Online Branding forCareer Success-Part 2Aaron M. Swart, ‘96
OBJECTIVES•  Job Search and Job Application Strategies
OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups
OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups•  Adding videos, images, and d...
OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups•  Adding videos, images, and d...
OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups•  Adding videos, images, and d...
Turn OFF   Your Activity Broadcasts!
Turn OFF   Your Activity Broadcasts!
Turn OFF   Your Activity Broadcasts!
Directions…Just in Case!•  From the drop-down menu next to your name on the   right side of the Home page, choose Settings...
LinkedIn and Your Job Hunt
411 on Job Hunting on LI•  There are several ways to look for and manage your job   search on LinkedIn
411 on Job Hunting on LI•  There are several ways to look for and manage your job   search on LinkedIn•  You can target co...
411 on Job Hunting on LI•  There are several ways to look for and manage your job   search on LinkedIn•  You can target co...
411 on Job Hunting on LI•  There are several ways to look for and manage your job   search on LinkedIn•  You can target co...
Three C’s of Job Hunting on LI•  CONNECTION•  COMPETENCE•  CONSISTENCY
Three C’s of Job Hunting on LI•  CONNECTION- Using your connections as a way to get   your foot in the door is a good thing
Three C’s of Job Hunting on LI•  CONNECTION- Using your connections as a way to get   your foot in the door is a good thin...
Three C’s of Job Hunting on LI•  CONNECTION- Using your connections as a way to get   your foot in the door is a good thin...
Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking   well
Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking   well•  Shameless promotion doesn’t ...
Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking   well•  Shameless promotion doesn’t ...
Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking   well•  Shameless promotion doesn’t ...
Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job   search strategy
Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job   search strategy•  Don’t pick whatev...
Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job   search strategy•  Don’t pick whatev...
Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job   search strategy•  Don’t pick whatev...
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Career Search and Application
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Company Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Groups and Career Searches
Creating a LinkedIn Group
Creating a LinkedIn Group
Creating a LinkedIn Group
Creative Searches
Creative Searches
Creative Searches
Creative Searches
Creative Searches
Creative Searches
Uploading a Project on LI
Uploading a Project on LI
Uploading a Project on LI
Uploading a Project on LI
Uploading a Project on LI
Uploading Slideshare Projects
Uploading Slideshare Projects
Uploading Slideshare Projects
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Gentle Reminders•  If working, conduct your LinkedIn activity outside   of the office•  Make sure your profile picture is ...
Q & A Session
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Linked in ncsu_2

  1. 1. Online Branding forCareer Success-Part 2Aaron M. Swart, ‘96
  2. 2. OBJECTIVES•  Job Search and Job Application Strategies
  3. 3. OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups
  4. 4. OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups•  Adding videos, images, and documents
  5. 5. OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups•  Adding videos, images, and documents•  Gentle Reminders
  6. 6. OBJECTIVES•  Job Search and Job Application Strategies•  Joining and Networking with Groups•  Adding videos, images, and documents•  Gentle Reminders•  Question and Answer Session
  7. 7. Turn OFF Your Activity Broadcasts!
  8. 8. Turn OFF Your Activity Broadcasts!
  9. 9. Turn OFF Your Activity Broadcasts!
