The document discusses brand fatigue faced by Lipton tea in Pakistan. It notes that total tea consumption in Pakistan is between 200,000-225,000 tonnes annually. High taxes and duties on tea in Pakistan have led to rampant smuggling, with half of consumed tea estimated to be smuggled. The document analyzes Lipton's brand value pyramid and positioning over time. It asserts that Lipton has violated the law of consistency by frequently repositioning itself, confusing consumers on what it stands for. The document recommends that Lipton reposition itself by associating with successful, sophisticated Pakistani women to reconnect emotionally with consumers.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
The basic idea behind insta tea is that it is designed for the people who don’t have much time e.g if a student or an office going person woke up late and don’t have time to put water on stove and wait for the water to get boiled and then add milk, sugar and tea leaves in it. instead of that they can make tea by grabbing a tea bag of insta tea by putting in hot water and your perfect cup of tea is ready. So there was a gap in market the trend of people is changing now the products which save time are more preferable by the consumer because time is money and everybody needs to save it.
Tea in licensed and non-licensed K-Cups and Nespresso style capsules will account for 10% of all bagged and loose leaf sales in the U.S. in 2015, up from 6.5% in 2013 and growing at a faster pace than coffee. Tea retailers, grocers, wholesalers and distributors need to understand the competitive advantages of offering tea in this format and the limitations it imposes. By Single Serve: Tea in an Instant Speaker: Dan Bolton, managing editor STiR Tea & Coffee International; president, Mystic Media; Editor Tea Biz Blog; contributor World Tea News
this presentation includes some information about tea industry in india and the most popular brands in india and their different marketing strategies they use.
Tata Tea
Tata Tea is the most popular tea brand in India and presently holds the maximum share of tea segment in India. Tata Tea is a tea brand of Tata Global Beverages Limited, a subsidiary of Tata Group, involved in production and distribution of non-alcoholic beverages.which was set up in 1962 as a joint venture of James Finlay and Company and Tata Sons. The company currently operates in all the continents of the world. Its other brands are mentioned below:
Tetley
Vitax
Good Earth
Jemca
Brooke Bond Taaza
Brooke Bond Taaza is a famous and popular tea brand from the British-Dutch consumer care conglomerate called Unilever. Taaza is the name given to a new type of tea introduced by the Brooke Bond tea company. The tea leaves of Taaza provide a unique taste and the much-needed refreshment to the minds of people.
Packed tea industry
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Case Study #4 – Spring Tea House 8
MS IN HOSPITALITY MANAGEMENT STUDIES
Case Study #4 – Spring Tea House
RITA SHUNRU ZHANG
MSHMS Foundation #1
Instructor: Willy A. Aroca
Fairleigh Dickinson University
2015-12-08
Introduction
The idea is to open a tea house which provides a unique tea drinking experience. In store, tea service staffs would deliver high quality tea serving, including introducing the different types of tea and different processes of making good teas. The experience in store can give our customers the best taste of tea due to our water purification system, in order to serve the best tea; also, we will provide health snacks or light meals. While they drinking tea and socializing in our tea house, they could slowing down their life tempo and releasing pressure, which also directs them to purchase other products, such as tea leaves and tea sets. In addition, since the modern pace of living is increasing, there is a need of teas to go; therefore, we would also open a tea to-go window. With the measurement of tea leaves and water, we will maintain the good taste of tea.
The idea of opening a tea house was coming up with the increasing demand of tea in Canadian market. More and more tea shops have established, such as Teavana store. The company spent US$620 million to acquire about 300 Teavana stores, there are 59 locations in Canada (Friend, 2013). Canadian’s tea consumption is expected to rise 40% by 2020, according to a government agency report on food trends published by Agriculture and Agri-Food Canada (Friend, 2013). This trend was driven by a soaring interest in health and wellness. “Canadians drink almost 10 billion cups of tea each year (83 litres per person x 4 cups per litre x Canadian population 34,755,634 – those who are 15 and younger 5,644,800). That’s 30 litres (120 cups) more than in 2006 (Food Available in Canada and Canada Population Estimate Statistics Canada) (2014 Canadian Tea Fact Sheet & Trends, 2014)”, according to the data from Tea Associate of Canada, we can see tea market in Canada is growing.
However, the major tea trends in the market place are western tea. Chinese teas has great potential to growth, which needs more advertisements and marketing strategies to increase market awareness. Thus, it can fulfill the needs of health oriented diet, and catch the opportunism on this growing market.
There are six major types of Chinese Tea, see Appendix I & II. The difference are due to: different collecting time (daily or seasonal) of tea leaves, different producing area, different processing methods, and different kinds of tea trees. Different types of tea has different benefit to human body, such as help digestion, reduce fat, and promotes strong bones. See from Appendix III.
Main Decisions on Developing Stage
Where and how to obtain financial resources
· Private investors or Venture capi ...
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. Key Facts & Figures
• Total tea consumption in the country
ranges between 200,000-225,000 tonnes.
• Tea is accorded an essential food status at
taxed at 4% in India, while Pakistanis bear
16% GST and 10% import duty.
• High government levies create an
incentive to evade.
• Porous borders make smuggling easy,
consequently half the tea consumed in the
country is smuggled.
4. The Power of Lipton.
• 1649 cups of Lipton Tea are enjoyed every
second
• 8245 cups of Lipton Tea are enjoyed every
time you blink
• 1252 cups of Lipton Tea are drunk every time
your heart beats
• 52 billion cups of Lipton Tea are drunk each
year
• 45.75 billion Tea Bags are produced by Lipton
Tea each year
5. BRAND FATIGUE
• Brand fatigue is not that people
become tired of a brand, but rather
that a business becomes prematurely
tired of their own brand
presentation, and as a result, push to
change it before it has been able to build
power in the mind’s of their brand
consumers.
6. BRAND FATIGUE
• If a brand is authentic, true and well
executed, it means it exhibits brand
health,
Aligns to the key attributes of the
products or services,
then a brand will never become a
victim of brand fatigue.
7. And yet there is a drive to keep
changing things.
• Sometimes this makes sense.
• People do get tired of the same TV
commercial.
• For essential brand matters, however, the
race is won by those who are
most consistent.
8. Great brands are not born over
night
The more consistent a brand is
the more that brand will
stick into the minds of
consumers.
10. Why????
• Lipton has violated the Law of
Consistency.
• Initially the single idea behind Lipton is:
Light premium priced tea with best quality.
11. Confused Positioning
• But Lipton has repositioned itself
several times resulting in
confused positioning.
• Mind is a limited container and
no one really knows what Lipton
actually stands for
12.
13. Repositioning in Different Times
– Chai chahye. Kaun sy janab
– Clear the mind
– Regular medium and strong
And Now
– Mega Daana
14.
15.
16. Let’s have a look at
the Brand Value
Pyramid of Lipton
17. FEATURE:
Light/Strong, best quality
EMOTIONAL VALUES:
This is what is missing,,,
emotional connectivity with the
consumer
BENEFIT:
Healthy, finest drinking
tea experience, nutrition,
hygiene with taste
20. Lipton needs to realize …
The Changing practice of drinking tea from
as fashion to nation wide habit
21. Tea has become a part of our
lives.
• At breakfast
• During lunch breaks at the workplace
• In the evening at home.
• Evening tea may be consumed with biscuits or
cake.
• Guests are typically offered a choice between tea
and soft drinks.
• It has become a common practice for
homeowners to offer tea breaks to hired labor,
and sometimes even provide them with tea
during the breaks.