This presentation was given at the SMAZ 2010 event 1/25 in Tempe, Arizona at Madcap Theaters. It details considerations for organizations who need social media help - consultant v. agency v. in-house hire. Given by Mike Corak and Chris Sietsema of Off Madison Ave/Mighty Interactive #smaz social media for business

1. Uncovering the Right
Social Media Resources
Presented by:
Mike Corak
Chris Sietsema

2. Quick Intro
• Mike Corak • Chris Sietsema

3. Why Are You Here?

4. The OpGons are Many and Varied
• Self‐Employed Consultants
• Agencies
• Internal Resources

6. Levels of Service
Show
Do
Tell
Show
Do

8. YOU’RE
HIRED!

9. Where Did They Come From?
SEO PR
Customer
Tech
Service
…and which is right for me?

10. Well, It Depends (sorry)
• Why do you need help?
• What resources are you willing to invest?
– Budget
– Time (Sanity)
• Who can you trust?
– Message / Tone
– Blocking & Tackling

12. Finding Resources
Your
Friends’ Résumés
Contacts
&
Your Links
Contacts
Expert
Contacts Agency
RFP

13. The Social Media RFP
• The Social Media Group
• Download the Sample
SocialMediaGroup.com

14. Key QuesGons

15. Process
1. Research
2. Planning
3. Setup / AlteraGons
4. Management / Monitoring
5. Campaigns / PromoGons
6. Measurement

17. A Word on “Experts”

20. Experience
• Results Achieved
• Similar Scenarios / Goals
• For Whom?

22. Other QuesGons
• Who do you follow? Who influences you?
• What tools do you use? Who pays for those?
• Is all this easy? What challenges do you face?
• Have you had success “selling” your ideas?
• How do you approach conGnuing educaGon and how
much Gme do you dedicate to it?
• How much Gme will you need? Time from us?
– At what point will we see results?

23. Contracts
What is needed?
What is fair?
Time
Measurement

24. QuesGons?
• Mike Corak
– mikec@offmadisonave.com
– 480.505.4553
• Chris Sietsema
– chriss@offmadisonave.com
– 480.389.5435

25. Slide‐ography
• Slide 3: Stefan Baudy from flickr CreaGve Commons
• Slide 5: joiseyshowaa from flickr CreaGve Commons
• Slide 6: idan586 from flickr CreaGve Commons
• Slide 7: luxamart from flickr CreaGve Commons
• Slide 11: RickC from flickr CreaGve Commons
• Slide 14: somegeekintn from flickr CreaGve Commons
• Slide 16: aresauburn from flickr CreaGve Commons
• Slide 17: pedrosimoes7 from flickr CreaGve Commons
• Slide 18: norwichnuts from flickr CreaGve Commons
• Slide 19: ewedistrict from flickr CreaGve Commons