With IT budgets on the rise and most organizations planning significant purchases in 2011-12, opportunities for IT Hardware marketers abound. We surveyed 800 IT leaders and C-level executives in the U.S. who are involved in hardware purchase decisions at their companies and are active members of LinkedIn. The study examined decision-making responsibilities, LinkedIn usage, trust factors, purchase intentions, and brand affinities.
B2B marketing can be very different from B2C. The buying process is more complex and requires expertise and targeted audiences. LinkedIn is uniquely positioned to help your agency succeed in the B2B marketing space.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
The Link to Your Tech Customers: By the NumbersLinkedIn
An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.
With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:
• What industries do they hail from?
• What are their business functions?
• What content do they look for most frequently?
• What groups are they active in?
We hope our original data will open up a few fresh perspectives!
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
Brett Walters, Sr. Director, Duke Alumni Association, shares how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
B2B marketing can be very different from B2C. The buying process is more complex and requires expertise and targeted audiences. LinkedIn is uniquely positioned to help your agency succeed in the B2B marketing space.
David Hahn, VP of Product Management at LinkedIn, shares inspiring insights about the content on LinkedIn and its ability to influence the world's largest network of professionals.
The Link to Your Tech Customers: By the NumbersLinkedIn
An effective technology marketing strategy is complex, regardless if you’re in PR, content development, events, brand or lead generation. And, at the end of the day, success depends upon a deep understanding of your customer and their content needs.
With over 13 million technology-minded professionals engaged on LinkedIn, we’ve taken a detailed look at the target audiences that matter most to technology marketers. Answering questions such as:
• What industries do they hail from?
• What are their business functions?
• What content do they look for most frequently?
• What groups are they active in?
We hope our original data will open up a few fresh perspectives!
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
LinkedIn: Home to the Global Business EliteLinkedIn
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with high personal net worth and big business-purchase budgets, they represent the most valuable consumers on the planet.
Brett Walters, Sr. Director, Duke Alumni Association, shares how the Duke Alumni Association successfully implemented a pilot program with LinkedIn to connect Duke Alums with their alma maters' Alumni Association.
You know that marketing is key to stand out from other staffing firms. You already started building your brand and creating a way for people to engage with your agency on LinkedIn. Learn how our tools can help drive leads, differentiate your firm and drive relationships with your prospect audiences on LinkedIn.
Key takeaways:
- How LinkedIn can help you foster a community of clients and candidates
- How to reach beyond your current follower base and drive new leads
- How to describe lead drop off through our lead capture technology
To learn more about how our solutions can help you grow your brand on LinkedIn, visit us here: http://bit.ly/2bdphSm
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Case Study about Reconverse on LinkedIn: Raising awareness for a new business with Company Pages
Visit marketing.linkedin.com for more success stories.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.
ABN AMRO receive a significant ROI from their investment of time, organisation and creativity
ABN AMRO were finding it increasingly difficult to stay relevant in a media environment that is forever expanding and with so much content being consumed online each day the Netherlands bank needed a solution that enabled them to break through the noise. Using LinkedIn’s Sponsored Updates, ABN AMRO were able to deliver relevant and up to date content to their target audience’s LinkedIn news feeds.
In addition to leveraging Sponsored Updates to deliver their content, they also reorganised their publishing cadence and adopted a publisher’s mindset around financial education. A content calendar, editorial board and by using their employees as their “secret weapon”, ABN AMRO maximised the effect of their content marketing investment.
The results from the Sponsored Updates campaign speak for themselves with engagements rates as high as 3.25% and on average twice as high as internal benchmarks.
Check out the full case study here
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
LinkedIn Financial Services Webinar Part 3 - 6-26-12LinkedIn
This deck gives a deeper understanding of how financial advisors can leverage social media, and how various types of advisors achieved success despite the challenges presented by company compliance policies, based on research by LinkedIn and FTI Consulting. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Case Study about Reconverse on LinkedIn: Raising awareness for a new business with Company Pages
Visit marketing.linkedin.com for more success stories.
