Lipton is a major tea company that was founded in the 19th century and is now owned by Unilever. It has thousands of acres of tea gardens in East Africa and produces a wide range of black, green, herbal, and flavored teas. Lipton aims to make quality tea accessible to people around the world and meet consumer needs and aspirations through innovative tea products.

1. LiPTOn

2. Lipton was created at the end of the 19th century by Sir Thomas Lipton . Over a hundreds years on, Lipton now possesses thousands of acres of quality tea gardens in East Africa. LIPTON TEA

3. The Lipton tea business was acquired by consumer goods company UNILEVER in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business. In 1991, Unilever created a first Joint Venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America.

4. Under the slogan~ DIRECT FROM THE TEA GARDEN TO THE TEA POT, he made tea a popular and approachable drink for everyone high quality but reasonable priced. The Lipton tea are his heritage and they are more popular than ever. Thanks to him , LIPTON TEA is now WORLD LEADER and present in more than 150 countries.

5. VISION Lipton` s vision is to available within an arm `s reach of every individual desire.

6. MISSION STATEMENT Our purpose in Lipton is to meets the every day needs of people everywhere to anticipate the aspiration of our consumers and customers to respond creatively and competitively with products which raise the quality of life.

7. OBJECTIVES OF LIPTON The aim is to provide quality tea that is safe for the health and energizing for the mind and body with an unforgettable flavor. Lipton has to retain its position as a market leader against all its competitors especially TAPAL who is its challenger.

8. It has to interact directly with the consumers in order to be aware of the requirements and expectations of its consumers. It has to maintain the highest satisfaction standards and goodwill amongst the consumers. It has to maintain its brand name and loyalty.

9. ‘ LIPTON`S PRODUCT RANGE’ ~*~*~*~*~*

10. Lipton yellow label Lipton Yellow Label is a premium, full-bodied tea. Sir Thomas Lipton created this famous blend more than 100 years ago. Since then the quality of Lipton Yellow Label tea has been guaranteed by experts who select only the best teas from around the world.

11. LIPTON black tea is refreshing, delicious and natural. No wonder LIPTON is America’s favorite tea. Enjoy LIPTON Tea hot or iced – caffeinated or decaffeinated. LIPTON BLACK TEA

12. BLACK TEA PRODUCTS LIPTON HOT TEAS LIPTON ICED TEAS HOT TEA DECAF HOT TEA COLD BREW DECAF COLD BREW ICED TEA DECAF ICED TEA TEA WITH A HIND OF RASPBERRY TEA WITH A HIND OF PEACH

13. LIPTON GREEN TEA A delicate, clean taste, subtle aroma and a beautiful pale green color characterize our range of green tea products. Variety of exotic flavors, like LEMON GINSENG and ORANGE, PASSIONFRUIT AND JASMINE.

14. GREEN TEA PRODUCTS 100% NATURAL 100% NATURAL DECAFE DECAFE HONEY LEMON GREEN TEA WITH CITRUS CRANBERRY POMEGRANATE ORANGE PASSIONFRUIT, AND JASMINE LEMON GINSENG HONEY MIXED BERRY MINT GREEN TEA COLLECTION

15. LIPTON FLAVORED BLACK TEA A healthy dose of extra flavor. Naturally protective flavonoid antioxidants along with an enticing boost of fruity, herbal or spicy flavor .

16. FLAVORED BLACK TEA PRODUCTS ORANGE AND SPICE HONEY AND LEMON BLACKBERRY SPICED CHAI FRENCH VANILLA

17. LIPTON HERBAL TEA All flavor with no caffeine. Herbal teas are made from flowers, herbs, fruits and spices for a flavorful, aromatic cup.

18. HERBAL TEA PRODUCTS LEMON QUIETLY CHAMOMILE CINNAMON APPLE ORANGE PEPPERMINT HONEY AND LEMON GINGER TWIST HERBAL TEA COLLECTION

19. LIPTON PRIMUIM PYRAMID TEA BAGS They are available in eight delicious new flavors. BAVARIAN WILD BERRY VANILLA CARAMEL TRUFFLE RED WITH STAWBERRY AND PASSIONFRUIT WHITE WITH MANGO AND PEACH GREEN WITH MANDARIN ORANGE BLACK PEARL BED TIME STORY HERBAL TEA WHITE TEA WITH BLUEBERRY AND POMEGRANATE TUNCAN LEMON

20. LIPTON ICED TEA MIX Instant refreshment with our powered mixes. Lipton iced tea mixes are brewed from real tea leaves so the taste is pure and satisfying.

21. ICED TEA MIX PRODUCTS NATURAL LEMON WILD RASPBERRY SUMMER PEACH MANGO UNSWEETENED DIET LEMON DIET DECAF LEMON DIET RASPBERRY DIET PEACH GREEN TEA HONEY AND LEMON

22. LIPTON ICED TEA TO GO Lipton makes tea history again with a great innovation. Lipton to go is a zero calorie, sugar free iced tea mix. Just add water, shake well and you have got all the goodness and flavor of LIPTON tea.

23. LIPTON ICED TEA TO GO PRODUCTS GREEN TEA TO GO WITH PINK LEMONATE GREEN TEA TO GO WITH BLUEBERRY POMEGRANATE GREEN TEA TO GO WITH RASPBERRY LIME WHITE TEA TO GO WITH RASPBERRY WHITE TEA TO GO WITH APPLE CRANBERRY GREEN TEA TO GO WITH CITRUS GREEN TEA TO GO WITH MANDARIN AND MANGO GREEN TEA TO GO WITH HONEY AND LEMON ICED TEA TO GO WITH PEACH

24. LIPTON PURELEAF ICED TEA A taste for every one. Lipton pure leaf iced tea, from our sweetened tea to our teas sweetened with natural sugar to our selection of revitalizing fruit flavored teas.

