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Your Resume Is Not Your LinkedIn Profile


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Your Resume Is Not Your LinkedIn Profile, presented to Salt Lake City Job Club, 4/14/2011

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Your Resume Is Not Your LinkedIn Profile

  1. 1. Your Resume Is Not Your LinkedIn Profile<br />Amy L. Adler<br />Inscribe / Express<br />801-810-JOBS<br /><br /><br />
  2. 2. Hi. Allow Meto Introduce Myself<br />Your Resume<br />
  3. 3. Your Resume Versus Your LinkedIn Profile<br />
  4. 4. Where Does That Leave You?With Two Job Search Must-Haves<br />Improve your<br />Findability<br />Indispensability<br />Employability<br />
  5. 5. What’s It For?<br />Indispensibility<br />Gets you the interview<br />Active networking<br />Findability<br />Demonstrate that you exist (online)<br />Active networking<br />Passive job searching<br />
  6. 6. Your Resume IS Your LinkedIn<br />Branding<br />Career history<br />Contact information<br />Marketing document<br />
  7. 7. Your Resume ISNOTYour LinkedIn<br />Target Audience<br />Layout/Design<br />Innovation<br />
  8. 8. Target Audience: Who Is It For?<br />Unidirectional, largely private<br />About you, for them<br />Develop multiple versions<br />Public information (usually)<br />Searchable within LinkedIn and via Google<br />You cannot control who your audience is<br />One size must fit all<br />
  9. 9. Make Your Profile Work for Your Audience<br />Don’t repeat your resume—extend and expand it.<br />Tell amazing stories in your natural voice<br />Indicate you’re open to new opportunities<br />Use language you would use to find you<br />Find a way to draw your reader in with your voice and your stories<br />
  10. 10. Layout and Design<br />Two pages, maximum (~6000 characters)<br />Standard approaches<br />Some design flexibility, within reason<br />Meet your audience’s expectations<br />Industry<br />Job type<br />Level of experience<br />Word limits (e.g., summary=2000 characters)<br />Otherwise, the sky is the limit—almost<br />Add ins: Blog, slides, documents,<br />Reorganize to emphasize what makes sense to your audience<br />
  11. 11. Work the LinkedIn Page: Note the Medium<br />Your audience has a short attention span<br />Be brief but colorful<br />Give them a call to action<br />The layout is like a web page: <br />Narrow columns<br />Use white space<br />
  12. 12. Potential for Innovation<br />You probably don’t want to be too creative.<br />Think “sitcom format”<br />Be creative (yet truthful) with your language choices<br />Options include<br />Text boxes<br />Recommendations<br />Color choice<br />Innovate with<br />Language<br />Layout<br />Options/extensions<br />Networking strategies<br />
  13. 13. LinkedIn Innovation: What Do You Want Them to Know?<br />Don’t like it?<br />Don’t use it.<br />Add what works.<br />Move things around.<br />Make it useful and readable—don’t gild the lily.<br />
  14. 14. Options for Extending LinkedIn<br />Branding in YOUR voice, not in “resumespeak.”<br />Twitter feed – see it, and post to it with your LinkedIn updates<br />Recommendations<br />Add in options that work for your job search<br />
  15. 15. Keep Your Engagement Fresh<br />Ask question; provide answers<br />Comments<br />Job search<br />Groups<br /><ul><li>Search “Updates” for Salt Lake City, Project Manager, or any other topic you want to learn about</li></li></ul><li>Keep Your Profile Fresh<br />Add updates<br />Respond to other people<br />Invite connections whom you know<br />Make new contacts—and then pick up the phone<br />
  16. 16. Promote Your Profile.Manage Your Reputation.<br />Put your vanity LinkedIn URL<br />On your resume—with a QR code!<br />In your e-mail signature<br />On your page<br />In your search results<br />On your business card<br />On your reputation management web site<br />
  17. 17. Are You Convinced?<br />Is Your Resume<br />Your LinkedIn Profile?<br />
  18. 18. Your Resume Is Not Your LinkedIn Profile<br />Amy L. Adler<br />Inscribe / Express<br />801-810-JOBS<br /><br /><br />