Live Webinar: Programmatic Buying Reach and Acquire High Value Customers at S...LinkedIn
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
The various auction types available within LinkedIn’s display inventory
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
LinkedIn Financial Services Webinar Part 4 - 6-28-12LinkedIn
This deck is very similar to the webinar deck from part 3 of our Financial Services Webinar Series, giving a deeper understanding of how financial advisors can leverage social media based on research by LinkedIn and FTI Consulting. We've added a list of social media vendors to the appendix. By Emily Friedman, LinkedIn; Neil Benedict, FTI Consulting; and Davis Janowski, InvestmentNews.
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
LinkedIn: home to the global business elite
The latest round of the Global Business Elite survey shows over a third of the world’s most influential and affluent people using LinkedIn at least once a month.
The study, which includes the leadership and senior employees of large corporations worldwide, confirmed that 36% are LinkedIn members who use the platform on a monthly basis. Within Europe, each of these members controls budgets of €9.2 million on average.
The research shows the same level of penetration for LinkedIn amongst the highest-level C-Suite executives, 118,000 of whom use the network daily. And the platform also reaches 58% of international business travellers.
Top business users are amongst LinkedIn’s most engaged and digitally savvy members, with 83% accessing content via a smartphone. And with personal net worth averaging €719,000 each amongst European users, they represent the most valuable consumers on the planet.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Live Webinar: Rethink Financial Thought Leadership: How to Crack the Activati...LinkedIn
A panel of financial marketers and content experts share how they bridge the ‘engagement gap’ and turn original thinking into a catalyst for action. You'll learn:
- Which media channels and formats are the most effective?
- How to generate high value conversations in the front line
- The importance of interactivity
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift.
We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences.
Learn how you can:
-- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.
-- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with.
-- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.
In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...LinkedIn
Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.
ABN AMRO receive a significant ROI from their investment of time, organisation and creativity
ABN AMRO were finding it increasingly difficult to stay relevant in a media environment that is forever expanding and with so much content being consumed online each day the Netherlands bank needed a solution that enabled them to break through the noise. Using LinkedIn’s Sponsored Updates, ABN AMRO were able to deliver relevant and up to date content to their target audience’s LinkedIn news feeds.
In addition to leveraging Sponsored Updates to deliver their content, they also reorganised their publishing cadence and adopted a publisher’s mindset around financial education. A content calendar, editorial board and by using their employees as their “secret weapon”, ABN AMRO maximised the effect of their content marketing investment.
The results from the Sponsored Updates campaign speak for themselves with engagements rates as high as 3.25% and on average twice as high as internal benchmarks.
Check out the full case study here
How to Crank Up Your Content Marketing CareerLinkedIn
Content marketing experts Pawan Deshpande, CEO of Curata, and Jason Miller, Global Content Marketing Leader at LinkedIn, join together for this illuminating presentation on the state of content marketing. This can’t-miss presentation — which is based on Curata research, LinkedIn data, and Pawan and Jason’s expertise — explains:
- Why 75 percent of marketers plan to boost content marketing spend in the next 12 months.
- How you can prepare yourself for a content marketing job, a sector that has more than tripled in the past decade.
- The 6 essential best practices — from strategy to execution to measurement — for creating content that delivers exceptional ROI.
Do tech marketers differ from their non-tech counterparts and reign supreme in particular domains of marketing expertise?
New LinkedIn research says yes. But more importantly, findings from our recent global marketer’s study point out significant lessons that non-tech marketers can learn from today’s tech trailblazers.
Live Webinar: Grow Your Business Using LinkedIn For FreeLinkedIn
Imagine if you could expose your brand and your content to millions of business professionals—for free.
LinkedIn members currently number more than 380 million, representing the largest group of influential, affluent, and educated people on the planet. Find out how you can get your message in front of this coveted audience without spending a dime.
Join us for a live webcast as marketers from LinkedIn, Spredfast, Level 3 Communications, and Highmark Health share actionable insights and best practices for:
- Developing a thoughtful content strategy that reflects your brand values
- Creating and optimizing your LinkedIn Company Page for maximum exposure
- Expanding your business presence on the world’s only professional feed
You’ll learn how to attract followers, post updates, and drive engagement—all without raiding your marketing coffers.
