LinkedIn is a professional networking platform with over 100 million users worldwide. The presentation provides guidance on creating an effective LinkedIn profile to represent Defaqto, including adding a photo, customizing the URL, and using information from Defaqto's website. It also reviews how to build connections, search for candidates, participate in groups, and use advanced search functions to help with recruitment and professional development. The goal is to create an interesting profile that positively represents Defaqto and builds the company's brand through an online presence on LinkedIn.

1. 01/01/2010
Representing Defaqto
on LinkedIn
INTERNAL TRAINING USE ONLY
Presented by Grace Simmons
Date: 4th May 2011

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Who uses LinkedIn?
 LinkedIn now has 100m users worldwide.
 6m users in the UK – including 70,000
recruiters.
 A new user joins LinkedIn every second.
 59% LinkedIn users are male, 41% female.
 Most widely represented age groups are 25-34
and 35-54 with 36% of users each.

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Users by Industry

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Why use LinkedIn?
 To source candidates directly.
 To create an interesting profile that will make
prospective candidates want to come and work
with us.
 To build our brand through increased online
presence.
 To connect with others in the industry – share
knowledge.

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Creating a profile

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Summary

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Experience

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Education

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Recommendations

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Additional Information

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Creating your profile: Summary
 Remember that LinkedIn is a
professional business tool and
that by using it you are
presenting yourself as an
ambassador for Defaqto.
 Upload a suitable photo.
 Customise your profile url.
 Use copy from the Defaqto.com
website and your Job
Description to update your
Experience section.
 Make your profile interesting.
 Be naïve – you may be
contacted by recruiters.
 Write recommendations for or
Defaqto employees.
 Share links or other online
information on your LinkedIn
account unless you are sure it is
appropriate.
DO DON’T

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Building your network
• Search for family members, friends, old classmates, current or past
colleagues etc. In most cases you have to have their email addresses to
connect in this way.
• Visit a member’s profile and click the Add to My Network button to the
right of the member’s picture. You can also add a short personal message.
• Click on Contacts, then Imported Contacts. From here you can pick and
choose people who are connected to you in ways other than LinkedIn, and
invite them to connect.
• Click on Contacts, then Add Connections. This will ask you for your login,
then will allow you to search your email contacts to find people you know
who you can ask to connect.
• Join up to 50 groups and invite every group member to connect with you.
You don’t need an email address, because you’re already connected
through the group.

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Searching LinkedIn

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SO YOU’VE STARTED TO
BUILD YOUR NETWORK –
NOW WHAT?

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LinkedIn as a recruitment tool
• Status Updates.
• Groups – job discussions.
• Send messages to your connections.
• Advanced Search.

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Connect with your connections!

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Get active within your groups

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Get your questions answered

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Advanced search

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Boolean search
• And narrows a search by
combining terms: cats AND
dogs
• OR expands a search to
include results that contain
either of the words you type
in: cats OR dogs
• NOT narrows a search by
excluding certain terms: dogs
NOT cats
• Basic commands are AND, OR and NOT.

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Boolean search cont.
• Use “...” to input a phrase eg. “financial
services” these words must appear next to
each other in this sequence.
• Use a * to bring up a word in all it’s
possible forms eg. invest* would bring up
invest, investments, invested etc.
• Use brackets to group commands together
in a logical way eg. “financial services” and
(invest* or funds).

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Summary
• Be yourself!
• Be a good ambassador for
Defaqto.
• Build quality relationships
with your connections.

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