Social media in informal education

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This document discusses how social media and informal online resources have changed education by providing dynamic, user-generated content like Wikipedia and Khan Academy that has expanded access to information. It notes that with the rise of internet penetration and platforms like Facebook, YouTube, and blogs, social media allows sharing of knowledge in new ways and more educational content will continue to emerge online, though it raises the question of whether students and teachers are fully prepared to utilize these new informal learning tools.

Education

How social media shange the
way we communicate

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Justine Toms
JustineToms.com

YouTube is one of the top websites for time spent. Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.

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