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...LinkedIn
Your content offers, ad creative, and landing pages play significant roles when it comes to achieving great results in Lead Accelerator. This webinar will walk you through how to strategize and develop great content and creative assets that will boost the performance of all of your Lead Accelerator programs.
Kitty O’Connell, marketing automation consultant, explains how to:
-Perform a content audit to determine which of your existing content offers are best to use
-Develop engaging ad creative customized to achieve your marketing objectives
-Tweak your landing pages to drive even greater conversions
Live Webinar: Creating a Winning Content Strategy for Sponsored ContentLinkedIn
Join LinkedIn’s in-house Sponsored Content experts as they explore best practices for creating Sponsored Content that drive results. They’ll walk you through strategy basics and touch on everything from calendar creation to how to set up a successful campaign.
See who’s beating LinkedIn’s performance benchmarks, how they’re doing it, and how you can leverage their winning strategies to meet your own business objectives.
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can HelpLinkedIn
We know it’s challenging for marketers in higher education today. In fact, 63% of admissions directors did not meet their 2016 enrollment goals.*
However, new research from LinkedIn and CarringtonCrisp shows that social media can help drive quality at all points of the student journey — from quality candidates to successful graduates.
Join LinkedIn and our guest speaker from Northeastern University as we share new research and marketing best practices around the following questions:
- What do graduate degree alumni think about the career impact of their degree?
- What does LinkedIn data say about successful graduates that can help you attract more candidates like them?
- What are some real-world best practices for universities to create LinkedIn marketing campaigns that deliver quality leads?
Driving conversions from your LinkedIn AdsLinkedIn
Getting started with conversion tracking is a great first step to measuring the ROI from your LinkedIn ads. Whether you're tracking content downloads or sign-ups for your webinar, we're here to help you succeed with conversion tracking.
Please join us for this webcast where we'll discuss topics from setup to interpreting your conversion results. We'll cover top tips for success when getting up and running with conversion tracking. We'll also help you think through different strategies for using conversion tracking for your marketing objectives.
Also joining us is Priyank Savla from NetBrain, who will share his experiences with conversion tracking. Savla will discuss how he leveraged conversion tracking to keep a pulse on metrics that matters most to NetBrain, and how he used that information to take his LinkedIn strategy to the next level.
In this webcast, you’ll learn:
- Top tips and tricks to help you succeed when setting up conversion tracking
- Use conversion data and metrics, and optimize for each step of the conversion funnel to get the leads you want
- Case Study: Hear from Priyank Savla about how NetBrain used conversion tracking to better understand their leads and use conversion metrics to better optimize their LinkedIn
- Sponsored Content performance
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Which Departments Wield the Most Influence Over Purchase Decisions in Your B2...LinkedIn
To reach the B2B buying committee, marketers and salespeople must spread their message across the organization. This research shows which internal departments (HR, IT, finance) wield the most influence over purchase decisions in 22 vertical industries.
Learn why Influencer Marketing isn't about B2B or B2C, but H2HLinkedIn
We’ve been trained to speak B2B or B2C, but business and products don’t have emotions. Humans do.
Enter influencer marketing - the next evolution of social media marketing and content marketing. Influencer marketing gives brands a human voice by leveraging celebrities, prominent individuals or micro-influencers making an impact in their industry and connecting them with consumers through authentic storytelling and engagement. But it first starts with knowing what influence is and defining it correctly.
In this presentation, we’ll start with the end in mind, that is understanding your consumer through the lens of the influencer, unveil 3 best practices you can use in 2017, and share 3 examples of influencer marketing successes.
Taking a Deeper Look at Today's Tech Buying ProcessLinkedIn
Understand why Tech buying is unlike any other B2B purchasing process. Learn about the vital importance of the IT Committee - who are the players, their motivations and a deep understanding of their content needs.
Elisa Koch, LinkedIn’s Insights Lead for AUNZ, shared the key insights and learnings from LinkedIn’s Tech research “Taking a Deeper Look at Today’s Empowered Tech Buying Process”.
IT Certifications in Demand for 2012 | Best Certs to Get a JobITCareerFinder
View web version at: http://www.itcareerfinder.com/brain-food/blog/entry/best-it-certifications-to-get-a-job-in-2012.html
Research and compare the IT certifications most likely to get you a job in 2012 and beyond.
