The document discusses the importance of LinkedIn for networking and branding, emphasizing how to optimize one's profile for better visibility and engagement. It provides guidance on making connections, targeting audiences, and leveraging LinkedIn's features, including the significance of 'all star' profiles. Additionally, it highlights the necessity of combining online networking with traditional face-to-face interaction.

2. Agenda

3. 2
332 M
users
4
284 M
users
3
300 M
users
5
70 M
users
1st
1.35 B
users
Number of ACTIVE Users on the most popular sites
2014 Data

4. 2014 Data
2
135 M (40%)
users
1st
864 M (64%)
users
4
66 M (22%)
users
5
36 M (51%)
users
Number of DAILY Individual Users on the most popular sites
3
100 M (35%)
users

5. Who is on Social Media?

6. Why LinkedIn?

7. Why LinkedIn?

8. Why LinkedIn?

9. Why LinkedIn?

10. Convinced
yet?

11. Main Menu Bar

12. Main Menu Bar

13. Main Menu Bar

14. So, what do you need?

15. BRANDING
brand
personality
type/quality
of products
& services
customer
service
philosophy
business
processes
associated
brands
communication
channels
marketing
approach
business
& social
networking
tone of
voice
values
imagerycolors
use of
space
typography
layout
VISUAL
IDENTITY
LOGO
What is “Branding?”
What does LinkedIn do for you?

16. Introductions
• This is also good if you want to connect with a potential
business partner or client. By going through a connection who
is already familiar with you, it is like having a company
employee walk into the contact’s office and recommend you.

17. Connections
• Only “All Star” profile posts can be autoshared on
Twitter or Facebook!
• “All Star” profiles show up in the top group in searches
done by recruiters and HR personnel!
• Be careful with connections…
• If someone you do not know asks to connect:
• View their profile
• See if they are connected to your connections
• If not, are they in your career field?

18. What to do with Connections
• “Can I meet with you and buy you a cup of
coffee/tea/etc. and talk about _____?”
• Make them feel important, not just the
company.
• Personal connections are the goal of
networking (whenever possible & practical)

19. Finding the Right Companies
Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings

20. Begin a Targeted Network

21. Begin a Targeted Network
1. Select contacts based on your skill set
Recruiter
Specific Field of Focus

22. • What else do you need to know?
• This part of LinkedIn =

42. $

43. $

46. Making the Most of Your Page

47. Making the Most of Your Page
• Select all your followers or a
targeted audience
• Company size
• Industry
• Function (type position)
• Seniority (Entry to Owner/CEO)
• Geography
• Language preference

48. Making the Most of Your Page

49. Making the Most of Your Page

50. Making the Most of Your Page

51. Making the Most of Your Page
• LinkedIn has a click-thru rate (CTR) of just under 1%, so you may have to
advertise to a large audience to gain desired results.

52. Social Media Management Tools:
Engaging LinkedIn Members:
- Colleagues
- Employees
- Business Partners
Targeting AdsA colorful banner and company logo
Completing a company profile
Creating a company page
Creating “Showcase Pages”
Using Links:
Posts with links get more engagement!

53. Remember, LinkedIn is…
• …electronic networking…but not all the networking you need to do!
• …setting you up for increased engagement, but…

54. 80%
non-verbal
• Shows initiative
• Shows class
• Makes your name more recognizable

55. • You may be able to get a brief tour through a connection!
• Networking opportunities abound in the Phoenix Metro
area!

56. Google Search is Your Friend…

57. http://www.networkingphoenix.com/

58. http://professional-networking.meetup.com/cities/us/az/phoenix/

59. http://professional-networking.meetup.com/cities/us/az/phoenix

60. http://www.meetup.com/Network-After-Work-Phoenix-Networking-Events/

61. PartingGift
DvDwithLinkedInResources

62. Technology-empowered
Programs and Certifications for
Career and Professional Development
YourBestChoice
intheCentral Valley for