The document outlines 14 tactics for using LinkedIn to promote a business, including getting recommendations, reaching out to connections, joining groups, starting discussions, adding links, growing your network, answering questions, promoting events, linking profiles to blogs and websites, meeting local connections, promoting your profile on business cards and websites, and using LinkedIn ads. The final sections introduce Zeke Camusio, the CEO of an outsourcing company that offers search engine optimization and social media marketing services.