IT Skills in Demand 2012 - 2013 | Top Computer Jobs & Career TracksITCareerFinder
Compare the most in-demand IT skills from 2012 to 2013. View online at http://www.itcareerfinder.com/brain-food/blog/entry/top-9-it-skills-in-demand-for-2012.html
IDC Manufacturing Insights provides a broad portfolio of research-based advisory services and custom research focused on market and technology developments impacting the manufacturing industry, including supply chain and demand management, product lifecycle management, operations technology, risk management, RFID/sensor networks, sustainability, and warranty and quality management.
Sydney Tech Breakfast: Presenting the Social Bridge to the IT CommitteeLinkedIn
New Australian research from LinkedIn, Starcom MediaVest Group, and comScore about social and the technology vertical. As presented by Mike Weir, LinkedIn Global Head of Technology at the Tech Breakfast in Sydney on October 2nd.
IDC Retail Insights, a worldwide advisory services and market research firm, assists retail industry executives, and vendors serving retailers, to achieve competitive differentiation and market success through business-driven technology investments. Our fact-based research and merchant-centric strategies enable better offerings from vendors and more effective technology investment by retailers.
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
Webinar Presentation: Influencing IT Decisions with SocialLinkedIn
B2B IT buyers are flocking to social networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital landscape?
This webinar from February 2013 presented results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.
We also revealed:
• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
The reliability of data, and your company’s reputation for protecting it, have become essential to doing business in the data age. Modern data governance works at the speed of business, the scale of data, and still has a human touch so you can say “yes” and deliver trusted data.
In these presentations
, Stewart Bond, Research Director of IDC’s Data Integration and Integrity Software Service, and Talend will highlight this modern approach to data governance.
Watch now to learn how to:
Put trust and data literacy at the core of your digital transformation
Tackle the growing complexity of data management
Identify the value and ROI levers that drive success
Leverage Data Intelligence Software from discovery to enablement
To view this On Demand Webinar, please fill out the form. A Flash-based player will then open. Controls for pause/play, rewind, and sound are available at the bottom of the player.
Are you tired of saying “no” when it comes to data? IDC and Talend share insights into how you can deliver data governance with a “yes”.
The reliability of data, and your company’s reputation for protecting it, have become essential to doing business in the data age. Modern data governance works at the speed of business, the scale of data, and still has a human touch so you can say “yes” and deliver trusted data.
LinkedIn: B2B Social Opportunity, Social Matters HK 2014Branded Ltd
B2B social opportunity: The ROI of B2B content marketing
- How can brands better segment and understand audience content preferences on social in Asia?
- How do I ensure my organisation is creating content to drive the business and my brand’s reputation forward?
- How do we accelerate and automate content creation and amplification?
Speaker: Billy Sountornsorn, Insights Lead, Asia-Pacific & Japan Marketing Solutions, LinkedIn
2017 Role & Influence of the Technology Decision-MakerIDG
The 2017 IDG Role & Influence of the Technology Decision-Maker survey examines the evolving role of IT decision-makers (ITDMs) in today’s corporations, specifically as organizations move towards a more digital-focused business.
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
This slide deck reveals how one buying committee (at a startup called Relativity Space) prefers to work with salespeople. It's great insight into how all salespeople should be connecting with prospects and customers.
A Brief History of LinkedIn Sales NavigatorLinkedIn
LinkedIn Sales Navigator launched as a standalone product in 2014. Here are the highlights of the product's evolution and how it helps more sales professionals every day.
A Brief History of LinkedIn Sales Navigator LinkedIn
LinkedIn officially introduced Sales Navigator on July 31, 2014. In the five years since its launch, the product has become indispensable for sales teams. This timeline tracks the biggest milestones in Sales Navigator's development.
LinkedIn Pages: New Features to Drive Organic Growth on LinkedInLinkedIn
At LinkedIn, we’re driven by one mission: to create economic opportunity for every member of the global workforce. To do this, we’re helping organizations big and small grow their professional community through their LinkedIn Page, leading to more revenue, more jobs, and more people #inittogether to change the world.
