The document discusses technologies like RSS, podcasts, and social media. It provides information on RSS, including what RSS is (Real Simple Syndication), how it allows aggregating web content in one place, and examples of news and academic sites that use RSS feeds. The document also discusses podcasting, defining it and describing how it can be used for things like distance learning and mobility. Finally, the document outlines a group assignment for students to create a website and marketing plan about using social media to promote an academic discipline.

1. Technologies
Web 2.0 continued – RSS, Pod/Vodcasts
and more
Monday 3/12/12

2. Agenda
 Administrative Stuff
 IT News
– Kevin Smith
– Gorilla Genomes
 RSS, Pod/Vodcasts and more
 Group Assignment #3

3. Administrivia
 Assignment #7A (security & jobs.html)
due at 10AM on Thursday 3/15/12
 Monday 3/19/12 – Career Fair (see
Assignments page for more info)
 Quiz on Thursday, covering Monday &
Tuesday and vocab from week before
Spring Break

4. New Media & Technology
 Timelines
– Early 90s Web - Static HTML pages
– Early 2000s Web- Dynamic web content
– Future Web
•Open, decentralized, participatory
•Wikis, Blogs, RSS feeds, Podcasts
•Web 2.0

5. New Media & Technology

6. New Media & Technology

7. RSS

8. RSS
 RSS = Real Simple Syndication
 Allows you collect, or aggregate, Web
content in one place.

9. RSS
 RSS = Real Simple Syndication
 Allows you collect, or aggregate, Web
content in one place.

10. RSS
» RSS Defined
» RSS – method of sharing updates online
˃ Real Simple Syndication
˃ 1997 – Radio Userland (blog)
» Provides summary of content
» XML – advanced version of HTML
˃ Essential elements in RSS XML
• Title
• Link
• Description

11. RSS
 News Services
– New York Times RSS feeds
– ABC News feeds
– BBC News feeds
– Wall Street Journal
 Academic Journals
– Law Journal Feeds
– Biomedical and Health Feeds

12. RSS
 Aggregators check XML sites at pre-
determined times (as often as every few
minutes, and as infrequently as upon
request)
– News Is Free
– Sharp Reader
 FeedBurner re-formats the XML into files
that can be easily read in all other browsers
– Online Learning xml
– Online Learning feed burner

13. Podcasting

14. Podcasting
 Podcasting defined
 Types
– Uncensored Internet radio
– Term may be a combination of iPod & broadcast
– OR of Program On Demand
– VODcast – Video On Demand
 Uses
– Appeals to auditory learners
– Mobility – take content anywhere
– Time-shifting of content – listen when it is
convenient
– Supports new generation of students’ information
needs and style
– Storage

15. Podcasting
 Requires Technology
– Software
– To record, edit, convert file to MP3
(e.g., Audacity – free software for audio
editing; iMovie/Windows Moviemaker for
video editing)
– Headset, microphone, or digital audio
recorder, or video camera (phone, dslr, etc.)
– Script
– Music clips? Video clips?
– http://www.podcast.net

16. All together now
 RSS, Pod/Vodcasting
 Wikis, Blogs, Twitter
 Location based services
(Foursquare, Gowalla, etc.)
HOW DO YOU USE IT?
HOW DO YOU LEVERAGE IT?

17. Group Assignment #3
 Social Media In Action
 Assignment is located both on
Blackboard (Group Assignments)
and wikispaces (linked above)

18. Group Assignment #3: Your task
 Groups of 3
 TallahasseeSocial Marketing Team
– Elect a chair to serve as the main
administrator for the group.
– Exchange contact information.
– Select a discipline (other than
Communication or IT) to focus your efforts
on (e.g., English, Psychology, etc.).

19. Group Assignment #3: Your task
 Each group will create a six page
(minimum) website linked on
individual iSpace accounts covering the
following information:
a) Main Page
b) Introduction
c) Why Technologies/LIS 3353?
d) Existing Social Media Channels
e) Marketing the course
f) Detailed Marketing Plan for (d) and (e)

20. Group Assignment #3: Your task
 You as a group will COLLECTIVELY
determine how you will all complete these
steps.
 Each group member will host two pages on
each of their sites.
 The only requirement in terms of structure
here is that the main page be titled
mainpage.html and should contain all of
the links to the other five pages on that
page.
 Due Thursday 4/12/12 by 10AM to
http://bit.ly/lis3353-ga3

21. Questions?