25. LIPTON PURELEAF ICED TEA PRODUCTS UNSWEETENED ICED TEA SWEETENED ICED TEA EXTRA SWEET ICED TEA ICED TEA WITH RASPBERRY ICED TEA WITH PEACH ICED TEA WITH LEMON DIET ICED TEA WITH LEMON GREEN TEA WITH HONEY WHITE TEA WITH TANGERINE

26. LIPTON ICED TEA Refreshment Comes in Many Flavors This is the perfect drink for your active, healthy lifestyle It’s available in plastic bottles ICED TEA WITH LEMON DIET ICED TEA WITH LEMON

27. LIPTON ICED TEA PRODUCTS SPARKLING GREEN TEA WITH BERRY SPARKLING GREEN TEA WITH STRAWBERRY KIWI DIET SPARKLING GREEN TAE WITH STRAWBERRY KIWI GREEN TEA WITH MIXED BERRY DIET WHITE TEA WITH PEACH PAPAYA DIET GREEN TEA WITH MIXED BERRY WHITE TEA WITH RASPBERRY DIET WHITE TEA WITH RASPBERRY GREEN TEA WITH CITRUS DIET GREEN TEA WITH CITRUS

28. LIPTON BRISK ICED TEA Brisk is an iced tea produced by Lipton, available in 6 number of flavor, such as lemon and raspberry etc. Lipton brisk iced tea, a bottled flavored beverage, contains caffeine.

29. S W O T WEAKNESS STRENGTHS OPPORTUNITIES THREATS The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations Internal analysis External analysis S~O Positive W~T Negative

30. Lipton tea STRENGTHS Already a market leader and a well known and reputed brand. Extensive knowledge of local culture and tastes. Wider product range with technological superiority, e.g. BROOKE BOND`S hot tea can.

31. Strong company image. Strong brand portfolio. Success of the slogan. Quantity and variety. Effective and attractive packaging. High quality man power.

32. Solid base of the company. Innovative aspects. Corporate behavior. Health and personal care products. Help people getting more out of life. Experience and Quality Management.

33. Localizing Tea brands. Strong Heritage ( Emotional Values). Integrated production process. Exports. Strong supply line.

34. Highly profitable non credit sales. Strong Financial Position. Highly innovative.

35. WEAKNESSES High prices of products. Substitute` s products. Policy of spending for the social responsibility. Distribution relatively weaker in areas other than Sindh (IN PAKISTAN)

36. Highly dependent on Lipton` s equity. Having too many brand extensions can dilute and confuse consumer perception and give fresh and new competitors to seize market share.

37. Lipton tea OPPORTUNITIES Alliance with Pepsi to access massive distribution network. Presence of big, well known partners drives demand further.

38. Expansion in other beverage markets. Research and development. Expansion in other areas of country (PAKISTAN).

39. Declining markets for other beverages such as soft drinks. Greater awareness of health benefits of tea. Rising literacy. High rate of population growth.

40. THREATS Overcrowded and small market with about 200 other brands which might cause significant demand reduction. Presence of other major players such as COCA~COLA and NESTLE leading to tough competition. Lipton `s profit margin is exposed to rupee devaluation.

41. High inflation with in country can negatively impact the new brands. Saturation of hot beverage segment. Political conditions in country can be an obstacle to exports. Possible increase of TAPAL and loose tea market shares.

42. MARKETING STRATEGIES By adopting reduce price strategy we can make more and permanent customers. We have to acquire new technology for production to meets the needs of customers.

43. Sales promotions like prizes, lucky draw schemes introduced to attract more customers. We celebrates customer satisfaction day on regular basis and we know about the feedback of the customers regarding the products and image of the company.

44. COMPETITVE STRATEGIES LIPTON has enough resources to compete directly with TAPAL LIPTON has also concentrated on extending its product line by introducing different flavors in its teabags as compared to TAPAL that offers only green tea.

45. The total amount of Lipton Tea consumed in the world in ONE year is the equivalent of the amount of water thundering over Niagara Falls for 5.5 hours. The amount of Lipton Tea enjoyed by consumers annually could fill 3,660 Olympic-sized swimming pools. Every time your heart beats, 1,252 cups of Lipton Tea are consumed versus 1,649 cups every time you blink. DID YOU KNOW THAT GLOBALLY

46. Tea became a social custom in the early 19th century, originated by Anna, 7th Duchess of Bedford, who invited guests to join her for a cup of tea and sweets in the late afternoon in order to fill the long gap between breakfast and late dinners. Iced tea was first created by accident. One hot day at the 1904 World Fair, ice was added to hot tea. Like wines, teas often take their names from the areas in which they are grown.

47. 1649 cups of Lipton Tea are enjoyed every second . 8245 cups of Lipton Tea are enjoyed every time you blink. 1252 cups of Lipton Tea are drunk every time your heart beats. 52 billion cups of Lipton Tea are drunk each year.

48. YOU DO GOOD THINGS WHEN YOU DRINK GOOD THINGS CLEARS YOUR MIND NATURALLY

49. ~ CONCLUSION~ Lipton company due to large in size in term of financial and human resourse capital and wider product range Lipton can look forward to competition in an encouraging and growing market with demand expected to rise steadily in the immediate long run.

50. GROUP MEMBERS SANA RAZZAK BARI SYEDA NAFEES FATIMA QURAT-UL-AIN THANK YOU