Join us to learn about the newest Pages features (such as Communities Hashtags, Content Suggestions, and Invite to Follow) and our best tips for making the most of your Page. You’ll get actionable advice on how to complete your Page for 30% more page views, how to post content that drives 2x the engagement, and tried-and-true strategies for growing your followers.
As the way we communicate continues to shift toward being faster and more conversational, it’s important that advertisers adopt this style of communicating to make sure their messaging is heard.
Learn about trends in the messaging space and how LinkedIn can help you drive success with Sponsored InMail.
Mastering Lead Gen Forms for Higher EducationLinkedIn
Lead Gen Forms are one of the most impactful performance marketing products for universities looking to drive quality students on LinkedIn. To make sure you’re getting the most out of your campaigns, we’ve developed valuable best practices after working with successful universities on our platform.
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Five Steps for Supercharging Your Economic Development Marketing in 2019LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five step process on how to get started with LinkedIn in 2019.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Reach Senior IT Executives with LinkedIn
1. Marketing Solutions
Reach Senior IT Executives
with LinkedIn
IT DECISION MAKERS LinkedIn IT Hardware Buyer Audience Study, 2011
ON LINKEDIN
With IT budgets on the rise and most organizations planning significant
ACTIVE BUYERS purchases in 2011-12, opportunities for IT Hardware marketers abound.
100% plan hardware purchases in LinkedIn’s membership includes leaders from every Fortune 500 company1
the next 12 months as well as executives at thousands of small and mid-sized businesses.
LinkedIn connects marketers with the most influential, affluent, and
75% plan hardware purchases in
educated audience on the web2 – but can it connect you with senior IT
3 or more categories
executives? This is the question we examined in LinkedIn’s 2011 U.S. IT
Hardware Buyer audience study.
ENGAGED
Spend 5-9x more time on LinkedIn
We surveyed 800 IT leaders and C-level executives in the U.S. who are
than leading IT channels
involved in hardware purchase decisions at their companies and are active
members of LinkedIn. The study examined decision-making responsibilities,
CONNECTED LinkedIn usage, trust factors, purchase intentions, and brand affinities to
Network with 3-5x more colleagues
learn whether executives on LinkedIn:
than the average LinkedIn member
• Actively use LinkedIn to do their jobs and make IT decisions
TRUST LINKEDIN & THEIR
• Influence and direct IT hardware purchase decisions at their companies
PROFESSIONAL NETWORK
98% rely on their work colleagues / • Have budget for major IT hardware purchases in the next 12 months
professional network for IT product
• Recognize and recommend specific hardware brands
recommendations
63% look specifically to LinkedIn
for IT information SENIORITY OF HARDWARE BUYER STUDY PARTICIPANTS
CIO, CTO, COO IT C-LEVEL
VP
DIRECTOR IT LEADERS
MANAGER
0% 10% 20% 30% 40% 50%
Participants in LinkedIn’s 2011 IT Hardware Buyer audience study included a representative sample of C-level IT
executives (CIOs, CTOs, and COOs with IT responsibilities) and IT Leaders (VPs, Directors, and Managers). At the time
the survey was conducted, 87,000 IT decision makers were active on LinkedIn each month, and the number continue to
grow. Base: all survey respondents (n=800)
IT executives are active on LinkedIn – and not just for
job searches
The number of channels that compete for the attention of technology
leaders is on the rise. How are these IT leaders using LinkedIn, and how
does their LinkedIn usage compare with time spent on leading IT channels?
