Tea is very popular in Pakistan, where Lipton is a leading brand. Lipton introduced tea to Pakistan in 1948 and has since established itself as the top brand, known for quality and reliability. Lipton holds about 14% of Pakistan's tea market share and targets urban middle-to-upper class consumers, especially women. It is known for its Yellow Label tea and distributes widely across Pakistan.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Lipton and Tetley are the leaders in the beverage market.
A competitive analysis has been drawn between the two . It includes company profile, history, financial profile, marketing mx , SWOT analysis, awards and social responsibilities of the two .
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
This presntation is all about lipton tea marketing. and also helpful for students in marketing Communication. In this presntaion we discussed all main topics about marketing subject.
Lipton and Tetley are the leaders in the beverage market.
A competitive analysis has been drawn between the two . It includes company profile, history, financial profile, marketing mx , SWOT analysis, awards and social responsibilities of the two .
Campaign Review-Tapal Green Tea New Packaging Launch in September 2014Haris Naved Ahmed
Tapal Green Tea has launched its new packaging on September 9, 2014 at Zoe Viccaji’s “Dareechay” Album Launch at Karachi. The new packaging is fresh and contemporary and resonates with a younger target market. It is available in Jasmine, Lemon, Elaichi & Morrocan Mint flavors as well as a Selection Pack which includes all four flavors in one pack. The launch followed by a TVC which was released on December 12, 2014 which featured Zoe Viccaji and along with that its voiceover was released on radio channels. This report will dissect the media campaign of Launch of New Packaging of Tapal Green Tea.
Comprehensive advertising and promotion plan to position the first-ever Lipton Sparkling Green Tea, a new ready-to-drink blend of green tea, in the United Dairy Farmers stores of central Ohio.
Presentation given by Mohsin H. Alqamari, Farzan Hasan Nazeer, Muneeb Iqbal, Syed Ahmed Owais, Aamir Thobhani, Adnan Hasni on Launching Nestle Nescafe Tea to Sir Iftiqar Munir in the course of "Marketing Management" at Hamdard University City Campus (HIMS).
Reference:
Marketing Management, 11 th edition, Phillip Kotler.
Nestle website.
Indian Companies are going global, In a true sense, TATA Global Beverages is a Global Company which growing at rapid speed customising to the need of local people.
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Report Contains Marketing Mix of IKEA. In this report there is comparison of 4Ps of IKEA in Four Countries i.e Sweden, UK, China and India.
This report is result of the efforts of four people.
Competitive advantage through servitization Fatima Arshad
in this docx reader will learn how the Servitization is the competitive edge for Manufacturing frims now-a-days. cThis docs includes literature of servitization+case study of LG
Competitive advantage through servitizationFatima Arshad
How Firms gain Competitive Advantage through Servitization Concept. This concept is more famous specially in developed countries like U.S. Servitization is actually bundle of product and services that provide the best solution of customer need/problem. Choice of Suitable services are important here.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
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People who are at different stages of a conversion funnel use different types of keywords.
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3. Repurpose across all platforms
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Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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3. Tea Culture in Pakistan
In Pakistan tea is popular all over the country.
It is one of the most consumed beverages in Pakistan
In Pakistan, almost every 10th person is a tea addict.
Mostly people call it doodh pati in local language.
4. Pakistan is ranked as the third largest importer of tea in the
world.
In 2003, as much as 109,000 tones of tea were consumed in
Pakistan.
In Pakistan, tea is usually consumed at breakfast, during
lunch breaks at the workplace, and in the evening at home,
which is usually consumed with biscuits or cake.
5. Yellow Label is probably the world’s most famous tea.
It’s the world’s best-selling tea brand, has been established for
more than 100 years
Lipton plays the role of an energetic brand that aims to
redefine the meaning of tea in people’s lives.
Lipton tea provides great taste, aroma, flavor and color.
7. The Power of Lipton
1649 cups of Lipton Tea are enjoyed every second
8245 cups of Lipton Tea are enjoyed every time you blink
1252 cups of Lipton Tea are drunk every time your heart beats
52 billion cups of Lipton Tea are drunk each year
45.75 billion Tea Bags are produced by Lipton Tea each year
8. History of Lipton
Lipton was created at the end of the 19th century by Sir
Thomas Lipton in Glasgow, Scotland.
Later he established a chain of grocers, first across
Glasgow, the rest of Scotland, until finally he had stores
throughout Britain.
Lipton is positioned as a High Quality But Reasonably Priced
Product.
9. In 1929, the Lipton grocery retail business was merge with Home and
Colonial Stores to form a food group with over 3,000 stores.
In 1980 Lipton tea business was acquired by consumer goods company
Unilever in a number of separate transactions, starting with
the purchase of the US and Canadian Lipton business in 1938 and
completed in 1972 when Unilever bought the remainder of the global
Lipton business.
