1) 59% of marketers plan to increase their content marketing budgets in 2020, up from 56% in 2019 and 42% in 2008, with the top channels being social media, e-newsletters, blogs, white papers, and videos. 2) Small companies with under 100 employees spend 42% of their marketing budgets on content marketing, compared to just 18% for large companies with over 100 employees. 3) Content marketing is most effective when content is targeted, scheduled, educational, distributed consistently, and serves as a hub to point social media engagement and conversations.

1. Content and Distribution: The Hub of Your Online Efforts Will Davis [email_address] 410.925.6626 twitter.com/willdavis /

2. The Online Conversation Credit: Brian Solis

3. None of it works without… Content Targeted Scheduled Educational Distributed Consistent

4. What is Content Marketing Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way. Joe Pulizzi Junta42

5. Content Marketing - Poised for Great Increase 59% of marketers plan to increase their content marketing budgets this year, up from 56% last year and 42% in 2008 (Junta42/BtoB Magazine) When asked how their content marketing budgets compare with last year's, 19% of marketers said they would “increase significantly” this year; 40% said they would “increase slightly;” 35% said they would stay the same; and only 7% said their content marketing budgets would decrease this year. Also, the share of total marketing budgets going to content marketing will increase to an average of 33% this year, up from 29% two years ago. The survey also revealed a significant difference in the content marketing spending plans of large companies and small companies.

6. Content Marketing - Poised for Great Increase (cont’d) For companies with 100 or more employees, only 18% of the total marketing budget will go to content marketing, according to Junta42. However, for companies with fewer than 100 employees, 42% of the marketing budget will be spent on content marketing. “ It's the ultimate David-versus-Goliath scenario,” Pulizzi said. “For the larger companies, more of the budget is taken up with media programs. With content marketing, you can create your own media channels and go directly to customers with a message.” Regarding which channels companies are using for content marketing, the top platform is social media, which 72% of marketers are using. Other top channels are: e-newsletters (63%), blogs (63%), white papers (48%), article marketing (48%), case studies (46%), online video (42%), custom in-person events (31%) and microsites (31%).

7. Content Roadmap

8. Using a Blog as Your Hub A blog can often be your most efficient way to distribute content, and can serve as your social media and content hub in ways your website can’t

9. Your Social Media Hub Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories Without a hub you limit your use of social media to brief thoughts with no depth attached

10. Your Social Media Hub Credit: Brian Solis

11. Social Media Growth

12. Why Content Marketing - SEO #1 Ranking

13. Why Content Marketing - SEO

14. How To Market Your Content Website

15. How To Market Your Content Industry Sites/Article Sites Using RSS

16. How To Market Your Content LinkedIn

17. How To Market Your Content Twitter

18. How To Market Your Content Facebook

19. How To Market Your Content Email

20. How To Market Your Content Technorati

21. How To Market Your Content Presentations

22. How To Market Your Content Videos (Yours or Others)

23. How To Market Your Content “ Sharing” Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials

24. Measuring Your Success - Quantitative Visitors & Sources Content & Stickiness

25. Measuring Your Success - Quantitative

26. Measuring Your Success - Quantitative

27. Measuring Your Success - Qualitative What do you want to get out of it? Branding & Awareness Component Narrowcasting a Message “ Skip the First Meeting”