.be/ESxa0QlhJXw
Automating Processes With Triggers - https://youtu.be/CXS6n-MadNs
Managing Multiple Sales Pipelines - https://youtu.be/E_oFo0LEKbU
Configuring for Cold Calling - https://youtu.be/Qim_Ng8x54Q
Create Email Notifications - https://youtu.be/GmSGNzzpz_s
Sales Pipeline Reports - https://youtu.be/burAPqXTYqY
How to Increase Your Odds for Implementing Your Strategic PlanApptivo
Webinar brought to you by 60 Minute Strategic Plan (http://www.60minutestrategicplan.com/) and Trusted Business (http://trustedbusiness.com). Anne Marie covers the 8 steps to implementing a plan.
Anne Marie Smith, President of 60 Minute Strategic Plan, takes us through the 12 different steps of strategic planning.
Learn more about 60 Minute Strategic Plan at http://www.60minutestrategicplan.com/
Webinar video: http://www.youtube.com/watch?v=oh-mpWl_lHM
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Who Will Benefit?
Small Business Owners
WP Newbies
Freelancers
Graphic Designers
SEO Professionals
Anyone interested in
eCommerce!
2
3. About the Presenter
Product manager at Apptivo
Wordpress developer since 2005
Ran a web design & IT services firm
Programming for 10 years
QA automation engineer for 7 years
OC native
Terrible with PowerPoint
3
4. Presentation Breakdown
1. The scenario
2. Gathering the right information
3. Selecting your technology
4. Creating a website plan
5. Making it happen!!!
6. Day-to-day management
7. Future expansion plans
4
5. Yoga, Pilates, and More
A fitness supplies business who sells primarily
Yoga & Pilates equipment.
No web presence
Small budget
1 week deadline
6. Project Scope
Design, develop, and deploy the
website
Show general information about
the business
Allow purchase of product
through the website
Create a method for users to
contact the business
7. Gather the Right Information
Lay down clear goals for the project
1. Sell product!
2. Make business appear more trustworthy
3. Get in touch with more customers
Acquire all branding materials
Logo
Company colors
Organize product inventory
Name, Description, Photo
Pricing & Shipping Information
Website text content
9. Take Care of the Basics
Domain
Will SEO be important?
How will people be accessing
the domain?
Hosting
How much traffic is expected?
How many domains are needed?
Wordpress support?
10. Form the Site Structure
Base pages on content that
meets your goals
Don’t forget pages needed for
eCommerce
Include pages required for
legal protection
If a page doesn’t focus on a
goal, it doesn’t belong on the
site (yet)!
12. Write the Website Content
Page Meta Data
Title, Keywords, Description
Page Content
About us page
Contact us page
Thank you message(s)
Blogs
Don’t forget…
Bullets are your best friend
13. Organize Your Attack Plan
1. Set up Wordpress
2. Install the plugins
3. Configure the plugins
4. Apply the theme
5. Create pages & insert content
6. Import the inventory
7. QA & Cleanup