1. MOSS CARPET
“Live with nature and beauty”
Presented by:
ANAND PRATAP SINGH
1 GURUMUKH SINGH CHIMMA 4/4/2012
VIJAY KUMAR YADAV

2. POSITIONING AND REPOSITIONING
POSITIONING REPOSITIONING
 An art of creating a  Is changing the
distinct image for a position of brand.
product in the minds
of the customers.
2 4/4/2012

3. Why brand repositioning ????
 Increasing relevance to the consumer.
 Increasing occasions for use.
 Search for viable positioning.
 Making the brand serious.
 Falling sales.
 Bring in new customers.
 Making the brand contemporary.
 Differentiate from others.
 Changed market conditions.
3 4/4/2012

4. REPOSITIONING PLAN
 Launching of universal logo.
 Coming up with unique tagline.
 Selection of a suitable BRAND AMBESSADOR.
 Defining PRODUCT LIFE CYCLE for
repositioning.
4 4/4/2012

5. loGo for my BRAND
5 4/4/2012

6. Punch line FOR THE BRAND
“Live with nature and beauty”
6 4/4/2012

7. BRAND AMBESSADOR
7 4/4/2012

8. Product life cycle
Metro city in Other
India Developed and
Developing
Highly Educated
country
city
Country where new product is launched.
Target developed and highly educated city.
Make product universal and launch globally.

9. 9 4/4/2012