As a group, IT professionals tend to be early adopters and have long been
actively engaged on LinkedIn. In fact, IT professionals who visit LinkedIn
spend more time on site per visit – and view more pages per visit – than
they do at leading IT sites such as ZDNet, IDG, and Ziff Davis Enterprise.3
1
2. IT PROFESSIONALS ON LINKEDIN ARE HIGHLY
ENGAGED
34
Average Pages per Visitor (US)
Minutes per Visitor (US)
19
4
3 3 2 2
2
LinkedIn ZDNet IDG Tech Network Ziff Davis Enterprise
Sites
IT professionals spend more time and view more pages per visit on LinkedIn than on leading IT sites.4
Do IT executives spend their time on LinkedIn to network, share
recommendations, and seek IT information – or are they simply looking
for jobs? We examined the activities of IT executives on LinkedIn during
a typical month. IT executives primarily use Linked to engage in
professional networking activities, view people and profiles, participate in
LinkedIn Groups around a professional interest, and learn about
companies and products. Participation in each of these activities exceeds
job hunting by a wide margin.5
IT execs on LinkedIn are senior decision makers
It can be difficult for marketing professionals to ensure that their
messages are reaching the right people at the right level in an
organization. LinkedIn makes it easier for marketers to reach their target
audience, because LinkedIn members participate under their real names
and organizational affiliations, and senior executives comprise a
significant portion of the overall audience.
Of the 800 IT executives who participated the LinkedIn IT Hardware Buyer
audience study, 57 percent were director level or above,6 and all play a
significant role in hardware purchase decisions in their companies.
LINKEDIN MEMBERS DRIVE IT PURCHASE DECISIONS
What role(s) do you typically play in purchases of IT products or services for your
company or institution?
FINAL DECISION MAKER
PART OF DECISION COMMITTEE
SET BUSINESS REQUIREMENTS &
BUDGET
RECOMMEND BRANDS TO
CONSIDER
SET TECH. REQUIREMENTS
0% 20% 40% 60% 80%
IT C-Level IT Leaders
C-level IT execs on LinkedIn are most likely to be the final decision makers in IT purchase decisions, and IT leaders strongly
influence every phase of the purchase process. Base: All survey respondents. IT Leaders (n=656), IT C-Level (n=144)
2
3. IT execs trust their colleagues and professional networks IT EXECS ON LINKEDIN
According to Forrester Research, business technology buyers consistently ARE ACTIVE BUYERS
rank ‘peers and colleagues’ as the number one source of influence in the
buying process.7 The LinkedIn Hardware Buyer audience study reinforces
75%
this finding, with 98% of IT executives looking to their colleagues and
professional networks for trusted advice on IT purchases.
IT executives on LinkedIn are exceptionally well connected, with three to OF IT EXECUTIVES SURVEYED
five times more connections in their professional network than the average BUDGETED FOR
LinkedIn member.8
3 OR MORE
LINKEDIN CONNECTS IT DECISION MAKERS TO
MAJOR
TRUSTED ADVICE HARDWARE
When deciding whether to purchase a particular IT product or service for your company
or institution, do you trust recommendations from the following sources?
PURCHASES
IN THE NEXT 12 MONTHS
WORK COLLEAGUES/
PROFESSIONAL NETWORK 98%
VALUE-ADDED RESELLERS/
SYSTEM INTEGRATORS 81%
WHITEPAPER 70%
IT COMPANY’S WEBSITE 36%
0% 20% 40% 60% 80% 100%
‘Work colleagues/professional network’ is the #1 trusted resource for IT Hardware Buyers on LinkedIn, surpassing other
trusted sources of information. Base: all survey respondents (n=800)
IT executives consider LinkedIn to be an important asset in getting their jobs
done, with over half of respondents rating LinkedIn a good resource for:
• Getting information about IT companies, services, or products
• Getting advice on how to solve an IT product or service challenge
• Finding recommendations about IT products or services
• Staying on top of the latest news or trends in the IT industry
Additionally, 20 percent of IT leaders and 17 percent of C-level IT executives
stated that information on LinkedIn had directly influenced a recent purchase
decision.
IT execs on LinkedIn are active IT Hardware buyers
With major analyst firms reporting rising spending across most IT hardware
categories in 2011-20129, it’s not surprising that most IT execs on LinkedIn
are planning major purchases.
We surveyed LinkedIn users on their purchase plans across major IT
hardware categories. Every IT executive surveyed had budgeted at least
one major hardware purchase in the next 12 months and 75% planned
purchases in 3 or more hardware categories. We looked at planned
purchases by category, company size, and measured awareness of 40
major brands of computers, servers, storage solutions, networking
devices, mobile phones and voice plans, landline phones and VOIP,
and printers. Contact your LinkedIn account executive for information
on specific brands and categories.
3