4 p's Analysis of lipton tea.

1. Lipton Aik Baar, Bhool Jaogey
Danedar
Analysis of 4 Ps
By: Khawaja Danish Farooq
Id:BB 26119

3. Product
• Product: Lipton
• A brand of tea, owned by the
company Unilever.Comes in different bottle
sizes and can.
• Sub-brands: Lipton Yellow Label, Lipton Ice Tea
and Green Tea
• Comes in Tea bags, Jars, and Pouches

4. Price and Place
• Competitive Pricing
• Price Ranging from PKR 65 to PKR 700.
• This TV ad is targeted on Women who are
shopping in superstores in urban areas.
• This is because Lipton Target market is Middle-
Upper and Upper Class.
• Lipton is widely available in urban areas, espcially
places visited by its target audience, like
superstores.

5. Promotion
• This TV ad aims to differentiate Lipton from its
competitors
• The medium used is TV ad.
• To enforce the message of the ad, popular
Pakistani celebrity was casted.
• The message was that Lipton is superior in
Danedar Tea
• Link:
https://www.youtube.com/watch?v=IJDV_GcVkw
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