1. Lies, Damned lies, and your data.

2. Who’s this guy?

3. What do you do?

4. Good-Loop
makes online
advertising more
effective
by making it
more positive.

5. We Do Good.

6. From every £1 spent on ads.
50p goes to charity.

10. Aye.
£118,000 year to date.
At least £175,000 by year end.

11. That’s nice.
But, Why are you talking to me?

12. Advertising is
where
creativity
meets science.

13. And there’s
one thing for
sure…

14. Business has a data fetish.
And it’s ruining our decision-making.

15. You’ve heard of FOMO (fear of missing out)…
Get ready for Fonk (fear of not knowing)!

17. The world is
data rich, but
thought poor.

18. In Science, the opposite of a good idea
Is usually a bad idea.

19. Life is not just science.
Life is also art.
This is very important.

20. There is no algorithm or creative plan to say this is a good
idea…

22. In art, the opposite of a good idea
Is sometimes another good idea.

23. how can i
blend art and
science in my
business?

24. Don’t solve problems like a crossword.

25. 1. Chop it into blocks.
2. Assign blocks to small teams.
3. Put blocks together
4. Party.

26. solve problems like a sudoku.

27. You can’t solve top left without
seeing top right.
Data is validated, shared,
questioned, and used where appropriate.
No silos. No blockages.

28. Sometimes, the data doesn’t know. That’s ok.

29. Sometimes, there isn’t a clear answer. That’s ok.

30. Collaborate. Create. Innovate.
Allow data to inform, but never to fully control.
Welcome a little bit of creative chaos.

31. Thank you
@GoodLoopHQ
ryan@good-loop.com
www.good-loop.com