Harness the Power of the LinkedIn Pro-sumer summarizes key facts about LinkedIn users: 1) 85% of marketers used LinkedIn to distribute content in 2013 due to LinkedIn pro-sumers having more buying power than users of other social media platforms. 2) LinkedIn pro-sumers have an average annual holiday spend of £2,500, are 76% more likely to spend over £30,000 on their last car, and have an average household income of £47,000. 3) LinkedIn users are more likely than other social media users to pay more for high quality items, trust brands enough to purchase without price checking, and actively engage in online conversations.

1. Harness the Power
of the LinkedIn Pro-sumer
of Marketers used LinkedIn
to distribute content in 20131
LinkedIn Pro-sumers have
more buying power
than other social platforms
£2,500 is the average spend on
holidays annually
76% more likely to have spent
£30K+ on their last car
£47,000 is the average HHI
85%
Consumer Buying Power Index 2
Facebook
Twitter
Google+
LinkedIn
are willing to pay more for high
quality items63%
1 5in
say if they trust a brand they will
buy it without looking at the price
more likely to be active in
online conversations96%
Unless otherwise indicated, all data is from the following sources.
1. Content Marketing Institute 2013
2. Based on credit card spendings.
TGI 2013 r2