In 1991 Lipton made first joint venture with Pepsi.CO
10. Now,
Over a hundred years on, Lipton now possesses Thousands of acres
of quality tea gardens in
East Africa
11. Under the slogan "DIRECT FROM THE TEA GARDENS
TO THE TEA POT“, he made tea a popular and approachable
drink for everyone high quality but reasonable priced.
The Lipton tea are his heritage and they are more popular than
ever.
Lipton tea is now WORLD LEADER and present in more than
150 countries
13. MISSION STATEMENT
Purpose of Lipton is to meets every day needs of everywhere
to anticipate the aspiration of our consumers and customers
to respond creatively and competitively with products which
raise the quality of life.
14. Lipton In Pakistan
Lipton was launched in Pakistan in 1948 and is one of the
oldest brands in the country.
Lipton world of tea blending in Pakistan and around the
world means only two things;
Quality & Reliability.
15. Lipton’s Portfolio In Pakistan
Lipton Yellow Label Tea
Lipton Mega Daane
Lipton Teabags
17. Target Market of Lipton
Commercially they target the urban areas of Pakistan who
come in the category of average middle class or above.
Lipton’s target market involves specifically females in
Pakistan.
18. POSITIONING
Initially the single idea behind Lipton is
“Light premium priced tea with best quality ”
For global citizen.
Later, they re-positioned itself specifically addressed local
customers by old melody
Chai chahye. Kaun sy janab
Lipton he to hay hmm lajawab
Then they positioned its tea. The tea which
“Clear The Mind”
19. Re- Positioning
After that in 2009, new campaigns was launched which
communicated that;
It contains thiamine which sharpens the mind,
so their message then was
‘SIP OF INSPIRATION’.
20. Unilever Pakistan recently re-launched Lipton
Yellow Label with an
‘Enhanced Tea Essence’ And ‘Rich Taste’.
The new campaign is an adaptation of global campaign.
21. Now the brand has transitioned towards a simpler message
‘DRINK POSITIVE’
The idea is to communicate what a sip of Lipton can do,
which is ‘bring a positive outlook in you and u will live
healthy life’.
23. Tapal Vs Lipton
According to a survey, which was done recently,
84% of the Elite class and High Middle class prefer Lipton
over Tapal
where as
95% of the Middle and Lower Middle class prefer Tapal over
Lipton.
Overall market share of
Lipton is 14%
24. 4P’s of Marketing
Product
Lipton Yellow Label has a brand image in the mind of
consumer as hand picked close to the bud for best quality tea
and finest taste. Lipton is the market leader in Danne Dar
category of tea. They believe that quality is a way of life to us.
25. PRICE
Lipton Yellow label never compromised on
quality so they adopted value based
pricing.
100gm : Rs 65
200gm : Rs 125
500gm : Rs 280
1000gm: Rs550
26. Placement
Lipton Yellow label has distribution network across
Pakistan.
Its popularity in Pakistan make it No1 Brand in country.
It is available at more than 180000 outlets in Pakistan
Lipton has its Head quarter in Karachi and 650 distribution
offices all over the Pakistan
28. Promotional Tools
The Lipton does it promotion in following ways:
Advertisement
Personnel selling
Sales Promotions
Internet Marketing
Publicity
Co branding
29. SALES PROMOTION
Lipton, the world’s leading tea brand, launched three month
long Dip & Win consumer promotion campaign in June
2013.
30. Price discount and allowances like
Lipton recently launched a consumer promotion campaign
announcing a massive price off (up to Rs 60 for its largest SKU
of 950g). The concept is based on the message of TABDEELI
31. MARKETING CHANNELS
TV
Newspaper
Broaches
Magazines
Bill boards
Special promotions or packages
Internet marketing
Bus branding
Merchandising
Sponsorship
32. Associating With Music And
Musicians
In previous ads they used singers like Nazia Hassan and
Zohaib Hassan, Meesha Shafi, Arif Lohar and Ali Zafar.
33. For resent campaign Lipton used song that could help us drive
a ‘positive’ message.This is
Alamgir’s recent new rendition of Keh De Na .
35. Recommendation
As Lipton is the oldest and famous tea brand in Pakistan they
should fuscous on how to sustain and grasp more market
share because many new entrants are entering in market
Specially, Tapal tea is grasping more market share by
introducing new products and different appeal.
36. Conclusion
Lipton is one of Pakistan’s leading and most loved brands. Their
strong brand equity appeals to customers with its unique
history and availability in more than 150 countries
worldwide so consumers know and trust it.
Lipton plays the role of an energetic brand that aims to redefine
the meaning of tea in people’s lives. So Lipton is fulfilling its
promise by
Lipton tea providing great taste, aroma, flavor and color to
their customer around the world.