LinkedIn is a social networking site for the business community and the world's largest professional network. It was founded in 2002 to allow members to establish professional networks of people they know and trust. Users can build their professional profile by adding details like their current position, education, skills, and connections to other professionals. Maintaining a complete profile with a photo increases the likelihood of being found in searches. Users can also follow companies, join groups in their industry, and find potential jobs and business opportunities through their growing LinkedIn network.

1. LinkedIn 101
b y J o d y K r a s n e r G l a d s t e i n
J K G S o c i a l M e d i a
Part I: Let's get connected!

2. linkedin.com/in/jodykgladstein
Jody Krasner Gladstein
JKG Social Media
facebook.com/jkgsocialmedia
jodykgladstein@gmail.com
@jkgsocialmedia

3. What is LinkedIn?

4. Professional – from
your photograph right
through to
your summary.
1 2 3 4
Build connections with
potential employers
and customers.
Tap into the
knowledge of your
network.
Your Profile Connections Companies Updates
Founded in December 2002, LinkedIn is a
social networking site designed for the
business community, and is the world’s
largest professional network.
Follow companies

5. The goal of LinkedIn is
to allow members to
establish networks of
people they know and
trust professionally.

6. Fun Facts
380 million users as of July 2015
2 new members every second
97 million monthly unique visiting members
Reaches a total of 200 countries and territories
44% of users are women and 56% are men

7. Your Profile

8. LinkedIn measures your
“profile strength” from
0-100%. The higher your
profile completeness, the
more likely you are to
appear in search results.

9. Your Profile
Industry and
Postal Code
10% 10% 10% 10% 10%
10% 10% 10%10% 10% 10%
Current
Position
2 More
Positions
Education 5 Skills
50+
Connections
Summary Profile
Photo
Work
Samples
Volunteer
Experience

10. Photo
Increase in likelihood that your profile will be
viewed if you have a photo of yourself?

11. Photo
DO DON'T

12. Summary
Questions to Ask
Yourself
Who is your ideal audience?
What do you want them to learn about you?
How do you want them to feel?
What are your accomplishments?
What are your values and passions?
What are your superpowers?

13. Summary

14. Connections

15. Connections

16. After importing your contacts, start
basic searches to find people you
know by name.

17. Sending a custom message
along with that invitation to
make the connection more
personalized is a MUST.

18. Skills

19. LinkedIn gives you 50
skills. Choose the
maximum number of
entries and what you want
to highlight the most.
What's In Your Toolbox?

20. The jury is still out
on how much
weight individual
endorsements of
your skills really
carry. But, most of
the time they are a
good thing and play
up your
PERSONAL BRAND.

21. Groups
LinkedIn groups are spaces in
which professionals and experts
can share content, ask for advice,
post or search for jobs and
network with others.

22. There are OVER
1.4 million
LinkedIn groups
within every
industry to
choose from!

23. Companies
Company pages
contain general
information, such
as a business
overview, list of
employees and
press mentions.

25. LinkedIn 101
Part II: Jobs, Jobs, Jobs & More Tips!