14. Add a
professional photo
1
More views with a profile
photo than without
14x

15. Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value

16. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords

17. Detail your past
work experience
4
More profile views than
those without
12x

18. 5
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story

19. Publishing
Updates
Posts

22. Profile analytics

27. Measure
LinkedIn notification center

33. Tip:
Use Haiku deck to create

35. Sponsored updates
Reach members on their LinkedIn
homepage
1

36. Target your audience
2

37. Optimize
3

38. Direct sponsored content
Reach members on their LinkedIn homepage
4

48. Introduce characters
1

49. Build momentum
2

50. Make it come alive
so they take action
900 Registered
200 Added in 2 hours leading up
3

52. ‘Big Rock’ tactical content
1

53. Tips and Tricks
2

54. ‘How to….’
3

57. 57

59. 59

60. 60

61. 61

62. Tip:
Art and Design Students

63. What is trending?
Huff, Bravo, Google