These are slides from a webinar we did on December 7th called "Connected for a Cause: Build Your Network." For the month of December 2009 we are donating money to The Smile Train, an organization that performs free surgeries for children in third world countries with cleft lip and palate problems. Donations are made for every corporate counsel that signs up during the campaign and for any connection made by or to a corporate counsel member. This presentation shows you how to maximize the donation and your network.

1. Building your network

2. Why Do We Join Networks? To make friends? To make something great?

3. To get information? Why Do We Join Networks?

4. Is it just to be Here? And here? And here?

5. What if you could do more? What if you could turn this … Into this?

6. Do More with Social Media Martindale-Hubbell Connected and The Smile Train are teaming up to raise money for children through the end of 2009: $5 for every new corporate counsel member $1 for every connection made by a corporate counsel member

7. Get Connected for a Cause We started Connected with 20 Corporate Counsel Members a little over 1-year ago The community has grown to over 20,000 members since then Now its time to put our numbers and our networks to work for a good cause http://www.connectedforacause.com/#/home

9. Searching for connections

10. Inviting new people to the network

12. Anatomy of a Good profile How to edit your profile Picture & summary Past & present employers Education details Hobbies & interests

13. what are some of the basics?

14. How do I edit the information? Then use the Edit links for each piece of information you want to change Start by clicking the Edit My Profile Link in the left navigation pane Click Update Photo in the right navigation pane to add a photo

15. How do I add a photo? Click Browse to find a photo you want to use Choose the photo from your computer and click Save

16. How do I add Present and past employers? Listing present employer and all past employers helps you find more Connections and makes your profile more complete. To add or change information, click the Edit link.

17. How do I add employment details? Fill in the employment details and a short description. Click Save Changes.

18. How do I add Education, articles, clients & hobbies? At the bottom of your profile, you have the option of adding information about your Education, Articles written, Clients represented, and Personal Interests and Hobbies

19. Anatomy of a Good profile:Clients Client listings help build your referral network by putting others on notice about the kind of work you do.

20. Hobbies and interests Don’t overlook this section. Listing interests and hobbies can be a great way of meeting people on the network I once got a job interview b/c the partner saw I had “kung fu” listed on my profile (it helped me stand out).

21. Why is a complete profile important? More info means more suggested connections

22. Suggested Connections:People you’ve worked with You find Suggested Connections the People You May Know link in the left navigation bar Our system pulls data based on present and past positions

23. Suggested Connections:your Linkedin connections You can also check to see which of your LinkedIn connections are also on Martindale-Hubbell Connected.

24. Linkedin Connections These are people from my Linkedin Network that are also on Connected

25. Using the Invite Tool Click Invite Connections Add people from your Outlook Make it personal If you don’t hear back within a few days, send an email to your connection telling them to look for an invite

26. Good old fashion search Put a name in the search box and see what you get.

27. Good old fashion search I can invite Alan Dershowitz to Connet through Search.

28. Groups in Connected Find where you fit in Groups are one of our most popular features in Connected.

29. Finding the right group for you What to look for in a group: Avoid the “shell group” = growing membership with no activity Searching the groups directory Subject matter that interests you People you know in the group Content being posted regularly

30. Searching the groups directory Browse by category in the groups directory Search for group subject matter in the Community pull down

32. Content in all three areas: blogs, forums, and media

33. Subject matter that interests me

35. The wisdom of crowds: Engaging the group Introduce yourself on a welcome posts (start one if there isn’t one there) Reply to existing posts Share an article or white paper in the File Library The File Library can be found on the right navigation panel  click Add New Files in the “I Want Too…” menu.

36. how this helps kids Studies show that online networks become useful to users when they get 20 or more connections Having a complete profile makes you accessible to other members Corporate counsel members raise money by joining and connecting Better profiles, more connections, more donations

37. How this helps kids We raise more money with every connection to A corporate counsel member

38. How will you help the cause? $5 for every new corporate counsel member $1 for every connection made by a corporate counsel member