Presentation on developing a LinkedIn profile for the international Fellows at the ASU Cronkite School and students from the Barrett Honors College.

1. Creating & Optimizing
your
LinkedIn Presence
Carl B. Forkner, Ph.D.
Director, Marketing & Special Projects
DynamicWorldwideTraining Consultants

2. • LinkedIn Foundations:The 6 Essentials
• Building on Experience & Skills
• Industry Focus & SpecializedCategories
• Groups, Recommendations, & Introductions
• Looking for or Enhancing Careers
• The Real Objective:Going Beyond the Internet

3. What does LinkedIn do for you?

4. www.linkedin.com
• Does anyone need to create an account?

5. www.linkedin.com

6. www.linkedin.com
I do NOT recommend…

7. 1.
2.
3.
4.
5.
6.

8. Phoenix Professionals Now
Phoenix Professionals
Now
Your Name
Your Headline * Best
Salesman * Serving
Customers * Building
Your Business *
Will YOU pay to see more?

9. • Proper Name
• Headline
• Geographic Location
• The Primary DESIRED Industry for your Expertise

10. Name
Picture
Headline
Location/Industry Change Background

11. Howard Yost
Managing your Supply Chain • Supporting your Customer •
Profiting your Business
Chandler, Arizona | Semiconductors
Journalist’s Headline
Rahma Hugaira
International Respected Journalist & Leader ✯ Civil Rights
Advocate ✯ Trainer ✯TV Presenter ✯Researcher ✯
Politician
Yemen | Media Production

12. YES
NO
FREE Professional photographs available weekly at Career Connectors!
Event schedule: www.careerconnectors.org

13. Click to edit URL
Click to edit Contact Info

14. You have 30 seconds to sell yourself!
For job seekers not currently employed:
**WHO YOU ARE PROFESSIONALLY pursuing position as ___________ in _____________ (industry) in the
_______________ (geographic) area.**
[blank line]
Insert your 30-second “elevator talk” here…
[blank line]
Specialties: __________; __________; __________; etc… (Should be no more than 12. Each should be no more
than 2 words long.)
[blank line]
e-mail:
Twitter:
For people currently working but looking for other options (i.e. don’t want to make your boss mad):
**WHO YOU ARE PROFESSIONALLY [overall professional tag line, i.e. “PROVIDING SUPERIOR CLIENT SERVICES”]
in _____________ (industry) in the _______________ (geographic) area.**
[blank line]
Insert your 30-second “elevator talk” here…
[blank line]
Specialties: __________; __________; __________; etc… (Should be no more than 12. Each should be no more
than 2 words long.)
[blank line]
e-mail:
Twitter:

15. **EXPERIENCED LEADER AND EDUCATOR pursuing position in education & training,
corporate, or government leadership in the Phoenix, AZ area**
AWARD-WINNING PROFESSIONAL with over 20 years of leadership, research, and
educational experience in K-12, undergraduate, graduate university, and government
programs. Experienced research analyst and author.
Enhanced productivity concurrent with resource and cost savings are hallmarks of
success in leadership and education. My career is replete with experience leading
organizations to success through innovative strategic planning and providing
environments where personnel may thrive, learn, and advance. My passion is leadership,
education, and training that enhances institution and personnel accomplishment.
Specialties: Education Administration; Academic Affairs; Education and Training
Leadership; Strategic Organizational Leadership; Research and Analysis; International
Affairs; Culture & Language; Logistics & Supply Management; National Security Affairs;
Information Operations; Intelligence.
e-mail: carl.forkner@gmail.com
Twitter: @carlforkner
1
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3
4

16. 1
2
3
4
Bonus Content
(but no too much)

17. • You must have:
• “Experience” does not have to be a paid position…

18. Required
Required
Required
Recommended (especially if local to the job market)
Template

19. Try to use generally understood terms (CEO, COO, Senior VP, VP, Director, Sr.
Manager, Manager, etc…)
 Spell out position and then include abbreviation, for example: Chief Operating
Officer (COO)
 If your company is already on LinkedIn, you do not need to describe the company.
A link will appear to the company’s LinkedIn presence.
If it is not on LinkedIn, put 1-3 lines describing the company (in general, strategic
terms)
 You need to put 1-2 lines describing your position/responsibilities.
 Then you need 2-4 bullets highlighting your accomplishments in that position.
+ The accomplishments need to be results-based.
+ For example: - Did “x” resulting in “y”
+ If you can quantify with numbers (%, growth, savings, magnitude, etc.) it
draws people to the facts.

20. NOTE: English translation from an Arabic language page

21. • Education
• “Skills & Endorsements”

22. University of Phoenix
Doctor of Philosophy (PhD), Higher Education Administration
2009 – 2013
Dissertation: "Writing Assessment as a Predictor of Performance in an Executive
Graduate Degree Program.“
Activities and Societies: Cohort writing coach.
Western Illinois University
Master of Science in Education (M.S.Ed.), Special Education; Education Administration
Thesis: "Disproportionate Placement of Black Students in Special Education Classes in
the Illinois Public Schools“
Activities and Societies: Graduate Teaching Assistant in Assessment and Evaluation;
Phi Delta Kappa
NOTE: No date (>20 years ago)

23. • Start with your most important “TopTen”
• This should be the LAST section at the bottom of your editable
profile!