  10. 10. Directions…Just in Case!•  From the drop-down menu next to your name on the right side of the Home page, choose Settings.•  On the bottom left of the Settings page is a column titled Privacy Controls. Immediately under that heading is a hyperlink that reads “Turn on/off your activity broadcasts.”•  Click on the activity broadcasts link and a dialog box will open giving you an option to choose who will see your activity updates.•  If the box is checked to “Let people know when you change your profile, make recommendations, or follow companies,” uncheck it. (Original Article: “ Pay Attention To Your LinkedIn Settings“)
  11. 11. LinkedIn and Your Job Hunt
  12. 12. 411 on Job Hunting on LI•  There are several ways to look for and manage your job search on LinkedIn
  13. 13. 411 on Job Hunting on LI•  There are several ways to look for and manage your job search on LinkedIn•  You can target companies and connections for career opportunities
  14. 14. 411 on Job Hunting on LI•  There are several ways to look for and manage your job search on LinkedIn•  You can target companies and connections for career opportunities•  Be creative with your searching
  15. 15. 411 on Job Hunting on LI•  There are several ways to look for and manage your job search on LinkedIn•  You can target companies and connections for career opportunities•  Be creative with your searching•  Be targeted and specific
  16. 16. Three C’s of Job Hunting on LI•  CONNECTION•  COMPETENCE•  CONSISTENCY
  17. 17. Three C’s of Job Hunting on LI•  CONNECTION- Using your connections as a way to get your foot in the door is a good thing
  18. 18. Three C’s of Job Hunting on LI•  CONNECTION- Using your connections as a way to get your foot in the door is a good thing•  Your network can introduce you to hiring managers and refer you
  19. 19. Three C’s of Job Hunting on LI•  CONNECTION- Using your connections as a way to get your foot in the door is a good thing•  Your network can introduce you to hiring managers and refer you•  Your past networking and keeping in touch with your contacts will serve you well in the future-don’t just connect and then forget
  20. 20. Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking well
  21. 21. Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking well•  Shameless promotion doesn’t work
  22. 22. Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking well•  Shameless promotion doesn’t work•  Simple and direct language wins
  23. 23. Three C’s of Job Hunting on LI•  COMPETENCE-Understanding the politics of networking well•  Shameless promotion doesn’t work•  Simple and direct language wins•  Support your brand-be selective
  24. 24. Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job search strategy
  25. 25. Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job search strategy•  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you
  26. 26. Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job search strategy•  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you•  Communicate the same messages when you’re contacting employers and possible connections to companies you target
  27. 27. Three C’s of Job Hunting on LI•  CONSISTENCY-Your online brand should match your job search strategy•  Don’t pick whatever comes your way-your connections will see that you are not focused and may shy away from referring you•  Communicate the same messages when you’re contacting employers and possible connections to companies you target•  Be authentic-always
  28. 28. Career Search and Application
  29. 29. Career Search and Application
  30. 30. Career Search and Application
  31. 31. Career Search and Application
  32. 32. Career Search and Application
  33. 33. Career Search and Application
  34. 34. Career Search and Application
  35. 35. Career Search and Application
  36. 36. Career Search and Application
  37. 37. Career Search and Application
  38. 38. Career Search and Application
  39. 39. Company Searches
  40. 40. Company Searches
  41. 41. Company Searches
  42. 42. Company Searches
  43. 43. Company Searches
  44. 44. Company Searches
  45. 45. Company Searches
  46. 46. Company Searches
  47. 47. Company Searches
  48. 48. Groups and Career Searches
  49. 49. Groups and Career Searches
  50. 50. Groups and Career Searches
  51. 51. Groups and Career Searches
  52. 52. Groups and Career Searches
  53. 53. Groups and Career Searches
  54. 54. Groups and Career Searches
  55. 55. Groups and Career Searches
  56. 56. Groups and Career Searches
  57. 57. Groups and Career Searches
  58. 58. Groups and Career Searches
  59. 59. Groups and Career Searches
  60. 60. Groups and Career Searches
  61. 61. Creating a LinkedIn Group
  62. 62. Creating a LinkedIn Group
  63. 63. Creating a LinkedIn Group
  64. 64. Creative Searches
  65. 65. Creative Searches
  66. 66. Creative Searches
  67. 67. Creative Searches
  68. 68. Creative Searches
  69. 69. Creative Searches
  70. 70. Uploading a Project on LI
  71. 71. Uploading a Project on LI
  72. 72. Uploading a Project on LI
  73. 73. Uploading a Project on LI
  74. 74. Uploading a Project on LI
  75. 75. Uploading Slideshare Projects
  76. 76. Uploading Slideshare Projects
  77. 77. Uploading Slideshare Projects
  78. 78. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office
  79. 79. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional
  80. 80. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well
  81. 81. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well•  Be prepared to respond to inquiries
  82. 82. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well•  Be prepared to respond to inquiries•  Stay in touch with your connections
  83. 83. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well•  Be prepared to respond to inquiries•  Stay in touch with your connections•  Be prepared for rejection
  84. 84. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well•  Be prepared to respond to inquiries•  Stay in touch with your connections•  Be prepared for rejection•  Get feedback
  85. 85. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well•  Be prepared to respond to inquiries•  Stay in touch with your connections•  Be prepared for rejection•  Get feedback•  Say THANK YOU!
  86. 86. Gentle Reminders•  If working, conduct your LinkedIn activity outside of the office•  Make sure your profile picture is professional•  Know your target markets and companies well•  Be prepared to respond to inquiries•  Stay in touch with your connections•  Be prepared for rejection•  Get feedback•  Say THANK YOU!•  GO FOR IT!
  87. 87. Q & A Session

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