24. As you type, standard fields may appear.
This indicates the skill is a widely-understood standard
Type skill here
When skill comes up in the dropdown window, click on it!

25. • Only “All Star” profile posts can be autoshared onTwitter or Facebook!
• “All Star” profiles show up in the top group in searches done by recruiters and HR
personnel…and other LinkedIn users!

26. • “Can I meet with you and buy you a cup of coffee/tea/etc. and talk about
_____?”
• Make them feel important, not just the company.
• Personal connections are the goal of networking (whenever possible &
practical)

27. • Viewed as positive engagement activities

29. Education
• Summary
• Education
• Certifications
• Experience
• Courses (Taught)
• Publications
• Projects
• Volunteer Work
• Organizations
• Awards & Honors
• Languages
• Add’l Info
Business
• Summary
• Experience
• Education
• Certifications
• Projects
• Publications
• Patents
• Organizations
• Volunteer Work
• Awards & Honors
• Languages
• Add’l Info
Journalism
• Summary
• Experience
• Honors & Awards
• Education
• Publications
• Projects
• Courses (Taught)
• Organizations
• Certifications
• Volunteer Work
• Languages
• Add’l Info

30. LinkedIn
market yourself and your
achievements as they apply to your desired career

31. sales
sales sales
customer
customer
customer
financial
financial

32. Select “Groups”
Select “Interests” from the Menu Bar

33. • You are limited to 50 groups
• When you join groups, try to be active in them at least
monthly!
From “Groups” Page
From Main Search Box Menu

34. least 2
• Give them something to work with!

35. Dropdown box to
Select Experience
Select Contact to Ask
Give Contact a Review of WhatYou Want to be Recommended for!
**Make it a personal professional message – one contact at a time**
xx

36. Dan Henk
Director, Air Force Culture and Language Center at United States Air Force
Carl is a visionary leader and manager and extraordinarily hard worker. Over the course
of three years, he developed and implemented an innovative new program for military
language learning in the two senior Air Force professional military education colleges.
This required the coordination of multiple agencies and the interpersonal skills to
convince educational administrators to accept significant change. The program itself was
notable for its high quality and highly positive rating by students. Carl accomplished all
this while maintaining a full-time teaching position in strategy and warfighting - a
remarkable achievement. less
January 31, 2011, Dan worked with Carl at Air War College
Director
Air War College
Position
Company/Organization
Who recommended you
Expanded experience description
The
Recommendation
How the recommender knows you
Recommendation date

38. • This is also good if you want to contact a senior HR or Hiring
Manager—it is best to go through a contact you both already
know, much like having a company employee hand your
resume to the Hiring Manager or HR…

40. YOU are Here…
Contacts who may
IntroduceYou
Target Contact

44. APA or MLA citation goes here, if available…
Abstract: Put the abstract for the work in this field…

45. Influence without Fanfare: Pestalozzi’s Enduring Contributions to
Education
Insights to a Changing World, 2013(2)
June 2013
Abstract: Derived from the Greek word for work and encouraging people to
seek out processes and accomplish tasks that best work to achieve desired
goals, pragmatism is an important philosophical influence in modern
education, tracing back to British, European, and ancient Greek philosophical
traditions. One of the most prominent pragmatic philosophers of the
eighteenth century was Jean-Jacques Rousseau, whose emphasis on
naturalism affected other educators, among them Johann Heinrich
Pestalozzi. This article presents a review of Pestalozzi’s life, philosophy,
innovations, and the influence of Pestalozzian thought on other educators
and philosophers—his enduring contribution to education.

47. Cicero Forgotten: The Crumbling Foundation of American Institutions
This project includes analyses of Cicero and Socrates' educational
philosophies and why the balance of these competing philosophies may be a
critical point of failure for American education and the future of the republic.

52. Select “Companies” from the “Interests” Menu

53. Type in a Company Name or Industry

54. Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings

55. Who You Know
Click to Follow
Company News
Company Profile Click to See Jobs

56. Job Postings!

58. Begin a Targeted Network
1. Select contacts based on your skill set
2. Connecting with HR & Recruiters may link you into the company
better…
Recruiter
Specific Field of Focus

59. • Most available fields
• Appropriate attire and demeanor
• Commute distance (Relocation?)

60. 80% non-
verbal
• Shows initiative
• Shows class
• Makes your name more recognizable

61. • You may be able to get a brief tour through a connection!
• Networking opportunities abound in the Phoenix Metro
area!

62. Google Search isYour Friend…

63. http://www.networkingphoenix.com/

64. http://professional-networking.meetup.com/cities/us/az/phoenix/

65. http://professional-networking.meetup.com/cities/us/az/phoenix/

66. http://www.meetup.com/Network-After-Work-Phoenix-Networking-Events/

69. Questions
&
Answers
Carl B. Forkner, Ph.D.
Director, Marketing & Special Projects
DynamicWorldwideTraining Consultants